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From colorful Victorian trade cards of the 1870s to the Super Bowl commercials of today, advertising has gone from a small component of everyday life to a ubiquitous presence.

Perhaps the most easily recognizable advertising medium of the late 19th and early 20th ce...

A similar fate befell tin signs, which were often produced as a cheap alternative to porcelain ones. Unlike their porcelain companions, however, tin signs were prone to rust and degradation, so many of those that have survived the years are in poor condition.

On the other end of the size scale were celluloid pinbacks, cheap buttons that were meant to be worn and displayed. Some companies distributed pinbacks to encourage newspaper subscriptions or the purchase of particular brands of cigarettes, while others were handed out at political rallies as campaign pieces.

Alongside ads that were meant to be seen were ads that were meant to be used. Coca-Cola, for one, realized that practical pieces of advertising would last much longer than signs and posters, which were routinely discarded. Common types of “utilitarian” ads included thermometers, calendars, mirrors, and clocks, all of which bore a company’s brand name and image in some way or another. Some small storeowners, for example, kept their vintage Coca-Cola thermometers displayed in their stores, for the simple reason that they remained useful. Items that were never or barely used, of course, command the most attention from collectors.

Other advertising collectibles include produce crate labels, salesman samples, tobacco tins, beer trays, and door push and pull signs.

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Recent News: Advertising

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At Home: Barns
Peoria Journal Star, May 6th

It's also where he displays his impressive collection of antique advertising items. "He likes the old and the unusual," his wife said. A life-sized, papier-mache dairy cow greets visitors when they reach the top of the stairs...Read more

Olde Tyme Stuffe, Inc.
Antiques and the Arts Online, May 2nd

MINT SAMURAI SWORD, GREAT VINTAGE ADVERTISING SIGNS, COINS, JEWELRY, MANY STERLING LOTS, TOYS, TOOLS, EPHEMERA & MUCH MORE! Auctioneer: Ron D'Auteuil License # 2614 - Food, Hot and Cold Beverages Available - All Items Sold As Is Where Is. Subject To...Read more

Couple devotes time to Johnson-Humrickhouse Museum
Coshocton Tribune, April 30th

Photos by valerie Boateng/Tribune COSHOCTON -- Joe and Donna Kreitzer have been volunteering for the Johnson-Humrickhouse Museum since 2003, when they provided it with an antique advertising exhibit. "We helped them out with the very first advertising...Read more

Coming Up: Shawn Colvin, Railway Photos, Gender Roles
Tribeca Citizen, April 28th

His glossy paintings are reminiscent of both vintage advertising memorabilia and the work of Jacques de la Villeglé, the French artist who collages torn street posters onto canvas. In his process of 'binding fragments of vintage media to one another'...Read more

Amtrak celebrates 40th Anniversary
KETK, April 27th

The free exhibit showcases rail travel over the decades, displaying memorabilia including vintage advertising, past menus and dinnerware, period uniforms, and photographs. The event will take place at the Historic Longview Junction Train Depot,...Read more

Michaan's Auctions, the Leading Auction House in the Bay Area Bronson's to ...
San Francisco Chronicle (press release), April 23rd

Also noteworthy are vintage advertising signs, perfect for the niche collector. All are framed and in display worthy condition. The selection includes a sign touting the excellence of a blood purifier (lot 853, $1000-2000), an ad for an Atkins saw (lot...Read more

Baltimore's rich beer history
Baltimore Sun, April 20th

Because I'm a fan of vintage advertising, I particularly drank in the chapter, "Advertising: It's All in the Jungle." Berger's color photographs of beer advertising and the colorful outdoor beer lights that hung over the doorways of corner taverns and...Read more

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Baltimore Sun, April 20th

Because I'm a fan of vintage advertising, I particularly drank in the chapter, "Advertising: It's All in the Jungle." Berger's color photographs of beer advertising and the colorful outdoor beer lights that hung over the doorways of corner taverns and...Read more