Old Reading Brewing Company POP Display

Here is a POP display I picked up a few weeks ago at an antique and collectible show. This display was made for the Old Reading Brewing Company located in Reading, PA and would have been placed on bar tops and at beer distributors to up-sell Reading beer. Pieces like this were some of the first used during the rebrand from Old Reading to Reading Premium. On the bottom of the "Reach for Reading" sign it reads Old Reading Brewing Company. The display was used to hold a certain beer that was on special and the button on the display was used to display the price of the beer.

Even after the company took on the new marketing plan and used Reading Premium as their name they still used the phrase "Reach for Reading" in a lot of other advertisements. It's very hard to find any of these in good condition since they were usually placed on the bar and wrote on with the beer specials.