There are few things as American as a John Deere tractor. “Nothing runs like a Deere” is one of the most recognizable marketing slogans out there; Deere is the subject of country music songs (on a recent album, Jason Aldean sings "I’ll take you for a ride on my big green tractor…”); and Deere & Company stands alone as the last of the original U.S. tractor companies still in business.
The roots of the company date to 1837, when John Deere, a Vermont blacksmith, used a steel saw blade to make a plow that efficiently cut through tough soil. The invention was necessitated by Deere’s move that year to Rock River, Illinois, where the soil was stickier than back home in New England.
Deere soon began making steel plows for sale, hawking his creation to farmers along the Mississippi River. Deere acquired business partner after business partner, but each alliance ended in failure until he joined forces with his son Charles, a trained accountant. In 1857, Charles Deere, who would later be responsible for the rapid spread of the company’s popularity after his father’s death, was named vice president.
The Deere plows remained reliant on draft horses, but Charles Deere could see that new types of horse power would be Deere's future. Accordingly, he led the company's drive to appropriate technologies from other firms. By 1889, after the death of John Deere, the company was finally able to advertise its New Deal six-gang plow, which was powered by a steam engine. Advertisements claimed it could plow 20 acres a day at 50 cents an acre.
Steam would be an interim step for Deere, which was setting its sights on the possibilities of internal-combustion engines. What had caught Charles Deere's eye was an 1882 machine resembling a modern-day tractor. That machine was the brainchild of John Froelich, who had found a way to use a gasoline engine to pull a plow.
Froelich’s business, the Waterloo Gasoline Traction Engine Company, was not the only competitor Deere faced. In fact, the early parts of the 20th century saw many battles between Deere and its toughest competitor, International Harvester, which, like Deere, had been formed in part by acquiring other firms. It was a rivalry that would linger long after Charles Deere’s death in 1907.
In 1906, International Harvester had produced an actual tractor, which gave it a competitive edge over Deere. It took Deere until 1911 to advertise a tractor of its own, and even...
Finally, on March 14, 1918, Deere purchased Froelich’s Waterloo for $2,350,000 to get into the tractor business. Still, Deere struggled to design profitable tractors shortly after the acquisition—it wasn't until the early 1920s that Deere found success with the two-cylinder Waterloo Boys. However, because it was a one-model company, Deere was susceptible to market shifts. Rival Henry Ford was producing the Fordson tractor, which he was able to manufacture at a loss because he could offset losses with gains from his automobile line. Deere did not have that luxury.
By the middle of the decade, Deere unveiled the two-cylinder Model D Johnny Popper. Subsequent Deere models were also called Johnny Poppers or Poppin’ Johnnies, and even though Ford and International Harvester had gone to four cylinders, Deere stuck to two. The first Model Ds in 1923 and 1924 had a 26-inch spoked flywheel, which was subsequently changed to a thicker 24-inch wheel, and the steering wheel was moved to the left side of the tractor and connected to the front axle.
In 1926, Deere introduced the Model C. This unique three-row cultivator differentiated itself from rivals like International Harvester’s Farmall, which came in two- or four-row models. The tractor also used power from the engine to power the cultivator. The machine was a success and by 1927, Deere was exporting tractors around the world.
Next up for Deere was the General Purpose (GP) tractor and the GP Wide Tread tractor, released in 1928 and 1929 respectively. In 1934, the Model A was introduced—this two-plow tractor featured an adjustable tread width and burned almost any fuel. A year later, the single-plow Model B appeared—it was almost identical to the Model A, but smaller.
Deere continued to produce different tractor models to adjust to the changes in the market and technological advances. There was the Model G, a three-plow tractor released in 1938; the rare 1936 Model Y (also called the 62, only about 100 were produced), which was later converted to the three-speed Model L; and the 10-horsepower LA, introduced in 1941.
The L and LA models were made until 1946. In the decades that followed, Deere & Company moved into other areas of farm machinery, as well as the manufacture of lawn equipment. But one thing never changed—the company's signature green-and-yellow colors date to Deere's 1905 catalog.
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Garner's holds toy show and auctionFarm and Dairy, December 11th
Other items included a Cockshutt pedal tractor for $1300; A-C D-17 pedal at $1350; a one-eighth scale Oliver 1855 for $600; a Farmall 560 for $300; a John Deere 70 at $400; and an Allis-Chalmers WD-45 for $420. Also sold was a one-eighth Any...Read more
Fire destroys garage at Loudon homeConcord Monitor, December 11th
The garage and everything inside it, including woodworking equipment and an antique John Deere trailer, were completely destroyed. But there were no vehicles inside at the time of fire, and the home that sits about 50 feet from the freestanding garage...Read more
Classic tractors flex their muscleAgriculture.com, December 9th
Anything from Deere's New Generation was hot, particularly rare model 8010s. Folks were going after four-wheel drives. This trend made sense. Older enthusiasts began adding to their vintage fleet with models that had aged enough to be considered ...Read more
Faithful flock to FrostFestHays Daily News, December 9th
The John Deere riding mower disguised as the locomotive had a dead battery. But a quick jump saved the day. Santa and Mrs. Claus brought up the rear of the parade, riding in a vintage fire truck from Hays Fire Department. They waved to one and all...Read more
Bryan-College Station welcomes holiday season with annual paradeBryan-College Station Eagle, December 8th
One of the largest entrants by size was a procession of six John Deere tractors, including a 9860 STS Combine, while an inflatable Reveille was carted through the streets by an entry from Texas A&M's Health Science Center. A line of vintage cars...Read more
Show promotes staying active in winternwitimes.com, December 8th
Dan Blaney, an attorney who lives in Morocco, Ind., displayed several snowmobiles from his Antique Snowmobile Museum. Blaney bought his first John Deere snowmobile in 1981 and began collecting in earnest two decades later. His museum, housed at the ...Read more
A chilly day for a hayrideFrederick News Post (subscription), December 7th
Several antique varieties of the familiar red International farm tractors were parked outside the building. Marshall, of Libertytown, said he prefers International Harvester's red to John Deere's green. He liked that “we got to ride with no seatbelt...Read more
75-Year-Old Maryland Man Seeking Tractor ThiefNBC4 Washington, December 2nd
A John Deere, to be specific, and that tractor stayed with Fowler far longer than the Dodge did. It was in his family until last month, when someone stole the antique tractor that he had maintained for five and a half decades out of Fowler's front yard...Read more