If These Shirts Could Talk: The Tantalizing Tales Behind Used Clothes
Jockeying for Position: How Boxers and Briefs Got Into Men's Pants
Gloriously Grotesque 19th-Century Pipes
In the Hot Seat: Is Your Antique Windsor a Fake?
Love at First Kite: How Pizza and Pente Led to One Oklahoman's High-Flying Obsession
Blood, Sweat, and Steel: My Afternoon with the Ace of Swords
'The Great Gatsby' Still Gets Flappers Wrong
Say Ahhh: An Oral Surgeon's Quest to Reimagine the Garage-Band Guitar
Forget TV Pickers, Meet the Real Mavericks of the Antiques World
Coveting The Craziest Cat-People Collectibles
From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.
Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”
Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example amon...
Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.
When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.
Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.
by 
by 
Interviews & Articles
Coca-Cola's Historian and Archivist Talks About His Favorite Frosty Beverage
As the archivist for Coca-Cola, I’m interested in preserving the history of this company. Integrally tied to that history are all … [more]
Coca-Cola Author Doug McCoy on the Beverage Company's Bottles
My grandfather got me started collecting bottles when I was about eight years old. A couple of years later, I was walking along a … [more]
Coca-Cola Collector Bobby Liao Explains Why Things Go Better With Coke
I started collecting Coca-Cola in 1994. The World Cup soccer games were being hosted at the Stanford Stadium and I saw Coke bottle… [more]
San Fran Fizzes Over 'Ghost' Coca-Cola Sign
Coca-Cola collectors take note: A vintage Coke sign has prompted an epic "only in San Francisco" battle royale, as passionate pres… [more]
At Home with Vintage Coca-Cola Collector Ray Kilinski
I started collecting Coca-Cola memorabilia back in the early 1970s. I was working the night shift at a company, and as I walked ho… [more]
Best of the Web (“Hall of Fame”)
Coca-Cola Conversations
Phil Mooney's Coca-Cola blog focuses on everything from memorabilia (antique, vintage, and modern) to the company's… [read review or visit site]
Bobbys Coca-Cola on the Web
This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]
Falvo Collectables Gallery
Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]
Soda-Machines.com
The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]
Clubs & Associations: Coca-Cola
Other Great Reference Sites: Coca-Cola
Top eBay Auctions
Rolex Oyster Perpetual Date Men's Gmt Master Ii Coke Dial! No Reserve!
Rolex Vintage Stainless Steel Coke Bezel Gmt Master Ii 16760 W/ Box Warranty
Vintage, Antique Coca Cola (ginger Ale) Bottle 
Exceptional And Rare...ten-pin Coca-cola, Indian Rock, Rocky Mount, N. Carolina
Rare Mayo & Alton Florida Fla S/s Coca Cola Coke 1900's Soda Bottle Root Glass
1996 Atlanta Olympics Relay Torch Coca Cola!
Vintage Vendo Coin Changer Coke
Lgb 72854 Coca-cola Super Set Limted Edition Nib Serial Numbered
Rare Center Slug Plate Coca Cola Bottle, Weldon N.c. 1910
1950s Coca Cola Refrigerator/cooler
7 Up Machine 1950's Cavalier 33 Like Coke 
Rare...e. Dannenberg Straight Side Coca Cola From Wilson-goldsboro, Nc
Hard To Find Pair Opelika, Alabama Ala Coca Cola Bottles -- Beautiful!!
Vintage Coca Cola Bottle
Scarce Vintage Coca Cola Coke Bottle Cap Cup Tin Litho Non Porcelain Soda Sign 
Coca Cola C.1940's 8 Sided Octagon Neon Clock Not Sign
Vendo H63 Coke Coca Cola Soda Vending Machine Vintage
1995 Coca Cola G Scale Super Set 00971 Brand Model Train Locomotive 23560 M.i.b.
Authentic Limited Edition Coca Cola Gold Sovereign Coin
Authentic Australia Limited Edition Coca Cola Gold Sovereign Coin 24carat 7.4gms
Old Coca Cola White Things Go Better 16" Button Sign With Paper Nos
1955 Vintage Coke Coca Cola Non Porcelain Soda Bottle Cap Tin Litho Sign Nice!
Coca-cola Machine
Vintage Coca Cola South Boston, Va Bottle 6 Fl Oz Very Rare & Heavy
Vintage C.1950 Coca Cola 24" Porcelain Metal Soda Pop Bottle Button Sign~neat!
Six Coca Cola Service Pins, 
1900s 1 Gallon Coca-cola Syrup Corked Jug
Vintage 1950s Coca Cola Button Sign
Vintage Coke Cooler
1948-50's Cavalier Jr. Coca Cola Airline Cooler
Vintage Penny Coca-cola 1940's Deco Gumball Candy Peanut Machine Soda Fountain!
