The practice of selling beer by the can coincided with the end of Prohibition in 1933. Anticipating, perhaps, a change in the political climate, American Can Company had a flat-topped steel beer can ready to go, but it had to offer to install its canning line for free before a Newark, New Jersey, brewer named Krueger would agree to package its beer in cans. In fact, Krueger was so worried its customers would reject beer in cans that it didn’t launch its new product until 1935, and chose Richmond, Virginia, as its test market. Richmond was deemed far enough away from headquarters not to hurt the brewer’s reputation if the cans were crushed by the bottled competition.
Canned beer, though, was an immediate hit, prompting National Can and Continental Can to tool up that same year. National’s first customer was Northampton, which canned its Tru-Blu brands in flat-top cans. National canned beer for numerous other small brewers, too, from Red Top in Cincinnati to King’s Brewing in Brooklyn. American Can landed big national accounts like Anheuser-Busch (maker of Budweiser), Pabst, and Ballantine. Continental was famous for the cone-topped cans it produced for Schlitz.
Cone-top cans appealed to customers because they were easy to pour, and they were popular with brewers because the cans could be slotted into existing bottling lines. There were low-profile cone tops and high-profiles ones, as well as mid-profile J-spout cans, all of which were assembled from three pieces of metal. The exception to this rule was the Crowntainer, whose concave base anchored that can’s one-piece body.
Flat tops were simpler to make and cheaper to ship than cone tops—in the end, that won the day. Because flat-top cans were ubiquitous compared to cone-top cans, which had all but disappeared by the end of the 1950s, cone tops are generally more sought after by collectors.
Another subset of beer-can collecting focuses on cans made during World War II. All beer sent to the military, which was supposed to account for 15 percent of each brewer’s output, had less alcohol in it than beer brewed for domestic consumption (3.2 percent versus 4-to-7 percent). That’s one differentiator to look for when trying to date a potential war-era can, which should also have a statement on it that reads, "Withdrawn Free of Internal Revenue Tax for Exportation." By 1944, the domestic labels used for canned military-bound beer were replaced with olive-drab packaging, which makes these cans even easier to identify.
In the postwar years, all flat-top cans had to be opened manually with a church key. In 1960, Burger Brewing of Cincinnati introduced a steel can with an aluminum lid to make this task easier for consumers. But the major change in beer cans occurred in 1962, when Pittsburgh’s Iron City Brewing canned its beer in Alcoa-made zip-top cans. Over the next two years, numerous different types of zip-top cans would be introduced, some with no instructions on the can’s tops, others with sharp edges on the tab itself, and a few that left an opening in the top of the can that collectors refer to as a dogbone for its shape. Schiltz called its zip tops "pop tops." Call them what you like, but these small, sharp strips of metal littered beaches and parks until 1975, when they were replaced by stay tabs.
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How much of BA do you use?BeerAdvocate.com, April 27th
I was having a BM conversation with another BA a few days ago, and we both mentioned that we, not being big traders, rarely went to the trading forums. That got me thinking, and basically I check Beer Talk, and the NW forum regularly. The Breweriana...Read more
MadTree collaboration brews, Cleveland Beers in the Round, more - beer calendarcleveland.com (blog), April 27th
Sunday, May 3: The Lake Erie chapter of the Brewery Collectibles Club of America will hold a show featuring breweriana (all things beer: cans, signs, trays, openers, nostalgia, more) at the Hermit Club in Hofbrauhaus, 1550 Chester Ave., Cleveland. The...Read more
Inaugural Art of Beer & Alabama State Homebrew Competition set for May 16Gadsden Times, April 22nd
Food will be available to purchase, there will be a silent auction and those attending also can view the Art of Beer breweriana collection on display in the Hardin Center's Kathy Chan Exhibition Hall. Those attending also will receive a commemorative...Read more
Milwaukee's Coolest Offices: 'Cool lounge,' Pabst memorabilia part of Colliers ...Milwaukee Business Journal, April 22nd
A "cool" lounge and beer memorabilia. What more could you ask for in an office? Those are just two of the highlights of Colliers International/Wisconsin's offices located in the former Pabst Brewing Co. complex in downtown Milwaukee. See the attached ...Read more
Art of Beer sampling festival set for May 16 at Gadsden's Hardin CenterAL.com, April 21st
Attendees can sample more than 30 craft beers and bid on beer memorabilia in a silent auction. There will ... Brooks said there will be a breweriana collection on display from collectors around the state spotlighting beer and brewery memorabilia. "We...Read more
Brewery collectibles club sets local convention, aims to attract national showcleveland.com, April 16th
Brane said the hobby is healthy here in Cleveland for a local troika of reasons: Clevelanders' interest in nostalgia and history, the current craft-beer revolution, and the fascination in the artistic side of breweriana. Young people in particular, he...Read more
Drink Up: Delilah's Hosts Vintage Beer Fest SundayChicagoist, April 11th
The Vintage Beer Fests (which happen about five times a year) each focus on a specific style of beer. This weekend's edition will be the fourth annual one devoted to barrel-aged brews. The idea behind these events, according to owner Mike MIller, isn't...Read more
Vintage Beer? Aficionados Say Some Brews Taste Better With AgeNPR (blog), January 9th
In the late 1970s, a young Southern California beer enthusiast named Bill Sysak began doing something quite novel at the time. He bought cases of beer and stashed the bottles in his basement to age like wine. Over several years, Sysak discovered that ...Read more