From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.
Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”
Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.
Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.
When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.
Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.
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Highway 61 Yard Sale continues through SaturdaySoutheast Missourian, August 28th
He buys a variety of items from auctions and collectors -- including old games, horse saddles and Coca-Cola memorabilia -- then puts them up for sale, hoping another collector or admirer of American-made antiques finds them. "I'm a history man. I sell...Read more
Kovels: Consumers need to watch for fake antiquesWinston-Salem Journal, August 28th
Watch out for fake antiques, especially copies of well-known pieces. In about 1820 ..... Collectors of old razors want razors in good, unrestored condition. If you are ... Coca-Cola tray, woman wearing yellow dress, wide white hat, 1920, 13 x 11 inches...Read more
Keep an eye out for fake antiquesHeraldNet, August 28th
Q: I found a very old straight razor in the original box. It was made by Johnson Brothers Hardware Co. of Cincinnati. How old is it? Are old razors collectible? ... Coca-Cola tray, woman wearing yellow dress, wide white hat, 1920, 13 x 11 inches, $360...Read more
Join the ConversationHattiesburg American, August 27th
Meeting: The Pine Belt Doll Collectors Club meets at 3 p.m. every fourth Sunday of the month. This month's meeting is at the Doll Corner of Calico Antique Mall, 309 E. Pine St. Details: 584-6422. • Meeting: Overeaters Anonymous, 5:30 p.m., every Monday...Read more
Uncovering Kansas history, one scoop of ice cream at a timeHiawatha World, August 26th
And her husband, Dennis, was just along for the ride and enjoyed the ice cream, old fashioned soda and the rich history of Kansas soda fountains just as must as his wife. “That's what started it,” Dennis said. “I thought 'I like ice cream too' so let's...Read more
St. X freshman deals in antiques, collectiblesThe Courier-Journal, August 26th
As the owner of Thomas' Antiques and Collectables, he specializes in Coca-Cola memorabilia and old oil cans, and — like any up-to-date businessman — also does some online buying and selling. Businessman isn't quite the right word, because Thomas ...Read more
Twisted Gavel holds second sale; C&P changes dateTribune-Review, August 24th
Bidders can focus on Constantine & Pletcher's lineup of nearly 450 lots of goods, with an opening round of primitives and country collectibles, such as blown glass from the 1840s; quilts made in Pennsylvania from the mid-19th century to the early 20th...Read more
You don't have to be a cowboy to love rhinestonesazcentral.com, August 12th
Other advertising slogans used by the company include "Coca-Cola Revives and Sustains," 1905; "Thirst Knows No Season," 1923; "The Best Friend Thirst Ever Had," 1938; "Things Go Better With Coke," 1963; "It's the Real Thing," 1970; and "Can't Beat the...Read more