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It wasn’t until the 1800s that technology had advanced enough to allow artistic images to be published and distributed at a relatively low cost. By the turn of the century, an even more important breakthrough occurred when magazine and calendar...
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It wasn’t until the 1800s that technology had advanced enough to allow artistic images to be published and distributed at a relatively low cost. By the turn of the century, an even more important breakthrough occurred when magazine and calendar publishers realized that the best way to sell their products was to put a portrait of a pretty girl on them. The best of these images, particularly when they depicted a woman from head-to-toe, would be saved by male customers and “pinned up” on a wall. Most successful illustrators in the early 20th century like Norman Rockwell and J.C. Leyendecker, who specialized in romantic or patriotic images of American life, drew a comely young woman for the cover of “Life” or “The Saturday Evening Post” every once and a while. However, from the 1920s to the 1970s, certain artists—including Alberto Vargas, George Petty, Gil Elvgren, Earl Moran, Rolf Armstrong, and Zoë Mozert—made their careers painting “pin-up” girls exclusively. This Golden Age of the pin-up art lasted until color photography took its place. Billions of images of attractive women have been rendered in print over the years, so collectors of “pin-ups” distinguish the objects of their aesthetic affection from “glamour art” or “pretty girl art.” A “pin-up” image is defined as a full-length picture of a woman wearing a form-fitting outfit—either lingerie or more public apparel like a swimsuit or a skimpy dress. A pin-girl made be partially or fully naked, but the latter is rare. A “glamour art” image, which could be full-length or just head and shoulders, is the sort you’re more likely to see in a fashion magazine geared toward women. The woman is wearing some sort of elegant evening gown or expensive dress that is less revealing than a pin-up outfit would be. “Pretty girl art” is a category of glamour art done by mainstream illustrators for ads and magazines like “Cosmopolitan” and “The Saturday Evening Post.” However, even mainstream magazines ran pin-up art...
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