Bud-Weis-Er. That familiar croak, first emitted by three animated frogs in a halftime ad during the 1995 Super Bowl, quickly became synonymous with good-ole-boys and the world's most popular American beer, Budweiser. Besides these lovable amphibians, Budweiser has spawned numerous pop-culture phenomenons in the course of selling itself, via characters like Spuds Mackenzie, Bud Man, and the “Whassup” guys. Memorable advertising campaigns such as these are nothing new to the King of Beers. In fact, in the world of beer, marketing and brewing have always gone hand in hand.

Budweiser grew out of the marriage of Adolphus Busch and Eberhard Anheuser’s daughter Lilly in 1861, when Busch began working for the Anheuser family’s brewery business in St. Louis, Missouri. Fifteen years later, Anheuser-Busch created Budweiser, one of the first light-flavored lagers in America. The term “Budweiser,” which is also a word for people from the Czech town of Budweis, was actually adopted by at least three breweries during the late 1800s. Generically, the name described any Bohemian-style lager, a type of beer that was much lighter in color and taste than most American beers at the time. In 1907, the breweries struck a deal that gave Anheuser-Busch exclusive rights to the name within the United States. Even then, branding was everything.

The introduction and subsequent popularity of Budweiser also coincided with advances in transportation and refrigeration technologies. When Anheuser-Busch was founded, most beer was sold in the local community where it was produced. In the early 1870s, though, Busch introduced an exciting new process at his brewery called pasteurization, which greatly increased the distance barrels of beer could be shipped before spoiling. In the following years, the company also adopted refrigerated railcars and strategically located ice houses to keep its beer fresh during transport. The company was soon able to ship Budweiser clear across the United States, making it the country’s first nationally distributed beer.

Anheuser-Busch was also an early adopter of inventive advertising methods to spread its brand’s visibility. For example, Budweiser was one of the first beverages to have individually labeled bottles, which helped differentiate the beer in small-town stores and taverns far from its source. Anheuser-Busch also produced novelty items to reward productive salesmen, distributors, and innkeepers. One particularly prized item from the early 1900s was a combination pocket knife and corkscrew bottle opener, many of which were given out by Adolphus Busch himself. The earliest versions of these folding knives came with carved bone handles and included a tiny Stanhope lens with an image of either Adolphus or the brewery mounted inside. Later versions were eventually made using nickel, brass, mother of pearl, and colorful enamel ornamentation.

During prohibition, Anheuser-Busch transitioned to non-alcoholic products in order to stay afloat. While Budweiser beer was out of production from 1920-1933, the company made soft drinks, medicinal malt tonics, ice cream, and Bevo, a non-alcoholic cereal beverage. After the 21st Amendment was passed, Budweiser resumed production, accompanied by a plethora of Budweiser signs, trays, bottle openers, and other promotional items. Lighted bar signs featuring the brand's iconic bowtie logo, as well as pool-table lights enclosing a rotating team of plastic Clydesdales, are among some of the most collected pieces of Budweiser memorabilia from the 20th century.

Anheuser-Busch released its first series of collectible ceramic beer steins in 1975—steins became an annual holiday tradition beginning in 1980. These heavy stoneware mugs usually depicted wintry forest scenes featuring the Clydesdale team of horses pulling a Budweiser wagon, although steins were also created celebrating the brand's association with NASCAR, football players, and, of course, characters of its own making such as Bud Man. The popularity of Bud Light, which was introduced in 1982 as a lower-calorie version of Budweiser, surpassed the company’s flagship brew as the top-selling beer in the U.S. in 2001, with a flurry of Bud Light signage and merchandise following in its wake.


Best of the Web (“Hall of Fame”)

Red Fox Chapter

Red Fox Chapter

The guys at the Connecticut Chapter of the Brewery Collectibles Club of America have created a full-on tribute to t… [read review or visit site]

Bottle Cap Index

Bottle Cap Index

Assembled by Gunther Rademacher with the help of several other contributors, this collection of over half a million… [read review or visit site]

Plopsite.de

Plopsite.de

Norbert Lamping's collection of 600+ ceramic bottle stoppers, Hutter stoppers, swingtops, swivel stoppers, and ligh… [read review or visit site]

Bock Beer Labels

Bock Beer Labels

A quick tour of pre-Prohibition bock beer label designs with nice, high resolution scans. Do the whole slide show o… [read review or visit site]

Trappist Beers and Monks

Trappist Beers and Monks

An interesting site dedicated to Trappist beers and the history of the development of beer brewed by Trappist Bened… [read review or visit site]



