Trade Cards

About Victorian Trade Cards

Victorian trade cards are an early form of collectible advertising. Popularized after the Civil War by businesses, they offer a colorful and diverse look at popular culture and society in the late 1800s.

Trade cards originated in England in the 1700s with tradesmen advertising their wares. But the advent of lithography in the 1870s made it possible to mass-produce them in color, leading to a golden age from 1876 to the early 1900s when halftone printed newspaper and magazine ads became more economical...

Trade cards typically had a picture on one side and an ad on the other. There were custom cards printed for specific products, and stock cards which could be used for any product. Trade cards were popular for medicines, sewing, and farm equipment, and a range of other products. Some rare Victorian trade cards are now worth thousands of dollars, for example cards advertising Clipper Ships traveling from the East Coast to California in the 1860s.

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Interviews & Articles

An Interview With Victorian Trade Card Collector Ben Crane

How did I start collecting Victorian trade cards? In the late 60s I was a bottle collector, early American bo… [more]

Some Trade Cards and Broadsides

American advertising has always told a rousing story. What people had and what they could acquire. From the f… [more]

An Interview With Victorian Furniture Collector John Werry

How did I get started collecting Victorian Furniture? Antiques is in my genes, my mother's family were longti… [more]

An Interview With Comic Character Advertising Pinback Collector Mark Lansdown

I started off collecting comics, and still do, but I’d been given a few early Disney pinbacks as a child an… [more]

An Interview With Baseball Card Collector Dave Campbell

Dave Campbell contacted me after reading a post on The Baseball Card blog. He's been collecting baseball card… [more]

An Interview With Antique Advertising and Porcelain Enamel Sign Collector Alex Renshaw

How did I get started collecting advertising antiques? My dad was a lecturer and tutor in graphics and art fr… [more]

An Interview With Victorian Greeting Card Collector Malcolm Warrington

Malcolm Warrington is based 12 miles to the west of Central London. He is a council member of the UK Ephemera… [more]

An Interview With Star Wars Card Collector Paul Holstein

I was 10 when the movie came out and I went to the store and bought a couple of packs of Star Wars cards. But… [more]

An Interview With Porcelain Advertising Sign Collector Michael Bruner

I liked to collect things even as a child. Things that didn’t cost anything, like different colors of stone… [more]

An Interview With Vintage Baseball Card Collector Ben Henry

I started collecting in 1986. If you’re in Boston and you’re a baseball fan, the Red Sox may take over yo… [more]

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Best of the Web (“Hall of Fame”)

Trade Card Place

Trade Card Place

Ben Crane's excellent reference site on Victorian trade cards. Includes a scrapbook containing hundreds of beautifu… [read review or visit site]

Rare Victorian

Rare Victorian

John Werry's in-depth blog on rare Victorian Furniture, with detailed, informative and often humorous posts on doze… [read review or visit site]

Advertising Antiques

Advertising Antiques

This classy looking British site features hundreds of high resolution photos of antique porcelain pre-war (enamel) … [read review or visit site]

Non Sports Cards: Tobacco, Gum and Candy

Non Sports Cards: Tobacco, Gum and Candy

Tom Boblitt moderates this extremely deep, collaborative site dedicated to non-sports cards (tobacco, gum and candy… [read review or visit site]

The Scrap Album

The Scrap Album

Attention paper collectors: don't miss Malcolm Warrington's exquisitely designed tribute to Victorian scraps (stamp… [read review or visit site]

Ad Access

Ad Access

Duke University's library has pulled together an impressive collection of over 7,000 ads printed in U.S. and Canadi… [read review or visit site]

Plan 59

Plan 59

From the Nostlagia Factory in Virginia comes this celebration of 'mid-century automotive advertising illustrations'… [read review or visit site]

American Package Museum

American Package Museum

Ian House's gallery of early 20th Century American package designs. Browse the exhibits in slide show mode or view … [read review or visit site]

