The Super Bowl is the most watched television event in the United States every year, and some people have even advocated making it a national holiday. For football memorabilia collectors, the Super Bowl is also an unparalleled spectacle for sports collectibles, from programs and ticket stubs to pennants and lapel pins.

The first Super Bowl was played in 1967 between the NFL’s Green Bay Packers and the AFL’s Kansas City Chiefs. At the time, the contest was not known as the Super Bowl, which is why tickets to that first game, which are highly collectible today, bear the words “AFL-NFL World Championship Game.” It was not until after the two leagues merged in 1970 that the Super Bowl brand was attached to the championship game.

The Packers won that first championship game 35-10, asserting the NFL’s superiority over the AFL in front of a sparse crowd. Programs from that game, as well as the second Super Bowl, in which the Packers defeated the Oakland Raiders, are the most collectible Super Bowl programs.

Super Bowl III was quite possibly the most important Super Bowl in shaping the future of the NFL. Joe Namath, the quarterback of the AFL’s New York Jets, who were massive underdogs in the game, brashly guaranteed victory before the game. He delivered, as his Jets beat the NFL’s big, bad Baltimore Colts 16-7. The AFL (which would become the AFC the following year when the two leagues merged) would win 10 of the next 12 Super Bowls after the Jets victory. Namath, who gained a lot of notoriety because of his guarantee, is one of the most collectible players in football history.

Over the next few decades, the Super Bowl grew to become more than just a game—it was also a national and international phenomenon. Music stars sang the national anthem before the game, and everyone from Ella Fitzgerald to Michael Jackson to The Rolling Stones have played a short set at halftime. The most memorable halftime show was undoubtedly the one for 2004’s Super Bowl XXVII, in which Janet Jackson famously had a “wardrobe malfunction.”

On a few occasions, the Super Bowl has helped produce dynasties. Recently it was the New England Patriots; in the ’80s it was the San Francisco 49ers; and in the ’70s it was the Pittsburgh Steelers.

No team, however, commands the same attention from collectors as the early ’90s dynasty of “America’s Team,” the Dallas Cowboys. Throughout the franchise’s history, the Cowboys h...

Other Super Bowl collectibles include jersey patches, pennants, jackets, and pins. Every Super Bowl has its own unique insignia, so some collectors try to accumulate items from every Super Bowl. Others acquire collectibles only when their favorite teams are in the game.

Obviously items from the first few Super Bowls are most prized, but memorabilia from particularly memorable Super Bowls are also desirable—items from Super Bowl XLII in 2008, for example, when the New York Giants upset the undefeated Patriots, are considered more collectible than similar pieces from other contests.

In recent years, Super Bowl organizers have capitalized on the allure of the game by producing scores of souvenirs—from seat cushions to mini footballs—as well as endless articles of clothing. For fans of a beloved Super Bowl champion, even these artifacts are of interest.

After a Super Bowl, a second wave of items—commemorative shirts, plaques, rings, and signs—are created to honor the victorious team. These are often must-haves for diehard fans. But a major problem with Super Bowl collectibles is that they are easily reproduced and frequently reissued, which makes both authenticating and dating an item tricky.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

Vintage Football Card Gallery

Vintage Football Card Gallery

This great database of pro and collegiate football cards from the 1950s and 1960s offers scanned images of cards fo… [read review or visit site]



