Coca-Cola's Historian and Archivist Talks About His Favorite Frosty Beverage

July 28th, 2009

Phil Mooney has been the historian and archivist for The Coca-Cola Company for three decades. Recently, we spoke with Mooney about Coca-Cola collectibles, the artists who created many of Coke’s most famous images, and some of the rarest pieces he’s ever seen. Mooney writes a blog called Coca-Cola Conversations, which is a member of our Hall of Fame.

As the archivist for Coca-Cola, I’m interested in preserving the history of this company. Integrally tied to that history are all of the things that we’ve used to market and promote the products. That’s really how I got exposed to the collecting side of the business: I learned that there are all these people out there who were just collecting Coke stuff, things that we produced to advertise and market the product.

Coca-Cola calendar

People were actually bringing these pieces into their homes, setting up rec rooms, decorating with them, and actively buying and selling things on sites like eBay. Even though we have a large collection of advertising and marketing materials, there are people out there who have things we don’t have in our own collection.

I will often go to the national collectors meetings, just to get a sense of what people are doing. There is also a regional meeting here in Atlanta in the springtime, which is probably the second-largest collectors meeting of the year.

If I’m just traveling somewhere and I know that there’s a collector, I may reach out to them and go for a visit, but I’m not actively moving around the country, looking at people’s collections. You tend to find out about these naturally, and people will sometimes send me pictures of their collections and things of that nature. So you get to learn and know who’s out there.

On the most unique Coca-Cola collections he’s ever seen:

Coke collecting is really fascinating because there are so many elements to it. When I was in Denver recently, I ran into this one gentleman who only collected small things. He had this incredible collection of pens and pencils primarily. I never realized there were so many variations in pens and pencils. And this man had several hundred different examples of pens and pencils that the company, or one of our bottlers, had produced over the last century. There were mechanical pencils, regular pencils, pencils that had strong graphics attached to them, left-handed pencils. There was such a thing—the logo is turned just the opposite way from all of the others.

That’s the great thing about collecting: You can have this niche and collect in a given category and become an expert in that category. This man knows much more about pens and pencils than I will ever know, most likely. He was telling me about all the variations and why this one was more collectible than that one. It was absolutely fascinating. I never would’ve figured that out. There are other people who only collect bottles or cans or certain types of bottles or certain types of cans. Everybody has a specialty that they’re into. And that’s what makes it fun; you can specialize and you can build up an expertise in a particular area that nobody else has.

On the use of the Coca-Cola trademark:

The object was to get the trademark placed on things that people would use. So within the soda fountain business, you created things like serving trays, tip trays, calendars, and posters—things that you would actually use in the business. They could serve anything on a tray that had a Coca-Cola trademark on it. It could be coffee or it could be tea. Either way, right in front of you would be this image of a pretty woman drinking a Coca-Cola. So maybe next time that you’re ordering something, you’d order a Coke.

The marketers were tremendously creative in producing things that you’d carry on your person, things like wallets, purses, cufflinks, pocket mirrors for the ladies, bookmarks, stamp holders, and notebooks. Let’s say your wallet has a Coca-Cola emblem on it. Well, every time you pull out that wallet to pay a bill, it was a reminder to try a Coca-Cola. Or say you had a lady’s pocket mirror. Every time you adjusted your make-up, you’d get that reminder as well. All of these items had a very utilitarian element—they were things that you used every day in the course of living your daily life. Yet each was an invitation for you to try a glass or a bottle of Coca-Cola.

People need to have a pen or a pencil, so they might as well have one that has a trademark on it that will invite them to try this product sometime. The idea was to come up with innovative ways to connect with consumers. It worked, and so a lot of these things have now become really desirable collectibles. Certainly we never produced them with that in mind, but Coke used the best artists to create its images and its goods were high-quality.

On introducing a new brand:

In the beginning, Coca-Cola was a brand that nobody knew anything about. It was a flavor profile that was not known at the time. Most drinks before Coca-Cola were fruit-flavored drinks—oranges, grapes, strawberries, raspberries—and root beers. Along comes this new cola product. They had to find ways to get people to taste it, to increase sampling. One of the ways to do that was to produce advertising materials that would encourage you to try this new product the next time you’re at a soda fountain.

“The object was to get the trademark placed on things people would use.”

We were actually the first company to use sampling coupons. They would have these salesmen go out on street corners and hand out coupons entitling you to a free drink of Coke at the soda fountain. And so people would redeem it at the soda fountain, try the new product. Well, now those sampling coupons are highly prized collectibles.

Another early advertising form was the clock. They would give clocks to pharmacies that sold Coca-Cola. They would give away apothecary scales, things that the pharmacist would use every single day. Again, there would be an ad for Coke on the scales. They also gave away ceramic syrup urns, which were highly decorative, but fully functional, pieces. These things were designed to sit on the front of the soda fountain itself, so they were very visible.

On his favorite eras for Coca-Cola ads:

I like the turn-of-the-century Coca-Cola antiques. They have that wonderful Victorian quality to them. The very ornate trays with those fashionably dressed women on them immediately take you back to that period in our history.

I also like the advertising that we did in the 1920s. If you read history and literature, you probably already have a picture in your mind of what people looked like in the 1920s. Well, advertisements for Coke in the 1920s capture all of that perfectly. If you want to know what a flapper looked like, just take a look at a Coca-Cola tray. Coca-Cola advertising from that period captured the lifestyle perfectly. It’s almost like a photographic record.

On the way in which Coke ads and products changed with society:

Coca-Cola 1949

Up until the 1920s, there was no home refrigeration. When home refrigeration started to become more common, we introduced a six-pack carton. So, instead of buying Coke one at a time, you could bring home a six-pack and put it in your refrigerator to enjoy at your convenience. People didn’t have to walk down to the corner store to get an ice-cold Coke anymore.

When you get into the 1960s, all of a sudden Americans are more mobile. They want packaging that can travel with them, and so you see the introduction of things like cans and no-deposit, no-return packages. They’re going on picnics, they’re going on family outings, and they want to bring Coke with them. So you have to give it to them in a package that’s going to work in those kinds of situations.

Up until 1960, we only had one product and that was Coca-Cola. But people started to say, “Gee, we need to have a diet drink,” so we introduced Tab. Diet Coke came later, followed, more recently, by Coke Zero. It’s all about responding to what consumers are telling us about their lifestyles. You have to adapt as you find out that consumer patterns are changing. That’s the trick. You have to be able to change, adapt, and go wherever your consumers are.

On Coca-Cola’s global reach:

We were into Canada, Mexico, Cuba, and Panama fairly early in our history. The first serious expansion was probably in the mid-1920s. By about 1930 we had operations in Western Europe, South America, and a little bit in Asia. We were in China as early as 1927.

But it was really in the post-World War II era that we became a global company. Having American GIs moving around the world and introducing local people to Coca-Cola really helped.

In fact, we sent 64 portable bottling plants with American troops during World War II so that they could still get a Coke while they were away from home. For many GIs, that was a strong reminder of home. That’s how Coke and GIs became so closely linked.

