While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.
Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.
Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.
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The Sartorial Spill: Vintage Clothing Consultant Linda RamoneLA Magazine, December 3rd
Doris Raymond, the owner, has a private collection you can view by appointment only. What do you buy that's new? It's really hard to find vintage sunglasses, so I use Strand Optical in Beverly Hills. *Read the entire Q & A here. Categories: The Clutch...Read more
Krysten Ritter shows off her toned bikini body in MexicoDaily Mail, November 29th
She also posted a photograph wearing oversized vintage sunglasses, and showing off her frizzy hair, writing, 'Crazy mex hair'. Enlarge. Watch out for crocs! Ritter posted photographs of a night time dip in the ocean. She wore a pretty blue animal print...Read more
Celebrate the Holidays in COOLWBEZ (blog), November 26th
Just say the name and the adjectives evoked tumble out of your cerebellum like a box of vintage sunglasses and matchbooks - smooth, elegant, bold, suave, knowledgeable, generous. And, above all, "COOL." Your holiday parties this December will be a lot...Read more
Cheryl Cole oozes sex appeal in 2014 calendar shoot photoDaily Mail, November 20th
to Lady Gaga song: 'Stop calling, stop calling I don't wanna talk anymore .. I left my head and my ?? on the dance floor..' The outfit was finished off with a pair of vintage sunglasses, with a white frame, whilst she wore a pair of super high tan...Read more
Movie Review - Dom Hemingway (2013)Flickering Myth (blog), November 13th
Dickie seems to be stuck in the 1970's as he wears vintage sunglasses and floral shirts. “I'm too fucking old and I didn't bring the right shoes” is the response when things go ape in the forest and Dom Hemingway decides to strut across Fontaine's...Read more
Fendi goes trendy, creates futuristic vintage sunglassesIndia Today, November 9th
Fendi goes trendy, creates futuristic vintage sunglasses. Tanya Banon | Mail Today | November 9, 2013 | UPDATED 16:14 IST. Tweet. Italian fashion house Fendi will tap the talent of French designer Thierry Lasry to design its Spring/Summer 2015 capsule ...Read more
Thrifting to afford fashionable clothingThe Corsair, November 8th
Joseph typically shops at thrift stores for shirts, pants, jewelry and vintage sunglasses, he says. “Crossroads and Wasteland are great, but Wasteland can be a little more expensive,” Joseph says. Student Tracey Castillo, 20, says thrift shopping not...Read more