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Strohs and Goebel Beer, circa...????

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Recent activity139756 of 181857Beer bottle, unopenedpabst bottle pocahontis branch
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Posted 7 years ago


(1 item)

Any ideas as to when these are from? Found them in a ceiling when remodeling a house...

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  1. Ghost1227 Ghost1227, 7 years ago
    The first picture is from a 12oz draft manufactured by Goebel Brewing Company in Detroit, Michigan. Goebel was in operation from 1873 to 1964 before being acquired by Stroh Brewing Company. Throughout most of its existence, Goebel was a popular beer in the Detroit area, only gaining widespread popularity in the 1940s thanks to an ad campaign in Life magazine. Goebel produced a noticeably dry, golden lager and was represented by a bantam mascot known as the Brewster Rooster. That particular bottle probably came from the mid- to late-60s given the style and notation that it is a 'non-pasteurized' draft beer. At the time, beer was pasteurized to kill the active yeast leftover from the brewing process in order to prevent gas buildup which could effect the taste of the beer or even result in bottles exploding on store shelves. Geobel introduced a bacterium cultivated onsite that acted specifically on the yeast and died harmlessly when the yeast was consumed. This innovation caused a sales spike, but the influx of business didn't last as the bacteria was found to affect other aspects of the process negatively and was discontinued. In 2005, Pabst Brewing Company acquired Stroh's and all their other brands (including Goebel), and discontinued the Goebel brand due to non-existent sales.

    The second picture is a 12oz Stroh's Bohemian Beer bottle from (I would estimate) roughly the same time period. Stroh Brewery Company was located in Detroit, Michigan (almost literally right across the street from Goebel Brewing Company). Bernhard Stroh immigrated to the US from Germany in 1850 at the age of 28 and began producing Bohemian-style beer using the knowledge he had learned from his father, who operated a family owned in and brewery in Kirn, Germany. Bernhard's original operation operated from his basement and was sold door-to-door in a wheelbarrow. Initially billed as 'New Beer', the name was changed to B. Stroh Brewing Company when Bernhard Stroh Jr took over on his father's death. In 1893, it won a blue ribbon at the Columbian Exposition, and in 1902 the name was finally changed to Stroh Brewery Company. The fire-brewing method was introduced after Bernhard's brother Julius took a tour of famous European breweries and is still used today, making Stroh the only fire-brewed beer on the American market. Stroh rode out the Prohibition by operating under the name The Stroh Products Company and producing near (non-alcoholic) beer. They began expanding in 1964 with the acquisition of the Goebel Brewing Company and continued to grow until hitting their peak in the 1980s and beginning a rapid freefall. Finally, the 149-year-old company was sold to Pabst Brewing Company and Miller Brewing Company on February 8, 1999.

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