On Coca-Cola collectibles:

Coca-Cola 1943

In late 1960s, early 1970s, we started to see a boom in collectibles. Maybe it was because during the 1960s there had been a lot of social upheaval in the United States, so perhaps these images of a simpler time appealed to people in a special way. That was also the period when we started to see the emergence of clubs that were formed just to collect Coca-Cola memorabilia.

There are two categories: vintage Coca-Cola collectibles and more recent items. The vintage pieces are difficult for young collectors and new collectors on a budget because they tend to be pricey. It’s a lot easier to get into collecting bottles or cans or pins because they tend not to be expensive. You can develop a pretty nice collection without spending a lot of money.

The vintage stuff is out there, but it’s not cheap. We see pieces every time we go to one of these collectibles meetings. There’s always an auction, and it’s almost always vintage stuff that’s being sold.

People are comfortable with Coca-Cola memorabilia. It brings back memories. It may remind them of a simpler time in our history. There are all-American girls on the trays and calendars, suggesting a more innocent age, if you will. That’s kind of the appeal of the product: Coke is a brand that people associate with happy times—a birthday, a football game, the prom, graduation. It’s a product that people have around when they are with friends and family.

I think that that’s what makes Coke so comfortable for people. It’s like an old friend. So if you collect this stuff and you put it in your rec room or you put it in your living room, every time you walk into that room, you probably smile a little bit because it seems like you’re rekindling something that you once had as a part of your life.

On the scope of Coke memorabilia:

The thing I’ve learned is nobody can collect it all. There’s just way too much of it. The company produced these things in such quantity for such a long period of time… it really is staggering. I am totally convinced that there will never be anybody who’ll have the definitive collection of Coca-Cola memorabilia. I don’t think it can be done. And I think that that’s one of the things that impresses me the most.

We’re a company that sells our products in 200 countries around the world. Wherever you go, if you’re on vacation or on a business trip, Coca-Cola is there. That adds a whole other collectible element. It might be a bottle, can, pin, or cool sign rendered in a Cyrillic alphabet or an Arabic script—maybe you can’t read the words but you know it says Coca-Cola because of the way it appears on the object.

On the design of the logo:

Coca-Cola coupon 1905

The script has pretty much been unchanged since 1886. It was designed by Frank Robinson, who was the bookkeeper of John Pemberton, who invented the product. Because he was a bookkeeper, Robinson had this flowing handwriting, Basically the Coca-Cola logo is Mr. Robinson’s signature.

The look of the script has been mostly consistent, but the elements we put around the script have changed a lot. Currently, for example, the words Coca-Cola are placed within a square. In previous years, we’ve put it in a circle or we’ve put it in a rectangle. We’ve put it in what they call a fishtail. So the script has been used in a number of configurations and has had different sizes and shapes, but the script itself is relatively unchanged.

On Santa Claus:

An artist named Haddon Sundblom did the Coca-Cola Santa Clauses for years and years. People love it. The Santa Clauses that were created back in the 1930s are still used in our advertising and packaging in the 21st century.

Sundblom captured the spirit of the holidays so well. If you’ve got one of the original ads or a poster with one of the Santa Clauses on them, that’s a pretty cool collectible.

We began creating Santa Claus imagery in 1931, and Sundblom did all of it through 1964. So for more than three decades, we had one artist working on creating an image of what Santa Claus ought to be. Today his Coca-Cola Santa Clauses are part of our collective DNA.

On the history of Coca-Cola advertisements:

The drink was first served on May 8, 1886. Two weeks later, we had our first ad in an Atlanta newspaper. So advertising was a very early part of our history. Advertising was always one of the key things that helped to make Coke a successful product.

For the first 13 years, Coca-Cola was only available at the soda fountain. It wasn’t until 1899 that we started bottling it. So there were 13 years when the soda fountain was the only place you could get a Coke. In fact, it wasn’t until the late 1920s before bottling overtook the fountain business in terms of the number of gallons that we served to consumers.

The biggest change in advertising, obviously, is that today so much of it is electronic. It’s radio, television, the Internet, and websites. That’s probably another reason why the collectibles arena is so strong for Coca-Cola—we’re simply not doing the same kind of advertising. We don’t produce trays, calendars, posters, and print ads in the same way that we did even back in the 1950s. That era is behind us. We do very little print today because that’s not how consumers get their information.

Billboards are still relevant. People are still in their cars, and they’re kind of a captive audience. So yes, we do billboards, and we do what are called “spectaculars” in places like Times Square or Piccadilly Circus, where millions of people will see it every day.

On Coca-Cola’s work with artists:

Coca-Cola lamp 1920

The calendars are where the artists really go to do their magic. For instance, Norman Rockwell did three calendars for us. N.C. Wyeth, Andrew Wyeth’s father, did several calendars for us. And then the other calendars were done by illustrators who were very well-known back in the 1920s and 1930s. If you can find a calendar that still has its scratch pad, well, that’s like one of those things you’d find in a time capsule.

In addition to Rockwell and Wyeth, Haddon Sundblom, who did the Santa Clauses, also did calendars. Other artists included Fred Meissen, Bradshaw Crandall, and Gil Elvgren. These were all really well-known illustrators. They’re not terribly well-known in the general community because until recently, illustrators had not been considered, by some, to be true artists. They didn’t get the recognition of people like Rockwell.

Most of the work was commissioned through the ad agency that we were working with. For the bulk of this period, about 50 years, we used an agency called the D’Arcy out of St. Louis, Missouri. They would be the ones who would contract with the artist to produce a piece of art that would then be used to create a poster, calendar, magazine ad and the like.

On some of the more obscure products marketed by Coca-Cola:

At one point, somebody created a sandwich press that had a Coca-Cola logo on it. It was sort of like a Panini press today for sandwiches, but this one put a Coca-Cola logo on the bread. That was unusual. There were a couple of hatchets that were produced. They had logos on them. Why they did it, I have no idea, but somebody apparently decided that would be a cool idea to advertise on an axe or a hatchet. So I guess when somebody went to chop a tree down, if you got thirsty, you would go and buy a Coke.

They had little dishes that were created with our logo on them. There were things like flyswatters that had the logo. There were knives and forks and spoons that had the logo. Cufflinks and cow bells, wash gloves and thimbles, just about anything you can think of.

On the different ways in which Coca-Cola was marketed internationally:

Coca-Cola Tray 1945

Coca-Cola Tray 1935

If you create a poster or a calendar in the United States, it might work well here, but if you take it outside the United States, the people in the poster or calendar may not look like natives of that country. So you might have to take out the Caucasian person and substitute an Asian person in order to make it relevant for a different market. Or perhaps it’s the background: if there’s an American suburban home in the background, that might not feel relevant in other parts of the world.

So they might take the basic idea that was in the ad and change the elements so that it looks like it belongs in a given country, like using the right cars and that sort of thing. So, yes, you definitely have to make adaptations to make the advertising relevant, but you can use pretty much the same techniques.

