From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.


Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

Soda-Machines.com

Soda-Machines.com

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]



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Recent News: Coca Cola

Source: Google News

Mello Yello Launches 'American Pickers' Sweepstakes
BevNET.com, July 28th

This summer, Mello Yello is helping America's favorite pickers uncover handpicked antiques and collectibles across the nation. Mello Yello is ... Adding to the excitement, the grand-prize package also includes a vintage Mello Yello vending machine and...Read more

Mello Yello(R) Refreshes the Hunt for a Taste of American History
Wall Street Journal, July 28th

This summer, Mello Yello is helping America's favorite pickers uncover handpicked antiques and collectibles across the nation. Mello Yello is ... Adding to the excitement, the grand-prize package also includes a vintage Mello Yello vending machine and...Read more

Old South Texas bottling plant may get new look
The Eagle, July 28th

In this July 15 photo, Wayne Adickes, chairman of the Cuero Heritage Museum, points out the original Coca-Cola sign on the outside of the original bottling building built in 1931, in Cuero, Texas. The city wants to either house certain departments or...Read more

No substitute for personal service
The Daily Progress, July 27th

Located in Stanardsville, attractions at the Rosebrook Inn include a Coca-Cola kitchen, which showcases 30 years of soft-drink memorabilia, and a 265-year-old Chinese bed, according to an announcement from the state association. The property originally ...Read more

Cuero Coca-Cola bottling plant to be renovated
Victoria Advocate, July 22nd

Adickes, the chairman of the Cuero Heritage Museum board, was holding a blue folder thick with old photographs, using one to orient himself to the changes made at the building in the 300 block of East Main Street throughout the years. Now, the floor's...Read more

Antique tennis racquets, toys, pumpkins and Coca Cola products - this Delco ...
Delco News Network, July 21st

Robbins, owner of Mitchel Robbins Jewelers in Broomall, has collections of pumpkins, antique Coca Cola trays and bottles, antique Coca Cola coolers (including a 1947 Coke machine), pinball machines, antique tennis racquets, snow globes and antique ...Read more

Coca Cola Convention Brings Hundreds to Springfield
WICS-TV, July 20th

Coca Cola Convention Brings Hundreds to Springfield. Hundreds of people came to the Crowne Plaza in Springfield this week to buy and sell coca-cola memorabilia. ABC Newchannel's Photojournalist Paul Elders shows us what it's all about. Coca Cola ...Read more

A Coke (or lots of Cokes) and a smile: Linda Prabish's Coca-Cola collection ...
Chattanooga Times Free Press, July 4th

Linda Prabish started collecting Coca-Cola memorabilia in the late 1970s just because she liked the color red. ... Spanning the walls and filling cabinet shelves, metal Coke serving trays are decorated in portraits of Santas or females wearing vintage...Read more