Posted 6 years ago
Simonc
(162 items)
Hi everyone,
I picked this up from one of my regular flea-market trawls yesterday. I couldn't resist it but frankly, I'm a little unsure as to what it is. It's printed on fairly heavy paper, 100gsm? and measures 10 inches square.
I've written the copy as it's printed below in case the photo's resolution is not high enough to be read clearly.
Red Sections
Top Left:
Vacuum-protected Against heat, cold & moisture
Bottom left:
Fresher-
Fresh as the minute they were packed in London
Top right:
No other tin keeps cigarettes so fresh
Bottom right:
Smoother-
Smooth and fragrant – finest that money can buy
White Section
Top:
Craven ‘A’ are back in the Tru-Vac tin
Left:
Securely sealed for your enjoyment…
Right:
…just like they were pre-war!
Bottom:
Cooler – really cool from first to last.
If anyone can shed light on what exactly it is and it's origins, I'd really appreciate it.
Thanks very much.
Craven "A" cigarettes were the first (and only) cork-tipped cigarettes. They were made in Canada, Jamaica, and Viet Nam, but marketed mostly out of London, England, using Virginia (U.S.) tobacco.
The company was established in 1860 and used the founder's name the Earl of Craven. They were very prominent during the Viet Nam conflict among servicemen, because they were vacuum packed in a round tin (therefore, this ad is probably from that era). Some variations were flat tins, and easier to carry.
The company is now owned by Rothschild Benson Hedges, and marketed as Black Cat.