From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.

Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]

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Recent News: Coca Cola

Source: Google News

$7.8M Barefoot Beach home knocks your socks off
The News-Press, September 27th

Adjacent to the ice cream parlor is a little game room with a South Park collectible pinball machine and an old Coca Cola dispenser. Many upscale homes have a gym with televisions above the equipment, but this gym also comes with a locker room complete ...Read more

Adults-only Zoo fundraiser a roaring success
Montgomery Advertiser, September 27th

Zoo director Doug Goode and deputy director Marcia Woodard were there to enjoy the fun, along with Maggie Zblewski, a market development manager with Coca-Cola, which helped sponsor the event with other companies, including Cumulus, Alabama News...Read more

Ornate Victorian bowls
Observer-Reporter, September 27th

Because collectors since the 1960s have preferred colored glass, art glass pieces found in stands today often are replacements for the original old clear glass bowls. An all-original “berry bowl set” on a silver-plated ... Current prices are recorded...Read more

Bunnen reflects on photography career, new exhibits, September 25th

The Swan Coach House Gallery in Buckhead will host an exhibit entitled “A Collection of Collections” starting Jan. 15. Bunnen will have photography of her personal collections of heart rocks, cows, horses, Coca-Cola memorabilia, dinner plates, cameras...Read more

Mark Martin Museum drives success home
NWAOnline (subscription), September 25th

A NASCAR enthusiast could spend a full day savoring the museum's snazzy autos and cavalcade of Martin memorabilia. A stock-car cynic could chuckle at the advertising logos plastered from ... 6 Viagra Coca-Cola 600 win car, the No. 5 Kellogg's car, the...Read more

Tableware by any name just as sweet
HeraldNet, September 25th

Because collectors since the 1960s have preferred colored glass, art glass pieces found in stands today often are replacements for the original old clear glass bowls. An all-original “berry bowl set” on a silver-plated stand with two Burmese...Read more

Word on the Street: Country Rose II Antiques reopens in Old Town Clovis
Fresno Bee, September 21st

Inside the rebuilt store are nearly 30 vendors selling everything from Coca Cola memorabilia to vintage cowboy boots. Vendor Walt Sorensen said the vendors could have found space in another store, but they wanted to wait until Country Rose II reopened...Read more

Lexington's 4th Antique Show and Sale Happening This Weekend
Lexington Leader, September 18th

Joseph and Anna Kachinski bring a wonderful assortment of American Indian relics, and antique fishing gear. Pat Rodriguez, a regular at Austin's City-Wide Garage Sales, returns to Lexington featuring Coca Cola memorabilia, vintage and antique toys...Read more