Posted 6 months ago
In the business of producing sapid canned soups, Campbell, by nominating its googly-eyed mascots, Dolly Dingle and Bobby Blake, edulcorated its advertising campaigns. The chubby-cheeked characters adjured parents to revictual their cupboards with Campbell's colourblocked cans, simultaneously imbuing the product with familial functionality, electing its soups as scrumptious, healthful alternatives to homecooked meals.
My Horsman Dolly Dingle doll, wearing her linen chef ensemble and yellow milkmaid badge, poses with a die-cut Campbell's recipe booklet. In the final photo, multifarious Grace Wiederseim Drayton and Campbell collaborative paper ephemera are strewn across my hardwood floor.
And, vicariously through the memory of Red Foxx (Fred Sanford), I shall in parting say, "'Mmm, mmm, good! Mmm, mmm, good! Campbell's soup is mmm, mmm, good!'"