Vera Bradley handbags, shoulder bags, satchels, duffles, and totes are known for their quilted cotton, riotous colors, and patterns that range from paisleys to florals. Founded in 1982 by Patricia R. Miller and Barbara Bradley Baekgaard, the Fort Wayne, Indiana company, takes its name from Baekgaard’s mother, who was a model in the 1930s for Elizabeth Arden.
While the company’s duffle-shaped shoulder bags are its signature, in recent years its squared-off Hipster bags and practical Backpack styles have struck a nerve. Some Vera Bradley fans go for the latest patterns and designs (new ones are released each spring and fall), while others try to find bags in retired colors. Examples of these classics designs include Ivory Floral Blue and Spring Violet (1980s), Tavern on the Green and Dellft (1990s), and Hens-n-Holly and Pink Elephants (2000s).