There are few things as American as a John Deere tractor. “Nothing runs like a Deere” is one of the most recognizable marketing slogans out there; Deere is the subject of country music songs (on a recent album, Jason Aldean sings "I’ll take you for a ride on my big green tractor…”); and Deere & Company stands alone as the last of the original U.S. tractor companies still in business.
The roots of the company date to 1837, when John Deere, a Vermont blacksmith, used a steel saw blade to make a plow that efficiently cut through tough soil. The invention was necessitated by Deere’s move that year to Rock River, Illinois, where the soil was stickier than back home in New England.
Deere soon began making steel plows for sale, hawking his creation to farmers along the Mississippi River. Deere acquired business partner after business partner, but each alliance ended in failure until he joined forces with his son Charles, a trained accountant. In 1857, Charles Deere, who would later be responsible for the rapid spread of the company’s popularity after his father’s death, was named vice president.
The Deere plows remained reliant on draft horses, but Charles Deere could see that new types of horse power would be Deere's future. Accordingly, he led the company's drive to appropriate technologies from other firms. By 1889, after the death of John Deere, the company was finally able to advertise its New Deal six-gang plow, which was powered by a steam engine. Advertisements claimed it could plow 20 acres a day at 50 cents an acre.
Steam would be an interim step for Deere, which was setting its sights on the possibilities of internal-combustion engines. What had caught Charles Deere's eye was an 1882 machine resembling a modern-day tractor. That machine was the brainchild of John Froelich, who had found a way to use a gasoline engine to pull a plow.
Froelich’s business, the Waterloo Gasoline Traction Engine Company, was not the only competitor Deere faced. In fact, the early parts of the 20th century saw many battles between Deere and its toughest competitor, International Harvester, which, like Deere, had been formed in part by acquiring other firms. It was a rivalry that would linger long after Charles Deere’s death in 1907.
In 1906, International Harvester had produced an actual tractor, which gave it a competitive edge over Deere. It took Deere until 1911 to advertise a tractor of its own, and even...
Finally, on March 14, 1918, Deere purchased Froelich’s Waterloo for $2,350,000 to get into the tractor business. Still, Deere struggled to design profitable tractors shortly after the acquisition—it wasn't until the early 1920s that Deere found success with the two-cylinder Waterloo Boys. However, because it was a one-model company, Deere was susceptible to market shifts. Rival Henry Ford was producing the Fordson tractor, which he was able to manufacture at a loss because he could offset losses with gains from his automobile line. Deere did not have that luxury.
By the middle of the decade, Deere unveiled the two-cylinder Model D Johnny Popper. Subsequent Deere models were also called Johnny Poppers or Poppin’ Johnnies, and even though Ford and International Harvester had gone to four cylinders, Deere stuck to two. The first Model Ds in 1923 and 1924 had a 26-inch spoked flywheel, which was subsequently changed to a thicker 24-inch wheel, and the steering wheel was moved to the left side of the tractor and connected to the front axle.
In 1926, Deere introduced the Model C. This unique three-row cultivator differentiated itself from rivals like International Harvester’s Farmall, which came in two- or four-row models. The tractor also used power from the engine to power the cultivator. The machine was a success and by 1927, Deere was exporting tractors around the world.
Next up for Deere was the General Purpose (GP) tractor and the GP Wide Tread tractor, released in 1928 and 1929 respectively. In 1934, the Model A was introduced—this two-plow tractor featured an adjustable tread width and burned almost any fuel. A year later, the single-plow Model B appeared—it was almost identical to the Model A, but smaller.
Deere continued to produce different tractor models to adjust to the changes in the market and technological advances. There was the Model G, a three-plow tractor released in 1938; the rare 1936 Model Y (also called the 62, only about 100 were produced), which was later converted to the three-speed Model L; and the 10-horsepower LA, introduced in 1941.
The L and LA models were made until 1946. In the decades that followed, Deere & Company moved into other areas of farm machinery, as well as the manufacture of lawn equipment. But one thing never changed—the company's signature green-and-yellow colors date to Deere's 1905 catalog.
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Daily Rose: See the antique farm machinery exhibit at the fairWest of the I, July 24th
Old tractors, including John Deere, Allis Chalmers and Farmall models. The antique farm machinery exhibit is located just inside the Kenosha County fair main gate on the north end of the fairgrounds. TheKenosha County Fair runs Aug. 13-17 this year at...Read more
Locals can go green at Art of Green FestivalSaukvalley, July 23rd
The event will feature exhibits, seminars, antique John Deere equipment and memorabilia displays, as well as tours of the John Deere Historic Site. There will ... Private collections of vintage John Deere equipment will be on display from 9 a.m. to 5 p...Read more
A model collectionZanesville Times Recorder, July 23rd
TYNDALL – Harold Stevens lights his pipe and looks over his glasses as he considers why he recently sold 14 John Deere tractors from his collection of antique vehicles. “I've got so damn many cars,” he said with a laugh. “If I was (younger) I might...Read more
Ongoing & Upcoming Attractions: Week of July 23-29, 2014The Rock River Times, July 22nd
John Deere Historic Site – 8334 S. Clinton St., Grand Detour. Opens for the .... Vintage Wings & Wheels Museum – 5151 Orth Road, Poplar Grove. Open Mon. ..... Cruising takes place from 7-10 p.m. and begins with an Antique Car Parade of two laps at 7 p.m...Read more
Sunday events will set the stage for fair festivitiesBuffalo News, July 22nd
The annual celebration of the best that Cattaraugus County has to offer kicks off with a 10 a.m. antique tractor pull. While the Allis-Chalmers, John Deere and Farmall relics test their ability to pull a sled, animals will be coming in to take their...Read more
'Sez Who' to perform at 'Live After Five'Ottumwacourier, July 22nd
“Sez Who” has been performing together for 14 years and plays vintage rock plus a few country numbers. Chris Black, bass and vocals; John Harness, guitar; and Paul Rodgers, guitar and vocals; have been performing together for 30 ... John Deere will...Read more
Antique John Deere tractors will be popping at Riverbend Tractor and Steam ...Mlive Kalamazoo, July 14th
The event, in which John Deere tractors will be the featured brand, starts Thursday, July 17, and runs through Saturday, July 19. The 3-day event will include a garden tractor pull, model airplane show, an antique tractor pull and two tractor parades...Read more
A taste of farming historyPort Huron Times Herald, July 13th
Several antique John Deere tractors are lined up at the Antique Tractor and Engine Show at Neiman's Family Market in St. Clair Sunday. About 40 antique tractors and engines were on display at the show. / BETH LEBLANC/tIMES HERALD ...Read more