From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.

Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]

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Recent News: Coca Cola

Source: Google News

1999 murder of Phoenix siblings still puzzles police, September 1st

A physical description of the passenger wasn't available, according to police. A friend of the victim told investigators Cortez had family in Mexico and had been dating a 14-year-old girl in Arizona. Police were unsure of Cortez's ... Witnesses said...Read more

Cuba: nightclubs and nail bars on a Communist island, September 1st

This 501-year-old Unesco-listed town had a blemish-free main square, and laziness in the air. There were so many pastel houses it was impossible to number ... Another local displayed a nice bit of free enterprise with his shack selling fizzy pop...Read more

House Calls: Let's throw a party!
Calaveras Enterprise, September 1st

I have dozens of decorative items set aside: things that I have pulled from my own inventory, collected from friends and family and purchased from thrift and craft stores over the past several weeks. This tea party will be colorful, eclectic and...Read more

Emanuel meets with Dyett hunger strikers after town hall budget session
Chicago Sun-Times, August 31st

Among ideas Emanuel is considering to boost revenues: a city garbage collection fee and a tax on e-cigarettes and non-cigarette tobacco products. .... In 2011, Coca-Cola and other beverage giants offered Chicago a $5 million carrot for a wellness...Read more

Historic Old Gillett Farm Estate Auction
PR MediaRelease (press release), August 31st

Items to be sold are from the Attic Playroom, Children's Library, Main Attic, Wardrobes, Carriage House, Barns & Tack House, Kitchen & Pantries, Milk Room, Game Room, Garden Shed and Sewing Room. ... Featherweight Pastry Roller in Box, Butter Presses...Read more

History helpers
AdVantage News, August 29th

After the centennial, she continued to rotate exhibits, such as a doll collection or Coca-Cola memorabilia. When the committee formed, the case became dedicated to items significant to the village's history. “I put in old pictures, memorabilia, stuff I...Read more

It's LSU game week! And these fans will be enjoying this tricked-out ...
The Advocate, August 29th

From the purple and gold LSU flags and Tiger symbols, you might find it hard to believe that the old Ford L7000 diesel spent a full life as a Coca-Cola delivery truck and was in the process of being “decommissioned” when Jeff Koonce and his late ...Read more

Coca-Cola marks contour bottle's 100th birthday
Channel News Asia, August 6th

According to Coca-Cola's website, it was designed by Root Glass Company of Terre Haute, Indiana in 1915, and it was introduced the following year. The company later introduced plastic versions of the bottles in the 1970s. A recent Coca-Cola Collectors' ...Read more