Clocks and bars have always had an uneasy relationship. For one thing, most tavern clocks are set 10 minutes ahead, so that customers and employees alike don’t get caught drinking or serving alcohol after legally mandated closing times. And then there’s the whole philosophical question of having a clock in a bar in the first place; aren’t watering holes supposed to be places where time stands still?

But time waits for no one, as the song goes, so if you are going to have a clock in a bar, it might as well be one helps sell some beer instead of just making your customers nervous. That’s why brewers invested in clocks with their brands on them. Similar to advertising thermometers, whose usefulness went beyond mere branding, advertising clocks had a function that often outlasted the brand of beer being advertised.

For example, no one drink Iroquois Beer anymore, but clocks bearing the profile of a Native-American chief in full headdress are in high demand. Similarly, even if you don’t drink Hamm’s, it’s likely you’ll appreciate the mechanical ingenuity and charm of a Hamm’s Scenorama sign, with an analog clock on its front. Other collectible beer clocks include those bearing Blatz, Hornung, and Ballantine brands.


Best of the Web (“Hall of Fame”)

Red Fox Chapter

Red Fox Chapter

The guys at the Connecticut Chapter of the Brewery Collectibles Club of America have created a full-on tribute to t… [read review or visit site]

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Bottle Cap Index

Bottle Cap Index

Assembled by Gunther Rademacher with the help of several other contributors, this collection of over half a million… [read review or visit site]

Clockhistory.com

Clockhistory.com

Bill Stoddard's clock history site offers a trove of great reference information on clock and watch makers includin… [read review or visit site]

National Maritime Museum

National Maritime Museum

Check out this sampling of nautical and maritime items held by the U.K.'s National Maritime Museum and Royal Observ… [read review or visit site]

British Beer Labels

British Beer Labels

This pre-1965 collection is organized alphabetically by brand and contains scans of seemingly thousands of beautif… [read review or visit site]

Plopsite.de

Plopsite.de

Norbert Lamping's collection of 600+ ceramic bottle stoppers, Hutter stoppers, swingtops, swivel stoppers, and ligh… [read review or visit site]

Dan and Diana's Lux Clock Collection

Dan and Diana's Lux Clock Collection

Dan and Diana Lockett's amazing collection of several hundred novelty Lux clocks made by the Lux Clock Manufacturin… [read review or visit site]

Bock Beer Labels

Bock Beer Labels

A quick tour of pre-Prohibition bock beer label designs with nice, high resolution scans. Do the whole slide show o… [read review or visit site]

Detex Watchman's Clock Album

Detex Watchman's Clock Album

Philip Haselton's guide to watchmen's time recording equipment. Includes 19th century German portables, 20th centur… [read review or visit site]

Trappist Beers and Monks

Trappist Beers and Monks

An interesting site dedicated to Trappist beers and the history of the development of beer brewed by Trappist Bened… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage 1950s Ortlieb's Premium Lager Beer Advertising Lighted ClockVintage Miller High Life Beer "disco" Motion Clock Lighted Sign Antique Duquesne Finest Beer In Town Art Decco Electric Advertising Clock SignDad's Root Beer Vintage Light Up Clock Rare 1960's Edition..sweet Shape!!Vintage Pabst Blue Ribbon Beer ClockFort Pitt Special Beer - Pittsburgh Pa Original Pam Clock Sign 15in X 4inVintage 1970's Olympia Beer Bottle-cap Lighted Advertising Clock 16" Nice!Vintage Falstaff Beer Metal Clock 20"Vintage Bud Budweiser Beer Clydesdale 52" Lighted Sign W/digital Bar ClockValley Forge Beer ClockIce Cream Cone Sign Embossed Metal Vintage Dairy Farm Look Root Beer Float SodaDawson's Calorie Controlled Ale Beer Sign Glass For Clock New Bedford MaOrtlieb Premium Lager Beer ClockVintage 1991 Busch Light Beer Wall Light Up Clock Pub Bar Beer SignOlympia Beer ClockVintage Oertels Beer Wall Clock - Lanshire Movement - RunsRare Vintage Large Lighted / Light Up Jax Cold Beer Light Up Sign & Clock Vintage Schaefer Beer Art Deco Atomic Lighted Ship Clock SignNice Digital Budweiser Beer Bar Clock - Sign W/clydesdales -tested Working GreatVintage Working Ballantine Beer Bar Alcohol Hanging Light Up Advertising Clock It's 5 O'clock 5:00 Somewhere Led Sign Bar Pub Drink Beer Cocktail Martini StoreVintage Schmidts Of Philadelphia Beer Lighted Clock Sign1982 Budweiser Beer Champion Clydesdale Light Clock Tavern Sign Anheuser Busch @Hamms Beer Dusk To Dawn Motion Sign ClockAuthentic 2008 Coors Light Beer Wall Clock Coors Brewing Co Golden Co Very RareVintage Miller Lite Lighted Clock Miller Lite Cube Clock Miller Beer Sign ClockOly Olympia Washington Beer Bar Man Cave Advertsing Clock SignHamms Beer Bear Winter Scene Around Campfire Light Up ClockSealed-new In Box-"homer Simpson Rotating Eyes Wall Clock"- Duff Beer Hamms Beer Bear Camping Light Up Clock2x Czech Beer Label Sticker No Idols Limited Edition Microbrewery Clock PotŠtejnRare! Vintage Coors Beer Mity By Lcd Clock Works Great! Mint With Box! 70's?