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Durex Vintage Sign UNIQUE

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    Posted 7 months ago

    (1 item)

    An original advertising sign for Durex
    made by Johnson's of Hendon Ltd (circa 1950's) (London)
    This is not Rare but probably UNIQUE
    The body is constructed of powder coated metal, with the sign on Lucite.
    It also retains it's Bakelite lightbulb holder, again in pristine condition
    For further information it measures as follows:
    Width. 18 cms
    Height. 13 cms
    Depth. 16 cms (Including bracket)
    I have searched the internet extensively and have yet to find another remotely similar.

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    1. dav2no1 dav2no1, 7 months ago
      I can't find any connection between johnsons of hendon ltd and durex.

      And I also don't see this logo here..

      However durex has been around since 1929. If you look at the link and b&w picture in this looks like your sign with the lines above and below...EXCEPT..their early logo was capitalized.

      Another photo, showing capitalized logo

      I suspect your piece may be two unrelated pieces married together?

      Another logo

      Going back to my original thought..I believe your sign is from the durex blade company. The lines could symbolize the double edge?
    2. Signs_Galore, 7 months ago
      Thanks for all that info but at the end of the day it must be unique?
      I have to honest with you and completely agree with what you are saying except the point about typography, however the branded product that is sold today uses the same lower case letters.
      There may be something of a connection with barbers and it was sign that they used "something for the weekend, Sir?"
      It is indeed a mystery, maybe someone knows the answer .
    3. dav2no1 dav2no1, 7 months ago
      You were trying to relate the item to the 50's..I provided links with pictures showing they used capital letters in the early days. Until the 1960s and it doesn't look like any of their known fonts.
    4. Signs_Galore, 7 months ago
      Yes I appreciate what you are saying, but I am saying
      lack of evidence is no real guide in this case.
      This item has without any doubt been made by Johnsons
      of Hendon for what reason or purpose is still not known,
      furthermore it is not two different things "cobbled together"
      to create this unique piece.
      I will try and widen my search to see if there might be anybody
      who may have work or been associated with Johnsons and
      might have the elusive answer.
    5. dav2no1 dav2no1, 7 months ago
      Well here's some highlights for you..

      "Over the next thirty years, Johnsons of Hendon produced developing tanks, enlargers, thermometers and darkroom accessories of all kinds and became distributors for such well-known names as Durst, Eumig, Braun, Voigtlander, Paterson, Ferrania, Polaroid, Tamron, Bolex, Aiwa, Denon and Zeiss Ikon."

      Johnsons of Hendon Ltd started using that name around 1948- 49..up until 1977 when it was bought out. Then when that company went bankrupt they used the old name again from 1981 to 1985 when it became Johnsons Photopia.

      To clarify my train of thought..
      I could not find any association with durex, although it's plausible that they may have had dealings since they were into chemicals?

      The fixture seems awfully fancy for a advertising sign of the era. Flame Powdercoating was still a relatively newer process. My suggestion of the durex part not being origin to the fixture..I suggest it was possibly some sort of dark room or chemical room light, having the flame Powdercoating to prevent reflective light? (From the history, they made darkroom accessories).

      Hope you find some answers and come back and update us..
    6. dav2no1 dav2no1, 7 months ago
      I hate that we can't edit our comments..

      Looking closely at your pictures...
      If you look at the structure of your light appears from the photos that the lower part of the frame has been modified to fit the insert. Compare the construction to the upper cross brace?
    7. dav2no1 dav2no1, 7 months ago
      Here's the proof of my theory..
    8. AnythingObscure AnythingObscure, 7 months ago
      And here I was, at first glance, thinking "DUREX" was a brand of condoms...??

    9. AnythingObscure AnythingObscure, 7 months ago
      Now after a closer look (and beyond the giggles) and with dav2no1's comments, I would want to agree that the light fixture itself probably was a piece of photo-darkroom equipment at first, that somebody else installed the DUREX sign face into later, instead of whatever it came with. (prolly something plain red, that's the light color folks used to need to develop their own photographs if they wanted to do it in their basements instead of the Fotomat)

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