From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.

Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]

Clubs & Associations

Other Great Reference Sites

Most watched eBay auctions    

1930s Porcelain Coca Cola SignLarge Vintage C.1960 Coca Cola Fishtail Soda Pop Bottle 54" Metal Sign1930s Porcelain Coca Cola SignOld Original Coca-cola Coke Soda Fountain Cardboard Advertising Signs Nos Near Mint 1966 Vintage Coca Cola Fishtail Old Original 32x10 Inch Tin SignLarge Vintage 1950's Coca Cola Soda Pop Bottle Metal Picnic Cooler Sign1960's Coca Cola Porcelain Door Push Sign - Scioto Sign CoVintage Drink * Coca-cola * Cigar Working Thermometer - 30" -- Sign Rare Coke Coca Cola Rare Clock Double Bubble Soda Sign Advertising Clock Coca-cola ClockVintage Coca Cola 16" Button Sign Regular King Size Coke Scalextric C2775 Alan Moffat Coca Cola Ford Mustang. Limited Edition.Rare Vintage Coca Cola Fishtail Sign W/ Coke Bottle-large Size 55" X 32"Rare 1940s Vertical Coke Kay Cardboard Sign Frame Coca Cola In Great ConditionVintage C.1930 Coca Cola Metal Sign Lollipop Curb General Store-58" X 30"1930's Drink Coca Cola W/ Bottle Tin Tacker Metal Sign Soda Pop 1930s Metalcraft Coca Cola Pressed Steel Toy Delivery Truck W/ Original Bottles1950s Coca Cola Coke Miniature Bottle Lighter Display Complete Nos Rare OriginalVintage Drink Coca-cola Ice Cold Oval Blue Porcelain Enamel Advertising SignCoca Cola Advertising Wall Calendar RegulatorLarge Vintage 1950's Coca Cola Bottle Button Soda Pop 36" Metal SignOriginal Early-mid 1900s Budweiser Beer Large Embossed Tin Metal Sign Not CokeCoca Cola Denmark Baum Und Pferdgarte Bottle Aluminium Bottle Rare Full Vintage Vento 56 Coca Cola Machine 1940s Coke Kay Cardboard Sign Frame Coca Cola In Great ConditionVintage Steel Ribbed Coke Coca Cola Can Harlequin Melbourne 13 Fl OzVintage Coca Cola Express Limited Train Set Complete W/ Original Box Ho ScaleCoca Cola Vw Drag Bus Custom Gigpig Customs Hot Wheels Coke Volkswagen RacingVintage Coca Cola Button Sign Chalkboard Things Go Better W Coke Menu Board******rare****** Coca-cola Flange Sign 1920sVintage Coca Cola Sign Fishtail 50's-60's Tin, Great ConditionAntique Coca Cola Soda Pop Old Coke Miniature Case & 24 Glass 3" Pop Bottles1941 Large Original Coca-cola Sign Approx 11ft X 4ft Rare! 1954 Coca Cola Take A Case Home Today Sign Robertson Sign Co Near Mint1940s Coca Cola 5c Bottle & Sun Sign Scarce!!Mini Marvel Coca Cola Full Can Set Danbury Mint 1935 Ford Half Ton Coca-cola Pick Up Truck With Cargo & Pallet.Vintage Dr Pepper Progress A2 Cooler!! Coca Cola 7up Rare!! No Reserve!!Vintage Coca Cola Pam Clock Glass Face, Used Condition Old Coca Cola Soda Pop Coke Clock Wind-up Paperweight Nice Works 5" Heavy!Coca Cola Mini Marvel 6 Pack Limited Edition1950's Drink Coca Cola W/ Bottle Tin Tacker Metal Sign Soda Pop Vintage Royal Crown Progress A4 Cooler!! Coca Cola 7up Rare!! No Reserve!!!Rare Coca Cola Mini Marvel 6 Can Set Super Bowl 50 With Limited Postmates BagAction 1/24 Bobby Allison 1974 Coca Cola MalibuPorcelain Steel Coca Cola Palm Press Sign Push DoorScarce 1930s Coca Cola Cone Top Syrup Tin Can Bottle Beer Soda CollectiblePorcelain Steel Coca Cola Palm Press Sign Pull DoorVintage 1950's Drink Coca Cola Soda Pop 12" Metal & Glass Thermometer Sign~niceMetal Coca-cola 6 Pack Bottle Carrier + BottlesOriginal Coke Thermometer Extremely Rare!!!vintage Zippo Lighter 1967 "coca Cola"bottle Advertisement!!Rare 1963 Coca-cola Musical Lighter! *things Go Better With Coca-cola Jingle!*Vintage Come In! Have A Coca-cola Porcelain Screen Door Advertising Push SignVintage C.1960 Coca Cola Served With Ice Soda Pop 25" Metal SignVolkswagen: Beetle - Classic Volkswagen Beautiful Coca Cola Inspired Volkswagen Beetle Classic Runs Perfect Looks GreatRare Coca Cola Mini Marvel Full Set Super Bowl 50Vintage Authentic Original Drink Coca Cola Metal Advertising Sign 32 X 12 Coca Cola Westinghouse Cooler Bottle Cap Catcher/holderVintage 1967 Coca Cola Zippo Cigarette Lighter Gold Bottle ** Estate Find **Vintage Coke Am Transistor Radio Coca Cola Can C1970s

