While shades have existed in some form since the 1300s, it wasn't until the 1930s that the sunglasses craze took hold, as more and more Americans and Europeans went on beach vacations. In fact, Sam Foster sold the first modern-day shades, a pair of Foster Grants, on the Atlantic City Boardwalk in 1929. This trend exploded in the following decades as Hollywood stars and fashion icons such as Ava Gardner, Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis hid behind glamorous sunglasses, made by the likes of Persol and Emilio Pucci.

Men, meanwhile, took to wire-framed Ray-Ban "aviator" sunglasses favored by World War II heroes such as George S. Patton, Dwight Eisenhower, and Douglas MacArthur—this straight-laced military look was later popularized by counter-culture rockers such as Bob Dylan and Lou Reed. In the 1930s, the U.S. military commissioned Bausch & Lomb to make UV-blocking shades, and the company's Ray-Ban aviator glasses debuted in 1936, with anti-glare polarized-lens technology, invented by Edwin H. Land, of the Polaroid Corporation. In 1948, the first mirror-faced aviator sunglasses hit the scene, offering even greater protection from the sun, as well as the ability to watch people in secret.

Thanks to their air of mystery, dark shades became a symbol of cool detachment for beatniks and '50s jazz musicians. Perhaps the most iconic sunglass design is Ray-Ban's Wayfarer, launched in 1952, with its signature chunky frame. Mod and hippie fashions of the '60s demanded more whimsy, and John Lennon favored tiny tinted wire-framed spectacles called "teashades." Depending on the style, sunglasses came to signal urban sophistication, nefarious intent, or inscrutable intellect. Later fashionable looks like those by Alpina, Vuarnet, and Oakley originated as protective gear for athletes. Coveted vintage sunglasses include designs by Neostyle, Paloma Picasso, Oliver Peoples, Revo, Cazal, Matsuda, and Carrera Porsche.


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Recent News: Sunglasses

Source: Google News

The Ritz-Carlton, Fort Lauderdale Announces Multi-Million Dollar Renovation
CNNMoney, June 29th

Additional retail shops will highlight the space with one of the largest spaces becoming the home to the Island Company, an island style resort wear shop featuring accessories, clothing, swimwear, vintage sunglasses and more. The Ritz-Carlton Spa, Fort ...Read more

Beach Style From the Merchants of Venice
Paste Magazine, June 23rd

Think Venice style is all tie-dye and turquoise? Think again. The movers and merchants of this LA seaside town, the melange of gritty artists and bohemian surfers, placenta encapsulators and indie filmmakers, set the bar for a look that reflects a...Read more

Dhanush's Maari or Mahesh Babu's Srimanthudu - Who will beat Salman Khan?
India.com, June 16th

Dhanush makes a grand entry as goons smash windsheild of a car, smoking cigarette wearing gold chain and black vintage sunglasses. Maari by Balaji Mohan also stars Kajal Aggarwal, Vijay Yesudas, Robo Shankar, Kaali Venkat and Arjunan in lead roles...Read more

Sunglasses Bergaya Otomotif Ala Ralph Lauren
YangMuda, June 4th

Yangmudacom -Terinspirasi dari koleksi mobil vintage, sunglasses keluaran Ralph Lauren ini menjadi salah satu item kece buat Yangmuda. Ralph Lauren memperkenalkan Otomotif Eyewear Collection. Terdiri dari empat gaya kacamata,tiga untuk ...Read more

Share “Pop-up shop: Vintage fashion frames and...”
NewsOK.com, June 3rd

eyewear from the 1940s through the 1980s. The frames are reminiscent of a glamorous and sophisticated era. And they're fun. The collection also includes rare vintage sunglasses that are out of production and plucked straight from old factory...Read more

Cheryl Fernandez-Versini Channels The 60s In Fendi Dress And Retro ...
Marie Claire.co.uk, May 15th

Cheryl Fernandez-Versini has touched down in Nice ahead of her appearance at the Cannes Film Festival. The singer was snapped walking hand-in-hand through the airport yesterday with her handsome French husband Jean-Bernard Fernandez-Versini...Read more

Vintage sunglasses – a sense of mystery
Sydney Morning Herald, December 4th

Breakfast at Tiffany's, with Audrey Hepburn, was as memorable for her distinctive sunglasses as for her pearls and chic black dresses. Hepburn's wide-brimmed straw hat and oversized tortoiseshell glasses added a sense of mystery. The Hepburn look...Read more

Best Bets
New York Magazine, June 29th

How to Buy Vintage Sunglasses Three tips from J. Kirby Harris, owner of Vintage Optical, popping up at the Annex Markets lot (W. 25th St. nr. Broadway) weekends in late July. (Photo: Courtest of the vendor). 1. Do the optician check. “Inspect the...Read more