There are few things as American as a John Deere tractor. “Nothing runs like a Deere” is one of the most recognizable marketing slogans out there; Deere is the subject of country music songs (on a recent album, Jason Aldean sings "I’ll take you for a ride on my big green tractor…”); and Deere & Company stands alone as the last of the original U.S. tractor companies still in business.
The roots of the company date to 1837, when John Deere, a Vermont blacksmith, used a steel saw blade to make a plow that efficiently cut through tough soil. The invention was necessitated by Deere’s move that year to Rock River, Illinois, where the soil was stickier than back home in New England.
Deere soon began making steel plows for sale, hawking his creation to farmers along the Mississippi River. Deere acquired business partner after business partner, but each alliance ended in failure until he joined forces with his son Charles, a trained accountant. In 1857, Charles Deere, who would later be responsible for the rapid spread of the company’s popularity after his father’s death, was named vice president.
The Deere plows remained reliant on draft horses, but Charles Deere could see that new types of horse power would be Deere's future. Accordingly, he led the company's drive to appropriate technologies from other firms. By 1889, after the death of John Deere, the company was finally able to advertise its New Deal six-gang plow, which was powered by a steam engine. Advertisements claimed it could plow 20 acres a day at 50 cents an acre.
Steam would be an interim step for Deere, which was setting its sights on the possibilities of internal-combustion engines. What had caught Charles Deere's eye was an 1882 machine resembling a modern-day tractor. That machine was the brainchild of John Froelich, who had found a way to use a gasoline engine to pull a plow.
Froelich’s business, the Waterloo Gasoline Traction Engine Company, was not the only competitor Deere faced. In fact, the early parts of the 20th century saw many battles between Deere and its toughest competitor, International Harvester, which, like Deere, had been formed in part by acquiring other firms. It was a rivalry that would linger long after Charles Deere’s death in 1907.
In 1906, International Harvester had produced an actual tractor, which gave it a competitive edge over Deere. It took Deere until 1911 to advertise a tractor of its own, and even...
Finally, on March 14, 1918, Deere purchased Froelich’s Waterloo for $2,350,000 to get into the tractor business. Still, Deere struggled to design profitable tractors shortly after the acquisition—it wasn't until the early 1920s that Deere found success with the two-cylinder Waterloo Boys. However, because it was a one-model company, Deere was susceptible to market shifts. Rival Henry Ford was producing the Fordson tractor, which he was able to manufacture at a loss because he could offset losses with gains from his automobile line. Deere did not have that luxury.
By the middle of the decade, Deere unveiled the two-cylinder Model D Johnny Popper. Subsequent Deere models were also called Johnny Poppers or Poppin’ Johnnies, and even though Ford and International Harvester had gone to four cylinders, Deere stuck to two. The first Model Ds in 1923 and 1924 had a 26-inch spoked flywheel, which was subsequently changed to a thicker 24-inch wheel, and the steering wheel was moved to the left side of the tractor and connected to the front axle.
In 1926, Deere introduced the Model C. This unique three-row cultivator differentiated itself from rivals like International Harvester’s Farmall, which came in two- or four-row models. The tractor also used power from the engine to power the cultivator. The machine was a success and by 1927, Deere was exporting tractors around the world.
Next up for Deere was the General Purpose (GP) tractor and the GP Wide Tread tractor, released in 1928 and 1929 respectively. In 1934, the Model A was introduced—this two-plow tractor featured an adjustable tread width and burned almost any fuel. A year later, the single-plow Model B appeared—it was almost identical to the Model A, but smaller.
Deere continued to produce different tractor models to adjust to the changes in the market and technological advances. There was the Model G, a three-plow tractor released in 1938; the rare 1936 Model Y (also called the 62, only about 100 were produced), which was later converted to the three-speed Model L; and the 10-horsepower LA, introduced in 1941.
The L and LA models were made until 1946. In the decades that followed, Deere & Company moved into other areas of farm machinery, as well as the manufacture of lawn equipment. But one thing never changed—the company's signature green-and-yellow colors date to Deere's 1905 catalog.
Best of the Web (“Hall of Fame”)
McCormick International Harvester Collection
Other Great Reference Sites
Most watched eBay auctions
Recent News: John Deere Tractors
Source: Google News
Wadsworth judge presents annual report to Sharon trusteesAkron Leader Publications, March 6th
Jones announced the Sharon Township Heritage Society and the Sharon Women's Club are planning to hold an antique show June 7 at Sharon Town Hall, 1274 Sharon-Copley Road on Sharon Circle. He said the event will include food trucks arriving at 6 a.m., a...Read more
In Erie County, making maple syrup like great-grandfather didPittsburgh Post Gazette, March 5th
But that's also the time of year that the sap starts running in the maple trees, and when it starts boiling in the Sweet Traditions's sugarhouse, where a glowing orange wood fire inside an antique-looking metal evaporator transforms what starts out...Read more
Why You Should Buy His House: QuogueNewsday, March 5th
The basics A three-bedroom, 2-1/2-bath restored vintage home on .69 acre. The competition A three-bedroom, two-bath ranch on Sunset The kitchen cabinets are done in a John Deere theme. Women come in and either hate it or love it. But to me, the ...Read more
Gathering of the Green Event Set to Host John Deere CollectorsMachineFinder, March 5th
This year's show, with the theme “Preserving America's Heritage,” is sponsored by four John Deere antique tractor clubs (Deer Valley Collectors, Illinois Valley Two-Cylinder Club, North Eastern Illinois Twin-Cylinder Club and Northwest Illinois Deer ...Read more
Steiner Tractor Parts announces New Mobile WebsitePR Newswire (press release), March 5th
The company may sell new parts for antique tractors, but the technology used to do so is state of the art. Mobile users have the option to chat live with a customer service representative during business hours Their role is providing obsolete...Read more
Larry W. LartzSaukvalley, March 4th
In his later years, he restored antique vehicles, overseeing the restoration of a 1941 John Deere B, by the Orangeville FFA boys. The many grandchildren often said, “Take it to Papa, he can fix anything.” He is survived by his wife, Leanna (Sellek...Read more
Gathering of the Green planned for March 19-22Quad City Times, March 4th
The Gathering of the Green, organized and led by an all-volunteer committee, brings nearly 2,000 enthusiasts to celebrate their affinity to John Deere antique two-cylinder and New Generation tractors. It draws collectors, restorers and others...Read more
Comings and Goings: New baby and kids' clothing store coming to townYuma Sun, March 2nd
Thanks also to Colby and Jule Girard for the deals they offered on store fixtures and clothing when Three Sisters Vintage Clothing closed its doors. Clothing Outlet is open from 9 am to 5 pm Mondays through Fridays and 9 am to 4 pm Saturdays. All...Read more