Vintage Catalogs

Vintage catalogs offer a window into the dreams and desires of Americans in the past. Benjamin Franklin is thought to have produced the first catalog in colonial America. His 1744 publication listed 600 academic books available for purchase. Over 100 years later, luxury jewelry retailer Tiffany & Co. published the first mail-order catalog in the United States, known as the "Blue Book." But catalogs didn't become big business until the turn...Continue Reading