Posted 9 years ago
It's early 1900s. Camera making is a cut-throat trade. Plates are going out, "Rollable Film" is coming in. Or is it? Will the public take to it? A number of photographers still swear that plates are better in every way. Polished mahogany is going out, black leather finish is coming in. Or is it? Many consider it vulgar. Woolleys hedge their bets; their Victoria camera has a roll-film back that comes off to make way for plates, if that's what the customer wants. There is leather AND mahogany, in case the customer can't decide which he likes best. The new Automat shutters from Bausch & Lomb actually obscure the trade-mark badge, but hey, if that's what the customer wants....
What a strange idea, trying to fit the product to the customer, instead of telling the customer what he has to have.