Stevengraphs Bookmarks and Postcards

Stevengraphs Bookmarks and Postcards

Malcolm Roebuck's tribute to the ornate silk picture bookmarks and postcards ('Stevengraphs') produced by Thomas St… [read review or visit site]

Found in Moms Basement

Found in Moms Basement

Paula Zargaj-Reynolds’ blog, an extensive collection of 20th century vintage advertising, is a visual feast. Scro… [read review or visit site]

Ephemera Society of America

Ephemera Society of America

Great reference on ephemera... includes examples and descriptions of various ephemera categories, selected special … [read review or visit site]

Truth in Advertising

Truth in Advertising

This gallery of cigarette magazine advertising from the 1940s and 50s contains no surgeon general's warning, just p… [read review or visit site]

Ephemera Blog

Ephemera Blog

Marty Weil's wide-ranging, in-depth blog on ephemera, including lots of great interviews with ephemera collectors. … [read review or visit site]


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Antique C.1900 Victorian Trade Card Scrap Book Album$133.38 Ends Monday 14 bids 50 watchers
Library Card Catalog Store Vintage Trade Cards$99.00 Ends Wednesday 1 bid 17 watchers
Large Collection 94 Full Sets Cigarette & Trade Cards $87.28 Ends in 18 hours 9 bids 23 watchers
1893 Columbian Exposition, Singer Sewing, Trade Cards$63.88 Ends in 14 hours 11 bids 9 watchers
(6) Vintage Trade Cards/ Exciting Indian Chief Stories$61.53 Ends in 22 hours 6 bids 6 watchers
Library Card Catalog Store Vintage Trade Cards$59.00 Ends Wednesday 1 bid 19 watchers
Excellent £100 De Beukelaer All Sports Trade Card Set$51.49 Ends Tuesday 2 bids 7 watchers
1887 Victorian Scrapbook Album, Advertising Trade Cards$51.00 Ends Monday 3 bids 28 watchers
Lg Victorian Trade Card Album 50+pgs 490+item Ny $50.50 Ends Wednesday 2 bids 9 watchers
Victorian Trade Card Card Album & Die Cuts Over 200 $49.95 Ends Monday 1 bid 14 watchers
Main & Winchester Saddles Saddlery Harness Trade Card$44.00 Ends in 22 hours 5 bids 3 watchers
Victorian Scrapbook Trade Card Album 1880s Nr$35.56 Ends Sunday 6 bids 17 watchers
11 Singer Sewing Machine 1894 Costume Trade Cards $34.33 Ends Monday 5 bids 3 watchers
1880's Victorian Scrapbook Trade Cards Die-cuts$33.00 Ends Sunday 6 bids 27 watchers
Antique Victorian Era Scrap Book Trade Cards Misc Rare$32.99 Ends Monday 5 bids 23 watchers
Trade Card Medical Ephemera Grotesque Antikamnia Figure$32.51 Ends Tuesday 4 bids 11 watchers
1890s Liebig Extract Of Meat Victorian Trade Card Set$32.00 Ends Monday 6 bids 12 watchers
Black Americana, Victorian Trade Cards, Set Of Fourteen$31.00 Ends Saturday 7 bids 6 watchers
Big Lot 150+ Victorian Trade Cards, Scraps + Freebies$31.00 Ends Thursday 4 bids 6 watchers
Victorian Trade Cards (2) Artistic Furniture..brooklyn$26.06 Ends in 18 hours 6 bids 8 watchers
1880 Inman Trade Card Ss City Of Chester Cabin Plan$26.00 Ends in 20 hours 5 bids 7 watchers
