Up until the 1960s, the emphasis in the pen industry was on the development of better-performing and easier-filling pens through innovations in nib and reservoir technology. In the mid-1880s, craftsmen had created the first reliable fountain pen, but it had a long way to go.
By the 1960s, ball point and cartridge technology had made performance a non-issue, and manufacturers like Parker, Sheaffer, Waterman and Montblanc began to focus on fancier material and designs, with a variety of colors, lacquers, and engravings to differentiate their high-end products. Pens became a gift item and fashion statement, and were ultimately produced as limited editions for the collector market.

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