While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.
Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.
Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.
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5 Things to Do In TokyoThe Epoch Times, October 2nd
level are more expensive while those on top and below are more affordable, yet of good quality. A good shop to visit is SLOW, which has designer wear and vintage items at reasonable prices. Vintage sunglasses cost about $20 each while clothes can vary...Read more
36 Hours in Bologna, ItalyNew York Times, September 30th
After your gelato, shop for new — or actually old — clothes among the shady porticos just west of the Piazza Maggiore. At the stylish Fratelli Broche vintage shop, try out Trussardi handbags (80 euros) and vintage sunglasses (usually around 30 euros)...Read more
1940s dance event to benefit Willamette Heritage CenterStatesman Journal, September 28th
The vintage sunglasses she borrowed from Cordova. “I wanted (my dress) to look period appropriate but also wanted it to be comfortable," McMillan said. "People shouldn't be pressured to wear something exact but wear something comfortable. It's more ...Read more
PAN Ceramics Biennale - a Celebration of StyleAllAfrica.com, September 24th
Six funky female sculptures in bathing suits and vintage sunglasses who pose and sunbathe with plenty of personality. Smit's appreciation of the beach can also be seen in 'Wave'. A sculpture reproducing the crest of a wave captured in motion and its...Read more
Reese Witherspoon shows off her toned physique on a run with friendsDaily Mail, September 8th
What some may consider as a daunting workout, this megastar appears to classify as fun. Reese Witherspoon was spotted sporting a huge smile while out for a run in Los Angeles on Tuesday, clad in colorful capris and a loose-fitting black tank...Read more
Montblanc launches limited-edition reinterpreted vintage sunglassesSouth China Morning Post (subscription), August 6th
Retro sunglasses are all the rage and Montblanc is tapping into the trend with its latest limited-edition sunglasses. Inspired by vintage designs but given a fresh modern look thanks to a sleek silhouette, the sunglasses feature gunmetal-brown lenses...Read more
A New York Style Blogger Takes Us Around Brooklyn For A Sweet Summer WeekendBustle, June 16th
My favorite part about dressing for NYC is the balance between being trendy but still comfortable. You can be whoever you want to be in New York, and that's OK! It is refreshing to be able to wear whatever I want without a single person even batting an ...Read more
Share “Pop-up shop: Vintage fashion frames and...”NewsOK.com, June 3rd
eyewear from the 1940s through the 1980s. The frames are reminiscent of a glamorous and sophisticated era. And they're fun. The collection also includes rare vintage sunglasses that are out of production and plucked straight from old factory...Read more