Today when many collectors hear the words “tobacco cards,” they think of the T205 and T206 baseball-card sets from the early 20th century. They aren’t wrong to make that connection—those were tobacco cards—but the history of tobacco (cigarette) cards includes more than just baseball.
Cigarette cards were first produced in the 1870s as a means to stiffen flimsy cigarette packs. Initially they were blank until an American businessman thought advertisements should be placed on them. Soon, companies began putting everyone from kings and queens to actresses and baseball players on cards. By the mid-1880s, manufacturers decided to make sets of cards with pithy advertisements on the backs. It was a good way to build customer loyalty since many customers felt compelled to complete their sets!
The craze was not confined to the United States. In England, cigarette companies such as W.D. & H.O. Willis and Three Castles also released tobacco cards. The first Willis set was issued in 1895 and was called “Ships and Soldiers.” Taddy & Co also produced an early collectible set entitled “Clowns and Circus Artistes.”
Back in the United States, the novelty of pictures on cards captivated the general public—newspapers still tended to be picture-less. They also appealed to the large portion of the population that was illiterate. The list of American companies that manufactured tobacco cards ballooned, as the giveaway quickly became the norm.
The year 1887 was an important one for tobacco cards as both Allen & Ginter and Old Judge released sets that are extremely collectible today. Both featured baseball’s best player at the time, Cap Anson—Old Judge cards showed him in a suit and tie while Allen & Ginter’s had him in full uniform, bat in hand. Another memorable card from the Allen & Ginter set is the one of John L. Sullivan. The first heavyweight champion of gloved boxing, Sullivan is shown shirtless and appears ready for a fight.
Sets at this time weren’t necessarily limited to a single sport. For example, other tobacco cards of the era featured Boy Scouts, billiards players, and Native Americans, which were issued by a host of companies, including Goodwin, Ogden, and Ramly.
As a group, tobacco cards are extremely difficult to find in decent condition—a requirement for many serious card collectors—as they have been weathered for more than 120 years a...
The most famous tobacco cards, of course, are the T-sets. There were five T-sets issued: T201s, which featured Mecca Cigarette cards; T202s, which were packed with Hassan cigarettes and had multi-player cards; T204s, which came in Ramly and T.T.T. tobacco packs; T205s, which were known as the “gold border” cards and were issued by various brands; and, finally, the famed T206 set.
The T206 set was released between 1909 and 1911 and had 525 cards (389 Major Leaguers, the rest depicting players from the Minors) in packs of cigarettes put out by 16 different companies. These cards were known as the “white border” cards, and they remain highly collectible today.
In the T206 set is the famous Honus Wagner card, which is considered the pinnacle of card collecting. According to some historians, Wagner did not want his name on cigarette ads going to kids, so he requested his cards be pulled from the set. Consequently, very few Wagner cards made it into circulation, which makes the T206 Wagner extremely rare. There are other uncommon cards in the set, such as the Eddie Plank, but nothing compares to the scarcity of the Wagner.
Sadly, this legendary set was one of the last tobacco-card sets made. World War I brought paper rationing in the United States and across the world, causing cards of all kinds to disappear for quite a while. There was a brief revival by companies like Player’s Cigarettes in the early 1930s featuring cricket players and airplanes, but that was short-lived. Some companies, especially the British manufacturers Allman and Black Cat, attempted to reintroduce tobacco cards in the 1950s, but by then gum and candy companies were the biggest publishers of cards.
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How I Missed The Mark On Today's Baseball Card Investment BoomForbes, October 5th
Terry Melia notes the record price paid for this Honus Wagner in 2007 was $2.8 million. “Another piece to this puzzle is that the owner Ken Kendrick, the owner of the Arizona Diamondbacks, is the individual who purchased the card. His purchase just...Read more
Take Your Dad To A Baseball Card Show For Father's DayForbes, June 16th
His prized piece is a Cy Young 1910 T206 tobacco card. “I bet 99 percent of people think of the award,” he says. “But he had 511 wins and 312 loses, the most of anyone in history.” Costing him $350, his card in a SGC holder was graded “Authentic...Read more
For Sale On eBay: One Of The World's Rarest Baseball CardsForbes, June 10th
This past Spring Jonathan Celona of the Boston-based Champion Sports Cards and Collectibles called me with exciting news. He had just acquired a card far rarer than the iconic Honus Wagner, which has sold for as much as $2.8 million a 1903 E107 ...Read more
Rare Honus Wagner baseball card sells for $1.32 millionPittsburgh Post-Gazette, April 29th
2008 -- Just over six months after it was sold for $2.35 million, an unidentified collector pays a record $2.8 million for this 1909 Honus Wagner tobacco card. The previous owner paid a record $1,265,000 when he bought it in 2000. Previous owners have ...Read more
Maybe A $1 Million Honus Wagner Baseball Card Isn't A Holy Grail, After AllForbes, April 16th
While talking to Russ Galen, a veteran New York literary agent and old friend, I referred to the iconic Honus Wagner tobacco card from the early 1900s as the holy grail of baseball card collecting. I wasn't alluding to the most valuable, $2.8 million...Read more
The Honus Wagner Baseball Card I Wish I Had Bought Could Have Made Me A ...Forbes, November 25th
At the time, Aronstein owned the world's most valuable baseball cards, chief among them Honus Wagner T206 tobacco card, the king of the hobby. The T206s (the set's original catalog designation) from 1909-1911 are the mother of all sets due to their...Read more
1912 C46 Imperial Tobacco Baseball CardsThe Cardboard Connection, August 3rd
At the very bottom of the card are the words "Baseball Stars" and the card number. One of the biggest differences from almost every other tobacco card set is the lack of any advertising for the company that issued them. This lack of identity not only...Read more
My addiction to T206 baseball cardsESPN, December 22nd
Amar Shah The newest addition to the T206 tobacco card collection. My wife asked me how much I paid. I told her $30. She threatened to feed the card to the evil dog that lived downstairs. I confessed and told her it cost $350. She left without even...Read more