Posted 5 years ago
Rattletrap
(886 items)
A young American hero returning from WWI in 1921 named Raymond Demere, thought it might be a good idea to get into the gas oil business to meet the new demand being caused by the advent of the new horseless carriage. He began his own Oil company called The American Oil Company and had an inventory of 55 gal of oil. In 1933 Standard Oil decided they wanted to use the name of his Company so they worked a deal and he changed the name of his Company to Colonial Gas where it remains today. This is the earlier style of porcelain sign they used. I got this sign from a collector friend in Wyoming.
I put up a post this morning Colonial Tea Room Two Colonial signs in one day!!!
Nice Sign!!!
Yougottahavestuff,
Amazing coincidence. Thx for the comment and love it. I definitely "havetohavestuff". I just love stuff! I also love people who love stuff!
EJW--54
Thx for the love it
If I'm not mistaken I believe Colonial gas co owned ESSO.
EJW-54
U could be right. They are still in buz and own and have owned a lot of stuff. The gas/oil buz is pretty volatile and a lot of $$ is both made and lost.
Actually Rattletrap I did some research and Colonial did not own ESSO, it was owned by Standard Oil of New Jersey, I had the idea that Colonial owned it from my ESSO Pump that has tags inside that say owned by Colonial oil Co.
In 1911, Standard Oil was broken up into 34 companies, some of which were named "Standard Oil" and had the rights to that brand in certain states (the other companies had no territorial rights). Standard Oil Company (New Jersey) ("Jersey Standard") had the rights in that state, plus in Maryland, West Virginia, Virginia, North Carolina, South Carolina, and the District of Columbia. By 1941, it had also acquired the rights in Pennsylvania, Delaware, Arkansas, Tennessee, and Louisiana. In those states, it marketed its products under the brand "Esso", the acronym for "Eastern States Standard Oil".
It also used the Esso brand in New York and the six New England states, where the Standard Oil Company of New York (Socony-Vacuum, later Socony Mobil) had the rights, but did not object to the New Jersey company's use of the trademark[citation needed] (the two companies did not merge until November 1999). However, in the other states, the other Standard Oil companies objected and, via a 1937 U.S. federal court injunction, forced Jersey Standard to use other brand names.[3] In most states the company used the trademark Enco ("Energy Company"), and in a few "Humble".
The other Standard companies likewise were "Standard" or some variant on that in their home states, and another brand name in other states. Esso ranked 31st among United States corporations in the value of World War II production contracts.[4]
During the years of racial segregation in the United States, some Esso franchises gave out The Negro Motorist Green Book: An International Travel Guide.[5]
In 1973, Standard Oil of New Jersey renamed itself "the Exxon Corporation", and adopted that trademark throughout the country. It maintained the rights to "Standard" and "Esso" in the states where it held those rights, by a token effort, by selling "Esso Diesel" in those states at stations that sell diesel fuel, thus preventing the trademark from being declared abandoned.
It retained the Esso brand in Puerto Rico and the United States Virgin Islands until 2008, when it sold its stations there to Total S.A.[6]
The Enco brand name was used on locations in the Midwest until 1977 when they were sold to Cheker Oil Co. (now part of Marathon Petroleum subsidiary Speedway LLC[7]); Exxon continues to have a presence in southern Ohio today (as it does throughout much of Appalachia in general), though Mobil is the company's primary brand in the Midwest.
In February 2016, ExxonMobil successfully asked a U.S. federal court to lift the 1930s trademark injunction that banned it from using the Esso brand in some states. By this time, as a result of numerous mergers and rebranding, the remaining Standard Oil companies that had objected to the Esso name had been acquired by BP.
ExxonMobil cited trademark surveys in which there was no longer possible confusion with the Esso name as it was more than seven decades before. BP also had no objection to lift the ban.[3]
ExxonMobil did not specify whether they would now open new stations in the U.S. under the Esso name; they were primarily concerned about the additional expenses of having separate marketing, letterheads, packaging, and other materials that omit "Esso
http://www.colonialgroupinc.com/about/history/
Roycroftbooksfromme1
Wow! That was a mouth full of info! Actually it is common to see the Esso Brand in other Countries as well. As I've said before: the big fish just keep eating the littler fish in the Gas/Oil buz. Another interesting fact that few know about is that several years ago BP was almost bankrupt and about that same time Shell Oil was pioneering deep water drilling and shared their newly discovered drilling designs with BP, as well as other drilling Companies. That changed the value of BP as well as the face of the Planet! Then as deep water drilling began having its problems, a local guy in Provo Utah invented a diamond tipped bit that could drill the depths required to Frack for oil. The same guy invented "Intellapipe" that makes Fracking possible. No more shortage of oil! His name is David Hall. His dad, Tracy, invented the first man made Diamonds for Industrial use and their beginner Company was called Megadiamond. Tracy Hall and Bill Pope owners.
Vetraio50
Thx for the love it