It’s thought that Custer was wearing a Stetson when he rode to defeat in the Battle of Little Bighorn, but that didn't stop Canada’s North West Mounted Police from placing an order for the very wide, flat-brimmed hats what would become their trademark look later in the century.

By the 1900s, Stetson hats were on the heads of some of the most famous figures of the day. Buffalo Bill Cody wore Stetsons, as did Will Rogers. In the first half of the 20th century, Stetson was also regarded for its fashionable women’s hats, in Ascot, cloche, and other classic styles—one fedora-like creation was dubbed the Lady Stetson.

For Hollywood, Stetsons were irresistible props. Silent-film star Tom Mix was famous for his big, white 10 Gallon Stetsons—for the record, the hat only held three quarts of water. But the big crown suited the cameras, as well as Texas ranchers, who liked their imposing look.

Today Stetson makes a wide range of form-fitting wool, beaver, and buffalo felt hats in classic Western landscape colors, as well as white and black. Stetson also makes tightly woven straw and Panama hats, one of which features a band and rim that glows in the dark. And Stetson continues to be known for its dress hats, from fedoras to derbies to homburgs.

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