Other Great Reference Sites

Most watched eBay auctions    

2002 Stadium Club Tom Brady / Kurt Warner Co-signers Dual Auto Super Bowl Xxxvi New England Patriots Nfl 2012 Super Bowl Football Sport Aluminum Beer Bottle-canNew Sz Lg Mens Nike Nfl Super Bowl Sweetless Jacket Tags Read $130.00Super Bowl V 5 Pennant Baltimore Colts And Dallas Cowboys Lot Of 2 Larry Fitzgerald Arizona Cardinals 2xl 52 Elite Jersey Black Super BowlNew Sz Xl Mens Nike Nfl Super Bowl Sweetless Jacket Tags Read $130.00Bgs 9 10 2011 Topps Autograph Super Bowl Xlv Ring Of Honor Aaron Rodgers #rha45Green Bay Packers Super Bowl Championship Ring Set In Display Case.(u.s. Seller)2010 Green Bay Packers Super Bowl Xlv Team Signed Football W/coa + BonusNew Super Bowl Champions Seattle Seahawks Man Cave Real Neon Light Beer Sign Jim Kelly Buffalo Bills Throwback Nfl Super Bowl Xxv Size Xl JerseySuper Bowl Program Set I Ii Iii Iv V Vi Vii Viii Ix X Xi Xii Xiii Xiv Xv Xvi Roger Staubach 1975 Dallas Cowboys Throwback Xl Jersey 52 Navy Super BowlEric Dickerson Throwback Los Angeles Rams Xl Jersey 52 Smu St Louis Super BowlRay Lewis Baltimore Ravens Super Bowl Nfl Signed Autographed 8x10 Photo Paas Coa10 Vintage Pennant Flags 1960's & Up World Series Mlb Super Bowl Nfl Rose Bowl 1972 Topps #139 Super Bowl Game (cowboys Vs. Dolphins) Roger Staubach Psa 9 MintSuper Bowl 43 Xliii Wilson Official Nfl Game Football Steelers Vs. Cardinals 0011988 San Francisco 49ers Super Bowl Nfl World Championship Ring Size 11 Us2007 National Treasures Superbowl Xxiii Game Jersey Patch Jerry Rice 18/25Pittsburgh Steelers Six Pack Superbowl Ring SetLynch #24 Onfield Seattle Seahawks Nfl Nike Jersey Sz 48 W/superbowl Emblem NwtAndrew Luck 2xl 52 Elite Jersey Indianapolis Colts Afc Super Bowl Baltimore Nfl2008 National Treasures Super Bowl Game Worn Jersey Jerry Rice 07/25Vtg 1994 San Francisco 49ers Football Snapback Hat Super Bowl Xxix Steve Young49ers Super Bowl Championship Ring Set In Custom Display Case. (u.s. Seller)New Nike Nfl Super Bowl Xlviii 48 Sweatless Full Zip Jacket, Large, Lot1215fHot!1994 Dallas Cowboys Super Bowl Championship Fan Ring Size11. 18k.01Adam Vinatieri 2002 Topps Chrome Ref Super Bowl Xxxvi 36 Game Winning Goal PostSuper Bowl Xx Poster Of The Chicago Bears Walter Payton Oakland Raiders 3-time Super Bowl Champs Defender Commemorative Jacket1971 Super Bowl V 5 Super Bowl Orange Variation Ticket Stub Psa AuthenticatedSeattle Seahawks Super Bowl Xlviii (48) 32" Embroidered Wool Heritage Banner NflJohnny Unitas Throwback Baltimore Colts Xl Jersey 52 Super Bowl MvpSuper Bowl 42 New York Giants Vs New England Patriots Ticket Stub 2008Super Bowl Xlvii Authentic Game TicketSuper Bowl Xix Ticket Matching The Miami Dolphins And The San Francisco 49ersSuper Bowl Xix Authentic Ticket 49ers Defeat Dolphins - Montana Vs Marino6 - Green Bay Packers Super Bowl HatsPittsburgh Steelers Troy Polamalu Super Bowl 40 Xl Bobblehead4x3 2013 Seattle Seahawks Seahawks Super Bowl Champions Vinyl Banner Ravens Super Bowl Xlvii Championship Replica Ring With Display CaseHot 1976 Oakland Raiders Super Bowl World Championship Rings...size 11Japan Smoky Mountain Knife Super Bowl Xx 1986 Chicago New England Trapper KnifeHot 1995 Dallas Cowboys Super Bowl Championship Fan Ring.size 11.01Pittsburgh Steelers Super Bowl Ring 1979 TeamNew England Patriots Super Bowl Championship Ring Set In Custom Display Case.Denver Broncos Super Bowl Championship Ring Set In Display Case.(u.s.seller)Richard Sherman Seatle Seahawks Football Jersey Xl 12th Man Nfl Super BowlReebok Nfl Oakland Raiders Charles Woodson Super Bowl Size 56(xxxl) JerseyNew Nike Nfl Super Bowl Xlviii 48 Quarter Zip Dri-fit Pullover, Large, Lot1215eHot!2013 Seattle Seahawks Replica Super Bowl Xlviii Championship Rings.size11.02Vtg 1985 San Francisco 49ers Miami Dolphins Football Shirt Super Bowl Xix JerseyVtg 1989 San Francisco 49ers Football Snapback Hat Super Bowl Xxiv Joe Montana 1983 Oakland Raiders Super Bowl Football World Championship RingsReplica 2013 Nfl Seattle Seahawks Super Bowl Championship Ring, Size 122012 Baltimore Ravens Super Bowl Championship Ring Flacco Nfl Fans Awesome!Extremely Rare Green Bay Packers Super Bowl One Sticker Hard To FindSeattle Seahawks Vs Denver Broncos Super Bowl Xlviii New York City Min Helmet 2012 Baltimore Ravens Super Bowl Ring - "flacco"