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40's Coca Cola 10k Gold Award Charms NBC????

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Posted 7 years ago


(11 items)

I bought this tie clip at a sports memorabilia show in 2005 or 2006. The tie clip itself says Hickok USA. The charms have "Coca Cola Award" on one side and NBC with 1948 on two of the charms and 1949 on the other. They are also marked 10k. I have not been able to find any information on this piece yet. Did Coke give out awards to the networks for any reason? Any idea of what this would sell for?

Mystery Solved


  1. windog1, 7 years ago
    Well I have found something similar on eBay although it is not marked 10k gold and no mention of any inscription. Also it says "coca cola bottlers award as opposed to "coca cola award".

    Looking up the Hickok USA tie clip, it seems that these tie clips are vintage and could match the years inscribed on the charms. I will need to go to a jewelry store and verify that these charms are 10k gold. These are either very rare or a complete hoax. Time and research will tell.
  2. windog1, 7 years ago
    Well maybe more info will come soon, here is a reply I got from Coke:

    Thank you for contacting The Coca-Cola Company, Mr. Bigini.

    We appreciate your interest and would like to do further research. In order to ensure that we do the appropriate research, please submit a detailed request in writing, including pictures of the item, to the following address:

    The Coca-Cola Company
    Industry and Consumer Affairs Department
  3. windog1, 7 years ago
    Thanks Ray, I feel like I'm in good company having these then!!!
  4. windog1, 7 years ago
    Also thanks for all your help!!!

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