Vintage Shell Oil Collectibles

In 1901, when the Shell Transport and Trading Company of London decided to choose a shell-shaped logo to capitalize on the late Victorian preoccupation with seashells, its founder, Marcus Samuel, selected a mussel shell for the job. Perhaps the choice was to allude to the shell's homophone—muscle—but by 1904, a more graphic seashell was chosen to represent the company, the scallop shell, whose fan-like yellow shape outlined in red still...Continue Reading