The Super Bowl is the most watched television event in the United States every year, and some people have even advocated making it a national holiday. For football memorabilia collectors, the Super Bowl is also an unparalleled spectacle for sports collectibles, from programs and ticket stubs to pennants and lapel pins.

The first Super Bowl was played in 1967 between the NFL’s Green Bay Packers and the AFL’s Kansas City Chiefs. At the time, the contest was not known as the Super Bowl, which is why tickets to that first game, which are highly collectible today, bear the words “AFL-NFL World Championship Game.” It was not until after the two leagues merged in 1970 that the Super Bowl brand was attached to the championship game.

The Packers won that first championship game 35-10, asserting the NFL’s superiority over the AFL in front of a sparse crowd. Programs from that game, as well as the second Super Bowl, in which the Packers defeated the Oakland Raiders, are the most collectible Super Bowl programs.

Super Bowl III was quite possibly the most important Super Bowl in shaping the future of the NFL. Joe Namath, the quarterback of the AFL’s New York Jets, who were massive underdogs in the game, brashly guaranteed victory before the game. He delivered, as his Jets beat the NFL’s big, bad Baltimore Colts 16-7. The AFL (which would become the AFC the following year when the two leagues merged) would win 10 of the next 12 Super Bowls after the Jets victory. Namath, who gained a lot of notoriety because of his guarantee, is one of the most collectible players in football history.

Over the next few decades, the Super Bowl grew to become more than just a game—it was also a national and international phenomenon. Music stars sang the national anthem before the game, and everyone from Ella Fitzgerald to Michael Jackson to The Rolling Stones have played a short set at halftime. The most memorable halftime show was undoubtedly the one for 2004’s Super Bowl XXVII, in which Janet Jackson famously had a “wardrobe malfunction.”

On a few occasions, the Super Bowl has helped produce dynasties. Recently it was the New England Patriots; in the ’80s it was the San Francisco 49ers; and in the ’70s it was the Pittsburgh Steelers.

No team, however, commands the same attention from collectors as the early ’90s dynasty of “America’s Team,” the Dallas Cowboys. Throughout the franchise’s history, the Cowboys h...

Other Super Bowl collectibles include jersey patches, pennants, jackets, and pins. Every Super Bowl has its own unique insignia, so some collectors try to accumulate items from every Super Bowl. Others acquire collectibles only when their favorite teams are in the game.

Obviously items from the first few Super Bowls are most prized, but memorabilia from particularly memorable Super Bowls are also desirable—items from Super Bowl XLII in 2008, for example, when the New York Giants upset the undefeated Patriots, are considered more collectible than similar pieces from other contests.

In recent years, Super Bowl organizers have capitalized on the allure of the game by producing scores of souvenirs—from seat cushions to mini footballs—as well as endless articles of clothing. For fans of a beloved Super Bowl champion, even these artifacts are of interest.

After a Super Bowl, a second wave of items—commemorative shirts, plaques, rings, and signs—are created to honor the victorious team. These are often must-haves for diehard fans. But a major problem with Super Bowl collectibles is that they are easily reproduced and frequently reissued, which makes both authenticating and dating an item tricky.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Vintage Football Card Gallery

Vintage Football Card Gallery

This great database of pro and collegiate football cards from the 1950s and 1960s offers scanned images of cards fo… [read review or visit site]



