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Gutsch Brewing Co., Sheboygan, Wisconsin

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    Posted 7 years ago

    MKEmxp
    (1 item)

    Painted wood sign for Gutsch Gold Schaum beer.

    Has "Meyercord Company Chicago" in small print on bottom. (Sign manufacturer?)

    According to my father-in-law this sign was found under the floor boards of a building in Fond du Lac, Wisc.

    From what I can find online there were various incarnations of Gutsch from the mid-1800s to the time of prohibition, until eventually it became Kingsbury Breweries in the 1930s.

    It's a very unique image of a victorian couple enjoying the beer at a table, depicted in the middle of a large crab with its claws around the bottle. Sorry about the flash glare in the image.

    I haven't found anything like it online, but would love to learn more about it if anyone has more info!

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    Comments

    1. oldbeer oldbeer, 7 years ago
      Meyercord used a "sticker" type applique they applied to wood to make these types of signs. Meyercord existed over 100 years,I think they finally went out of business in the late 1990's.These appliques were almost always applied to a darker stained sign, so they would have contrast. You also see brewery scenes done in this way. Gutsch went out of business because of prohibition,when they were bought up by Kingsbury.Nice sign!
    2. Blackshiep1 Blackshiep1, 6 years ago
      Outstanding Gutsch sign! After Kingsbury went out of business, my buddies and I would poke around in the old buildings. We found many Kingsbury items (labels/caps etc) but I do not recall ever finding any Gutsch items.
    3. dagutsch, 4 years ago
      To whoever owns this prizwed possession:

      I am a Gutsch from that line that made the beer and I was wondering if there is a way I would be able to get that collectible from you. My family and I have been searching for countless items and all we can find are Gutsch beer bottles. If not, i understand...I am just trying to find prized possessions to help rebuild our legacy that we have since lost due to Kingsbury and then Miller buying out the beer that my great, great, great, great, great grandfather created and molded into a very German-cultured beer.
    4. Blackshiep1 Blackshiep1, 4 years ago
      Gutsch didn't close due to Kingsbury, it was sold due to the effects of prohibition. I wish you well in your search as anything other than bottles are difficult to locate (and even some of the bottles are getting difficult to find). The piece above is in a very well maintained private collection.
    5. Urial, 4 years ago
      Ken Gutsch here . . .My grandfather was the "CEO" for Gutsch beer . . . You list prohibition as the cause of decline . . . My family attributes the lose of the Gutsch Brewing Company to my grandmother who fled to Arkansas when things got "tough" and squandered the money . . .The Gutsch Brewing Company also had 13 taverns in Sheboygan . . . My Uncle Kelley owned the one on "PEN" Ave.

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