Today Marc Jacobs is associated with soft satchel-style leather "hobo" handbags in practically every color of the rainbow, as well as purses that recall the quilted 2.55 bags of Chanel. But in the late 1990s, when he was the artistic director of Louis Vuitton, he made handbag history by hiring fellow designer Stephen Sprouse to give the stodgy brand a new coat of paint. Sprouse took Jacobs' marching orders literally by spray-painting the words "Louis Vuitton Paris" over the LV monogram.

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