Other Great Reference Sites

Most watched eBay auctions    

2014 Immaculate Premium Patches Auto Tom Brady #08/49 Patriots Super Bowl MvpVintage Nfl Pittsburgh Steelers World Champions Superbowl Ix Full Size PennantFootball Super Bowl Ii Ticket Stub Packers Raiders 1968 Nfl Afl, Good Cond.2014 Panini Promo Pack Super Bowl Rookie Patch Auto Jimmy Garoppolo 25/251976 Nfl Super Bowl X Program Pittsburgh Steelers Vs Dallas CowboysVintage Guaranteed 1926 Pottsville Maroons Football Team Picture Nfl Superbowl New England Patriots Super Bowl Champs New Era 9forty Nfl Men's Adjustable Hat1975 Nfl Super Bowl Ix Program Pittsburgh Steelers Vs Minnesota Vikings1991 Stadium Club Super Bowl Xx Brett Favre #94 Psa 9 Rookie Packers HofNike Super Bowl Xlix 49 Seattle Seahawks Alpha Fly Rush Media Day Jacket Xl2014 Patriots 4th Super Bowl 49 Champions Sports Illustrated Tom Brady Poster Super Bowl 1 Ticket StubTom Brady 2000 Fleer Autographics Auto Rookie Superbowl Mvp PatriotsSuper Bowl 49 Xlix Nfl Ticket Stub New England Patriots Seattle Seahawks2001 2003 2004 New England Patriots Super Bowl Champions 14" Mini Banner SetRussell Wilson Le Autographed Signed Seahawks Super Bowl Leather Football Joe Flacco 2013 Five Star Super Bowl Mvp Auto # 38/50 !! Ravens On Card Sp AutoHuge Rob Gronkowski Nike Banner New England Patriots Rare! Super Bowl Champions Everson Walls Signed Dallas Cowboys Stat Jersey Super Bowl Champ No Reserve Coa!Rare Malcolm Butler New England Patriots Road Jersey Size 44 Super Bowl 49 Hero1981 Psa 9oc Topps Joe Montana Rookie Card #216 4 Time Super Bowl 3 Mvp'sSuper Bowl Xlviii Champions Seattle Seahawks 4839/5000 Official Duke Football2014 Immaculate Ink Terrell Davis Auto #3/49 - Broncos Super Bowl 32 MvpHa Ha Clinton - Dix 2014 Contenders 1/1 **super Bowl Ticket** Auto Rc Amazing!!!Michael Strahan Signed/autographed New York Giants 16x20 Super Bowl Photo JsaNew England Patriots Tom Brady Signed Authentic Super Bowl Xlix Game Helmet CoaNew England Patriots Super Bowl Xxxvi Champions Reebok Locker Room Hat CapWalter Payton /100 $150 2000 Playoff Momentum Game Used Super Bowl Football Ball2002 Topps Tom Brady Super Bowl Xxxvi Game Used Goal Post RelicBob Lilly Signed Dallas Cowboys Jersey Hof 80 Super Bowl Champ No Reserve! Coa!Original Pittsburgh Steelers Terrible Towel Super Sunday 1980 Superbowl Richard Dent 1985 Chicago Bears Super Bowl Champ Autographed Helmet /jsa Coa2015 Panini Private Signings Sammy Watkins Rc Auto #1/1 Made Sp Super Bowl Xlix New Nike Seahawks Xl Marshawn Lynch Super Bowl Xlix Jersey2008 Sp Authentic Joe Flacco Auto Rookie Rc Sp Bgs 9 Ravens Super Bowl Mvp $350Wholesale Lot Of 3 New York Giants Super Bowl Beach Towels New Free Shipping2005 Pittsburgh Steelers Super Bowl Championship Rings Size 11Seattle Seahawks Super Bowl Xlviii Champions Byron Maxwell #41 Bowling BallMen Preferred 2011 New York Giants Super Bowl Championship Rings Size 11 C26Riddell 2001 Super Bowl 35 Xxxv Mini Helmet Baltimore Ravens New York GiantsDallas Cowboys Super Bowl HatsNwt New England Patriots Nike Super Bowl 49 Hybrid Media Day 1/2 Zip Jacket XlRoger Staubach & Bubba Smith Signed Laminate Staff Pass For Super Bowl Xxxii HofDan Hampton & Mike Ditka Chicago Bears 1985 Super Bowl Champ Autographed Helmet1985 Super Bowl Champs Autographed Helmet Signed By Dan Hampton,otis Wilson,moreGale Sayers 1985 Chicago Bears Super Bowl Champ Autographed Helmet/ Psa/dna Coa2014 Panini Super Bowl Private Signings Auto Torry Holt 4/5 Ssp RamsNwt Nike New England Patriots Super Bowl Xlix Tech Windrunner Jacket L Media DaBrett Farve Autographed Green Bay Packer Mini Helmet - Super Bowl ChampNew England Patriots Vintage Tedy Bruschi Reebok Super Bowl Nike 2001 Jersey XlNwt New England Patriots Nike Super Bowl 49 Hybrid Media Day 1/2 Zip Jacket Sz LNwt Nike New England Patriots Super Bowl Xlix Tech Windrunner Jacket Xl Media DaNew England Patriots Super Bowl Xxxvi Champions Blue Reebok Nfl Cap/hat1985 Super Bowl Champs Autographed Helmet By Buddy Ryan, Refrigerator Perry&moreSuperbowl Xl Autographed Football Pittsburgh Steelers Wilson 40th Anniversary2000 Ultra Tom Brady Rookie Bgs 9 Mint New England Patriots Super Bowl MichiganSuper Bowl Used Ticket Stub New England Patriots 2015 Tom BradyGreen Bay Packers Aaron Rodgers Autographed Super Bowl 8x10 PhotoEli Manning Autographed New York Giants Jersey With Super Bowl And C Patch GaiMemorial Collection 1997 Denver Broncos Super Bowl Championship Rings 11 C12