The Super Bowl is the most watched television event in the United States every year, and some people have even advocated making it a national holiday. For football memorabilia collectors, the Super Bowl is also an unparalleled spectacle for sports collectibles, from programs and ticket stubs to pennants and lapel pins.

The first Super Bowl was played in 1967 between the NFL’s Green Bay Packers and the AFL’s Kansas City Chiefs. At the time, the contest was not known as the Super Bowl, which is why tickets to that first game, which are highly collectible today, bear the words “AFL-NFL World Championship Game.” It was not until after the two leagues merged in 1970 that the Super Bowl brand was attached to the championship game.

The Packers won that first championship game 35-10, asserting the NFL’s superiority over the AFL in front of a sparse crowd. Programs from that game, as well as the second Super Bowl, in which the Packers defeated the Oakland Raiders, are the most collectible Super Bowl programs.

Super Bowl III was quite possibly the most important Super Bowl in shaping the future of the NFL. Joe Namath, the quarterback of the AFL’s New York Jets, who were massive underdogs in the game, brashly guaranteed victory before the game. He delivered, as his Jets beat the NFL’s big, bad Baltimore Colts 16-7. The AFL (which would become the AFC the following year when the two leagues merged) would win 10 of the next 12 Super Bowls after the Jets victory. Namath, who gained a lot of notoriety because of his guarantee, is one of the most collectible players in football history.

Over the next few decades, the Super Bowl grew to become more than just a game—it was also a national and international phenomenon. Music stars sang the national anthem before the game, and everyone from Ella Fitzgerald to Michael Jackson to The Rolling Stones have played a short set at halftime. The most memorable halftime show was undoubtedly the one for 2004’s Super Bowl XXVII, in which Janet Jackson famously had a “wardrobe malfunction.”

On a few occasions, the Super Bowl has helped produce dynasties. Recently it was the New England Patriots; in the ’80s it was the San Francisco 49ers; and in the ’70s it was the Pittsburgh Steelers.

No team, however, commands the same attention from collectors as the early ’90s dynasty of “America’s Team,” the Dallas Cowboys. Throughout the franchise’s history, the Cowboys h...

Other Super Bowl collectibles include jersey patches, pennants, jackets, and pins. Every Super Bowl has its own unique insignia, so some collectors try to accumulate items from every Super Bowl. Others acquire collectibles only when their favorite teams are in the game.

Obviously items from the first few Super Bowls are most prized, but memorabilia from particularly memorable Super Bowls are also desirable—items from Super Bowl XLII in 2008, for example, when the New York Giants upset the undefeated Patriots, are considered more collectible than similar pieces from other contests.

In recent years, Super Bowl organizers have capitalized on the allure of the game by producing scores of souvenirs—from seat cushions to mini footballs—as well as endless articles of clothing. For fans of a beloved Super Bowl champion, even these artifacts are of interest.

After a Super Bowl, a second wave of items—commemorative shirts, plaques, rings, and signs—are created to honor the victorious team. These are often must-haves for diehard fans. But a major problem with Super Bowl collectibles is that they are easily reproduced and frequently reissued, which makes both authenticating and dating an item tricky.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Vintage Football Card Gallery

Vintage Football Card Gallery

This great database of pro and collegiate football cards from the 1950s and 1960s offers scanned images of cards fo… [read review or visit site]



