From its invention by John S. Pemberton in 1886 to today, Coca-Cola has become a staple of American and worldwide culture. As the consumerism of the mid-20th century blossomed, Coke showed itself to be a master of mass advertising, and it was this skill which helped the company dominate the American market. Indeed, even in 1886, Pemberton spent more money on ads than he made in sales, producing dozens of signs and other promotional items.

Aside from techniques that today seem quite conventional—TV and magazine ads, for example—Coca-Cola pioneered the art of brand recognition with an almost endless variety of promotional materials, from clocks to coolers to calendars. All bore the immediately recognizable logo and, in some form or another, the classic red-and-white color scheme. Many also included a Coke slogan, like “Thirst knows no season,” “Delicious and Refreshing,” and “Things Go Better with Coke.”

Collectors today can find a flood of Coke memorabilia and collectibles—part of these items’ genius in the first place was their durability and usability. To pick one example among many, Coca-Cola thermometers served a practical purpose that helped ensure a long promotional life. This set them apart from the posters and other advertisements that most store owners would routinely discard. As the decades passed and popular styles changed, so did the design of these thermometers. Some in the 1940s, for example, featured an Art Deco-inspired design.

Coke bottles, too, evolved over the decades, from a non-standardized hodgepodge of improvised glassware in the early 20th century to the now-classic curved shape known as the “Mae West” or “hobbleskirt” bottle, which was patented in November 1915 after a two-year contest to find the perfect design. Then as now, consumers instantly associate the shape with the Coca-Cola brand.

When Christmas came around, it was a safe bet that Coke would market Santa figurines, ornaments, or snow globes, all bearing the Coke logo. If Dad needed a way to bring the family’s cool, refreshing bottles of Coke on a picnic, he could buy a Coca-Cola cooler, a portable version of the larger coolers which retailers relied on to store and display Coke in the early years.

Alongside all of these items, collectors also prize oilcloth, tin, and especially porcelain Coca-Cola signs, some of which helped popularize the famous “red button” bottle cap shape. Other collectibles include tin-plate serving trays and even the vending machines themselves.


Best of the Web (“Hall of Fame”)

Coca-Cola Collectibles

Coca-Cola Collectibles

The Collectibles page of the official Coca-Cola website features photos and videos on bottles, signs, advertising, … [read review or visit site]

Bobbys Coca-Cola on the Web

Bobbys Coca-Cola on the Web

This site, a group effort, is a great reference for Coca-Cola collectors. Start with the timeline and product lists… [read review or visit site]

Falvo Collectables Gallery

Falvo Collectables Gallery

Ralph and Carol Falvo's excellent collection of automobiles, petroliana, jukeboxes, soda, and general store items. … [read review or visit site]

Soda-Machines.com

Soda-Machines.com

The ultimate guide to vintage soda vending machines, from Coca-Cola to Pepsi to Royal Crown to Dr. Pepper. Start at… [read review or visit site]



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Recent News: Coca Cola

Source: Google News

What's Good Here: Hudson's Smokehouse
The State, August 4th

Robin also purchased an old Coca-Cola trailer and converted it to a mobile kitchen, which he used for shows like the Sportsman Classic. ... The restaurant also expanded to open Hudson's Smokehouse Express on Old Two Notch Road in Lexington...Read more

Dining Out: The Burger Bunker, call for ice cream treats
Great Falls Tribune, August 4th

The Burger Bunker is the newest addition to the eateries owned by John and Erin Williams. This location concentrates on the burgers, expanding the choices and also serving a couple of sandwiches. Located where the former Coca-Cola Cafe and Good Eats ...Read more

Five foods that were invented by accident
New Zealand Herald, August 4th

looking at you). Here, we present a collection of our favorite "accidental" treats, so that the next time you reach for, say, a popsicle, you'll know exactly whom to thank. ... In 1905, the eleven-year-old boy left a cup filled with soda powder...Read more

Birmingham's new Emagine Palladium set to open in October
Detroit Metro Times (blog), August 4th

Other improvements include power reclining seats, a full service cocktail bar, Coca-Cola Freestyle soda machines, and a full service restaurant operated by Plymouth's renowned Ironwood Grill. According to the press release, the theater will create 50 jobs...Read more

Starting fresh at Margie's
Chicago Tribune, August 4th

A customer placed an order Monday through the window at Margie's for two well-done hot dogs. "He wants 'em burnt, Maria," Jay Feldman called to his wife from the register. "Get the blowtorch." The Feldmans opened the corner restaurant at Cicero and ...Read more

Here's some things to do this weekend
Columbus Ledger-Enquirer, August 4th

Hollywood Ritz 10, 1683 Old Whittlesey Road. $4 (includes admission, a popcorn and a Coca-Cola product). carmike.com ... Free. uptowncolumbusga.com. BLOCK PARTY: The "Old School Summer Block Party" will feature Tony Parkman, Verse Simmons and...Read more

Lisa Marie Frantz Named Executive Chef of The Majestic Cafe
Patch.com, August 3rd

Virginia peanuts and hot honey; Chicken Fried Quail, served on a waffle with sawmill gravy, maple syrup and fried sage; Papa Weaver's Pork Chop with corn pudding, collards and a Coca-Cola barbeque glaze, as well as the Pecan Crusted Pan Fried Trout ...Read more

What We Can Learn From Coca-Cola's Biggest Blunder
TIME, July 10th

Yet viewers raised few complaints after ABC's Peter Jennings broke into General Hospital, on July 10, 1985, to tell them that, bowing to public outrage and stunned by the anemic sales figures of its replacement, Coca-Cola was moving to put its original ...Read more