Some companies like Stetson are known first and foremost for their hats, but at Gucci, hats have always taken a backseat to luggage, fashion, and accessories. So how does one account for the enormous popularity of Gucci bucket hats, fedoras, and especially its baseball caps?
Well, it doesn't hurt that much-photographed celebrities such as Paris Hilton and Lindsay ...Lohan are routinely captured in Gucci caps or bucket hats by paparazzi cameras. Many of these hats feature Gucci's famous GG logo, which is used repeatedly on the hat to create an appealing, status-conscious, geometric pattern.
Gucci baseball caps have rounded tops, but the firm also produces billed caps with flat tops, as well as tennis visors with white or brown leather trim. Other baseball caps in washed cotton come in white, black, or gray.
Also in the company’s hat line are several bucket hats, which resemble a classic cloche; a straw fedora with leather trim; and a trilby, which comes in white or beige straw and whose crowns sport blue-red-blue or green-red-green bands. In winter, Gucci lovers can wear logoed ski hats knitted from the finest cashmere. In summer, wide-brimmed hats of white or black grosgrain keep out the sun.
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