While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.

Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.

Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.


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Recent News: Sunglasses

Source: Google News

Style file - "Animal print is a no-no"
Times of India, October 26th

5 essentials of a man's wardrobe: Shoes, a smart jacket, skinny jeans, vintage sunglasses and a fine watch to go with it. 3 things I can never leave home without: My vintage sunglasses, a great cologne and my iPhone. A priceless possession I'd never...Read more

In the closet with Graham Norton's Radio 2 co-host Maria McErlane
Express.co.uk, October 18th

Also shown are vintage sunglasses by Ellery and Rayflector 265 – both bought from Rockoptika in St Leonards-on-Sea, Sussex. Graham Norton, presenter, Maria McErlane, fashion, style, secret, Sarah Smith Maria loves these Vivienne Westwood patent ...Read more

China's most seductive rock band comes to NYC, Boston, DC, Philly
Music Talkers, September 30th

-[Liang Long's] trademark flowery jacket, bright red lipstick and round vintage sunglasses naturally conjure up waves of screams from the audiences. Holding a pair of cymbals, he shakes them slightly, while asking the crowd, "Shall we start?" -Xinhua...Read more