There are few things as American as a John Deere tractor. “Nothing runs like a Deere” is one of the most recognizable marketing slogans out there; Deere is the subject of country music songs (on a recent album, Jason Aldean sings "I’ll take you for a ride on my big green tractor…”); and Deere & Company stands alone as the last of the original U.S. tractor companies still in business.
The roots of the company date to 1837, when John Deere, a Vermont blacksmith, used a steel saw blade to make a plow that efficiently cut through tough soil. The invention was necessitated by Deere’s move that year to Rock River, Illinois, where the soil was stickier than back home in New England.
Deere soon began making steel plows for sale, hawking his creation to farmers along the Mississippi River. Deere acquired business partner after business partner, but each alliance ended in failure until he joined forces with his son Charles, a trained accountant. In 1857, Charles Deere, who would later be responsible for the rapid spread of the company’s popularity after his father’s death, was named vice president.
The Deere plows remained reliant on draft horses, but Charles Deere could see that new types of horse power would be Deere's future. Accordingly, he led the company's drive to appropriate technologies from other firms. By 1889, after the death of John Deere, the company was finally able to advertise its New Deal six-gang plow, which was powered by a steam engine. Advertisements claimed it could plow 20 acres a day at 50 cents an acre.
Steam would be an interim step for Deere, which was setting its sights on the possibilities of internal-combustion engines. What had caught Charles Deere's eye was an 1882 machine resembling a modern-day tractor. That machine was the brainchild of John Froelich, who had found a way to use a gasoline engine to pull a plow.
Froelich’s business, the Waterloo Gasoline Traction Engine Company, was not the only competitor Deere faced. In fact, the early parts of the 20th century saw many battles between Deere and its toughest competitor, International Harvester, which, like Deere, had been formed in part by acquiring other firms. It was a rivalry that would linger long after Charles Deere’s death in 1907.
In 1906, International Harvester had produced an actual tractor, which gave it a competitive edge over Deere. It took Deere until 1911 to advertise a tractor of its own, and even...
Finally, on March 14, 1918, Deere purchased Froelich’s Waterloo for $2,350,000 to get into the tractor business. Still, Deere struggled to design profitable tractors shortly after the acquisition—it wasn't until the early 1920s that Deere found success with the two-cylinder Waterloo Boys. However, because it was a one-model company, Deere was susceptible to market shifts. Rival Henry Ford was producing the Fordson tractor, which he was able to manufacture at a loss because he could offset losses with gains from his automobile line. Deere did not have that luxury.
By the middle of the decade, Deere unveiled the two-cylinder Model D Johnny Popper. Subsequent Deere models were also called Johnny Poppers or Poppin’ Johnnies, and even though Ford and International Harvester had gone to four cylinders, Deere stuck to two. The first Model Ds in 1923 and 1924 had a 26-inch spoked flywheel, which was subsequently changed to a thicker 24-inch wheel, and the steering wheel was moved to the left side of the tractor and connected to the front axle.
In 1926, Deere introduced the Model C. This unique three-row cultivator differentiated itself from rivals like International Harvester’s Farmall, which came in two- or four-row models. The tractor also used power from the engine to power the cultivator. The machine was a success and by 1927, Deere was exporting tractors around the world.
Next up for Deere was the General Purpose (GP) tractor and the GP Wide Tread tractor, released in 1928 and 1929 respectively. In 1934, the Model A was introduced—this two-plow tractor featured an adjustable tread width and burned almost any fuel. A year later, the single-plow Model B appeared—it was almost identical to the Model A, but smaller.
Deere continued to produce different tractor models to adjust to the changes in the market and technological advances. There was the Model G, a three-plow tractor released in 1938; the rare 1936 Model Y (also called the 62, only about 100 were produced), which was later converted to the three-speed Model L; and the 10-horsepower LA, introduced in 1941.
The L and LA models were made until 1946. In the decades that followed, Deere & Company moved into other areas of farm machinery, as well as the manufacture of lawn equipment. But one thing never changed—the company's signature green-and-yellow colors date to Deere's 1905 catalog.
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May Club CalendarQuad-Cities Online, April 25th
Quad Cities Scale Modelers, 1-4 p.m. every second Saturday, Deere-Wiman Carriage House, 10th Street and 11th Avenue, Moline. ... Quad Cities Antique Ford Club, 7 p.m. every second Tuesday, Deere-Wiman Carriage House, 817 11th Ave., Moline. ... QC...Read more
Take a John Deere-themed road tripChicago Parent, April 25th
Both spots offer displays of antique and modern equipment, but at the Pavilion, the equipment is not just to look at. Kids and adults ... The Tractor and Engine Museum in Waterloo, Iowa, opened just this past year and is filled with vintage tractors...Read more
Community calendarDubuque Telegraph Herald, April 25th
Annual Spring Flea Market, Antique and Collectible Show, 8:39 a.m.-3:30 p.m., Jackson County Fairgrounds, 1212 E. Quarry St. Maquoketa, Iowa. Admission is $3. A Bridal Affaire, noon-3:30 p.m., Grand River Center, Port of Dubuque. Bridal Runway Show is ...Read more
Royal Baby May Give $120 Million Boost to British EconomyKTIC, April 24th
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Check out the yard sales in the local regionTriCities.com, April 24th
APPALACHIAN ANTIQUE FARM SHOW & FARMER'S REUNION: Gray, Tenn., Appalachian Fairgrounds, April 24-26, 8 a.m. featuring John Deere. ... SHOW: Knoxville, Tenn., 5335 Central Avenue Pike, Days Inn North, April 25, 10 a.m. to 4 p.m. and Johnson City, Tenn...Read more
Carmakers Want To Use Copyright Law To Make Working On Your Car IllegalJalopnik, April 21st
Now, it's not like they don't have any points — there could be safety implications (though not likely enough to make the car any less safe than, say, a road-legal vintage car), but locking out key safety features while leaving other components open to...Read more
Vintage tractors sold at auctionPratt Tribune, April 21st
The familiar pop-pop-pop sound of old John Deere tractors filled the air Friday and Saturday in Cunningham as several collectors put their tractors and other farm related items up for sale to the highest bidder. Pat Dreiling of Pat Dreiling Auction...Read more
Antique Farm Equipment Show comes to TulareVisalia Times-Delta, April 19th
For the Vierra family, of Madera, there were two generations who went out to enjoy looking at different tractors — in particular, the John Deere tractors. On Sunday afternoon, Jason Vierra, 40 and a pistachio farmer, showed John Deere equipment to his ...Read more