Clocks and bars have always had an uneasy relationship. For one thing, most tavern clocks are set 10 minutes ahead, so that customers and employees alike don’t get caught drinking or serving alcohol after legally mandated closing times. And then there’s the whole philosophical question of having a clock in a bar in the first place; aren’t watering holes supposed to be places where time stands still?

But time waits for no one, as the song goes, so if you are going to have a clock in a bar, it might as well be one helps sell some beer instead of just making your customers nervous. That’s why brewers invested in clocks with their brands on them. Similar to advertising thermometers, whose usefulness went beyond mere branding, advertising clocks had a function that often outlasted the brand of beer being advertised.

For example, no one drink Iroquois Beer anymore, but clocks bearing the profile of a Native-American chief in full headdress are in high demand. Similarly, even if you don’t drink Hamm’s, it’s likely you’ll appreciate the mechanical ingenuity and charm of a Hamm’s Scenorama sign, with an analog clock on its front. Other collectible beer clocks include those bearing Blatz, Hornung, and Ballantine brands.


Best of the Web (“Hall of Fame”)

Red Fox Chapter

Red Fox Chapter

The guys at the Connecticut Chapter of the Brewery Collectibles Club of America have created a full-on tribute to t… [read review or visit site]

National Watch and Clock Museum

National Watch and Clock Museum

This virtual museum, created by the National Association of Watch and Clock Collectors, lets you stroll through tim… [read review or visit site]

Bottle Cap Index

Bottle Cap Index

Assembled by Gunther Rademacher with the help of several other contributors, this collection of over half a million… [read review or visit site]

Clockhistory.com

Clockhistory.com

Bill Stoddard's clock history site offers a trove of great reference information on clock and watch makers includin… [read review or visit site]

National Maritime Museum

National Maritime Museum

Check out this sampling of nautical and maritime items held by the U.K.'s National Maritime Museum and Royal Observ… [read review or visit site]

Plopsite.de

Plopsite.de

Norbert Lamping's collection of 600+ ceramic bottle stoppers, Hutter stoppers, swingtops, swivel stoppers, and ligh… [read review or visit site]

Dan and Diana's Lux Clock Collection

Dan and Diana's Lux Clock Collection

Dan and Diana Lockett's amazing collection of several hundred novelty Lux clocks made by the Lux Clock Manufacturin… [read review or visit site]

Bock Beer Labels

Bock Beer Labels

A quick tour of pre-Prohibition bock beer label designs with nice, high resolution scans. Do the whole slide show o… [read review or visit site]

Detex Watchman's Clock Album

Detex Watchman's Clock Album

Philip Haselton's guide to watchmen's time recording equipment. Includes 19th century German portables, 20th centur… [read review or visit site]

Trappist Beers and Monks

Trappist Beers and Monks

An interesting site dedicated to Trappist beers and the history of the development of beer brewed by Trappist Bened… [read review or visit site]



Clubs & Associations

Discussion Forums

Other Great Reference Sites

Most watched eBay auctions    

Vintage Hamms Beer Lighted Lake Scene Motion Clock Bar Sign Works Sky Blue WaterNew Schneider German Beer Drinker Musical Cuckoo Clock Platform Dancers Dog DeerSchneider German Beer Drinker Musical Cuckoo Clock Platform Dancers WaterwheelMason Root Beer/ Pam Clock, Metal Case W/ Glass Globe.Hones German Beer Drinker Musical Cuckoo Clock Platform Dancers WaterwheelHarvard Beer Ale Pam Clock Telechron Advertising Lighted Glass Face Rog Lowell++Dads Root Beer Clock, 1950's? Works & Lights Up Perfectly , No Cracks!Antique Lux Clock Beer Drinking BuddiesOld Shay Beer Pam Clock Telechron Advertising Lighted Glass Face Penn 1950's Rog1997 Bud Ice Penguin 3-d Igloo Coo-coo Clock BudweiserNos Olympia Beer Motion Waterfall Lighted Sign Cash Register Clock W/ Box 9090Vtg 1985 Strohs Beer Motion Sign Light Clock Pristine Mint!Pearl Spring Water Fine Lager Beer Waterfall Clock1950s Rare Falstaff Toasting Beer Mugs Lighted Clock T Schutz Co Morton Grove IlRare Vintage Iroquois Beer Ale Double Bubble ClockVintage Budweiser Beer Lighted World's Champion Clydesdale Team ClockBudweiser Vintage Digital Clydesdale Beer Sign Clock Lights Up King Of BeersDuquesne Beer Pam Clock Telechron Advertising Lighted Glass Face Pittsburgh Rog+*****beautiful Swiss Chalet German Beer -drinker Black Forest Cuckoo Clock*****2007 Budweiser We I.d Lighted Sign Digital Clock Calendar Power Supply Ac Cord1963 Schlitz Real Gusto Electric ClockRare Budweiser Beer Clydesdale Horse Hanging Bar Light Clock Collectible VintageMint 2005 Budweiser "brew House Clock Tower 10 Anniv" Lidded Stein 00141 W/coaBudweiser Racing #8 Dale Earnhardt Jr. Lighted Sign/digital Clock With Car Rare Schaefer Beer Boat Clock (works) Union Made And Marked 714Vintage Budweiser "king Of Beers" Bottle Cap Wall ClockVintage Large Red Anheuser-busch Budweiser Bud Beer Bar Clock Light Sign 1996Vtg. "koehler" Beer Clock Style Open/close Metal Sign/erie Brewing Co. Pa./solidThe Simpsons - Homer Simpson - Duff Beer Alarm Clock - Works Great!Stroh's Beer Sign ClockTg00027 1995 Budweiser Beer Stein Members Only Clock Tower Bud Mug Cb2 NibVintage Michelob Hanging Lighted Clock Beer Rotating Sign Light Man CaveVintage Budweiser Starburst Collectable Hanging Clock Great For MancaveGuinness Beer Clock And Magnet BoardVintage Frosty Root Beer Cuckoo Clock/coo Coo Advertising/benco Plastics/workingRed Dog Beer Clock (never Used) 1995 In Original Box Tested And Works!!!Genuine Vintage Budweiser Clock Sep. 1980 Item No. 004-130-79 Usa Lights Up!! NrVtg Coors Electric Digital Globe Clock Lights Up~ Man Cave~ Works Perfect CleanBudweiser Wall Clock Frog 11" New In Box NibIt's Beer O'clock Vintage Metal Tin Signs Retro Bar Home Pub Wall Decor