There are few things as American as a John Deere tractor. “Nothing runs like a Deere” is one of the most recognizable marketing slogans out there; Deere is the subject of country music songs (on a recent album, Jason Aldean sings "I’ll take you for a ride on my big green tractor…”); and Deere & Company stands alone as the last of the original U.S. tractor companies still in business.
The roots of the company date to 1837, when John Deere, a Vermont blacksmith, used a steel saw blade to make a plow that efficiently cut through tough soil. The invention was necessitated by Deere’s move that year to Rock River, Illinois, where the soil was stickier than back home in New England.
Deere soon began making steel plows for sale, hawking his creation to farmers along the Mississippi River. Deere acquired business partner after business partner, but each alliance ended in failure until he joined forces with his son Charles, a trained accountant. In 1857, Charles Deere, who would later be responsible for the rapid spread of the company’s popularity after his father’s death, was named vice president.
The Deere plows remained reliant on draft horses, but Charles Deere could see that new types of horse power would be Deere's future. Accordingly, he led the company's drive to appropriate technologies from other firms. By 1889, after the death of John Deere, the company was finally able to advertise its New Deal six-gang plow, which was powered by a steam engine. Advertisements claimed it could plow 20 acres a day at 50 cents an acre.
Steam would be an interim step for Deere, which was setting its sights on the possibilities of internal-combustion engines. What had caught Charles Deere's eye was an 1882 machine resembling a modern-day tractor. That machine was the brainchild of John Froelich, who had found a way to use a gasoline engine to pull a plow.
Froelich’s business, the Waterloo Gasoline Traction Engine Company, was not the only competitor Deere faced. In fact, the early parts of the 20th century saw many battles between Deere and its toughest competitor, International Harvester, which, like Deere, had been formed in part by acquiring other firms. It was a rivalry that would linger long after Charles Deere’s death in 1907.
In 1906, International Harvester had produced an actual tractor, which gave it a competitive edge over Deere. It took Deere until 1911 to advertise a tractor of its own, and even...
Finally, on March 14, 1918, Deere purchased Froelich’s Waterloo for $2,350,000 to get into the tractor business. Still, Deere struggled to design profitable tractors shortly after the acquisition—it wasn't until the early 1920s that Deere found success with the two-cylinder Waterloo Boys. However, because it was a one-model company, Deere was susceptible to market shifts. Rival Henry Ford was producing the Fordson tractor, which he was able to manufacture at a loss because he could offset losses with gains from his automobile line. Deere did not have that luxury.
By the middle of the decade, Deere unveiled the two-cylinder Model D Johnny Popper. Subsequent Deere models were also called Johnny Poppers or Poppin’ Johnnies, and even though Ford and International Harvester had gone to four cylinders, Deere stuck to two. The first Model Ds in 1923 and 1924 had a 26-inch spoked flywheel, which was subsequently changed to a thicker 24-inch wheel, and the steering wheel was moved to the left side of the tractor and connected to the front axle.
In 1926, Deere introduced the Model C. This unique three-row cultivator differentiated itself from rivals like International Harvester’s Farmall, which came in two- or four-row models. The tractor also used power from the engine to power the cultivator. The machine was a success and by 1927, Deere was exporting tractors around the world.
Next up for Deere was the General Purpose (GP) tractor and the GP Wide Tread tractor, released in 1928 and 1929 respectively. In 1934, the Model A was introduced—this two-plow tractor featured an adjustable tread width and burned almost any fuel. A year later, the single-plow Model B appeared—it was almost identical to the Model A, but smaller.
Deere continued to produce different tractor models to adjust to the changes in the market and technological advances. There was the Model G, a three-plow tractor released in 1938; the rare 1936 Model Y (also called the 62, only about 100 were produced), which was later converted to the three-speed Model L; and the 10-horsepower LA, introduced in 1941.
The L and LA models were made until 1946. In the decades that followed, Deere & Company moved into other areas of farm machinery, as well as the manufacture of lawn equipment. But one thing never changed—the company's signature green-and-yellow colors date to Deere's 1905 catalog.
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Cabin fever cost Willard his wife, his new ride and his dignityThe Harrison Press (subscription), April 15th
Even a new John Deere snow blower did not make our recent winter bearable. Brrrrrrrrr! When we are hit with such ... Tom could not cure Willard's cabin fever. Terry Viel is an avid Harrison history buff who collects and restores vintage Harrison...Read more
Nelson GM Assiniboia grand openingRegina Leader-Post, April 15th
With the birth of Nelson Motors & Equipment, the family began selling both General Motors products as well as John Deere. Upon quick growth ... "The building that we were in before was a 1950s vintage; it wasn't really set up for today's vehicles...Read more
Fort Langley's farm museum has by seasonLangley AdvanceNews, April 14th
Monday, May 19, is the annual May Day Parade and will feature 10 entries of antique tractors and wagons from the museum. The parade starts at 11 a.m. in Fort Langley. Sunday, June 1, is Model A Sunday ... A John Deere tractor from the museum will be...Read more
Convoy Against Cancer is May 3bcrnews.com, April 14th
“Last year one of our farmers brought a collection of antique Farrmall International tractors, and the people really enjoyed them. We'll be looking for some John Deere and Massey Ferguson's to round out the display. There will be all makes and models...Read more
Powerful past preserved at Antique Tractors and Trains ShowSalisbury Post, April 13th
This vintage Oliver tractor and a Farmall tractor with planting attachments were on display through the Piedmont Antique Power Association, based in Mocksville — one of several groups with equipment on display. “We like to get together, have these...Read more
Numbers Stack Up Quickly at Auction of American Brilliant Cut GlassMaine Antique Digest, April 13th
In the summer of 1962, at age 20, he was hired to help auction everything “to the walls” in Case tractor dealerships, which were going bankrupt in the face of newer, more improved John Deere tractor models. That same summer, he also worked for an...Read more
Tulip Festival historian collects items from celebrations pastSioux City Journal, April 11th
Nelva enjoys hunting for dolls and McDonald's toys, while Don has an impressive assortment of John Deere Implements stored in a glass case in the garage. The couple jointly collects Dutch keepsakes -- egg ... Others were purchased at antique sales in...Read more
Does Trademark Cover Stuff in Photos?Courthouse News Service, April 9th
EAST ST. LOUIS, Ill. (CN) - A calendar maker sued John Deere Co., seeking declaratory judgment that privately owned photos of vintage tractors do not fall within John Deere's trademark rights. 3 Point Ink dba Heritage Iron sued Deere & Co. in Federal...Read more