From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.


Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

Soda-Machines.com

Soda-Machines.com

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]



Clubs & Associations

Other Great Reference Sites

Most watched eBay auctions    

Sharp Unusual And Unique Old Double Sided Coca Cola Flange Sign,flange Coke Sign1950s Original 36" Coca Cola Cleveland Neon Clock Sign1940's Porcelain Coca Cola Yellow Button SignVintage 1950 Coca Cola 5c Soda Pop Bottle 27" Metal SignCoke Cola Machine # Vendo 81dLarge Vintage 1952 Coca Cola Soda Pop Bottle 54" Metal SignNos Unused Near Mint 1966 Vintage Coca Cola Fishtail & Bottle Old Tin SignOriginal Drink Coca Cola "sign Of Good Taste" Advertising Display Porcelain SignVintage 1950's Coca Cola Button Sign Coke Bottle Large 24 Inch White Tin Sign Case Tested 'slide-blade Coke Bottle Hunter' Knife, Rare 1930's. Traffic Coca Cola PolicemanWow!! Original 1930 Drink Coca Cola Turtle Sign Super Rare Coca-cola Original Sign ! Marked Mca 904 ! No Reserve !1960 Coca Cola Calendar Pad Holder Sign With Button Sogt Old And Original Coca Cola Double Sided Flange Sign, Coke SignOriginal 1933 Drink Coca Cola TrayErtl - 1954 Series 950 Coca Cola Gmc Cab W/ Great Dane Trailer -1/25 - Sm 70dVintage Coca-cola Coke Bottle Metal Picnic Cooler Ice Chest With Tray! Nr!Coca Cola Original 1953 Advertising Electric Coke ClockSmith Miller All Original Coke Truck And BoxVintage Ertl Custom Coca Cola Doubles Tractor Trailer TruckVintage Pocket Watch Lot Reddy Kilowatt And Coke Windups WestcloxVintage Old 8dot 1972 Case Xx Bone Small Coke Bottle Pocket KnifeRare Vintage 1931 Coca Cola Soda Pop 20" SignVendo 44 Coke MachineCoca-cola Ice Chest By Westinghouse-beautiful!! Vintagen All Original Coke Coca Cola Cooler With Original Box1927 Original Coca Cola / Coke Tray - Bobbed Hair Girl - Really NiceVintage Original 1955 ~ A-m 5-55 ~ Ice Cold Coca Cola Metal Flange Store SignOlive Garden's Never Ending Pasta Pass Unlimited Pasta, Salad, Bread, And CokeVintage Lionel O27 Gauge No.6-1463 Coca Cola Train Set In Box Works1950s Coca Cola Scale Thermometer Sign Greenville Ky1944 Coca Cola Lithograph Cardboard Sign 20 X 36 FramedNr! Vintage 1960s Coca Cola Vending Machine Cape Canaveral Air Force Station Original C. 1941 Coca Cola Metal Sign, Couple Enjoying A Coke, 11 5/8" X 33 5/8"Coke Coca Cola 2014 Brazil Fifa World Cup Mini Aluminum Bottles Set Of 20Olive Garden's Never Ending Pasta Pass Unlimited Pasta, Salad, Bread, And CokeVintage 1960's Things Go Better With Coke Metal Advertising Sign ( 32" X 12" )Vintage Coke Machine Original Glasco Coca Cola Cooler 1998 Rolex Gmt Master Ii Stainless Steel Black Red Coke Bezel 16710 WatchVintage 1950's Pepsi Vmc 88 Rare Soda Machine Cooler Sign Coca Cola No PorcelainOriginal 1940s Genuine Coca Cola Sprite Boy Large Enamel Advertising SignCase Classic 1990 61050l Sab Antique Green Bone Swing Guard Knife Coke Bottle XxVintage Peach Whip Drink Double Sided Flanged Metal Sign Ca. 1930's Coke Pepsi Vintage 1950's Coca Cola Button Sign Coke Bottle Large 24 Inch Red Tin Sign Buddy L Coke TruckMisfit Shine Activity Monitor - Coca Cola Limited Edition (red)Fender Guitar Sign Electric Stratocaster Case Sunburst Strings 3-d Metal MobilEarly Green 1960's Coca Cola Championship Yoyo. Australian Made Russell Yo-yo.Rare Zippo Lighter Coca Cola Brushed Chrome 2002 NewVintage 1940s-50s Coca-cola Cooler-- Really Nice Used ConditionOlive Garden's Never Ending Pasta Pass Unlimited Pasta, Salad, Bread, And CokeVintage Nehi Co. Rc Royal Crown Cola Thermometer Tin Sign Late 1950's 60's CokeLarge Vintage 1953 Drink Coca Cola In Bottles Soda Pop 44" Metal Sled SignVintage 2 Sided Flanged Coca Cola Tin Sign Fishtail 18"x15" - Refreshes You BestLot Of 12 "drink Coca-cola/coke" Red Cap Pull Knobs For Doors/cabinets!Barbie Rare 2000 Coca Cola Soda Jerk Ken Collector Doll Coke Fountain Boy 25678Large Vtg Ka-bar ~ Folding ~ Pocket Knife ~ Coke Bottle ~ 5 1/4 " ~ Union Cut.Rare Vintage Bludwine Flange Sign Not Bireleys,orange Crush,rc Cola,coke,pepsiCoca Cola Inventor John Stith Pemberton - Important 1879 Medical Trade Card

