From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.

Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]

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Recent News: Coca Cola

Source: Google News

Patriotism starts at home for Canton man
Detroit Free Press, July 4th

A retired construction worker, Montgomery also has collected Americana such as old Coca-Cola buttons, a toy fire truck, historical books and a red, white and blue quilt, spread over a chair. He dusts and cleans his collection – and that's just fine...Read more

Just How Open World Will Shenmue 3 Be? Yu Suzuki Answers Questions
Siliconera, July 3rd

Are there going to be Coca Cola collaborations in the game? Shenmue creator Yu Suzuki has been ... My 10-year-old daughter wants to know if she'll be able to use the phone at will in Shenmue 3 like she does in Shenmue 1. Look forward to it. There will...Read more

Historic church chimes the AJC Peachtree
Atlanta Journal Constitution, July 2nd

The pulpit was a gift of the widow of Frank Mason Robinson, who suggested the name and logo for Coca-Cola. The land for the church was donated by A.G. Rhodes, founder of Rhodes Furniture. The chimes themselves were a gift from Rhodes' children, one of...Read more

Girls, grub and guests: A walk through a fun night at the ballpark
Fort Worth Star Telegram, July 2nd

Coca-Cola Family Four Packs ($69-$113) include tickets in either upper- or lower-reserved sections, jumbo hot dogs, sodas for four, two Kid's Zone wristbands and a souvenir program. What to drink: The ballpark serves Coke products. Fountain beverages ...Read more

It's the real thing
Glendale Star, July 2nd

So, if you are a Coca-Cola collector, and you want to learn more about your treasures, you are invited to attend the Saturday swap meet, which takes place 10 a.m. to 2 p.m. at the Renaissance-Glendale Hotel. Admission and parking are free. Collectors...Read more

Historic Coca-Cola murals return to Hendersonville
Asheville Citizen-Times, June 18th

Two years ago, the owner of Dad's Collectibles in downtown Hendersonville noticed a photo at City Hall that showed an old Coca-Cola mural on the walls of the building at 620 N. Main St. That photo was the beginning of Ray's two-year quest to bring a...Read more

5 places to see Coca-Cola's history in Atlanta
Access Atlanta, June 17th

The Coca-Cola Archives – Inside the Coca-Cola Company's North Avenue building is its archives containing rare and valuable Coca-Cola branded merchandise, artwork and mementos from generations of the company's history. Unless you're a company ...Read more

Work begins on Coca-Cola murals in Hendersonville
Asheville Citizen-Times, June 15th

Commissioned by Coca-Cola, Fralin began working on two vintage Coca-Cola murals Monday that will be painted on the north and south sides of Dad's Collectibles in downtown Hendersonville this week. In 90-degree weather Monday, two men scrapped away...Read more