While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.
Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.
Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.
Best of the Web (“Hall of Fame”)
Most watched eBay auctions
Recent News: Sunglasses
Source: Google News
Lily-Rose Depp Was Named New Chanel FaceiDesignTimes.com, July 24th
The "Fading Gigolo" star balanced her look with a vintage sunglasses on top her head. She added some edge to her ensemble in a contrasting pair of dark red platform sandals. Both her parents Johnny and Vanessa started their careers starring in music ...Read more
Lily-Rose Depp in embroidered top after being named the new face of ChanelDaily Mail, July 22nd
She's the daughter of Johnny Depp and Vanessa Paradis - and Lily-Rose Depp looked just like her movie star parents as she stepped out with a pal in Beverly Hills on Tuesday. The 16-year-old looked fashion forward as she stepped out into the sunshine, ...Read more
Streetwise three tell all on SA fashionIndependent Online, July 22nd
Your handy list of three upcoming trends. Yoliswa: Kimono-style trench coats, off-the-shoulder cuts and Polo-style skirts. Nandipha: Androgyny for women. White-on-white and oversized denim. Thobeka: Mom jeans and vintage jeans. Vintage sunglasses and ...Read more
RVS EyewearComplex, July 10th
Hand-crafted with style and quality in mind, RVS eyewear grabs inspiration from founder Vidal Erkohen's selection of his grandfather's vintage sunglasses. Launched in 2006 as the first eyewear company out of Istanbul, RVS quickly moved to Brooklyn, New ...Read more
Rethink Your Frame Game: Vintage Sunglasses May Be Damaging Your EyesElite Daily (blog), July 7th
A pair of vintage cat-eyes might be your best thrift store find of the summer, but that doesn't mean they're good for your health. Although those 50s frames go well with your wardrobe, they probably don't protect your eyes from the sun's UV radiation...Read more
2015 Summer Trends For Women: 4 Must-Have Items For Every ClosetHuffington Post Canada, July 2nd
and subsequently made The Huffington Post's best-dressed list. Diane Kruger also knows how to work a jumpsuit, and showed off the versatility of her ensemble by pairing it with a straw hat and vintage sunglasses at the 2015 Veuve Clicquot Polo...Read more
Share “Pop-up shop: Vintage fashion frames and...”NewsOK.com, June 3rd
eyewear from the 1940s through the 1980s. The frames are reminiscent of a glamorous and sophisticated era. And they're fun. The collection also includes rare vintage sunglasses that are out of production and plucked straight from old factory...Read more
Vintage sunglasses – a sense of mysterySydney Morning Herald, December 4th
Breakfast at Tiffany's, with Audrey Hepburn, was as memorable for her distinctive sunglasses as for her pearls and chic black dresses. Hepburn's wide-brimmed straw hat and oversized tortoiseshell glasses added a sense of mystery. The Hepburn look...Read more