People around the world celebrate all sorts of things. There was a bottle that we did this year in London for a particular store. It’s a pure yellow bottle because, apparently, yellow is a meaningful color to the store. It’s not a color that we typically will use on a bottle, so that was somewhat unusual for us. In other parts of the world, we’ve commissioned designers to come up with special bottles. Bottle collectors love that. So you see that kind of thing. That’s what makes a lot of the foreign bottles so collectible; the chance to get something that we don’t see in the States.

It’s not just people in the U.S. who appreciate all this stuff. There are strong pockets of Coca-Cola collectors in Belgium, Germany, France, and Italy, with smaller—but equally enthusiastic—groups in Japan and Spain.

On trends in Coca-Cola collectibles:

The biggest change that I’ve noticed is a movement on the part of young people away from vintage collectibles. They are just not that available, and if they are, the pieces are so expensive that they can’t afford to participate. The trend is toward what I call the secondary collectible categories, things like bottles, cans, pins, and small collectibles. Even some of the licensing items are prized because they’re more affordable, and you can make a cool display with a relatively small investment. I’d say that’s the biggest trend that I have seen.

In fact, there are now really two classes of collectors—those who focus on the vintage material and those who are interested in the new stuff. Truth told, the vintage people aren’t really excited to be at the same convention or show with all these bottles-and-cans collectors. They tend not to hang with those people a whole lot.

On his blog:

A lot of my entries deal with collectibles in one form or another. I made several posts about the 2009 convention in Denver, to give people who can’t go to a national convention a chance to see what actually takes place there.

The feedback I get is pretty positive, but it’s hard to know exactly who’s going to it and who’s looking at it. I get a lot of comments like “I have this or that piece. What’s it worth?” It’s tough when everybody wants an individual appraisal. Sometimes I just don’t have the time to answer all of those questions.

On his collecting habits, practices, and preferences:

I really have to draw a very strict line here: I don’t collect Coke materials, and anybody who works with me can’t collect Coke materials either, because you inevitably come into a conflict of interest at some point. That’s just a rule. I get to have my own collection here at the company. It belongs to the company, but I treat it like it’s my own.

I gravitate to the earlier material for several reasons. First, it’s really rare and difficult to find. Second, in a lot of those early pieces, they were using German and Czech lithographers, so you get a quality in the item that you can’t get anymore. That’s a skill that has been lost, unfortunately.

In terms of a single category of item that I especially like, I guess it would be a piece of advertising called a festoon. There were usually four or five pieces to it and they were typically installed on the back bar of a soda fountain. The centerpiece was usually a very pretty woman drinking a glass of Coke, with a lot of floral designs going off to the left and right.

Festoons were extremely attractive, very colorful, and are among the rarest pieces of Coca-Cola advertising you can find. Festoons were delivered to soda fountains on a quarterly basis to cover each of the seasons. Most soda fountains simply threw them away after a season was over and a new one arrived. They’d toss out the old one and put the new one up, which makes it tough for collectors today to find a complete unit or set. Those that are still circulating often have a lot of damage.

In terms of rare items, the rarest are the early trays and calendars simply because there weren’t that many of them produced. Our first calendar was produced in 1891. I’ve only seen three or four of them, either in our official collection or in private collections. Same is true with the early trays. You just don’t see that many of them. Whether they’ve just been lost to time or there weren’t that many produced to begin with, I’m not sure. But when they come up at auction, they tend to go for big dollars.

On getting into the hobby:

Coca-Cola poster 1945

Coca-Cola collecting is a very democratic hobby. People who collect Coke stuff are professional people—doctors, lawyers—as well as average blue-collar workers who are very middle class. Except for the vintage pieces, you don’t need a lot of money to participate. If you want to have some fun and make it into a bit of a treasure hunt, there’s a place for you.

A good way to get started is to attend a convention. There’s an organization called the Coca-Cola Collectors Club, and once a year they have a national convention. This year (2009) it was in Denver. Next year it’ll be in Milwaukee. There’s a silent auction; there’s a regular auction. There’s a swap meet. There are seminars for people to learn about various aspects of collecting Coca-Cola material. There are social events that the various chapters run.

But probably the single most interesting thing that they have at a convention is what they call room-hopping, which is basically where a hotel bedroom ends up being a selling room. People just leave their doors open and you go up and down the halls and into people’s rooms. All over the beds and the walls and the bathroom are things that they have either for sale or for swap. You can spend hours just wandering the hotel doing that. It runs for the better part of a week.

Conventions are about more than just buying and selling, though. For instance, in Denver, there was a seminar with a paper conservator, who talked to us about how to preserve paper materials. Lots of collectors make terrible mistakes with their paper collectibles. For example, if you put a piece in a brightly lit room, then you’re exposing your paper item to ultraviolet rays. Guess what? The color is going to fade in no time flat. Or if you store stuff in your attic or basement where there’s significant temperature change, it’s likely that you’re going to do some damage due to the expanding and contracting of the paper as the temperature goes up and down. A lot of people, even seasoned collectors, don’t necessarily know that.

In addition to the big one, there are regional meets during the rest of the year. So if you can’t make it to the national, then there will likely be a regional meet somewhere in your geographic area.

On resources to check out before you start collecting:

The standard book on collectibles is by Allan Petretti, called The Coca-Cola Collectibles Price Guide. The last version was published in 2008. It’s a very extensive book that covers all the categories of collectibles. I would certainly recommend that people start there, with the understanding that it is a price guide, not a price bible. Just because he says something doesn’t necessarily mean that that’s what something is going to sell for. But it will give you a sense of rarity.

eBay is a fantastic place to gauge the market. Every day there are thousands of Coke items up for auction. You can get a real education by looking at what all that stuff is actually selling for.

But there’s nothing that beats going to an antique show, flea market, or club gatherings where you can talk to people and learn from them and get a better understanding of what’s high-priced, what’s low-priced, and what can you expect if you decide to collect in a specific category. There are a lot of people out there who have been collecting Coca-Cola for years, and most of them are pretty willing to share their knowledge with new people. Everyone’s just trying to advance the hobby.

(All images in this article courtesy Phil Mooney of Coca-Cola Conversations.)

111 comments so far

  1. Mel Munson Says:

    The interview was great. Being a 20 year collector, I hav e met Phil on many occasions at Conventions and he has been really helkpful with his knowledge.

    I have a question. I am in charge of a Regional Convention for Coca Cola Collectors in Sacramento in Feb of 2010. Is there a way you can include a bit of detail on it in a future edition?


    Mel Munson

  2. Loretta Geotis Says:

    This is an amazing article. There is more information here than we get in a two-year political campaign! And it’s much more interesting!

    Thank you, Mr. Mooney, for your service of many years and your support of The Coca-Cola Collector’s Club. Our conventions are always great and you add a great quality to them! We just love Coca-Cola!

    See you in Milwaukee!

