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DeJa Original

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    Posted 3 months ago

    RichmondLori
    (293 items)

    DeJa Original. Pretty little Swallow bird with enamel wings, rhinestones and a red stone eye.

    The company founded by the jewelry designer Solomon Finkelstein in 1932 began its work in New York City. Initially, a small but promising brand manufactured rhinestone jewelry for wholesale distribution, and therefore did not advertise it. However, seven years later, in 1939 Finkelstein decided to manufacture jewelry for the retail trade. Accordingly, they changed the name of the company to Deja Costume Jewelry, Inc. Also, they used such trademarks as Deja, Deja Reg., Deja Original, and Deja Fleurs.

    ***UPDATE TO THE INFO***
    In 1939, he changed the name of the company to Déja Costume Jewelry, Inc., and started to manufacture jewelry for the retail trade. The following year, DuJay, Inc. sued Déja for trademark infringement because its name was too similar to DuJay. Consequently, Déja became Réja in 1941, mainly because the new name could easily be stamped over the Déja mark on items already manufactured with it.
    **the above was taken from (https://www.trufauxjewels.com/jewelry-makers-o-r/)****

    Meanwhile, in January 1941, due to the decision of Supreme Court of New York the creators of the jewelry brand had to change the name to Reja. And on the 17th January 1941 Finkelstein announced that he was the only the owner of Reja, and its main designer.
    All jewelry pieces were made mostly by hand, in small batches, and only for sale at retail. Therefore, so little jewelry of the brand have survived. In the production jewelers actively used rhinestone to simulate diamonds, moonstones and crystals of very high quality. One of the most popular considered series of enamel berries and birds made both in silver, and on the basis of jewelry alloys. Unfortunately, a short, but colorful history of Reja brand ended 4th December 1953 (bankruptcy), leaving us to remember Reja costume jewellery masterpieces. (https://nasvete.com/reja-costume-jewellery/)

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    Comments

    1. jscott0363 jscott0363, 3 months ago
      Beautiful swallow Lori!!
    2. valentino97 valentino97, 3 months ago
      Just adorable! I would love to find this little guy. Thank you for this interesting research.
    3. plein-air-painter plein-air-painter, 3 months ago
      Rare to find that signature. What a beautiful bird!
    4. Ms.CrystalShip Ms.CrystalShip, 3 months ago
      I knew Mary would love this “birdie”!
      Now for the serious stuff....to find an original Deja! And the information is really interesting.Did the court give a reason behind the change? I will look into this, as I love jewelry history. So many court battles in the last century over patents and designs, and yes, the names! Thank you for sharing a wonderful piece of Deja history, Lori!
      ( I wore my Leviathan a couple days ago, one lady asked me, “what is that, it’s so pretty”? Ha!
      So of course, I told her it was a gift from a dear friend and fellow collector, and that it was a mythical sea creature!)
    5. RichmondLori RichmondLori, 3 months ago
      Many thanks to all of YOU for the support and loves;
      racer4four
      PhilDMorris
      plein-air-painter
      Ms.CrystalShip
      Newfld
      fortapache
      MarmorealMaiden
      vetraio50
      valentino97
      aura
      dav2no1
      jscott0363
      Vynil33rpm
    6. RichmondLori RichmondLori, 3 months ago
      Eileen, it seems that the lawsuit was for trade mark, and the similar name to DuJay; I added and update to the post. thank you for your question, and your kind words.
      : } Lori. (your dear friend and fellow collector! thank you)
    7. RichmondLori RichmondLori, 3 months ago
      Scott - Mary and Maureen for your comments and kindness. Lori

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