From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.

Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]

Clubs & Associations

Other Great Reference Sites

Most watched eBay auctions    

1933's Original Vintage Porcelain Coca Cola Curb Service Enamel SignLarge Vintage 1950's Coca Cola Button Soda Pop 48" Porcelain Metal SignVintage C.1960 Coca Cola Fishtail Soda Pop 42" Metal Sign1960s Vintage Coca Cola MachineOld 16" Coca Cola Pick Up Six Aluminum Button Sign Near Mint Vintage Old C.1922-32 Queen City Big Coke Bottle Hunter Pocket Knife 1948 Coca-cola Clock----white W/red Dots, Wood Kay Display Wings1937 Coca-cola Soda Advertising Tin Litho Tray American Art Works Pin-up Girl NrOld Coca Cola 12" Button Sign 1950s Metal Not Porcelain Coke Vintage Original1960s Buddy L Coca Cola Deliver Truck Pressed Steel . Nice Clean ConditionVintage C.1960 Coca Cola Fishtail Soda Pop Bottle 32" Metal SignVintage Coca-cola Thermometer With Woman's ProfileOriginal 1905 Coca-cola Chromolithograph Lillian Nordica Free Coke InsertVintage 1950's Japan Tin Friction Coca-cola Vw Volkswagen WorksVintage C.1950 Coca Cola Soda Pop Bottle 16" Porcelain Metal SignA Vintage Tin Coca Cola Sign W/thermometer 16" HighTippco Tipp & Co.tin Volkswagen Transporter Coke Cola Delivery Truck Wow1940 Coca-cola Soda Advertising Tin Litho Tray American Art Works Fishing Girl 1950s Coca Cola Drive Safely License Plate Topper SignVintage 1930s Western States Coke Bottle Folding Hunter Bone Handles1950s Coca Cola 26 Inch Metal SignMth Premier Train O Gauge Ns Norfolk Southern 4-car Coke Hopper Set 20-97068Coca-cola 125 Anniversary Statue Of Liberty Aluminum Bottle (original, Rare)Large 1930 Dayton Truck Coca Cola Pressed Steel Small Bottles Keystone Buddy LVintage 3" Robeson 64282 4 Blade Coke Bottle Sleeveboard Folding Pocket KnifeVintage 1950's Drink Coca Cola Button Soda Pop 16" Metal SignVintage C.1960 Coca Cola Fishtail Soda Pop 26" Metal Sign~nice ConditionCoca Cola "brunhoff Sign"Vintage Case Tested Xx Coke Bottle Folder Folding Knife From 20-40's Minty Rare1940 Coca-cola Tin Litho Advertising Serving Tray "sailor Girl" Coke TrayOld And Original Coca Cola Sign, Neat Old Coke Fishtail Sign.1940s Pressed Steel 21 Inch Coca Cola Delivery TruckRolex Gmt Master 16700 Coke Bezel InsertRare! Vintage 1950's W.germany Coca-cola Gama Mini Vw TruckVintage Coca Cola Poster Coke And Baseball 26x12Vintage Coca-cola Cobot Remote Control Robot Star Wars R2-d2 In Orig.box1930's Coca Cola Baseball Stadium Vendor Drink Hand Held Carrier Rare VintageVintage Swihart Coca-cola Clock, Complete And Original Vintage Coca-cola Porcelain Advertising Sign W/hamburger- NiceGenuine Coke Pepsi Bezels Rolex Gmt Master Ii Vintage 16710 W Sticker And BoxVery Nice * 1916 Vintage Coca Cola Old Original Metal Tip Tray1942 Coca-cola Tin Litho Advertising Serving Tray "two Girls At Car"1960s Tgbwc Coca Cola Bottle & Red Button Sign From Memphis Bottling CoLg Athearn 8213 3 Pk Circa 1987 Delivery Trucks Ford Freightliner 1:87 Coca-colaScotty Cameron White/red Coca-cola Very Rare Prototype Putter Headcover W/ Coa!Vintage 1938 Coca-cola Embossed Thermometer Bottle Pat'd 1923 WorkingCoca Cola Sign 1927Vintage 1950's "drink Coca Cola" Cooler Ice Chest With TrayRare 1990 Case Xx Tested Classic 51050 Sab Coke Bottle Stag *bowtie Shield *nibCoca-cola Light "hello You" Alu Bottle Limited Edition Very Good ConditionVintage,old & Original Coca Coloa Sign.,coke SignCoca-cola Bottle From Montreal, Quebec, CanadaLarge 1950's Coca-cola Coke Cooler, Ice Chest, Acton, Antique, VintageDrink Coca-cola Coke Porcelain Advertising Fishtail Shaped Soda 12" Sign Nos Vintage Coca-cola Cooler In Box Acton Mfg. Co. Arkansas City, Kansas Mib Coca Cola Tin Sign Pick Up 12 1950s 16"x50"Very Rare Near Mint,1943 Coca Cola Calendar World War 2 Era1950's Coca-cola Airline Cooler/chest Metal Lined Embossed Sign Trade-markGood Luck Charm/token Swastika Coal & Coke Company, Raton, New Mexico1992 Coca-cola-mcdonald's "japan" Foil Label Bottle

