While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.
Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.
Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.
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Spring's fashion essentialsBoston Globe, March 7th
LC LAUREN CONRAD dress, $64 at Kohl's. > 150 Lexington Street, Burlington, 781-229-6494, and other locations, kohls.com. FOSSIL “Camille Vintage” sunglasses, $68. > 359 Newbury Street, Boston, 617-236-2068, fossil.com. LOVE 21 “Life in Progress” ...Read more
Love accessories shop Hey SailorThe Upcoming, February 19th
This clip-in bow will bring life to any hair do. Angel-Cake-and-Eat-It-Vintage-Sunglasses. Angel Cake and Eat It Vintage Sunglasses are great for spring. So if you're thinking stylish with a bit of colour then these are definitely the way forward...Read more
The LA Fashion Magazine Spring 2014 IssueThe Los Angeles Fashion, February 14th
On February 14, The LA Fashion magazine announced its newest issue, featuring “Spring Style”. This issue features a wide array of stories ranging from Frida Kahlo inspired fashion to a cover story featuring vintage sunglasses from fashion designers...Read more
Snapdeal Offers On Eyewear – For Men & Women – Fabulous Discounts.AEG India, February 13th
John Lennon vintage sunglasses are available at Rs.599 (54% off on original price of Rs.1299). Buzz blue & dark olive lens sunglasses with 'buy 1 get 1 free' offer available at Rs.399 (64% off on original price of Rs.1099). Fasttrack M081GR2 black...Read more