The Super Bowl is the most watched television event in the United States every year, and some people have even advocated making it a national holiday. For football memorabilia collectors, the Super Bowl is also an unparalleled spectacle for sports collectibles, from programs and ticket stubs to pennants and lapel pins.

The first Super Bowl was played in 1967 between the NFL’s Green Bay Packers and the AFL’s Kansas City Chiefs. At the time, the contest was not known as the Super Bowl, which is why tickets to that first game, which are highly collectible today, bear the words “AFL-NFL World Championship Game.” It was not until after the two leagues merged in 1970 that the Super Bowl brand was attached to the championship game.

The Packers won that first championship game 35-10, asserting the NFL’s superiority over the AFL in front of a sparse crowd. Programs from that game, as well as the second Super Bowl, in which the Packers defeated the Oakland Raiders, are the most collectible Super Bowl programs.

Super Bowl III was quite possibly the most important Super Bowl in shaping the future of the NFL. Joe Namath, the quarterback of the AFL’s New York Jets, who were massive underdogs in the game, brashly guaranteed victory before the game. He delivered, as his Jets beat the NFL’s big, bad Baltimore Colts 16-7. The AFL (which would become the AFC the following year when the two leagues merged) would win 10 of the next 12 Super Bowls after the Jets victory. Namath, who gained a lot of notoriety because of his guarantee, is one of the most collectible players in football history.

Over the next few decades, the Super Bowl grew to become more than just a game—it was also a national and international phenomenon. Music stars sang the national anthem before the game, and everyone from Ella Fitzgerald to Michael Jackson to The Rolling Stones have played a short set at halftime. The most memorable halftime show was undoubtedly the one for 2004’s Super Bowl XXVII, in which Janet Jackson famously had a “wardrobe malfunction.”

On a few occasions, the Super Bowl has helped produce dynasties. Recently it was the New England Patriots; in the ’80s it was the San Francisco 49ers; and in the ’70s it was the Pittsburgh Steelers.

No team, however, commands the same attention from collectors as the early ’90s dynasty of “America’s Team,” the Dallas Cowboys. Throughout the franchise’s history, the Cowboys h...

Other Super Bowl collectibles include jersey patches, pennants, jackets, and pins. Every Super Bowl has its own unique insignia, so some collectors try to accumulate items from every Super Bowl. Others acquire collectibles only when their favorite teams are in the game.

Obviously items from the first few Super Bowls are most prized, but memorabilia from particularly memorable Super Bowls are also desirable—items from Super Bowl XLII in 2008, for example, when the New York Giants upset the undefeated Patriots, are considered more collectible than similar pieces from other contests.

In recent years, Super Bowl organizers have capitalized on the allure of the game by producing scores of souvenirs—from seat cushions to mini footballs—as well as endless articles of clothing. For fans of a beloved Super Bowl champion, even these artifacts are of interest.

After a Super Bowl, a second wave of items—commemorative shirts, plaques, rings, and signs—are created to honor the victorious team. These are often must-haves for diehard fans. But a major problem with Super Bowl collectibles is that they are easily reproduced and frequently reissued, which makes both authenticating and dating an item tricky.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Vintage Football Card Gallery

Vintage Football Card Gallery

This great database of pro and collegiate football cards from the 1950s and 1960s offers scanned images of cards fo… [read review or visit site]