  3. G.F. Dean Says:

    Very good and informative article. I’ve been a CC drinker for most of my life and then started collecting CC items. Have Xmas ones, village ones, pins, etc etc. Have a couple of items, one of them specially would I’d like to know what Mr. Phil Mooney can tell me about it. Does he have an e-mail address we can ask him questions… Thanks & a great Coca Cola Day to all!! G.F. Dean

  4. peggy howard Says:

    My Mother (formerly Margaret Mary Kenny)was “Menu Girl”. She also modeled for Mabelline and Pepsodent toothpaste among others, I have a small billboard , a few trays,and a framed calendar. I believe “Girl With The Wind in Her Hair” and the skate tray is also her, although the skate girl (I don’t know the actual name of the tray)had dark hair, I know they used to do that kind of thing back then, including superimposing. My mother was a natural redhead and boasted she was the only natural redhead modeling in Chicago at the time. I would love to have a copy of Skate Girl and Girl With the Wind in Her Hair and any information you might have to back up my claim.

  5. Bryan Fender Says:

    In have a small cigarette lighter that is shaped like a coke bottle. I have never seen this in coke collection books or magazines. Could you possibly tell me if you have ever seen an item such as this? I do know that its most likely from the 50’s (if not older),

  6. rita polivka Says:

    I purchased a coca cola pocket mirror yesterday at an estate sell. I first thought it was a reproduction. After looking carefully I noticed it’s not marked reproduction. It says on the side copy right coca cola company I think, and on the very bottom it says something I cannot make out. It is Betty girl. Could you advise me on how to know if it is original. Thank you. Rita

  7. sherry meadows Says:

    i have a metal coke cooler about knee high but only about six inches wide, a metal lining and an opener on the outside in mint condition. I have searched online but have never been able to find a picture of this one. Any suggestions?

  8. David W, Says:




  9. Brian Says:

    I have a cast wagon loaded with miniature crates of Coca Cola, pulled by 2 draught horses, with a driver seated under a Coca Cola umbrella.
    I have not been able to find any reference to this item anywhere to try and get an idea of its value. it is 14 inches long and 8 1/2 inches high. Can anybody assist please? I have owned it for about 25 years.


  10. Ray Says:


    Your item is called a fantasy item, never produced by The Coca-Cola Company. It was produced in the 1980’s. Not old. Not rare. Worth about $10.00. Ray

  11. Steve Landers Says:

    wish information on Key West bottling plant. When started/ when shut down and best place to find a key west coke bottle. thanks

  12. Jan Poteet Says:

    I have a Coke clock that is about 21″X14″. It is a wall clock made by Ridan Displays, Inc. in Ronkonkoma, NY. Is it of any value and what year was it made? Thanking you in advance. JAP

  13. Ray Says:

    Hey Jan (JAP):

    If you can email me a few photos of it, I’ll be able to give you a better idea of value. My email:


  14. Brandy Says:

    My mother recently gave me her whole Coca-Cola collection which she used for decorations for years. There is one item in particular that really draws my attention. It is a lamp with a wooden base, with a large coke glass cokebottle on it, somehow the bottle is painted inside as if to look it has real coke inside. There are a couple of other items on the base as well, including a coca-cola lampshade. The part that makes it interesting is the story that goes along with it. My mother said that Coca-Cola use to make original prizes for drivers and sales men, I am assuming based on sales. She said these prizes are very valuable and sought after because each prize was only made ONCE.
    Unfortanutly I haven’t been able to find any information confirming, or denying this wonderful story. I was wondering if you could be of help?

    p.s. Lamp works and is excellent condition


  15. Phil Mooney Says:

    Brandy, if you will send me a photo of the lamp in question, I will try to provide some information on it.

  16. Pearl Follett Says:

    Dear MR. Mooney,
    Do you have any photographs of the open trucks that were used to bring free cokes to schools (1935-1939)?
    The truck I remember came from Columbus GA to the Ft Bening Children’s School one time a year.
    Best regards,

  17. Mary Lee Kirkland Says:

    I have a small pocket mirror 2″x3″ with The Coca-Cola Gum Company printed under the Coca-Cola Logo and dated 1904. I know this company made the gum and was soon purchased by another company outside of Atlanta. Could this mirror be of the actual vintage or would you say it is a modern day fabrication?

    Thank you.

  18. SHANE Says:

    Hi There, i have a heap of old vintage coke cans i have a set of the christmas editions with the history of santa clause, just wondering if these had any value at all, much appreciated

  19. Armando Panetta Says:

    Mr. Mooney I would like to email you a picture of a oil painting I have with coca cola advertising on it. If you could email me back and tell me where to send it. May you know something about it. Thank you

  20. Ray Says:

    Mary Lee and SHANE:

    Please email photos to:

  21. Bing Johnson Says:

    You are a wealth of knowledge! Do you happen to know when Coca-Cola began advertising in the New York Times newspaper? I know New Yorkers love their Cokes! Thanks!

  22. Dawn Warenski Says:

    I recently purchased a 36″ round, white, porcelain Coca Cola Button with a bottle of coke on it with Trade Mark Registered on the bottle. I can’t find it in any of the Coke books that I have and would like to know when it was made. There are no other words on it. Can you help me determine this? Thanks

  23. Mary Says:

    We have a large Coca-Cola collection and would like to know how many pieces were in the largest collection you have seen? Also, If you are ever in the West Palm Beach/Ft. Lauderdale, Florida area we would love for you to stop in for a Coke and take a look around. We love to show off our collection!

  24. Ray Says:


    Send me some photos of your collection. I’d love to see what you have. I live in Orlando.

  25. janet gaskill Says:

    I have original pencil sketches by Haddon Sundblom. One is a santa claus and on the top it has modern maturity on it. The second one is a pencil sketch of Christ and Haddon Sundblom signed that one. They were in a scrapbook of Haddon Sundbloms wife and we purchased it from Jim Jordan who was a friend of theirs who worked for coca cola for about 35 years. Also in that collection we purchased a coca cola festoon with 3 sisters on it. I was told it was the Mackenzie sisters. Also a large wooden red coca cola barrel.Also a ceramic white dispenser which is a reproduction I believe 1972. I really don’t know where to find out the value or the interest of these items. If you would contact me I would sure appreciate it. Thankyou Thankyou for your interesting article.

  26. patty shawver Says:

    my mother always told me that my grandmother (lethe magnolia frost born 1891) was engaged to the heir to coca- cola. his family had my grandmothers portrait painted and it hung over the familys fireplace. grandma dumped him for my grandfather (frank william street). grandpa went to the home and tried to purchase it from the family but they refused. the interesting thing is grandma looks like 1 or 2 of the models on the old coke trays. do you know who all the models are for the trays? do you think my grandmothers portrait may be hanging in someones home (wondering who the beauty is)??

  27. Doc Says:

    I have a very old Coca-cola cooler, it plugs in opens at the top. Found it in the back of my garage. Have used it a couple of times for a party.
    It is 36 inches tall and is 18 inches front to back 25 inches wide.
    There is a Bottle Opener on the left side and on the front it says”

    Ice Cold”
    I am going to be moving and would like this to go to a good home.
    If you know if anyone would be interested, please contact me.

