From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.


Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

Soda-Machines.com

Soda-Machines.com

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]



Clubs & Associations

Other Great Reference Sites

Most watched eBay auctions    

Vintage 1935 Coca Cola Soda Pop Bottle 2 Sided 39" Metal Sign & BracketRolex 16760 Gmt Master Ii Coke Bezel & Two Bands In Excellent Running ConditionNice 1931 Vintage Coca Cola 1923 Christmas Bottle Old Tin Thermometer SignVintage 1950's Coca Cola Fountain Service Soda Pop 30" Porcelain Metal Sign~niceVintage Coca Cola Advertising Clock Kay Display Gas Soda Pam Oil Metal SignNice 1955 Vintage Coca Cola Double Sided Cardboard Sign In Orig. Gold Wood Frame" 1901 ***original***coca-cola 5 Cents Cardboard Sign-estate Find-no ReserveVintage C.1960 Coca Cola Fishtail Soda Pop 15" Pam Clock Sign~worksCoca Cola Sign Porcelain LollipopVintage C.1950 Coca Cola Soda Pop Picnic Airline Cooler 17" Embossed Metal SignRolex 1002 14k Nos Coca-cola Presentation Gold Patina Oyster Perpetual Rare 1570Very Nice 1950s Vintage Coca Cola Old 24 Inch Tin Button Disc SignVintage 1950's Drink Coca Cola Soda Pop 24" Porcelain Metal Sign~Vintage C.1930 Coca Cola Soda Pop 1923 Christmas Bottle 44" Metal SignVintage C.1950 Coca Cola Soda Pop 20" Lighted Clock Counter SignLarge 3 Foot Lighted Arrow Metal Sign Carnival Fair Exit Mobil Led Vintage LookLarge 3 Foot Lighted Arrow Metal Sign Carnival Fair Exit Mobil Led Vintage LookRare Vintage Coca Cola 48" Button Advertising Porcelain Metal Sign Gas Soda OilAntique 1940's Coca Cola 24" Porcelain Coke Button Soda Sign Vintage OriginalVintage C.1950 Coca Cola Soda Pop Bottle 36" Porcelain Metal Button Sign~niceLarge Vintage 1940's Drink Coca Cola Soda Pop Bottle 56" Metal SignVintage 1950's Coca Cola Soda Pop Fishtail Carton 36" Embossed Metal Sign~niceLarge Vintage 1941 Drink Coca Cola Soda Pop Bottle 64" Metal SignVintage C.1931 Coca Cola Metalcraft Metal Toy Truck W/soda Pop Bottles SignCoca Cola Aluminium Bottle Moschino Limited Edition No Bar CodeLarge Vintage C.1960 Coca Cola Fishtail Soda Pop 43" Metal SignVintage 1950's Coca Cola Soda Pop Bottle 24" Porcelain Metal SignRare Vintage 1929 Coca Cola Soda Pop 2 Sided 30" Metal Arrow SignNear Mint 1946 Vintage Coca Cola Old Country Store SignVintage 1930's Coca Cola Soda Pop Bottle Embossed Door Handle Pull Metal SignVintage C.1950 Coca Cola Soda Pop Bottle Picnic Cooler 18" Embossed Metal SignVintage C.1950 Coca Cola Soda Pop Cooler Bakelite Plastic Tube Radio~worksCoca Cola Vintage C. 1950's Soda Pop 24" Porcelain Metal "button" Sign.Large Vintage C.1950 Coca Cola Soda Pop 36" Porcelain Metal Button SignOriginal 36 Inch Coca Cola Porcelain Button Sign 1950,sMasonite Coca Cola Thermometer 1948 Xmas Minty!!!Near Mint Early 1900s Vintage Coca Cola Old Straight Sided Bottle ~ Raleigh NcSmith & Wesson N Frame Smooth "coke Bottle" GripsVintage 1951 Drink Coca Cola Soda Pop 16" Metal Button SignVintage 1946 Drink Coca Cola Soda Pop Bottle 34" Metal SignAntique 1940 Coca-cola Metal SignVintage 1933 Drink Coca Cola Soda Pop Christmas Bottle 35" Embossed Metal SignVintage C.1950 Drink Coca Cola Soda Pop 18" Metal Clock Sign~works1943 Coca Cola Cooler And Star X Bottle OpenerVintage Coca Cola Sign Embossed With Bottle Arrow 32 12 Mca 6 52Vintage C.1950 Coca Cola Soda Pop Bottle Picnic Cooler 19" Embossed Metal SignVendo 39 Coke Machine Coca-colaAntique Vtg Drink Coca Cola In Bottles Button Sign Porcelain 24" Old Coke 1940sVintage Coca Cola 60" Advertising Porcelain Double Sided Metal Sign Gas Soda OilAntique, Coca Cola Vendo 23 Vending MachineNear Mint 1959 Vintage Coca Cola Old Factory Curved Metal SignVintage 1947 Coca Cola Soda Pop Bottle Pilaster 41" Metal Sign~niceVintage Squeeze Soda Embossed Early 1920s Tin Tacker Sign Coca ColaVintage Coca-cola Glascock CoolerRare Vintage Brass Coca Cola 16 Button SighnVintage Coca Cola Tin Sign 40"s 27" X 19"Vintage Seiko Chrono 6139-6002 Replacement Black CokeVintage 1941 Coca-cola "delicious & Refreshing" Tin Advertising Sign - Nice !Vintage 1950 Drink Coca Cola Soda Pop Bottle 28" Metal SignLarge Vintage 1940's Coca Cola Soda Pop Bottle 54" Embossed Metal Sign

