Vintage Coke Coolers
From its humble beginnings at the end of the 19th century, Coca-Cola understood the power of branding. The company splashed its logo on anything that could be seen by potential customers in a retail setting, whether it was a tin or porcelain sign, a serving tray, or a decorative wall calendar. The coolers that kept its beverages cold were no exception. Soda pop sold better when it was chilled, so it behooved retailers to keep their...