  28. Ray Says:

    What’s up Doc:

    I’ll take it off your hands. Email me info/photos at:

  29. Ray Says:


    What was your grandmother’s name? Hilda Clark was one of the early models. Ray

  30. Phil Mooney Says:

    Janet if you will send me photos of the items in question, I will try to help.My email is

    Patty, there are lots of family stories around the early history of Coca-Cola, most of which I cannot confirm. If a portrait of your grandmother exists, I have never seen it. With a few notable exceptions, most of the models used for serving trays are not identified. Over the years, I have heard from a lot of families who believed that one of their relatives had posed for various forms of advertising, but very few of them had any documentation to support their claims.In most cases the Company was looking for an “All-American” look for the girls.

  31. Teresa Gandee Says:

    I was looking for the value of a Coca Cola bottle that was printed with the Dallas Cowboys Super Bowl Champions XXVII. I was given this by a client back in 1993 or so in Alabama. I’ve tried looking for it on Coca Cola sites but couldn’t find it. The bottle is unopened and in great condition. Would you know the value of this??
    Also have a Coca Cola bottle from the Atlanta Olympics 1996. Unopened. Would you know the value of this as well??
    I would very much appreciate your input. Thank you

  32. serendipityShane Says:

    I have a Coca-Cola Fishtail Sign. Believe it is from the 1960’s, but, need information pertaining to the lower left corner of the sign. The numbers 010, what does that mean and also, the lower right corner M.C.A.1927? Below the message of Drink

    ENJOY THAT Refreshing New Feeling
    My sign measures 11 3/4 x 31 7/8.
    Thank you very much for the informative article!! I would appreciate any information you can give me. And, the value of this sign. I also have the menu board from the soda fountain, it is, I believe plastic with an aluminum frame, above the menu are the GREEN LETTERS letters that say:
    Delicious (then a red background like the fish , with white letters that say Drink
    Coca Cola, then green letters, With Food. Would appreciate possibly the age and value of these two items. Thank you very much.


  33. Renee Says:

    My mom just passed away and we found an old cola-cola radio. We think it is around the 1940’s. I can’t find any other radios on ebay or any other place that does not have a cooler too. Do you have any information on these?

  34. suzette Says:

    I have a coca cola wallet that was my grandfathers. He carried it till he passed away in 1940. Was wondering if it is worth anything? It is worn but you can still read the coca cola on it.

  35. Phil Mooney Says:

    Shane, Renee and Suzette:

    If you will send me pictures of the items in question to, I will try to give you a sense of value.

  36. rebecca nygaard Says:

    we have also found a coke bubble gum pocket mirror in a collection of coke items we bought at a antique store. how do i find out if its real and not a reprodution. the coke museum in kentucky says if you find anything from the bubble gum side get it its rare to find. please let me know what to do.

  37. Bob Polk Says:

    Loved your site. Am getting recommended book. Thanks

  38. Dee Dakin Says:

    Your site is great! Hope your book is at the library. A severe illness in our family is forcing us to sell off my son-in-law coca-cola collection—
    starting with his 1953 Vendo Coke machine—model# 1100 ck—
    serial# 312-17129. Its in beautiful condition,well taken care of but
    not restored. Could you tell me the fair market value of it? and the best
    way/places to sell it? Would appreciate your help.
    Thanking You in advance, Dee from Weymouth, Ma.
    Have a nice weekend !!!!!

  39. Ray Says:

    Dee: Can you email me a few photos of your Coke machine? My email:

  40. john taggart Says:

    hi i have vintage coke a cola mirror in black and white i wish to show you i was givin to me over 20 years ago please advise me how to send you a photo thanks john

  41. Paul Says:

    I have searched the coke collectible boooks, looked on EBay and cannot find any info on a floor model coke cooler. It has 2 lids, that lift up, on the top divided the long way down the middle. One side is silver color the other is red like the rest of the cooler. It has the coke logos, a flat pad on the right hand side on top and an attached bottle opener also on the right front. Can you help identify since I have exhausted my search. Bless your day and thank you…. Paul

  42. Dona Says:

    I am not a coke collector, but my deceased husband was and about the only thing I held onto over the years (he died 25 years ago) is a large coke sign in a gold wood frame with the words Coca-Cola emblazoned on the bottom front of the frame. The sign is cardboard. The date would be right after WWII because it is a young girl (about 8-9 yrs) wearing an Army hat and holding a tray of coke bottles. The words read “He’s Home”. It is in perfect condition. I have looked in Coke memorabilia books but have not found this particular sign. Can you tell me its value?

  43. Ray Says:

    Hey Donna, I just saw your post and thought I’d reply. If you look in Petretti’s 12th edition Coca-Cola Price Guide (find it at a Barnes & Noble), page 119, top of the page, it’s from 1944 and listed for $1,200 in mint condition. Hope this helps. Ray

  44. phyllis Says:

    i have a coke cola tray it says 1901 hamilton king girl taken from a is not a the bottom it has is colored in brown and green .i have not been able to find out what year it is from can you help?

  45. Ray Says:

    Phyllis: If it reads “1901 Hamilton King girl taken from a 1909 ad” on it, then it’s a reproduction tray.

  46. CRAIG DOYLE Says:


  47. sandra hoover Says:

    I have a ver rare 1949 record, 16 inch and plays from the inside out. 33 1/3, its labeled Star Salesman training kit. produced by coca cola and copyright McMxlix.Its perfect no scratches and original sleeve. I can not find it in any collector book etc. I’m looking for a value on it and/or an interest buyer.It may be the only one still in exsistance? It was used to train their sates men …any infor would be welcome. thank you

  48. Steph Norton Says:

    I have a turn of the century trunk with the name of Lucy Candler Villa Rica,Ga. stamped in large letters on side of trunk. It was used By Asa Candler”s wife (or daughter) who began Coca Cola. I have read the genealogy and very familar with Coke as my Grandfather and his dear friend worked for Coke in 1900’s. I would like for someone that is in the Candler family or someone that is highly interested in Coke collectibles get in touch with me. I think the family would be interested but their may be someone out there that is a collector of Coke items and or old trunks with the Candler Heritage who began Coke. I really believe that the Great God that I serve allowed me to have possesion. I am open to whatever the interest may be.

  49. wade Says:

    Believe me there are many items that were made that Coca Cola has no idea about.I know,i have one and it is very nice,no need to describe it as of course they have no [“record”] of it. Such a pity.

  50. Rob Poston Says:

    Hi, Did Coca Cola ever make a Picnic cooler that was not red and white? We have one that appears to be vintage, but is natural metal, but does have the embossed “Coka Cola logo on it. Thanks for any information on this piece.

