While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.
Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.
Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.
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When I was a girl, my mother had a lot of wonderful handbags. My dad traveled often in Western Europe. Every time he came home he … [more]
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Sweet SixtiesDeccan Chronicle, May 18th
You can opt for small box bags, colourful bangles, funky and vintage sunglasses like cat-eye and round shades.” For designer Mandira Wirk, vintage fashion is evergreen and stylish, hence never out of sync. “From pencil skirts to cocktail flock dresses...Read more
Miguel Showcases His Style for VEVORap-Up.com, May 13th
what you stand for and your lifestyle.” He shares his love for vintage sunglasses and hats, which he only wears when he doesn't feel like doing his hair. When he finds something he likes, he'll use words such as “kill city,” “killer,” “murky,” and...Read more
Vintage-Sonnenbrillen20 Minuten Online, May 7th
Genau deshalb beschlossen Daniel und Oliver Seitz letztes Jahr, in ihrem Laden zum ersten Mal den «Vintage Sunglasses Day» zu organisieren. Da der Anlass ein grosser Erfolg war, kam es am vergangenen Samstag zur Zweitausgabe dieses Events...Read more
Cool Gifts For Hot Moms!Huffington Post, May 3rd
mom, made with metal and acetate with brushed metal end pieces. They're available in Black, Brown Fade, and Khaki with Grey Gradient Lenses. $275. <a href="http://moscot.com/vintage-sunglasses-duchess_539_11.html" target="_hplink">moscot</a>...Read more
Early Buzz: 'Arrested,' 'True Blood' and moreUSA TODAY, April 26th
'Arrested Development' is coming soon ... (Photo: AP). It's Friday! I'm glad the weekend is upon us, during which I plan to get my hair done and replace my broken sunglasses. (For the record, this is the best vintage sunglasses shop in NYC!) A few...Read more
Dapper Man417mag, April 24th
Bronson Leather checkbook wallet, $175 at Town & County 6. Dunhill art deco enamel estate lighter, $450 at Just For Him 7. Davidoff woodgrain cigar cutter, $355 at Just For Him 8. Carrera vintage sunglasses with leather case, $225 at Town & County 9...Read more