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Early 1900s Coca-Cola Cardboard Poster - at the theatre

In Coca-Cola > Show & Tell and Posters and Prints > Advertising Posters > Show & Tell.
Coke1997 of 34801 wall in my Coca Cola/Den (for TGBWC!)Vintage Coca-Cola Crates and Empties Rack
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Posted 6 years ago

(1 item)

One of your members suggested I post this as I'm interested to get an idea of what it might be worth. My Mum has had it for about 40 years and has kept it in perfect condition. The picture is set in a theatre soda bar. My research indicates its early 1900s. It has Trademark Reg printed in the tail of the first 'C' of Coca-Cola and Lincoln CHi in the bottom right hand corner.

Text on top reads: After the theatre, drink a cup of Coca-Cola 5c.
Bottom reads: It relieves fatigue and excitement and induces a spirit of thorough, restful satisfaction as delightful to the senses as Coca-Cola is to the sense of taste.
Sold at all founts and carbonated in bottles.

Has anyone got any thoughts? Much appreciated.

Mystery Solved


  1. Newby, 6 years ago
    Thanks ROBinHawaii. I just checked and there is nothing under the frame. It has a stamp on the back that says Made in Australia by INOVA ENTERPRISES (03) 544 1999 if that's any help? It is a very thick cardboard that I'm pretty certain is original, not a reprint.
  2. Daddy_Nobucks Daddy_Nobucks, 6 years ago
    Rob is correct, likely 70's vintage. The image is a reproduction of a 1906 periodical advertisement. I can send you a picture of the original if you e-mail me at dq@cablespeed.com. Coca-Cola was introduced in Australia during the late 1930's. Signs would not have been manufactured there nor on display previous to that period. Yours is still a cool decorative piece and sentimental value is considerable.
  3. blunderbuss2 blunderbuss2, 6 years ago
    Hey, it burst my bubble also.
  4. Newby, 6 years ago
    Thanks so much for everyone's help and expertise. Mum has alway loved it and will continue to do so (i think it's the dress)!
  5. Daddy_Nobucks Daddy_Nobucks, 6 years ago
    Here's a seller on eBay with same or similar item up for auction, result may give you an idea as to value on open market.


  6. Newby, 6 years ago
    Thanks Daddy_Nobucks. That's the first time I've seen one the same!
  7. bigdaddyforfun, 1 year ago
    I have this one I have had it for over 30 years. anyone know how many were made? mine has a number

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