Stetson is just another word for cowboy hat, right? Almost. Like Kleenex and Xerox, Stetsons are so widespread and ingrained in the culture of hats that the name is practically a universal term. The Stetson story began in the mid-19th century in East Orange, New Jersey, where a boy named John Batterson Stetson learned how to be a hatter from his father, who was already successful in the trade. By 1865, when Stetson was 35, the aspiring...