The practice of selling beer by the can coincided with the end of Prohibition in 1933. Anticipating, perhaps, a change in the political climate, American Can Company had a flat-topped steel beer can ready to go, but it had to offer to install its canning line for free before a Newark, New Jersey, brewer named Krueger would agree to package its beer in cans. In fact, Krueger was so worried its customers would reject beer in cans that it didn’t launch its new product until 1935, and chose Richmond, Virginia, as its test market. Richmond was deemed far enough away from headquarters not to hurt the brewer’s reputation if the cans were crushed by the bottled competition.
Canned beer, though, was an immediate hit, prompting National Can and Continental Can to tool up that same year. National’s first customer was Northampton, which canned its Tru-Blu brands in flat-top cans. National canned beer for numerous other small brewers, too, from Red Top in Cincinnati to King’s Brewing in Brooklyn. American Can landed big national accounts like Anheuser-Busch (maker of Budweiser), Pabst, and Ballantine. Continental was famous for the cone-topped cans it produced for Schlitz.
Cone-top cans appealed to customers because they were easy to pour, and they were popular with brewers because the cans could be slotted into existing bottling lines. There were low-profile cone tops and high-profiles ones, as well as mid-profile J-spout cans, all of which were assembled from three pieces of metal. The exception to this rule was the Crowntainer, whose concave base anchored that can’s one-piece body.
Flat tops were simpler to make and cheaper to ship than cone tops—in the end, that won the day. Because flat-top cans were ubiquitous compared to cone-top cans, which had all but disappeared by the end of the 1950s, cone tops are generally more sought after by collectors.
Another subset of beer-can collecting focuses on cans made during World War II. All beer sent to the military, which was supposed to account for 15 percent of each brewer’s output, had less alcohol in it than beer brewed for domestic consumption (3.2 percent versus 4-to-7 percent). That’s one differentiator to look for when trying to date a potential war-era can, which should also have a statement on it that reads, "Withdrawn Free of Internal Revenue Tax for Exportation." By 1944, the domestic labels used for canned military-bound beer were replaced with olive-drab packaging, which makes these cans even easier to identify.
In the postwar years, all flat-top cans had to be opened manually with a church key. In 1960, Burger Brewing of Cincinnati introduced a steel can with an aluminum lid to make this task easier for consumers. But the major change in beer cans occurred in 1962, when Pittsburgh’s Iron City Brewing canned its beer in Alcoa-made zip-top cans. Over the next two years, numerous different types of zip-top cans would be introduced, some with no instructions on the can’s tops, others with sharp edges on the tab itself, and a few that left an opening in the top of the can that collectors refer to as a dogbone for its shape. Schiltz called its zip tops "pop tops." Call them what you like, but these small, sharp strips of metal littered beaches and parks until 1975, when they were replaced by stay tabs.
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Recent News: Beer Cans
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Here's a toast to old beer cansBelleville News Democrat, October 20th
That's the advice of Kevin Kious, of Collinsville, one of my favorite brewmasters of breweriana knowledge. "Any value they have would depend on their age," Kious told me. "If they are from the 1970s or later they basically have no value. Beer can...Read more
No Crappy Beer @ Atlanta Beer WeekAtlanta Journal Constitution (blog), October 18th
Sierra Nevada at The Porter on Wednesday; the Jekyll Beer Dinner at Southbound on Thursday; the Prairie Artisan Ales Georgia Debut at Argosy on Friday; and the Georgia Craft Beer Festival, and the Wing Cafe Rare and Vintage Beer Fest on Saturday...Read more
Inside George & Jack's, A Mellow New Bar In The Old Brooklyn Ale House SpaceGothamist, October 16th
Farther back, what was once a small office/storage space was cleared out for pinball games and adorned with illuminated Breweriana signs. The old Brooklyn Ale House sign has been brought in and preserved along one wall, and there's a Galaga/Pac Man ...Read more
Raise a glass to Hohenadel beer at brewer's historic mansion in East FallsPhilly.com, October 15th
The party features a pop-up museum of regional artifacts and breweriana, period-appropriate furniture staging, live entertainment by the Big Band-era's Harry Prime, a cocktail menu, wine, cider and complimentary glasses of Coughlin's reproduction...Read more
Brewing history goes under the hammer at Camra's national breweriana auctionBurton Mail, September 30th
MORE than 160 items of brewing history went under the hammer at the national breweriana auction. The annual event, organised by the Campaign for Real Ale, sells off a range of brewery-related items and advertising material from companies such as ...Read more
Breweriana enthusiasts come to Topeka to check out cansTopeka Capital Journal, September 28th
Breweriana: Any collectible related to brewing or beer, including labels, signs, trays, openers and stationery. Cone top: A type of can topped with a spout produced from 1935 until about 1960, but most common in the 1930s and 1940s. It quickly was...Read more
Auction of Burton CAMRA breweriana coming to town hallBurton Mail, September 25th
The Campaign for Real Ale (CAMRA) has revealed that its national breweriana auction is set to take place from 11am on Saturday at Burton Town Hall. A wide range of brewery-related items and advertising material will go under the hammer including items ...Read more
Grab a piece of brewing history at the National Breweriana AuctionBurton Mail, September 20th
Grab a piece of brewing history at the National Breweriana Auction. By Burton Mail | Posted: September 20, 2014. Comments (2). AN auction next Saturday will allow Burton residents to pick up a brewing bargain. Run by the Campaign for Real Ale, the ...Read more