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From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.
Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”
Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example amon...
Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.
When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.
Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.
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Interviews & Articles
Coca-Cola's Historian and Archivist Talks About His Favorite Frosty Beverage
As the archivist for Coca-Cola, I’m interested in preserving the history of this company. Integrally tied to that history are all … [more]
Coca-Cola Author Doug McCoy on the Beverage Company's Bottles
My grandfather got me started collecting bottles when I was about eight years old. A couple of years later, I was walking along a … [more]
Coca-Cola Collector Bobby Liao Explains Why Things Go Better With Coke
I started collecting Coca-Cola in 1994. The World Cup soccer games were being hosted at the Stanford Stadium and I saw Coke bottle… [more]
San Fran Fizzes Over 'Ghost' Coca-Cola Sign
Coca-Cola collectors take note: A vintage Coke sign has prompted an epic "only in San Francisco" battle royale, as passionate pres… [more]
At Home with Vintage Coca-Cola Collector Ray Kilinski
I started collecting Coca-Cola memorabilia back in the early 1970s. I was working the night shift at a company, and as I walked ho… [more]
Best of the Web (“Hall of Fame”)
Coca-Cola Conversations
Phil Mooney's Coca-Cola blog focuses on everything from memorabilia (antique, vintage, and modern) to the company's… [read review or visit site]
Bobbys Coca-Cola on the Web
This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]
Falvo Collectables Gallery
Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]
Soda-Machines.com
The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]
Clubs & Associations
Other Great Reference Sites
Top eBay Auctions
Rolex Gmt Master Ii Ref. 16710 Coke Bezel
Cavalier Coca Cola Cooler Coke Box
1948 Pam Coca Cola Thermometer Coke Sign "mint"
Vendo V 59 Spin Top Coke Machine
Original Rare 1948 Coca-original Rare 1948 Coca-cola Pam Clock Co.glass Faced Ad
Vintage Indian Rock Ten Pin, Mint Cola, Coca Cola, Pepsi Cola
Original 10c. Vendo Model 39 Coca Cola Vending Machine Coke Cooler 
Vendo V39 1949 Coke Machine
Old Coca Cola Cooler Arrow Sign With Sprite Boy
Rare Simplex Coca-cola Neon Clock 1940s
Coca Cola Sign Machine In Circle With Arrow - Kay Display, Embossed - 30's/40's
Rare Coca Cola Celluloid Bookmark Hilda Clark 1900
Vintage 1952 Coca Cola 10 Cent Vending Machine Cooler 
Rare Vintage Coca Cola Cardboard Sign - "refreshment Right Out Of The Bottle"
Vintage Vendo Coke Machine Pick Up Only
1948-50's Cavalier Jr. Coca Cola Airline Cooler
Rare Vogue Picture Record Rum And Coca Cola 
Cavalier 1956 15c Embosed Coke Machine......nice Original
Smith Miller Coke Truck 
Vintage Coca Cola Marquee Neon Clock 1950's ~ No Reserve
Colectible Coca Cola Go Cart 
1970s Dixie Narco Dn180/105-5 Coke Vending Machine..
1950's Coke Button- Huge 36"
Antique Porcelain Coca Cola Sign 3ft X 5ft Old Vtg Soda Advertising Rustic Decor
Very Rare Vintage Coke Sign,awesome Colors,nice Condition! M.c.a.-2332, 27 3/4"
Large Vintage C.1950 Coca Cola 36" Porcelain Metal Soda Pop Button Sign~neat!
Metalcraft Bottling Coca Cola Delivery Truck Partial Box & 9 Glass Bottles 1930s
Original Antique Vintage 1953 Coca-cola Door Push Advertising Porcelain Sign!!! 
Two Straight Sided Illinois Coca-cola Bottles: Duquoin And Kankakee
1900-1905 S.s. Peoria Illinois Ill. Il Coca-cola Soda Pop Bottle 6oz Script Coke
1900-1905 S.s. Youngstown Ohio Oh. Coca-cola Soda Pop Bottle 6oz Script Coke
Old Small Coca Cola Cooler
Seven Vintage Coca-cola Coke Swing The Jingle Lp Records Advertising Radio Spots
1910-1915 S.s. Cocacola Clear Glass Coca-cola Soda Pop Bottle 6oz Script Coke
1900-1905 S.s Lexington Kentucky Amber Coca-cola Soda Pop Bottle 6oz Script Coke
1910-1915 S.s Coshocton Ohio Oh. Coca-cola Soda Pop Bottle 6 1/2oz Coke
1920's Coca Cola Seltzer Bottle, Berlin, Penn,
Coca - Cola Slot Machine With Coins!
Rare Olivers Coca Cola, Coke. Pontiac Michigan. 1920's Peanut Pinch Style.
