The modern image of a fat, red-suited Santa Claus with a beard is often attributed to Haddon Sundblom, an artist hired by Coca-Cola in the 1930s to promote their product during the winter months. The ads he created portrayed a ruddy Santa Claus bringing cheer with a bottle of Coke, and the image stuck.

There's a wide variety of collectible Coca-Cola Christmas items on the market, including trays, glasses, toy delivery trucks, Santa figurines, snow globes, ornaments, advertisements and other ephemera. Look for old items, condition, and the original Sundblom images.