Recent News: Coca Cola

Source: Google News

$7.8M Barefoot Beach home knocks your socks off
The News-Press, September 27th

Adjacent to the ice cream parlor is a little game room with a South Park collectible pinball machine and an old Coca Cola dispenser. Many upscale homes have a gym with televisions above the equipment, but this gym also comes with a locker room complete ...Read more

Adults-only Zoo fundraiser a roaring success
Montgomery Advertiser, September 27th

Zoo director Doug Goode and deputy director Marcia Woodard were there to enjoy the fun, along with Maggie Zblewski, a market development manager with Coca-Cola, which helped sponsor the event with other companies, including Cumulus, Alabama News...Read more

Ornate Victorian bowls
Observer-Reporter, September 27th

Because collectors since the 1960s have preferred colored glass, art glass pieces found in stands today often are replacements for the original old clear glass bowls. An all-original “berry bowl set” on a silver-plated ... Current prices are recorded...Read more

Bunnen reflects on photography career, new exhibits
NeighborNewspapers.com, September 25th

The Swan Coach House Gallery in Buckhead will host an exhibit entitled “A Collection of Collections” starting Jan. 15. Bunnen will have photography of her personal collections of heart rocks, cows, horses, Coca-Cola memorabilia, dinner plates, cameras...Read more

Mark Martin Museum drives success home
NWAOnline (subscription), September 25th

A NASCAR enthusiast could spend a full day savoring the museum's snazzy autos and cavalcade of Martin memorabilia. A stock-car cynic could chuckle at the advertising logos plastered from ... 6 Viagra Coca-Cola 600 win car, the No. 5 Kellogg's car, the...Read more

Tableware by any name just as sweet
HeraldNet, September 25th

Because collectors since the 1960s have preferred colored glass, art glass pieces found in stands today often are replacements for the original old clear glass bowls. An all-original “berry bowl set” on a silver-plated stand with two Burmese...Read more

Word on the Street: Country Rose II Antiques reopens in Old Town Clovis
Fresno Bee, September 21st

Inside the rebuilt store are nearly 30 vendors selling everything from Coca Cola memorabilia to vintage cowboy boots. Vendor Walt Sorensen said the vendors could have found space in another store, but they wanted to wait until Country Rose II reopened...Read more

Lexington's 4th Antique Show and Sale Happening This Weekend
Lexington Leader, September 18th

Joseph and Anna Kachinski bring a wonderful assortment of American Indian relics, and antique fishing gear. Pat Rodriguez, a regular at Austin's City-Wide Garage Sales, returns to Lexington featuring Coca Cola memorabilia, vintage and antique toys...Read more