  51. Daniel Guzman Says:

    I been trying to find out about this 1900s coca cola 5 cent girl painting on about 3 or 4 seperate wood pieces,That i gave my mom..I found it in a old abandoned house in Tuolumne county..I am more than sure it has value..Let me know what you think.Thank you

  52. Gary Brown Says:

    I have a six pack of unopend cokes in an aluminum caddy. The caps have oxidized. On the bottem of each bottle there is stamped in the glass, a different city such as “Dallas, Tx”, “Wichita Falls, Tx”, “Glen Rose, Tx”, “Houston, Tx”, “Nashville, Ark”, “Douglas, Az”. How could I date these and get a current value for them?

  53. Ray Says:

    Daniel, it sounds like you “found” a reproduction paper poster that was glued on wood slats to make it appear old. These appeared around the 1980’s in different versions. Worthless.

  54. Miriam Says:

    I was wondering if anyone had any information on the years of service pins for employees. Or where I could find some information on them. I have two that are very old, 5 and 10 years of service 10k.


  55. Ray Says:

    Miriam, if you could, can you email me some close up photos of them? Thanks.

  56. Johnny Rogers Says:

    Is there a market for the printing dies that were used in the Coca Cola ads from the 1940’s – 1960’s. It those days everything was inverted and run on letterpresses. I have several boxes of them that I aquired in 1978.

  57. Ray Says:

    Hey Johnny, I’d love to purchase them from you. Send some photos or just give me an idea of what you want for them…unless you want me to make an offer. Exactly how many do you have and approx. what sizes are they? Thanks.

  58. Angelica Strom Says:

    Hey Johnny, Do you have any information aboute a Piccolo man , 20 cm high,dressed in wite an wearing a try with th coca cola log. He is made of iron.

  59. liz mcraney Says:

    We have an anique coke cooler, it is round, about 1 1/2 feet tall, has a wooden handle on top, metal latch on front and metal hinge on back to open the top. It is red and has enjoy coca cola witten in white across the front. Does anyone have an idea of age and worth.
    Thank you

  60. Ray Says:

    Liz, can you email me a photo or two?

  61. Loren Bradford Says:


    I was trying to determine how many signed Coca Cola leather NASCAR coats that were offered on the MyCokeRewards site. I was able to get one and was wondering about the rarity and the value.

    Loren Bradford
    770 861-1635

  62. Linda McMichael Says:

    My Aunt has a framed poster of a mother & daughter, both are dressed in blue dresses & wearing gloves, the mother is sitting in a wood chair & the daughter is handing her a bottle of coke, it also has the date 1949 on it. Cannot find it anywhere, would like to know if it is worth anything.

  63. Laurie Says:

    We just were at an auction and purchased the contents of an old barn, inside we found a tin coca cola menu board, it has “Drink Coca-Cola” on the top in large letters with Trade Mark Reg. US Pat Office written in the “C” on Coca, the border is painted with a green stripe and next to that it has two yellow painted stripes, and the bottom has two painted red stripes, it kinda has a retro look, we were trying to find information out but could not find anything yet. Does anyone have any ideas? Thanks

  64. David Morris Says:

    Years ago while cleaning out an old Coca Cola Bottling plant I came across 2 rolls of 35 mm film in little green canisters. The films are training films from the early 1950’s for coca cola route salesmen. They depict people from all walks of life surrounding period coke machines in stores etc. There are about 75 photos in all in pristine condition that reveal scenes that may be rare or even unique to the period. I am interested in selling them to a serious collector that is willing to pay a reasonable amount for them.Contact

  65. barbara craft Says:

    I have a 16by20 paper coca cola sign of a young girl dark curly hair lacy dress
    and hat holding a coca cola glass in a silver glass holder she is waring long
    gloves with buttons at the wrist. a bud vace with pink roses to the left.also a gold picture fram in a gold frame stand ,the picture says drinkCOCA COLA 5CENTS . there is a sheet of paper in front of her on it is HOME OFFICE
    COCA COLA CO. ATLANTA GA. branches chicago,philadelphia, los angeles
    I think the name of the artest looks like ART FAVINTE . on the back is 1903.
    I would like to know the value.

  66. Guy Dodak Says:

    I recently bought a glass sign that is painted on the back. It says “Serving Coca-Cola 5 (cent sign) At This Fountain. Serving letters are in white bounded by gold, Coca-Cola is clear bounded in gold, the rest is in white letters bounded in green. The background is all red. There is no logo in the tail of the C or anywhere else. It appears to have been part of a larger display. I appreciate any help in identifying this.

  67. Lee Thomas Says:

    I have a 1943 good rule ruler compliments of coca-cola. It is very good condition. I was wsondering if it had any value.

  68. Ray Says:


    Your ruler is worth about $1.00…maybe less. Coke made millions of them and they are still readily available. Ray

  69. mickey behunin Says:

    hello i have a couple of coca cola signs that i need some info about them they are cardboard one is a coke sign of a white football with a football player in a red and gold uniform kicking the ball the other one is a coke glass with differant birds on it it says can you name yours i have been unable to find anything about them they were found in a old drug store that had beenaround since the 1930s thanks for any help i can get

  70. Lynn Rhyan Says:

    My father ( James Duffield) worked for Coca Cola from about 1950 to 1969. My sister has what we were told is an original Sundblom. It is a Santa face and we think it is from a larger picture. It is on canvas. Can you tell me anything about it? I could send a picture of a photo of it that she made for all of the family one year. Thank you for any information you might have, Lynn Rhyan

  71. Ray Says:

    Lynn, send me some photos and I will forward onto Phil Mooney at Coca-Cola Company Archives. They do purchase original art from time to time.

  72. Sam Says:

    My grandfather made the Coke sign at Piccadilly Circus after the second world war something we are very proud off…as was he.

  73. Cory Says:

    I’ve been looking for information on a stained glass hanging lamp that I have. It was found in a basement of a 1940’s built home. It is a coca cola tiffany syle lamp. Green, red and white and it is signed L. Thomas. I am very interested to find out how old it is and if it’s worth anything. Thanks so much.

  74. Ray arsenault Says:

    Hi was wondering if anyone could help me, I bought coca cola hanging lamps something like tiffany style with white rounded tear drop sections with the coca cola girls pictures that you see on the trays. they have like a crown on the top of the lamp. don’t know what the year would be but they had the cotton material on the cord, just wondering if you know anything about those lamps as we can’t find them on the internet any place. would appreciate if any one could help me find them. looking forward to an email thanks, Ray

  75. Donna Says:

    I found a yellow wooden coke cooler, measures approx. 26″ long 13″ wide and 13″ high. It has metal hinged top and padlock style lock on the front. The inside is galvanized lid and box. Metal handles on each end.The yellow paint is faded on the top but the front is good. In red
    letters the top word says Drink with Coca Cola written underneath that
    line. Is this a real coke item. I found it in an old barn. If so does it have any value. I am not a coke collector. Thanks.

  76. Ray Says:


    Can you email me some photos of it?