Recent News: Coca Cola

Source: Google News

Second annual Mardi Bra showers homeless, low-income women with gifts
Chattanooga Times Free Press, February 12th

cheese balls, doughnuts and Coca-Cola. Kimberly George, the Salvation Army's director of marketing, said the women's auxiliary started the Mardi Bra celebration in 2015 after noticing the need for items specific to women. Most homeless service...Read more

Community Calendar Feb. 12
Hattiesburg American, February 12th

•Meeting: Forrest-Lamar Republican Women, 11:30 a.m., Movie Star Restaurant, 5219 Old Highway 11. Topic: Human trafficking in Hattiesburg ... •Event: 31st annual Southern Miss Coca-Cola Classic Rodeo, James Lynn Cartlidge Forrest County Multi Purpose...Read more

The TIF Illumination Project at Three
Huffington Post, February 12th

The Tax Increment Financing (TIF) Illumination Project is an effort of a group of volunteers in Chicago to investigate and expose a decades-old municipal finance scheme that annually extracts almost 500 million dollars of local property taxes and...Read more

Tacos, dim sum and more: 3 date ideas on Buford Highway
Access Atlanta, February 12th

The best part is it's incredibly affordable; it's rare to have a check for more than $15 a person. Resist the urge to go home and fall into a glorious food coma. Resist, because there are ... Walk to the back for a heavenly surprise. Head to the...Read more

Shout Out: Oscar predictions in Long Grove
Chicago Tribune, February 12th

If you want to have a say in who wins the upcoming Oscar awards, move to Hollywood and excel in the film industry. If you just want to feel like you've supported your favorite actor and actress, drive to Ethel & Lucy's in Long Grove and cast a vote...Read more

'Have a Coke and a Smile' exhibit Feb 12-27
Newnan Times-Herald, February 7th

The Coca-Cola bottle's iconic hourglass shape just turned 100 years old in November. Meanwhile, the City of Senoia is commemorating its 150th ... Items that will be displayed at the SAHS History Museum during the Coca-Cola exhibit include many on loan...Read more

Antique Coca-Cola posters, Winchester bullet boards will be part of Showtime ...
ArtfixDaily, January 28th

This 1914 self-framed tin sign for Coca-Cola, in excellent condition, will be sold April 1-3 by Showtime Auction Services in Ann Arbor, Michigan. ... The sale will also feature a large collection of over 50 rare clocks, some of them from the early 19th...Read more

Cedartown's Coca-Cola history coming alive
The Polk Fish Wrap, January 27th

A museum devoted to a love of Coca-Cola in Cedartown's old bottling plant is entering a new phase of construction as the interior and exterior continue to evolve. Jamie Morris and his son Daniel are both ... At their own expense, the Morris family...Read more