From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.
Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”
Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.
Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.
When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.
Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.
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Harold W. Burge Sr., 76Muncie Star Press, October 22nd
He was a member of FOE #174, avid bowler, loved old cars, and a collector of Coke-A-Cola memorabilia. Harold is survived by his loving spouse, Linda (Metcalf) Burge; children, Harold W. Burge, Jr., Vickie Burge-Huston, Michael Burge, April Sloan, Aaron ...Read more
First Coast HappeningsFlorida Times-Union, October 22nd
Speaker is Danica Patrick, Coca-Cola racing family member and record-setting female Nascar driver. $200. Reservations, jajax.com. “Meet the Woodwinds,” Jacksonville .... Sports Card, Coins and Collectibles Show, 9 a.m.-3:30 p.m., Ramada Inn, 9150...Read more
Markets Live: Shares rally another daySydney Morning Herald, October 21st
2:39pm: Banks have been driving the broader market's recovery, but many analysts question how much higher their share prices can go ahead of earnings season. The benchmark S&P/ASX 200 ... Toys'R'Us is pulling its four collectible dolls based on the...Read more
Early expo postcards may generate bidding battles Oct. 25-26Antique Trader, October 19th
Other favorites are images of horse-drawn delivery or RFD mail wagons, real-photo cards depicting motorcycles and motorcycle storefronts; and advertising cards. The latter category includes some rare, early 20th-century Coca-Cola cards featuring...Read more
What's It Worth: French coffee pot, Coca-Cola bowlRichmond Times-Dispatch, October 18th
pot, Coca-Cola bowl By JAY MOORE Special correspondent Richmond Times-Dispatch. QUESTION: I bought my coffeepot a few years ago at an antiques shop. ... ANSWER: These cast- and spun-aluminum snack bowls for Coca-Cola were made around 1935 by the...Read more
Batman Stamps: Collectors Say Despicable, USPS Says BrilliantBusinessweek, October 16th
Donahoe subsequently moved the stamp program into the marketing department, where it's overseen by Nagisa Manabe, a former Coca-Cola (KO) executive. Manabe has clashed with members of the CSAC, created in 1957 by Postmaster General Arthur ...Read more
Smith T Hardware and Building Supply unveils vintage Coca -Cola mural in ...WTVM, October 9th
A team from the Coca-Cola Company says the slogan "relieves fatigue" was used until the 1920s and predicts the sign is over 100 years old. "The original condition is what makes it special. It is over 100 years old, has not been ... to my business and...Read more
$8M beach home includes observatoryWTSP 10 News, September 30th
Adjacent to the ice cream parlor is a little game room with a South Park collectible pinball machine and an old Coca Cola dispenser. Many upscale homes have a gym with televisions above the equipment, but this gym also comes with a locker room complete ...Read more