Pre Pro Budweiser Trade Card Anheuser Busch St Louis Mo$24.99 Ends in 22 hours 1 bid 12 watchers
Pre Pro Budweiser Trade Card Anheuser Busch St Louis Mo$24.99 Ends in 22 hours 1 bid 12 watchers
Arizona Territory Cure Bitters Bottle Trade Card A.t.$24.99 Ends Tuesday 1 bid 2 watchers
Victorian Scrapbook Trade Cards~scraps Outsider Art $23.38 Ends Sunday 4 bids 16 watchers
Rare Vintage Mathematical Puzzle: Drugstore Trade Card$22.00 Ends in 14 hours 2 bids 11 watchers
2004 Peyton Manning Tools Of The Trade Quad Card 19/25$20.50 Ends in 17 hours 2 bids 6 watchers
Two Restrike Early American Trade Cards. C 1900$20.00 Ends Sunday 1 bid 1 watcher
Trade Card Medical Ephemera Johnson & Johnson Products$18.50 Ends in 6 hours 3 bids 7 watchers
(37) Vintage Davy Crockett Trade Cards$18.50 Ends in 23 hours 3 bids 8 watchers
Trade Card Collection Lot Of 12 High Quality - 1800s$16.50 Ends Monday 2 bids 4 watchers
Victorian Trade Card Lion Coffee #1$15.50 Ends in 18 hours 3 bids 1 watcher
Taft & Bryan Who Will Win - St. Louis -crisp Trade Card$14.99 Ends in 22 hours 1 bid 9 watchers
1880s Trade Card Collection Lot Of 11 $14.99 Ends Monday 1 bid 4 watchers
Trade Card Set (3) Nestles Milk..mother Goose Series$14.62 Ends in 18 hours 5 bids 2 watchers
1913 Card Mount Photo Of Giant Shoe Trade Sign & Maker$14.49 Ends Monday 3 bids 13 watchers
2 J & P Coats Thread Trade Cards - Cats At School 1880s$14.15 Ends Tuesday 2 bids 5 watchers
Victorian Scrapbook Trade Card Pug Dog Reading Mail$13.01 Ends in 22 hours 3 bids 9 watchers
(24) Vintage Trade Cards/ Look 'n See/ Famous People$13.00 Ends in 23 hours 3 bids 7 watchers
Victorian Trade Card Lion Coffee #2$12.50 Ends in 18 hours 2 bids 1 watcher
Rare Victorian Trade Cards (5) New Orleans-mardi Gras$12.39 Ends in 18 hours 3 bids 12 watchers
Russell & Morgan Bicycle Playing Cards Trade Card $12.00 Ends in 20 hours 1 bid 10 watchers
Lot Of 50 Vintage Advertising Trade & Blank Cards $11.95 Ends Sunday 1 bid 8 watchers
Victorian Trade Card..liebig Meat Extract..courtship$11.60 Ends in 18 hours 3 bids 9 watchers
Trade Cards (4) Malthoptonique..substitute For Opiates$11.11 Ends in 18 hours 5 bids 1 watcher
(4) Vintage Trade Cards/ Exciting Pirate Adventures$11.03 Ends in 22 hours 3 bids 5 watchers
Huge Lot Victorian Scraps Trade Cards Etc$11.00 Ends Wednesday 2 bids 10 watchers
Old 1885 Scrapbook W/over 200 Victorian Trade Cards$10.86 Ends Thursday 2 bids 13 watchers
Vintage "jets" Airplanes Of The World Trade Cards (30)$10.56 Ends Tuesday 6 bids 5 watchers
New York Lake Erie Western Rr Ticket Agent Trade Card$10.51 Ends Monday 2 bids 2 watchers
Bobby Jones - Trade Cigarette Golf Card Set (12) Mint$10.50 Ends in 15 hours 5 bids 2 watchers
"lost In Space" Trade Cards: 1966: Lot Of 5 Cards$10.50 Ends Tuesday 2 bids 9 watchers
48 Vintage Wings Cigarettes Ww2 Airplane Trade Cards $10.49 Ends in 19 hours 2 bids 4 watchers
Victorian Scrapbook Album Calling Trade Greeting Cards$10.49 Ends Tuesday 2 bids 16 watchers

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