Other Great Reference Sites

Most watched eBay auctions    

1969 Super Bowl Iii Ticket Stub New Jets Vs. Baltimore Psa 6 Exmt (pwcc)1991 Stadium Club Super Bowl Xxvi Brett Favre Rookie #94 Psa 10 Gem Mint (pwcc)2015 Panini Luxe Rod Smith Super Bowl 33 Xxxiii Inscribed Rare Autographed Auto2015 Crown Royale Super Bowl Signatures Hines Ward Graded 9 W 10 Auto2015 - 2016 Denver Broncos Super Bowl 50 Championship Ring2015 Clear Vision Tom Brady Super Bowl Clear Winners Refractor #d /5 Patriots 2015 - 2016 Denver Broncos Super Bowl 50 Championship RingMel Renfro 2010 Contenders Super Bowl Tickets Auto Autograph Hof! Cowboys!Dallas Cowboys 7" 5 Times Super Bowl Champions Banner Patch Football2015 Panini Super Bowl Iv Carl Eller Auto Vikings Autograph Card Sbiv-ce Hof 1977 Super Bowl Xl Football Program W 2 Ticket Stubs Raiders Vikings NflSuper Bowl Iii Official Program Ny Jets Vs Baltimore ColtsCarolina Panthers Luke Kuechly Signed Autographed Mini Superbowl 50 Speed HelmetSuper Bowl Xlix Ticket, Psa 10Super Bowl Xlviii(48) Unused Authentic Game Day Ticket Seattle SeahawksPatriots Team Signed Super Bowl Xxxix Proline Full Size Helmet * Rodney Harrison2015 Panini Deion Sanders Super Bowl 29 Sb Xxix Auto Autograph Hof 49ers2015 Topps Museum Kurt Warner Super Bowl Signature Series Auto #/102015 Panini Super Bowl Xiii Jack Ham Auto Pittsburgh Steelers Near Mint BackSuper Bowl Xlv Ticket 2011 $900 Face Value Packers Vs. SteelersNew Denver Broncos Peyton Manning Elite Super Bowl 50 Patch Jersey Mens 44/lSuper Bowl V Official Program Baltimore Colts Vs Dallas Cowboys2015 - 2016 Denver Broncos Super Bowl 50 Championship Champs Ring Replica VonPittsburgh Steelers Terrible Towel Lot Super Bowl Xl 75 And 80 Seasons 5x Champs2015 Panini National Treasures Super Bowl Signatures Jack Ham!!Aaron Rodgers And Clay Matthews Autographed 8x10 Photo Superbowl Belt Packers Wilson Official Super Bowl Xx Leather Game Football Bears Vs Patriots - NewSuper Bowl Iv Official Program Kc Chiefs Vs Minnesota Vikings2015 Topps **lot Of (2) Boxes Football Unopened Blaster Box Super Bowl CoinSuper Bowl Xlvi New York Giants New England Patriots Signed Mini Helmet 2015 National Treasures Brian Urlacher Super Bowl Xli On Card Auto BearsDonruss Signatures Malcolm Smith Raiders Auto Super Bowl Mvp InscriptionMedium Vintage Washington Redskins Jeff Bostick Go Hogs Super Bowl Xvii T-shirt Von Miller Brandon Mcmanus Denver Broncos Signed Official Superbowl 50 Football1983 Super Bowl RingWalter Payton "chicago Bears" Signed By Team 1985 Super Bowl Jersey & Photo2016 Prime Signatures Super Bowl Dual Auto Russell Wilson/d. Thomas 3/10Brett Favre Signed 16x20 Packers Super Bowl XxxiSuper Bowl PinsKansas City Chiefs World Champions License Plate 1969 Afl Nfl Super BowlSuperbowl Ticket2015 Topps Chrome Mini Emmitt Smith Super Bowl Refractor #/25Ny Giants Victor Cruz Signed Autographed Superbowl Xlvi HatDrew Bledsoe Official Super Bowl Jersey 1996 Size 48 L1990 Pro Set Vince Lombardi Football Hologram Card Super Bowl #ed 251 / 10,000Super Bowl Xxxv Baltimore Ravens Champions Souvenir FootballTom Brady Super Bowl Foil Insert Prestige 2016 Non Auto Nwt Denver Broncos Super Bowl 50 Champions Football Short Sleeve T-shirt Mens XlEmmanuel Sanders Signed Super Bowl 50 Speed Mini Helmet Denver Broncos Coa HologVon Miller Jersey Men's Large New With Tags Denver Broncos Superbowl Patch2008 Topps Mayo's Cut Plug Nfl Complete Set 1-330 W/ Superbowl Insert Set( Rare ) Vintage James Harrison Pittsburgh Steelers Super Bowl Xliii Jersey, Xl Pittsburgh Steelers Limited Edition Watch Super Bowl Xiii - Gametime1972 Topps Set Break #139 Super Bowl Vi/staubach Psa 8 Nm-mt T27895High Quality 2012 Baltimore Ravens Super Bowl Championship Ring Solid Fan GiftVintage 1980 Philadelphia Eagles Superbowl Xv Pennant Signed By Vince Papale OldWillie Gault Signed Chicago Bears 8x10 Photo Super Bowl Champ Look W/coa! Aaron Rodgers 2005 Bowman Rc Rookie Card *packers Super Bowl Star Quarterback*Paxton Lynch 2016 Score Nfl Draft Rookie Lot #d /20 Broncos Super Bowl 4 CardsLot Of 1 2015 Topps Nfl Super Bowl Coin Card & 1 Topps Platinum Rookie Relic!!!!