Vintage Toledo Candy Scale Coca Cola Soda Fountain Candy Shop Gumball Machine
Old Circa 1910 New Haven Coca Cola Advertising Clock, Regulator, Runs
Vendo Vmc 56 81 110 Coin Mechanism With Handle For Coke Coca Cola Soda Machine
Vintage Roadmaster Bike Bicycle With Horn Tank, Coke Bottle Grips, Cadet Speedom
Vintage 1940's Coca Cola Symbol Of Friendship Rare Lighter & Ashtray Table Set
Coca Cola 1935 Serving Tray Madge Evans Excellent Plus
Danbury Mint Coca Cola 1950's Roadside Diner With Clock Diorama
Large Vintage Original 1936 Coca Cola Bottle Embossed Metal Sign 
Vintage Bubble Glass Coca-cola Soda Thermometer Sign (rare 495 Estate Find)
Final Fantasy Coca Cola Box Complete Figures Set Limited Rare
Awesome 20" Huge / Giant Heavy Thick Glass "coca-cola" Display Bottle 
Western States Boulder Colo 1911-1951 Christmas Tree Coke Bottle 5.5" Knife
Vintage Coca Cola Co. Teem Lemon Lime Soda Bottle Thermometer Non Porcelain Sign
Very Rare 1940/50's One Gallon Coca Cola Syrup Can With Cap
Vintage 1968 Calendar Pepsi Cola Electric Clock Light Sign Soda Pop Coke Ad Neon
Vintage Schuco Varianto 3068 Coca-cola Espresso Cafe Snackbar With Original Box
Rare Southwestern Coca Cola Bottle Arizona New Mexico Art Deco Soda Bottle Coke
Rare Vintage Aluminum Coca Cola Cooler-progress Refrigerator Co. Louisville Ky
1942 Art Deco Coca-cola Coke Advertising Double Bottle Thermometer 319-u
Coca Cola Bottle
Original 1939 Coca Cola Tray
2 Ford Section K Row10 - Coca Cola 600 - With Parking Pass
1937 Original Coca Cola Tray
K-line O Scale "for All Seasons" Coca-cola Model Train Set Hard To Find
Vintage Coca Cola Red Button Sign 16" Inch From 40's /50's
Rare Vintage Winchester 1920 Big Coke Bottle Pattern Folding Hunter Knife
Coca Cola Bottle
Smith & Wesson K Frame Revolver Grips Coke Bottle
Vintage Coca Cola Fishtail Sign Mca 1940 Embossed Sign Of Good Taste
Recent News: Coca Cola
Source: Google News
Fire damages Cozad's garage
Gering Citizen, May 20thCozad said the fire started in the main display of the garage, where several antique cars were housed. The ceiling caught on fire and spread to the room above, where a vast collection of Coca-Cola memorabilia was on display. “There was pretty extensive...Read more
Teen Places $15 Million eBay Bid For Coca-Cola Recipe - Huffington Post
Huffington Post, May 20thLast week, antique hunter Cliff Kluge thought he may have found the secret recipe for Coca-Cola. So he put At least he's pretty sure he's at least onto something, even if he can't totally prove it is the real deal (and Coca-Cola says it isn't...Read more
Memorial for David Phan
Hyphen Magazine (blog), May 19thPulling into a quiet block of neat tract houses, I entered the home of Nhuan Phan and Phuong Tran, the parents of David Phan, the 14-year-old Vietnamese American gay youth who committed suicide last November because of unchecked bullying at his junior...Read more
AP News in Brief at 5:58 pm EDT
NECN, May 17thFacebook, the brainchild of a young CEO who sauntered into Wall Street meetings in a hoodie, was going to be bigger than Amazon, bigger than McDonald's, bigger than Coca-Cola. And it was all made possible by our friendships, photos and family ties...Read more
Auto museum a jewel
Kokomo Perspective, May 16thDisplays of all automotive involvement in Kokomo are abundant. The development of the radios at Delco, Opalescent Glass in the lobby, one of Elwood Haynes' first vehicles, Coca Cola, Keystone Products, General Motors, Delphi all-electric cars, and the...Read more
OJ takes stand in bid for new hearing over kidnap
Irish Independent, May 15thThe real thing? Historian publishes Coca Cola's 'secret formula' The focus is on his trial over a 2007 hotel room confrontation at gunpoint with two sports memorabilia dealers who had Simpson footballs and photos. When he went to trial in 2008, he...Read more
OJ Simpson testifies in bid to win freedom
globalnews.ca, May 15thWorld · Did a treasure hunter unearth the recipe for Coca-Cola? The recipe to Coca-Cola may be the most sought-after recipe on planet Earth – and a Georgia man says he believes he's found it during a treasure hunt at an estate sale. Continue reading ?...Read more
Sugar Land artist passionate about Houston's history
Houston Chronicle, May 14thWhen most people pick up a hobby, they'll fill their shelves with memorabilia and keepsakes, but Sugar Land resident Lee Benner likes to be more hands-on. Benner, a native Houstonian, is known throughout the Sculpture was next on his artistic...Read more