  77. Ned Cline Says:

    The civil rights museum in Greensboro, NC has displayed what a museum guide calls a dual dispensing coke machine. The machine has dispensing capability on both sides with the back of the machine inserted into a wall. The museum contends the machines on the “colored” side (as in public places) sold cokes for 10 cents while on the “white” side they sold for 5 cents. The story is this was done to discriminate against racial minorities. Is this true, meaning there were such machines produced? thanks, Ned Cline

  78. Clay Bryant Says:

    I have several cases of the Coke Contour cans that have been pinholed and drained.Does this hurt the value from original filled ones?
    I also have a 16 oz. “South African” with the regular coke logal on the bottom then the yellow top that says South African around it.When did they start making these in S.A. and when did they quit?I brought back two six-packs in 1994.
    Will share an interesting Coke story with you.Back in the 70’s I used to call on small towns in Nebraska and sell them restaurant supplies,candy,etc.I was in this pharmacy right when the women had moved a set of old wooden cases out from the wall and was cleaning in behind them.They found a bunch of old paper items back there and had tossed them out on the floor and was going to take them out to the trash.I looked down and saw an old Coke envelope,a large one,reached down to pick it up and inside was two “brand new”prints from around 1924 of everyone sitting around under a tree with an old open touring car there enjoying a “cool one”.I told the pharmacist that I don’t think he really wanted these burned and consequently he had them framed and put on display over his dispensory.I can attest that these are the “newest”prints of this type as I was there for the discovery.

  79. william Says:

    i have a 16oz pure white glass coke bottle and cant find no info on it as all coke bottles were made with green glass, i was told it was a prototype bottle that got out in circulation and it shouldnt have is this true? and could you give me any info on it?

  80. Anthony Says:

    Hello I was wondering if a coke collector would be willing to give some information on a coke thermometer I just picked up at an estate sale. It is about 20 inches long ( give or take an inch or two). My fiancee said it is a reproduction because ‘it’s in too good of shape.’ However no bar code is on it signaling mass production. Above the thermometer is a a woman from the 20’s I think holding a glass of coke. I would love to take pictures and send them to someone who has the knowledge and interest.

  81. Ray Says:

    Anthony, please email me some photos so I can better identify and appraise your thermometer.

  82. Julie G Says:

    My friend use to drive for Coke (70’s and early 80’s)and has several gifts that he recieved as a driver we have a few nice large mirrors, and other items (about 75-100) was wondering if there is a book out there with prices for these items (driver premiums) Thank You

  83. Dan Says:

    I was recently cleaning out some things from my grandparents house and came across some hand held fans from the 1930’s maybe even as early as 1929. These fans are advertisment fans that were perhaps handed out as promo items at my great-grandfathers ice cream shoppe. The fans are cardboard/paper with a wicker type handle. On one side it says “Drink… Coca-Cola” “The Pause That Refreshes” and on the same side in a box says “DRINK Coca-Cola AT IT’S BEST, IN BOTTLES”. On the other side it says “DRINK Coca-Cola IN BOTTLES” “Moerschel Products Co.” “JEFFERSON CITY, MISSOURI” It also has a stamp with my great-grandfather’s name and city where the shoppe was.

    I know that this is a rare item as I’ve never seen any like it on Ebay or any other collections. But, really just how rare is it? I recently sold one to see what I could get for it on ebay and it sold for just over $100.00. I’m also interested in letting a few more go. Also, do you have any more info on these types of adverstisments?

  84. Wendy Weikel Says:

    My mother has a Coca-Cola tray that is a 75th Anniversary commemorative tray of the Atlanta Bottling Company (1900-1975). This tray is one of 100,000 numbered commemorative trays and features an illustration of the famous Metropolitan Opera star Lillian Nordica. We are both very interested to know what the value might be for this particular piece. We have seen the calendar with the same illustration but not the tray.

    The serial number for this tray is 046358. We would appreciate any information you can give us. Thank you.

  85. BobKarr Says:

    I have two 7″ wide, celluloid pull-up curtains, with red & white squares. The squares with the white field have the slogan, “things go better with Coke” in red lettering, while the red field squares have the slogans, “Drink Coca-Cola” in white lettering. I have run a search on these, but the don’t pop-up, which to me means they’re rare. If my research is correct, “things go better with Coke” is a 60’s theme.
    Can anyone tell me more about them and their value?

  86. Ray Says:

    Bob: Wondering what a 7″ wide curtain would cover. And two, just because an internet search fails to find any info on these, does not mean they are rare. Most likely means they are fantasy, hand-made items. But feel free to email me some photos so I can get a better idea of what you’re describing. Thanks.

  87. Alicia Mae Overfield Says:

    I have a Lady in The Mirror the lot no. is 6089-Coca-Cola. The Lady is dressed in a light pink driving a car and on the mirror it said Coca-Cola and on the botton of the picture said DELICIOUS AND REFRESHING. I would like to know if this picture has any value and if so how can you tell me what it is. I would be thankful for your input.Thank You Alicia Mae Overfield.

  88. yvonne scibelli Says:

    Can someone tell me the value of a serving tray with Johnny Weissmuller and Maureen O`Sullivan dated 1934 ?

  89. Ray Says:


    There’s the original tray, valued at over $1,000 (in mint condition) and the reproduction version, valued at around $10. Most people have the repro version, thinking they have an original. If it has a black/very dark green back to the tray, it’s an original. If the back of your tray is white, ivory, cream or red in color, you have the repro tray.

  90. ron court Says:

    hello, i inherited an old building that was once a store. in it i found a coca cola sign, and i am wondering how to determine it’s age. it says it was made in canada. it is 60″ x 36″. it says “drink coca cola” on the sign. there is also a code in the corner “code 66-002″. can you help me out with the age or value of the sign? thanks, ron

  91. Sandi Medina Says:

    I have acquired a couple of plaques for the Coca Cola Bottling Company of Delta, in Delta, Colorado. This plant is no longer exists and I am having a hard time finding info on it–one of the plaques is commemorating 50 years of bottling from 1910-1960 –the other is a brass looking bottle of Coca Cola sitting on top of an eagle with the name of the company and the town engraved on it on a plate underneath–if you have any history of this company or other information about these plaques I would be very grateful–on the back of the wooden piece that these are on it says a product of the l.g. balfour co attleboro, mass thank you

  92. J Stephenson Says:

    Can anyone tell me what AM- 14 means on a coca cola button sign? How can you tell the age of the sign? Thanks John

  93. Ray Says:

    AM stands for Allen-Morrison, a now defunct sign manufacturer in Virginia. The numbers are internal control numbers, not dates.

  94. Mary Margaret Says:

    Dear Phil,

    I just realized that Lilyan’s maiden name was misspelled in my earlier post. name was Lilyan Grafft, and she was a model for some of the Coca-Cola items, and ads, in the 1930’s.

    Do you know which ads she was in?

    Thank you for your kind help.

    Mary Margaret

  95. Brant Abrahamson Says:

    I understand that Coca Cola began freely distributing Golden Rule Rulers in 1925. Is this date correct? When did the promotion end. Was it sometime in the 1960s? Thanks for your help.