Other Great Reference Sites

Most watched eBay auctions    

Jan. 14 1967 Super Bowl I Football Program Green Bay Packers Kansas City ChiefsJan. 14, 1968 Super Bowl Ii Football Program Green Bay Packers Oakland RaidersJan. 17, 1971 Super Bowl V Football Program Baltimore Colts Beat Dallas CowboysSuper Bowl Vi Football Program Kansas City Chiefs Beat Minnesota Vikings 19701976 Nfl Super Bowl X Football Program - Superbowl Steelers Beat CowboysSuper Bowl Iii Football Program New York Jets Beat Baltimore Colts Low GradeVintage 1970 Kansas City Chiefs 1970 Yearbook Super Bowl Iv Afl1974 Football Program Super Bowl Viii Miami Dolphins Beat Minnesota Vikings1 Ounce .999 Fine Silver Super Bowl Xxix Champions Sf 49ers Round / CoinSuper Bowl 51 Game Used End Zone PylonBart Starr Auto Len Dawson Auto Topps Super Bowl I Ticket Stub 03/10 Packers 12016 Flawless Super Bowl Xlv Champion Platinum Aaron Rodgers Packers Auto 1/1New England Patriots 51th Super Bowl Mvp Authentic Hand Signed Nfl Jersey + CoaRussell Wilson 2016 Flawless Encased Super Bowl Champion Auto Jersey # 3/5 1/12000 Bowman Chrome #236; Tom Brady Rc Rookie; Graded 10 Mint; Super Bowl Mvp Super Bowl 2 1968 Official Program Green Bay Packers Vs Oakland Raiders1/1 Rare Aaron Hernandez #81 Super Bowl Xlvi Elite Jersey Xxl Pristine(rbk) NewJostens Silver Elite Baltimore Ravens Superbowl Championship​ Fan Ring W/tags 102015 Panini Super Bowl Peyton Manning Auto #pm Bgs 9.5 Gem Mint (pwcc)Bart Starr Auto Super Bowl I Playoff National Treasures 1 Game Worn Jersey 09/102000 Black Diamond #126; Tom Brady Rookie Card Rc; Super Bowl Mvp; Gem Mint 10 Bart Starr Lamonica Autos Super Bowl Ii Playoff Authentic Sigs 9/10 Packers 2Eli Manning Signed Riddell Super Bowl On The 50 White Authentic Helmet W/ Sb ...Bart Starr Lamonica Autos Playoff National Treasures Super Bowl Ii 5/10 PackersNew England Patriots 51th Super Bowl Champions X34 Autographed Jersey + CoaSuper Bowl 50 Host Committee Volunteer- Backpack, Jacket, Polo Shirt,cap,dry Fit#9/20 Tom Brady 2016 Flawless Football Real Diamond Gem Super Bowl Patriots Mvp1972 Super Bowl Vi Original Ticket Stub Dallas Cowboys Ist Nfl Title !!!!Jostens Lustrium/cz Baltimore Ravens Superbowl Championship​ Fan Ring W/tags 10Charity Auction For Vet Org Mmia - Patriots 5x Super Bowl Bukke Metal Art! Tom Brady Rare 11 Card Lot Super Bowl 49 Game Used Pylon Patch Gronk Edelman2016 Flawless Super Bowl Xlviii Champion Russell Wilson Auto 5/52005 Super Bowl Xxxix Patriots Vs. Eagles Gem-mt 10 Full Ticket Unused PsaAaron Hernandez Nfl Super Bowl Patriots Jersey Silk Screen, Youth Xl/men's S Tom Brady (rare Sp #13/20 )jersey Patch Super Bowl "sb Xxxvi" National TreasuresDrew Brees 2016 Flawless Super Bowl Xliv Champion Gold Auto # 4/10 !! SspRussell Wilson Autographed Signed 16x20 Photo Seahawks Super Bowl Trophy Rw HoloPatriots Super Bowl Xxxvi 36 Champions Official Locker Room Hat New Mint!2016 Flawless Ray Lewis Super Bowl Xxxv Champion Auto Emerald #’d /15 Ravens2016 Flawless Super Bowl Xli Champion Ruby Peyton Manning Colts Auto 2/5 SpRaiders Super Bowl Mvp's Autographed Signed 16x20 Photo "sb Mvp" Psa/dna1981 Topps Joe Montana Rookie Psa 7. Hof. 4x Super Bowl Champ. 3xmvp.1993 Super Bowl Xxvii Bills Vs. Cowboys Nm-mt 8 Full Ticket Unused Psa2005 Super Bowl Xxxix 39 Patriots Eagles Psa Mint 9 Full Ticket Unused 189593052015 Definitive Super Bowl Xiv Mvp On Card Auto Terry Bradshaw 08/10 SteelersRocky Bleier Signed Football- Super Bowl Inscriptions - Mario Lemieux FoundationSports Illustrated 2017 Super Bowl New England Patriots & Tom Brady Cgc 9.8 Mint2007 Playoff National Treasures Super Bowl Dan Marino Dolphins Auto 25/252016 Flawless Football Ray Lewis Encased #'d 1/15 Super Bowl Xxxv Auto ~ 1/12017 Super Bowl Li Full Ticket New England Patriots Falcons 100 Nfl On Location 1985 Chicago Super Bowl Xx Bears Autographed Photos Bgs 9 Rcr 2000 Fleer Metal Rookie Tom Brady Rc #267 Patriots Goat Super Bowl 1972 Super Bowl Vi Program - Dallas Cowboys Vs Miami Dolphins2008 Playoff National Treasures Super Bowl John Elway Broncos Auto 8/271969 Jets Vs Colts Super Bowl Iii ProgramTroy Aikman Signed Super Bowl Ball No Reserve. Autograph, Nfl, Dallas Cowboys1/1 Rare Aaron Hernandez Auto'd Super Bowl Xlvi Football Psa/dna (low Reserve)2016 Flawless Super Bowl Xlvi Champion Eli Manning Auto 2/52017 Panini Private Signings Super Bowl 51 Promo Jay Ajayi Auto 1/1 Dolphins 2000 Bowman Chrome Tom Brady Rc Rookie Patriots Super Bowl Mvp Rare