Recent News: Coca Cola

Source: Google News

Internationally Acclaimed Pop Artist, Romero Britto, Inks Deal To Expand ...
PR Newswire (press release), October 13th

Throughout its 21 year existence, Britto Central gallery has hosted thousands of collectors from around the globe, from Asia to South America and well across Europe in addition to old friends such as Marilyn Monroe's last co-star Eli Wallach and his...Read more

Are You Ready to Buy Stocks at Your Grocery Store?
Wall Street Journal, October 13th

The cards work like traditional gift cards but recipients receive stock instead of merchandise when they cash them in. If they want, customers ... The first group of Stockpile cards to hit the racks will offer shares of 20 companies, including Coca...Read more

Anti-Cheese Crusaders Must Be Stopped
Daily Beast, October 12th

Unlike quinoa or amaranth, which are the current vogue food items, cheese has been a part of our diet for a very long time,” says Carlos Yescas, Program Director of the Oldways Cheese Coalition located in Boston, Massachusetts. ... Let's just say our...Read more

Can Donald Trump trademark 'America'?
CNN, October 12th

In addition, consumers might wrongfully assume that profits from the sale of such non-Trump "Make America Great Again" items are going to the Trump campaign, rather than into the pockets of possibly unscrupulous vendors. The very same principle under...Read more

Holidays are coming: Lincolnshire man turns mobility scooter into Coca-Cola truck
Lincolnshire Echo, October 12th

Holidays are coming: Lincolnshire man turns mobility scooter into Coca-Cola truck. By Lincolnshire Echo ... A Lincoln Leukaemia patient will drive his hand-made coca cola truck around the city to raise money for research into the disease. Barrie Hall...Read more

Well | The More We Learn on Nutrition, the More We Ignore
New York Times (blog), October 12th

Although Coca-Cola has promulgated the notion that lack of physical activity, not excess caloric intake, is responsible for the rise in obesity, leading independent researchers say otherwise. The average adult would have to walk about two miles to work...Read more

Here comes the Coca-Cola Collectors Club convention
The Sunshine Coast Daily, October 10th

For the Coca-Cola connoisseur, Bruce reckons the major international and European events, World Cups and Olympic Games were always producing some rare pieces of memorabilia. "The Olympics are always fairly big and the aluminium bottles are big in ...Read more

Scarecrows still at heart of St. Charles fest
Chicago Tribune, October 9th

I want to see every last one," asserted 6-year-old Anna, even though she and her family especially came to see the scarecrow created by her Girl Scout troop. She wasn't the only one determined to see each contest entry. The sidewalks ... David Lee's...Read more