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How the 1938 bottle sign was used

In Coca-Cola > Coke Signs > Show & Tell.
Coke2208 of 3354found this in abandoned house coke brand 8610corporate newsletters, The bottling line, from 1960's
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Posted 6 years ago


(21 items)

In response to a previous post, I promised to show how the sign was used.
Here you go . . . it was used in a built up fashion as shown. Many times it would incorporate a privilege panel along with a coke logo sign of some fashion. It was used between 1938 and 1941. In 1941 the "new betty" signs came into play. They were the ones with the guy and the girl on them.


  1. tommy1002 tommy1002, 6 years ago
    OH MAN!!!!! Now I want one of these too!!
  2. officialfuel officialfuel, 6 years ago
    Thank you earlycoke for the info and the example on how it was used!

  3. earlycoke earlycoke, 6 years ago
    If you think I am a "plethora" now, just wait for my website and book. They too are chalked full of information useless to everyone EXCEPT the .0003% of the population that collects coke! :) Website should be up in a couple of weeks. . . .
  4. Daddy_Nobucks Daddy_Nobucks, 6 years ago
    Talk about "the tip of the iceberg"! Sweet and Complete.
  5. Signaholic Signaholic, 6 years ago
    That sign would need it's own house to display it. You still think the framing is less than Coca Cola quality Trevor? LOL
  6. coke.trevor.cola coke.trevor.cola, 6 years ago
    lol oh yea i guess i forgot to reply to this post... i totally understand why the frame looks the way it does, at first i thought they cheaped out on it, but now looking at a complete sign the frame job much nicer :)

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