Clocks and bars have always had an uneasy relationship. For one thing, most tavern clocks are set 10 minutes ahead, so that customers and employees alike don’t get caught drinking or serving alcohol after legally mandated closing times. And then there’s the whole philosophical question of having a clock in a bar in the first place; aren’t watering holes supposed to be places where time stands still?

But time waits for no one, as the song goes, so if you are going to have a clock in a bar, it might as well be one helps sell some beer instead of just making your customers nervous. That’s why brewers invested in clocks with their brands on them. Similar to advertising thermometers, whose usefulness went beyond mere branding, advertising clocks had a function that often outlasted the brand of beer being advertised.

For example, no one drink Iroquois Beer anymore, but clocks bearing the profile of a Native-American chief in full headdress are in high demand. Similarly, even if you don’t drink Hamm’s, it’s likely you’ll appreciate the mechanical ingenuity and charm of a Hamm’s Scenorama sign, with an analog clock on its front. Other collectible beer clocks include those bearing Blatz, Hornung, and Ballantine brands.


Best of the Web (“Hall of Fame”)

Red Fox Chapter

Red Fox Chapter

The guys at the Connecticut Chapter of the Brewery Collectibles Club of America have created a full-on tribute to t… [read review or visit site]

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Bottle Cap Index

Bottle Cap Index

Assembled by Gunther Rademacher with the help of several other contributors, this collection of over half a million… [read review or visit site]

Clockhistory.com

Clockhistory.com

Bill Stoddard's clock history site offers a trove of great reference information on clock and watch makers includin… [read review or visit site]

National Maritime Museum

National Maritime Museum

Check out this sampling of nautical and maritime items held by the U.K.'s National Maritime Museum and Royal Observ… [read review or visit site]

Plopsite.de

Plopsite.de

Norbert Lamping's collection of 600+ ceramic bottle stoppers, Hutter stoppers, swingtops, swivel stoppers, and ligh… [read review or visit site]

Dan and Diana's Lux Clock Collection

Dan and Diana's Lux Clock Collection

Dan and Diana Lockett's amazing collection of several hundred novelty Lux clocks made by the Lux Clock Manufacturin… [read review or visit site]

Bock Beer Labels

Bock Beer Labels

A quick tour of pre-Prohibition bock beer label designs with nice, high resolution scans. Do the whole slide show o… [read review or visit site]

Detex Watchman's Clock Album

Detex Watchman's Clock Album

Philip Haselton's guide to watchmen's time recording equipment. Includes 19th century German portables, 20th centur… [read review or visit site]

Trappist Beers and Monks

Trappist Beers and Monks

An interesting site dedicated to Trappist beers and the history of the development of beer brewed by Trappist Bened… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage 1950's Fort Pitt Special Beer 16" Lighted Metal Clock Sign~worksBallantine Beer Hanging Wall Clock Newark, Nj Vintage Original ClockReading Premium Beer Wall Mount Clock New In BoxVintage Miller Lite Beer Lighted Clock & Bar Pub Tavern Sign Wall Mounted WorksOld Milwaukee Beer Sign Lighted Bar Clock 1962 Nautical Ships Light VintageVintage 1965 Ballantine Beer Advertising Light Up Clock Table Top Bar SignVintage Sunshine Beer Lighted Pam Clock Reading Pa Rare Old Milwaukee Beer Light And Clock Sign 1960sVintage, Schmidt's Beer-ale Light Up ClockVintage 1960's Large Budweiser Lighted Pocket Watch Wall Clock-man Cave/barBusch Beer Clock2004 Anheuser Busch Natural Light Beer Clock Miller High Life Beer Light Up Rotating Motion ClockPop Source 1076330 We I.d. Digital Clock & Legal Age Calendar W/budweiser LogoPabst Breweries Wall ClockPop Source 1076330 We I.d. Digital Clock & Legal Age Calendar W/budweiser LogoVintage Duquesne Beer Clock Pam Clocks Co. 50's 15" Across WorksAnheuser Busch Collectable Beer Can Clock Pop Source 1076330 We I.d. Digital Clock & Legal Age Calendar W/budweiser LogoVtg Budweiser Light Clock-1982Vintage Budweiser Beer Can Clock Very Cool Battery OperatedBudweiser Tin Sign & Clock Bud King Of Beer GenuineHamm's Hamms Cabin Deck Beer Bear Bar Tavern Game Room Sign Wall ClockVintage Advertising Working Light Clock Sunshine Premium Beer Clock Reading Pa Vintage Working Genuine Budweiser Lighted Clock Deluxe Label Beer Sign Vintage 1955 Schlitz Beer Lighted Sign Clock Works AdvertisingMiller Beer Lighted Clock Sign