French fashion houses from Lanvin to Patou to Chéruit, to name but a few, designed clothes to go with cloche hats. Some hairstyles also suited the hat better than others. For example, Josephine Baker’s short cut was perfect for the short hat, and advertisers promoted the cloche as a bobbed hat for women with bobbed hair. Even more famously, Marlene Dietrich was a loyal Reboux cloche customer. But by the middle of the 1930s, in the depths of the Great Depression, the cloche had all but disappeared, a painful reminder, perhaps, of better days.

Of course, the cloche was not the only 1920s hat that women of the flapper era went crazy for. In addition to the ubiquitous cloche, women wore sculptural hats resembling airplane wings or crowns. Felt hats were embroidered with Art Deco flowers, and kits were sold for just $.89 so that women could make their own “crushers,” as they were called. Actress Louise Brooks made it acceptable to wear pokes and helmet hats, and so-called Speakeasy hats were studded with sequins and costume jewels.

Things sobered up a bit in the 1930s, but only a bit. Black, Sou’wester hats made of braided hemp continued the helmet look. In fact, straw hats went from garden to dressy, as straw cloches were woven with ecru to resemble smart tweeds. Knit turbans took off thanks to Greta Garbo, the pillbox was introduced, and women even took to wearing sequined or rhinestone-accented calot caps, which resembled large yarmulkes and were first worn by the ancient Greeks. Colorful berets and pirate caps, as well as felt or stitched geometric Dutch Boys, added to the decade’s eclectic sense of style.

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