The practice of selling beer by the can coincided with the end of Prohibition in 1933. Anticipating, perhaps, a change in the political climate, American Can Company had a flat-topped steel beer can ready to go, but it had to offer to install its canning line for free before a Newark, New Jersey, brewer named Krueger would agree to package its beer in cans. In fact, Krueger was so worried its customers would reject beer in cans that it didn’t launch its new product until 1935, and chose Richmond, Virginia, as its test market. Richmond was deemed far enough away from headquarters not to hurt the brewer’s reputation if the cans were crushed by the bottled competition.

Canned beer, though, was an immediate hit, prompting National Can and Continental Can to tool up that same year. National’s first customer was Northampton, which canned its Tru-Blu brands in flat-top cans. National canned beer for numerous other small brewers, too, from Red Top in Cincinnati to King’s Brewing in Brooklyn. American Can landed big national accounts like Anheuser-Busch (maker of Budweiser), Pabst, and Ballantine. Continental was famous for the cone-topped cans it produced for Schlitz.

Cone-top cans appealed to customers because they were easy to pour, and they were popular with brewers because the cans could be slotted into existing bottling lines. There were low-profile cone tops and high-profiles ones, as well as mid-profile J-spout cans, all of which were assembled from three pieces of metal. The exception to this rule was the Crowntainer, whose concave base anchored that can’s one-piece body.

Flat tops were simpler to make and cheaper to ship than cone tops—in the end, that won the day. Because flat-top cans were ubiquitous compared to cone-top cans, which had all but disappeared by the end of the 1950s, cone tops are generally more sought after by collectors.

Another subset of beer-can collecting focuses on cans made during World War II. All beer sent to the military, which was supposed to account for 15 percent of each brewer’s output, had less alcohol in it than beer brewed for domestic consumption (3.2 percent versus 4-to-7 percent). That’s one differentiator to look for when trying to date a potential war-era can, which should also have a statement on it that reads, "Withdrawn Free of Internal Revenue Tax for Exportation." By 1944, the domestic labels used for canned military-bound beer were replaced with olive-drab packaging, which makes these cans even easier to identify.

In the postwar years, all flat-top cans had to be opened manually with a church key. In 1960, Burger Brewing of Cincinnati introduced a steel can with an aluminum lid to make this task easier for consumers. But the major change in beer cans occurred in 1962, when Pittsburgh’s Iron City Brewing canned its beer in Alcoa-made zip-top cans. Over the next two years, numerous different types of zip-top cans would be introduced, some with no instructions on the can’s tops, others with sharp edges on the tab itself, and a few that left an opening in the top of the can that collectors refer to as a dogbone for its shape. Schiltz called its zip tops "pop tops." Call them what you like, but these small, sharp strips of metal littered beaches and parks until 1975, when they were replaced by stay tabs.


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Recent News: Beer Cans

Source: Google News

15 Awesome Vintage Beer Cans
Paste Magazine, July 22nd

Earlier this month, Narragansett announced it was bringing back its classic 1975 can — the same one famously crushed by Captain Sam Quint — in honor of the 39th anniversary of Jaws. The brewery is only the latest to join a growing trend of beer...Read more

Hill Road, Dursley, GL11 4JQ
SoGlos.com, July 22nd

The historic hostelry dates back to 1776 and is brimming with quirky 'breweriana' from times gone by, with its secluded, country garden providing the perfect place to escape to with a book, or soak up the rays with a chilled glass of wine. Behind the...Read more

Weekly film series continues at Kean
The Cranberry Eagle, July 19th

MARSHALL TWP, Allegheny County — East Coast Breweriana Association will host its 42nd annual convention through Saturday at the Four Points by Sheraton Pittsburgh North, 910 Sheraton Drive. Group members collect brewery ads. The public part of the ...Read more

Pittsburgh Hosting BeerFest & Breweriana Conventions This Weekend
CBS Local, July 18th

PITTSBURGH (KDKA) — Roll out those beer cases and prime the taps! Stage AE on the North Shore is preparing for the second annual Pittsburgh Summer Beerfest. “There will be 8,000 people here over the two nights,” says events director Craig Johnson...Read more

NABA bringing national convention, brewery show to Toledo
Akron Beacon Journal (blog), July 17th

The National Association Breweriana Advertising — also known as NABA — will hold a free brewery collectibles show in Toledo in August as part of its 43rd annual convention. The show, which is open to the public, is set for 9 a.m. to 2 p.m. Aug. 2 at...Read more

'Breweriana' show displays old beer cans, history (video)
The Plain Dealer, July 13th

BRECKSVILLE, Ohio – The Brewery Collectibles Club of America's Lake Erie chapter held a show and sale to highlight "breweriana" – all things beer-related. Old cans, current bottles, nostalgic trays and historical Cleveland brewery items were all on...Read more

Breweriana show, sale to celebrate brewing history, collectibles
The Plain Dealer (blog), June 27th

"It's (breweriana) in big demand all over the world; it's not just a big thing here," said Rodger Brane, president of the local chapter of the 44-year-old BCCA. "We invite the public. The key thing is there are so many guys in the area – their aunt...Read more

Cleveland-area breweriana show set for July 13
Akron Beacon Journal (blog), June 25th

Breweriana at the show will include items on display and for sale ranging from pre-Prohibition to today's craft beer industry. There will be free cans and other breweriana items available for novice collectors. Appraisers and cash buyers also will attend...Read more