Believe it or not, the Cola-Coca company had a tremendous influence on the modern-day conception of Santa Claus. Before Coke even existed, of course, the 1823 poem "A Visit From St. Nicholas" described "a right jolly old elf" with "a little round belly/That shook when he laugh’d, like a bowl full of jelly." A 1863 Thomas Nast illustration of that poem called Old St. Nick "Santa Claus" and also made him short and round. Other Victorian images...Continue Reading