In the world of baseball-card publishers, Topps reigns supreme. Although it didn't begin full-fledged baseball-card production until 1951, Topps quickly mastered the art and ascended to the top of the market, fulfilling the boast of its name.
The Topps Chewing Gum Co. was founded by the Shorin brothers in Brooklyn in 1938, but the original incarnation of the company dates to 1890, when the brothers’ father started American Leaf Tobacco. Cards entered the picture shortly after World War II, when Topps began packaging picture cards with its one-cent pieces of gum. In 1948, it released a 252-card set of “Magic Photos” with its chewable product. That set included 19 baseball players. Those cards are considered by some to be the first Topps baseball cards, but they weren’t your usual baseball cards. In fact, they were blank—the magic photo only appeared after the card was put under a light.
Topps’ first full baseball card sets were produced in 1951. The company made team sets, a major-league All-Star set, a “Connie Mack All-Stars set,” a blue backs set, and a red ba...
That was the year Topps released its first full baseball card set, still considered the most collectible set ever printed. Hall of Famers such as Mickey Mantle, Willie Mays, Yogi Berra, Roy Campanella, Eddie Mathews, and Jackie Robinson had some of their best cards in that set.
The man credited with designing the 1952s, and thus escalating Topps to the top of the market, is Sy Berger. He standardized the information on each card to include the player’s name, height, weight, birthplace, birthday, photo, facsimile signature, stats, bats, throws, a short bio, and the team name and logo. Berger became the liaison between Topps and Major League Baseball players—it was his duty to sign them to contacts, a job he was quite adept at. Berger worked for Topps until 1997, and served as a consultant until 2002.
Berger was so successful in signing players to card contracts that by 1955, Topps’ competition had ceased to exist. Bowman had been the market leader prior to Topps, but by 1955 it caved to the growing giant and allowed Topps to buy it out.
Although Topps was very successful at signing baseball players to contracts, it did have one famous fail. In 1958, a Topps scout decided not to sign one minor league ballplayer that he thought would never reach the majors. A year later, that player, Maury Wills, was playing for the Los Angeles Dodgers, and just four years later he won the National League MVP award. Wills held a grudge against Topps for initially refusing to sign him, so he did not appear on a Topps card until 1967.
In 1959, the Fleer Corporation was able to sign an exclusive contact with Boston Red Sox star Ted Williams, which was a minor coup for that company, but neither the Wills nor Williams misses prevented Topps from dominating the market.
Throughout the 1960s and 1970s, Topps faced little-to-no competition in the baseball-card market. Its biggest adversary may have been the Federal Trade Commission, which, in 1962, looked into whether Topps’ monopoly of the baseball-card industry violated antitrust laws. After a lot of long, drawn-out testimony, it was determined that Topps was in compliance with the law.
Unfortunately for Topps, this was not the last time it faced monopolization charges. In 1980, Fleer filed a lawsuit accusing Topps of restraint of trade. This time Topps was found to be in violation of antitrust laws—it could not have exclusive-rights contracts with players. This ruling allowed competitors Fleer and Donruss to enter the market in 1981, though they were not allowed to issue baseball cards with gum or alone (Fleer issued cards with logo stickers while Donruss released cards with puzzle pieces).
By 1987, Topps’ decided market advantage was a thing of the past. It gave in and became the last card company to sign a contract with the Major League Baseball Players’ Association (MLBPA) to obtain player contracts. In the past, Topps had signed players individually, but the MLBPA began advising players not to sign with Topps, so the company caved and joined up.
The list of highly collectible Topps baseball sets is vast, but a few of the more popular ones include 1955, which featured rookie cards for Roberto Clemente and Sandy Koufax, 1957, and 1968, which had rookie cards for Johnny Bench and Nolan Ryan. Although it is most famous for its baseball cards, Topps has also made football, basketball, and hockey cards.
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Topps Archive Baseball Cards To Feature '80s Metal Icons
Gun Shy Assassin, May 24thA set of 10 cards, featuring metal luminaries from across the 1980s, will be inserted as part of the 2013 Topps Archives baseball set. Anthrax's Scott Ian will be one of the cards, and recently spoke to ESPN's “Mint Condition” about the “Heavy Metal...Read more
Win a 2012 Topps Chrome Football Hobby Box or a Roger Staubach Cut ...
The Cardboard Connection, May 24thIt's time for another contest. This will be the first in a series of 3 contests run by The Cardboard Connection and Cardboard Connection Radio to give away some of the goodies we obtained while at the Industry Summit last month. The final contest will...Read more
Surprise Ronda Rousey Autograph Cards, Belts in 2013 Topps UFC Knockout
The Cardboard Connection, May 23rdRonda Rousey cards are some of the hottest in the hobby right now. While it should come as no surprise that she has several cards in 2013 Topps UFC Knockout, the card maker did manage to slip in a couple of surprises that weren't announced ahead of the...Read more
2013 Topps Wacky Packages All-New Series 11 Trading Cards
The Cardboard Connection, May 23rdIf you eat it, play with it or use it, Topps will make fun of it. 2013 Topps Wacky Packages All-New Series 11 continues with the decades-old tradition at poking fun of consumer goods and services. Available in both traditional hobby boxes and insert...Read more
Anthrax's Scott Ian Goes 'Major League' With 2013 Topps Archives Heavy Metal ...
Loudwire, May 23rdI collected cards as a kid and years ago, in the late '80s, they did these rock cards and I thought that was cool, but to find out I had an actual Topps card, the only way I can describe it is like going from the minors to the majors. I finally made it...Read more
2013 Topps Update Series Baseball Cards
The Cardboard Connection, May 22nd2013 Topps Update Series Baseball caps the year of "The Chase," the theme running throughout each of the company's flagship baseball sets this year. Sticking with many similar elements that started in Series 1 and Series 2, Update Series bookends the...Read more
2013 Topps Garbage Pail Kids Brand New Series 3 Trading Cards
The Cardboard Connection, May 22ndThey're baaack. 2013 Topps Garbage Pail Kids Brand New Series 3 sees the classic brand return with a new batch of gags. Staying in line with other recent GPK sets, there are also plenty of parallels, inserts and hits like sketch cards and artist...Read more
Card Company Changes Numbering System Collectors Counted On
New York Times, May 18thWhen Cee Angi was young, a neighborhood bully forced her to trade her 1992 Topps Dave Winfield card for a David Segui. The bully did not know much about baseball, but he knew that the number Topps had assigned to the back of Winfield's card, 5, made...Read more
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