  96. Denise Shaughnessy Says:

    My brother has a Blue Coca Cola Vending Machine with white letters.
    He would like some history/background on the reason it was painted blue.
    Being legally blind, plus he lives in Panama, I am trying to get information for him.
    He would like to get it restored and working again.
    His main concern is it is not the original color and will paint it red if there is no such thing as a blue machine!
    Thank you in advance
    Denise Shaughnessy

  97. Philip W. Van Zandt Says:

    In 1942 on a Saturday, probably August, My mother, older sister and I – along side an Air Corps officer posed for a photo, at a coke fountain in either Ft. Smith, Arkansas or near Camp Chaffe … when my mother passed away she had a copy of the June 1944 issue of National Geographic and on the back-cover was an artist sketch. I may have been in a cub-scout uniform, my mother might have worn her USO volunteer shirt, and my sister was in nurses training, but would not have had a uniform on. My mom had said that they got a signed release from my father, Wayne, who managed the two USOs in the area and she also stressed she did not have a dark uniform or wore a cap, but she remembered only the airman’s rank of Captain, his Texan drawl and name of “David”. My father was too old o serve in WW II (though he tried to enlist) and was offered the job of opening, managing and at wars end closing down USOs from Texas to Philadelphia. His previous experience was in managing YMCAs, and he returned to that in 1946. All of which brings me to ask if the illustrators worked from such photos? Mom said it was our family – that has been good enough for me, but my sister’s daughter now retired) wants more definitive proof. 5-years ago a Coca-Cola collector presented me with three framed reproductions – two from China, and ‘ours’, each described on the back in English & Chinese at to when, where & who – these will be on display at the largest Flying Tigers museum in China set to open Dec. 2015 on the 70th. anniversarry of the end of their war with Japan near Guilin. I have a feeling the Flying Tigers Historical Organization, who along with myself have a vested interest in restoration of Chennault’s 14th. Airforce Command cave at the site, would be pleased to know if the ad really featured my family, and if there was a better name than “Dave” for the airman, Thanks.

  98. cindy Says:

    I am looking for a date on a. coca cola bottle i just purchased
    the bottle says minimum 6 oz contents on the bottom. it says Syracuse. ny
    there’s. an a 519 8 on the bottom.

  99. Wes Says:

    I have a few qeustions actually. 1. I have an old(I believe) coca cola chalkboard that has a red button sign on top. The frame of the board is made of wood. I believe its from the 1950’s. I believe its authentic, but would like your opinion. 2. I have a flat sided amber bottle that was I believe was bottled in Toledo-Lima Ohio as this lettering is in block on one side of the bottle. It has the script Coca Cola on the shoulder area. Trademark Registered in block letters on one side. Property of Toledo Coca Cola Bottling Company in block on another side. There is also SCOTT in block on teh bottom of the bottle. I’ve searched high and low and have found nothing. Your opinion is greatly appreciated. I do not collect glass as I have a tendancy to break them, so I would like to find a collector once I research the history. Thank you.

  100. Morris Salame Says:

    During WWll, Coca-Cola made a few of their 36″ button signs out of wood to save metal for the war effort. Unfortunately since they were out door signs, they did not last very long. I found one in the basement of an store which had never been hung! I have it proudly displayed in my home, and have never seen another.

  101. Payton Says:

    I am doing a project for school and need some help. Part of my research has to include an expert and since Coca-Cola won’t answer the questions not sure where to try. Here are my questions if anyone can help. 1) Why was Coke invented? 2) Where does it originate? 3) Why is it called Coca-Cola 4) What is the secret ingredient 5) How do you make it? 6) Where was John Pemberton born? Thanks for any help anyone can provide.

  102. Janice Hardy Says:

    I have a picture given to me by a man that collected a lot of old things.He said it was an old ad for coke She is a blonde with white fur coat and red gloves with green trim and a white hat ,she is holding a white german shepherd . It appears to be a Christmas picture. and help would be appreaciated also it is around 13 x11

  103. Alice Kaulfers Says:

    Just picked up a prototype sign made in Charlotte NC Only two made…one was given to the coca-cola co. the other I just purchased at an auction. The sign is a heavy plastic in very good condition no cracks and excellent color. Trying to figure out what year it was made.

  104. Greg Smith Says:

    My father has an old paper coca cola sign that is roughly 13″ by 22″. it reads:

    “Ice Cold Coca Cola In Bottles Sold Here”

    It also has the number “6555” in the bottom left hand corner.

    The border of the sign looks blue with yellow and red the other colors. Just trying find out any information possible.

    Thank you
    Greg Smith

  105. William Irwin Says:

    This site is just so great and useful.
    I have a tin box (diameter is about 2.25″) with a 35mm film in it (few feet long I guess). On the top of the tin box, it says:
    No. 1
    “If You’re Gonna Make Sales Rise, You Gotta Merchandise”
    Coca Cola”
    On the left upper corner, there is a “1933” written by hand.
    I have no idea what it is.
    Thank you very much!
    William Irwin

  106. craig Says:

    my question. in 1975, world wide mint, produced silver ingots for coca-cola’s 75th anniversary. some say , one and only one solid gold ingot was produced and presented to mr mongomory. is this true? and was there a newspaper article written about it, that i could see and read?

  107. Steve Moser Says:

    I love this site! How can I tell if a sign we just purchased is authentic or a reproduction? It’s a metal 24″ x 36″ “Enjoy Coca-Cola” sign with the dynamic swoosh underneath, and it seems to be in better condition than I would expect from an antique. Are there any tell-tale marks I should be looking for? There are no marks on the sign indicating the manufacturer.

  108. Cynthia Keys Says:

    My mom has an 8 pak of unopened diet coke 16oz bottles that she acquired some years ago at an auction, and was about to open one when someone told her she should not until she got history on it. The bottles range from Dayton, OH to Bend, OR with two without areas on them. Could you provide or direct me to someone in the Richmond VA area who could elaborate on these because I do believe she is interested in weighing her options. I did not know where to start. Thank you.

  109. Ann Foreman Says:

    My husband and I found a coke bottle that is described below.
    It has the word Fox embossed 6 times around the top of the bottle.
    Around the middle of the bottle it reads Soda Water ( 2 times ) and below that it reads Property of Cocoa Cola Bottling Co Con 9 FL OZ.
    At the bottom it is embossed with 4 pictures of a fox. On the bottom it reads Philadelphia MISS. Please tell me about this bottle

  110. Chuck Wolf Says:

    I just bought an Original Coca Cola calendar from the 50’s I think….its the one with the smallest Coca Cola Button on the top… is missing the pad type calendar pages (about 4 1/2″ x 4 1/2″), does anyone reproduce the calendar pages (the whole pad—-preferable from the 50’s)? Thanks, Chuck…

  111. MIke Schulz Says:

    I have a Coke Rug. It says. Coke adds life to… everything nice. My Dad had bought it. I would like to send you a couple of pictures. There are symbol’s on the back and the number 96. I can not find it on the internet and was wondering if you could help tell me where it came from and also a price. Ohio, Atlanta,Denver?? Sometime late 80’s early 90’? Maybe 96 I have no Idea.

    Thank you.


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