Unmarked fishing lure and box

I have had these in my shed for who knows how many years and I am starting to take them out to sell. I know just enough about these things to get into trouble. I am almost positive that this lure does NOT go in this box, because I don't think a bass o reno has a metal lip on it, but maybe it is a different type? The box is interesting to me because of the graphics. Any help would be appreciated.........MG