While there are many types of attractive antique and vintage signs, porcelain signs foremost among them, lighted signs are in a class all their own. Some common varieties include lighted clock signs (perhaps the most widespread type of “practical” advertising), lighted beer signs (great for dark bars), and lighted gas-station signs (the illumination gave them better visibility from the road).

Within the family of lighted signs are neon signs, which were invented in 1910 by a French chemist named Georges Claude. By 1912, the first neon sign was advertising the services of a barber shop in Paris and by 1923 the first neon signs arrived in the United States—they were for a Packard dealership in Los Angeles.

Even during the glory decades of neon signs—the 1920s through the ’60s—the signs were produced in relatively small numbers, making them quite rare today. In addition to car dealerships and barbershops, neon signs were produced for diners, gas stations, and hotels. They were also embraced by major brands from Budweiser to Coca-Cola.

In fact, beverages are one of the most common products marketed with lighted signs. Beer companies in particular have claimed neon and other lighted signs as their own. Some of the most prized lighted beer signs are those made in the 1950s and ’60s, by Hamm’s Brewery. Its motorized, Scenorama signs (also spelled as Scene-o-Rama, Scenerama, and Scenarama) were manufactured by Lakeside Plastics of Minnesota and ranged in size from three to five feet across. In addition to a working clock, Scenorama signs included picturesque depictions of lakes and streams, which appeared to be flowing.

Schlitz’s signs have also achieved some measure of prominence, thanks to the company’s distinctive “Belted Globe” logo. Schlitz produced numerous lighted revolving globes designed for tavern walls; other, more two-dimensional signs simply featured a globe or half-globe in their design.

Lighted signs that doubled as clocks were another good way to attract eyeballs and, hence, spread brand awareness. Illuminated gas-and-service-station clocks advertised everything from brands of tires to spark plugs and oil. Lighted clocks for companies that made wristwatches and other timepieces are also popular with collectors.


Best of the Web (“Hall of Fame”)

Advertising Antiques

Advertising Antiques

This classy looking British site features hundreds of high resolution photos of antique porcelain pre-war (enamel) … [read review or visit site]

Historical Marker Database

Historical Marker Database

If you're the type who pulls over when you see a 'historic marker ahead' sign, you'll love this site. Orchestrated … [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]



Other Great Reference Sites

Most watched eBay auctions    

Vintage 1940's Pabst Blue Ribbon Beer Light 23" Neon Lighted Metal Sign~worksVintage 1950's 7up 7 Up Soda Pop 17" Lighted Clock Sign~worksVintage C.1960 Wolf's Head Motor Oil 15" Lighted Metal Pam Clock Sign~nice/worksVintage 1960's Kendall Gt-1 Racing Motor Oil 15" Lighted Metal Clock Sign~niceVintage C.1960 7up 7 Up Soda Pop Bottle 26" Lighted Metal Clock Sign~works~nice1960s Hamm’s Beer Blinking Goblets Lighted Motion Sign - Very Nice Condition !!!Large Vintage C.1970 7up 7 Up Soda Pop 19" Lighted Hanging Shade Sign~worksVintage Prestolite Hi-level Batteries Lighted Advertising Sign, Clock Needs WorkVintage 1960s Tgbwc Coca-cola Light-up Double-sided Soda Fountain Fishtail Sign7up 7 Up Soda Pop 19" Neon Lighted Metal Clock Sign~nice Condition & Works1960's Vintage Hamm's Beer On Tap Lighted Advertising Barrel Sign Old Town CanoeDu Bois Export Fine Mellow Beer Reverse On Glass Lighted Sign Pennsylvania Vintage Lighted Double Sided Thermometer Sign Clock No Porcelain No Neon Gas OilVintage Budweiser Beer Bowtie Light Up Tavern Sign Anheuser Busch Bud 26"Vintage C.1960 Duquesne Beer 22" Lighted Metal Sign~worksVintage Three Dimension View Master Color Picture Lighted SignVintage Valley Forge Beer Lighted Sign/display ~ Union MadeVintage Rare Budweiser Lighted Cash Register Display Sign *working* No ReserveVintage Circa 1969 Budweiser Clydesdale Rotating Lighted SignVintage Narragansett Beer Scrolling Lighted Sign Works Great! Sailboat SeascapePearl Lager Beer Mid Century Lighted Sign Bar Tavern Cocktail Lounge VintageVintage 1960's Schlitz Rotating Spinning Lighted Saturn Globe Lighted SignLighted Metal Mobilgas Mobil Clean Restrooms Sign Service Gas Station RestroomVintage Hamms Beer Lighted Advertising SignVtg Mercury Outboard Boat Motor Sales Pam Advertising Lighted Bubble Clock Sign Vintage 1950s Drive In Diner Restaurant Cafe Light Up Rotating Specials SignVintage 1959 Greyhound Bus Lines Pam Advertising Lighted Bubble Clock Sign1960's~original~pabst Blue Ribbon~lighted Beer~double~hanging~advertising SignHudepohl Beer 14-k Cincinnati Ohio Beer Vintage Light Up Sign Point Of Sale Pos1981 Lighted Back-bar Sign & Clock "pabst Blue Ribbon" Plue 2 Bulbs - WorksVintage 1950s Ortlieb's Premium Lager Beer Advertising Lighted Bar Sign Vintage Nesbitt's Advertising Orange Soda Pop Lighted Sign And Clock WorksPiels Light Beer Advertising Light Up Sign Back Bar Display Piel Bros. New YorkVintage 1958 Midwest Dairy Products Cow Milk Farm 15" Lighted Metal Clock SignFalstaff Beer Lighted Sign Vintage #1142064Vintage 1971 New Old Stock Schlitz Golden Series Lighted Wall Bar Sign No.84737Vintage Westinghouse Televison Lighted Clock Sign 15"Vintage Gulf Oil Embossed Lighted Gas Station Pump Island Sign Mint In Box Nos1950's Vintage Rare Schaefer Beer Retro Art Deco Lighted Sailboat Clock SignVintage Stag Beer Sign From Carling - Lighted - Works !Hamm's Lighted Beer Sign1981 Lighted Back-bar Sign & Clock "pabst Blue Ribbon" (relisted) Works Fine !Rare Vintage Colt 45 Light Up Beer Sign Dynamite TasteVintage Budweiser Lighted Clydesdale Sign Coors Double Sided Lighted SignSchlitz Beer Sign Lighted Bar Signs 1 Golden Series Light Lady Sconce LampVintage 1960's Metal Walker Muffler Lighted Gas Service Station Sign Works GreatFireball Whiskey Led Light-up Sign 20"Budweiser Lighted Beer SignVintage 82 Lighted Miller High Life Beer Sign With Star Burst Clock Wood Grain Miller Lite Beer Brewing Company Light Up Bar Sign- Vintage Beer SignDayton Lighted Clock Dealer Store Gas Station Sign Original Clock Rare Working!!Vtg Pabst Blue Ribbon Rotating Motion Beer Bar Sign Lighted~mans Beer CaveSchlitz Beer Sign Motion Light Sconce (2) Lighted Saturn Ring Rotating Bar LampRare Vintage Lone Star Light Up Beer Sign 1985Pabst Blue Ribbon Lighted Beer Sign With Duck Hunting Season Back Ground GreatVintage Clock 7-up Soda Sign Wall Light Up Plastic 7up Sign Man Cave Old Hudy Delight Hudepohl Beer Light Up Advertising Sign Nice Colors & Works !Vintage Armstong Tires 2 Sided Lighted Sign 38" X 12" X 6"Rare Vintage Budweiser Horses Lighted Beer Sign