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Food Signs239 of 243Antique RARE SUNBEAM BREAD SCREEN DOOR Very NEAT!!My Dairy Signs. Suncrest Farms - Bethlehem Pa. , Abbotts Dairy & Jane Logan - Philadelphia Pa.
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    Posted 10 years ago

    parrotgeek
    (3 items)

    This is a hand painted sign from Ghirardelli from an ad campaign that they started early in the company's history so people could learn to pronounce their name phonetically. This is one of the signs from that campaign. It is hand painted on plywood.

    Additional Info:
    It's 48" Wide, and 70" Tall

    Does anyone have any idea what something like this is worth?

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    Help us close this case. Add your knowledge below.

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    Comments

    1. cocacolakid97 cocacolakid97, 10 years ago
      I don't think it was hand painted. It looks too clean and doesn't have any brush strokes. Plus it has a sign manufacturer on it. It's probably paint enamel from silkscreening.
    2. parrotgeek, 10 years ago
      Correct it does have a "Manufacturer", it is the sign painter shop and local union number. cant comment on the silkscreening I don't want to start trying to clean it, It's pretty dusty.
    3. Signexpertatlanta, 10 years ago
      cocacolakid97 is right, that doesn't look hand painted. If you look closely, the letters are too perfect. The O's are identical, that's a sign it's either silkscreened or it's painted by a superhuman. But it is a pretty rare ghiradelli cocoa plywood sign.
    4. Tim Tim, 9 years ago
      Regardless of the identical O's, it still could be hand-illustrated. Even if it was silk-screened, someone probably did the art by hand unless someone else knows how things were illustrated and typecast in the 30's or earlier. The fact that there's a sheen of sorts on the black paint/ink vs. the other colors also tells me that it's clearly not a mass-produced item.

      I'd contact Ghirardelli and ask if they have an archival or historical department...lots of old U.S. companies do. You may also want to Google the printer or sign-painters union (or whatever that mark is at the bottom right) so see if they have an idea how it was done. My guess is this was created by an artist and then "shot" on some type of film to be used later in print advertising pieces.

      Ghirardelli Chocolate Company
      1111 139th Avenue
      San Leandro, CA 94578-2631
      800.877.9338 (Main Office)

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