Recent News: Coca Cola

Source: Google News

Events calendar
Wicked Local Newburyport, July 31st

Providing refreshments this year is the Flatbread Pizza Company, hot dogs from The Maplewood Care & Rehabilitation Center, Vermette's Supermarket, McDonald's and the Coca-Cola Bottling Company of Northern New England. .... in the former carriage...Read more

Going once, going twice ... Cranston couple opens auction house
Cranston Herald, July 30th

There are “Monday morning discovery auctions,” which offer items such as antiques, costume jewelry, power tools, hand tools, hardware, furniture, signs and advertising, Coca-Cola, china, glassware, crystal, paintings, prints, lighting, ephemera and...Read more

Forced estate sale thanks to ADA suit at Barnwood in Ripon
Manteca Bulletin, July 30th

Among the items available are antique advertising signs (Coca Cola, 7 Up, Hires, Pepsi and many more) neon bar lights, vintage milk bottles, huge collection of silver plate serving trays of various sizes, primitives, vintage crates and boxes, harness...Read more

Growing younger: Morganton resident still healthy, active
Hickory Daily Record, July 29th

At 109 years old, she not only has reached a milestone that not many people get the chance to see, but she still lives in an independent apartment, grocery shops every week and alters her own clothes. Her sharp ..... Although she said she has no idea...Read more

Mello Yello(R) Refreshes the Hunt for a Taste of American History
Wall Street Journal, July 28th

This summer, Mello Yello is helping America's favorite pickers uncover handpicked antiques and collectibles across the nation. Mello Yello is ... Adding to the excitement, the grand-prize package also includes a vintage Mello Yello vending machine and...Read more

Mello Yello Launches 'American Pickers' Sweepstakes
BevNET.com, July 28th

This summer, Mello Yello is helping America's favorite pickers uncover handpicked antiques and collectibles across the nation. Mello Yello is ... Adding to the excitement, the grand-prize package also includes a vintage Mello Yello vending machine and...Read more

Antique tennis racquets, toys, pumpkins and Coca Cola products - this Delco ...
Delco News Network, July 21st

Robbins, owner of Mitchel Robbins Jewelers in Broomall, has collections of pumpkins, antique Coca Cola trays and bottles, antique Coca Cola coolers (including a 1947 Coke machine), pinball machines, antique tennis racquets, snow globes and antique ...Read more

A Coke (or lots of Cokes) and a smile: Linda Prabish's Coca-Cola collection ...
Chattanooga Times Free Press, July 4th

Linda Prabish started collecting Coca-Cola memorabilia in the late 1970s just because she liked the color red. ... Spanning the walls and filling cabinet shelves, metal Coke serving trays are decorated in portraits of Santas or females wearing vintage...Read more