Vitnage Ss Knoxville Tenn Coca Cola Bottle Amber Brown Slug Base Rare Tooled Top
Brand New In Box !!!! Coca-cola Soda Fountain 2000 Barbie Diorama Only
Vintage Penny Coca-cola 1940's Deco Gumball Candy Peanut Machine Soda Fountain!
Coke Coca Cola Vending Pop Machine Westinghouse Wb78-k6 Da - Working Condition
Vintage Coca-cola Cooler Acton Mfg. Co. Metal Picnic Cooler 17x17x12"
Coca Cola Box Bottle 125 Limited Edition N
Coca Cola Enterprises Gold Ring - 10k Yellow Gold Mens Sz 9 Coca-cola Ring 13.3g
Coca Cola Bathroom Set
Very Rare Vintage 1930-1940 Coke Coca Cola Soda Wood Glass & Tin Menu Board Sign
Very Scarce Etched Royal Palm Coca Cola Seltzer Bottle ~ Terre Haute, Indiana
Coca Cola Japan 1985 Cherry Bottle 300ml Very Rare
Coca Cola Bottling Co. Wheeling, W.va. Bottle Carrier Crate Very Rare 1905-1910
Scarce (s) Amber Bowling Green, Kentucky Straight Sided Coca-cola Bottle
Vintage Northwestern 49 Coca Cola Gumball Candy Machine Coke Soda Bottle Sign
Coca Cola 18" Dual Neon Light Wall Clock Soda Pop Bar Garage Vintage Style Sign
Coca Cola 18" Double Neon Wall Clock Pop Soda Advertising Vintage Style Sign
Walt Disney World Cast 15th Anniversary Le 1000 Coca Cola Framed 60 Pin Set
Rare Antique Sterling Silver Coca Cola,pepsi Cola,gay-ola Pocket Watch Fobs
Rare Stone Fort Beverages Painted Label Coca Cola Bottle
1950s Vintage Coca Cola Bottle Thermometer Advertising Sign 30" Tall - 8 1/2"
Vintage 1940's Coca Cola Gumball Candy Machine Coke Soda Bottle Can Sign Rare
Recent News: Coca Cola
Source: Google News
Miami Heat fans to use every ritual at their disposal
MiamiHerald.com, June 17thMichael Valenzuela, a 30-year old quality analyst for Coca-Cola in Lawrenceville, Ga., said he has eaten the same thing before each Heat win during the playoffs. He plans to do the same Tuesday. “I don't know why chicken wings, but every time I ate...Read more
Coke jugs have Hollywood connection
Mid Columbia Tri City Herald, June 16thQ. We have three Coca-Cola glass syrup jugs, each with a different label. They all came from For possible use in a future column, direct questions on your antiques and collectibles to What's It Worth? by email to tchwhatsitworth@gmail.com...Read more
Keeping his memory alive
Coeur d'Alene Press, June 16thFrom back, left to right Susan Freund, Karrie Fay, Marisue Freund-Kemp, Russ Freund, Katelynn Fay, 8, and Melissa Kimp, 14, stand in the Fruend's garage where the walls and floor are covered by cars and memorabilia collected by Claude Freund. Claude...Read more
Reunions
Macon Telegraph (blog), June 15thBring photos and other memorabilia that you wish to share. Descendants and friends of Joseph and Nancy Layfield Class is planning their 35th class reunion for July 27-28 at the National Association of Letter Carriers, located at 4495 Chapel Hill...Read more
Firehouse Subs blazes into area
St. George Daily Spectrum, June 13thThe restaurant features a Coca-Cola Freestyle fountain, offering more than 120 sparkling and still beverages. The unit is touch-screen operated with regular and low-calorie beverages. Choices include Caffeine-Free Diet Coke with Lime, Fanta Peach...Read more
Coca-Cola fans gather to celebrate their favorite drink
Themountainpress, June 10thSeymour resident Wanda Gray questions co-chair John Waddell Jr., about the value of her collectible. PIGEON FORGE —. Coca-Cola Collectors gathered at the Holiday Inn this weekend for the 23rd Collectibles Convention, where they held a swap meet, went...Read more
One-tank trips: World of Coca-Cola
Covington News, June 8thThere's plenty to do —from visiting a 4D mini movie and cola museum to tasting all the different versions of Coca-Cola from all over the world in the product tasting center on the upper level. You'll also see the largest collection of Coca-Cola...Read more
Teen Places $15 Million eBay Bid For Coca-Cola Recipe
Huffington Post, May 20thA recent eBay search yielded a <a href="http://www.ebay.com/itm/UNOPENED-FULL-20-OZ-BOTTLE-SURGE-SODA-COCA-COLA-SOFT-DRINK-ENERGY-DRINK-9-/140851919294?pt=LH_DefaultDomain_0&hash=item20cb6db9be" target="_hplink">20 oz. bottle going for $250</a> and a...Read more