Formed in 1965 in San Francisco, the Grateful Dead attracted a large concert following until the untimely death in 1995 of lead guitarist and singer Jerry Garcia. In its wake, the band left behind scores of albums, most of them live recordings from the Dick’s Picks and Road Trips series, as well as a monumental amount of collectible memorabilia.
Vintage Grateful Dead posters, handbills, postcards, and ticket stubs from the 1960s are particularly in demand. The rarest of these are the flyers and handbills advertising the fabled Acid Tests organized by author Ken Kesey and held between 1965 and 1967 at various venues from San Francisco to Los Angeles. The Grateful Dead was the house band for these seminal events.
By 1966, the Grateful Dead was a fixture in San Francisco’s Avalon Ballroom and Fillmore Auditorium, both of which produced posters and postcards to advertise their shows. That y...
Over at the Fillmore, artist Wes Wilson was creating posters that helped define the psychedelic lettering style of the day. In 1966, several of his posters for Grateful Dead concerts featured photographs by Herb Greene. One of the best of these, BG032, had a portrait of a leather-jacketed, Cheshire-cat-grinning Jerry Garcia staring straight into the camera. Another, BG023, paired a group photo of the band with one of the Jefferson Airplane, which at the time got top billing.
Fillmore promoter Bill Graham hired an artist named James H. Gardner to create a new version of this poster for a summer-of-1967 show of the Airplane and the Dead (they were billed on the poster as representatives of the "the San Francisco scene") in Toronto. Known as BG074, the poster used the same Herb Greene photo of the Grateful Dead below a new one of the Jefferson Airplane, and was organized almost exactly like Wilson’s original. But due to the remote location and low print run, it is today one of the most collectible Grateful Dead posters from the late 1960s.
Other San Francisco artists to create Grateful Dead posters include Rick Griffin, whose January 1969 poster for a series of shows at the Avalon (ABR690124) was repurposed that summer for the band’s third album, Aoxomoxoa.
Which brings us to vinyl. When the Grateful Dead recorded their first few albums, the process in the studio was, by most accounts, a good deal less than perfect. Thus, in the early 1970s, Anthem of the Sun and Aoxomoxoa, the band’s second and third albums, were remixed to improve their sound quality. This pleased the band but annoyed some of its fans, who preferred the original muddy mixes, which are now quite collectible.
Deadheads also cherish ticket stubs from the 1960s and beyond. Those for shows at the Fillmore and Avalon were usually mini, two-color versions of the poster, so some collectors strive to collect a concert’s poster, postcard, and tickets to create complete sets.
Ticketron issued one of the band’s most famous tickets for a show on October 20, 1974. Prior to this concert, the Dead had announced its intention to take a hiatus. No one really knew if this was just a break or a break-up, so the ticket for that show was printed with the words “THE LAST ONE” in big, blocky letters on its front. And for some reason, the band’s name was misspelled—Greateful instead of Grateful.
Of course, the Grateful Dead did not break up. In fact, during the 1980s and early 1990s, they were routinely one of the highest-grossing touring bands on the planet. Stage passes from these decades, particularly uncut sheets of unused passes like the "Truck Puzzle" (12/3/92-12/17/92) by Tony Reonegro are highly collectible. After the death of Garcia, the band created a line of collectibles for kids in the form of stuffed bean-bag bears, similar to Beanie Babies but with Grateful Dead themes.
In recent years, the band has released limited-edition soundboard recordings of entire runs at the Fillmore West (four nights in a row from 1969) and Winterland (three nights in a row from 1973). These sets routinely turn up for resale on eBay.
Even more successful are the recent auctions at Bonham’s of items that had been collected by former Grateful Dead road managers and band associates. In these tony, auctioneer surroundings—a far cry from the band’s communal, 1960s digs in Haight-Ashbury—everything from gold records to tie-dyed speaker covers to Harley Davidson motorcycles have been auctioned off, sometimes for breathtaking prices.
Among the most prized items at these affairs (besides the original album art and the handmade guitars, which have brought tens and even hundreds of thousands of dollars) have been the beat-up equipment and attaché cases. Despite their road-weary condition, or perhaps because of it, these modest cases have fetched upwards of $15,000 each.
Interviews & Articles
In the late 1960s and early 1970s, I loved the music of the Grateful Dead. I grew up in Marin County where most of the band member… [more]
Of all the rock posters from the 1960s, few command as much attention as those created for the legendary acid tests in 1965 and 19… [more]
I was a Hollywood kid. My father was a TV and radio editor in the San Fernando Valley, and he allowed me to do my first writing to… [more]
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Grateful Dead To Release Box Set of 1977 TourUltimate Classic Rock, May 7th
For fans of the Grateful Dead, their May 8, 1977 concert at Cornell University remains a touchstone moment, perhaps the most cherished set in a tapestry of legendary shows. Now, the band wants to expand that legend with a new ultra-rare 14-disc box set...Read more