Clubs & Associations

Other Great Reference Sites

Most watched eBay auctions    

Vintage Budweiser Championship Clydesdale Team Carousel Hanging Light Beer SignSuper Rare Budweiser / Ceramarte Cs-33 Clydesdales Decanter 1976 MintVintage Round Budweiser Thermometer Beer Advertising 1960's 12"Very Rare Budweiser / Ceramarte Green Label Lager Beer Stein1988 Spuds Mackenzie Lighted Bar Display Sign Bud Light Man Cave Beer Vintage!!!Authentic 1960's Budweiser Clydesdale Globe LightLot Of 21 Beer Tap Handles-stone, Sierra Nevada, Bud,rouge, Founders++++1970's Anheuser-busch / Budweiser A & Eagle Stein -version By Thewalt Rare Neon Bud Light SignOriginal Bevo Beverage Beer Tin Sign Budweiser Prohibition Vintage Advertising1980 Budweiser 1st Holiday Series Stein Green Crates Red Black Letters Mint !! New!!! Budweiser Thermometer Metal Beer Sign! Nr!Budweiser Anheuser Busch Lidded Beer Stein Limited Edition 1988 1989 1990Very Rare Budweiser / Ceramarte A&eagle Stein Very Rare DesignNew/used Beer Tap Handle Lot Miller Sam Adam Bud, Summit Great Lake 7 Tap Lot NrBudweiser Carousel LightNew! Motion! Budweiser Lighted Rotating Pub Sign Beer Sign!!Huge Rare Beer Tap Handle (13) Lot ~ Budweiser Harp Blue Moon Bass Sam Adams 1981budweiser Birch Trees Snowy Woodland Holiday Beer Stein Mug Horses CeramarteAnheuser Busch Character Stein Budweiser Bud Ice German SteinRare Budweiser / Ceramarte Painted Blue Delft Busch Gardens Parott SteinVintage Budweiser Baseball Player Beer Tap Handle1983 Vintage Budweiser Clydesdale 50th Anniversary Limited #2557 Mirror MancaveBudweiser "snowy Woodland" Beer SteinOlder Budweiser Wall Sign, 3d, 18", Made In Usa, World Champion Clydesdale TeamBudweiser Champion Clydesdales Beer Stein Mug 1980 By Anheuser Busch 5" Tall GucSpuds Mackenzie Anheuser Busch Bud Light Beer Cooler RareVintage Anheuser Bshch/ Budweiser Wooden Beer Crate Box''Bud Man Budweiser Beer Lot Stickers 1970's Very Rare NiceBudweiser Clydesdale Eight Horse Hitch Mechanical Bank Anheuser Busch B576 1995Set Of 2 Bud Light Beer Tap Handle Nfl Mlb Baseball Football Blue Rare Pro SweetVintage Budweiser Pool Table Bar Hanging LightVintage Bud Light Bar Sign Spud Mackenzie Lights UpBudweiser 1st 1980 Holiday Stein Cs19 First MugSet Of 2 Budweiser " King Lager America " Beer Tap Handle Rare Combo Set #1 Vintage Budweiser PostersVintage Budweiser Clydesdales Cooler/ice Chest....w/ Budman Recycling Sack !Vtg 1981 Budweiser Snowy Woodlands Clydesdale Beer SteinNew - 2015 Budweiser Stein - First Snow Of The Season - Holiday - Beer - Bud1980 Budweiser Holiday Stein First In Annual Series Of Christmas Mugs Busch Cs1936 Vintage Beer Bottle Openers Grain Belt Hamms Bud Pabst Fox, Etc All Different1975 Anheuser-busch / Budweiser / Unlidded German Pilique Stein Cs-5 HtfVintage Budweiser Lamp & Clock --- Circa 1980Budweiser Bowtie Graphic Beer Plastic Bar Mat Drip Rail Man Cave Game Room 2ftBud Light Retro Graphic Beer Plastic Bar Mat Drip Rail Man Cave Game Room 2ftCollector 6 Diff Nfl Bud Light Pittsburgh Steelers Aluminum Beer Can CansBudweiser Bowtie Graphic Beer Plastic Bar Mat Drip Rail Man Cave Game Room 2ftVintage Budweiser Beer Jacket Lightweight American Flag Sz Large UsaVintage Budweiser Beer Bud Man Ceramarte Brazil Salt & Pepper Shakers Original13 Empty Budweiser, Bud Light, Miller, Pilot, Cardinals Aluminum Beer BottlesBudweiser Lager Beer, Double Label Flat Top Steel Can Virginia TaxBudweiser Camaro Stein Denver Broncos Bud Light 2016 Nfl Kickoff Can 12oz All OrangeCs11 Budweiser Blue Delfts (complete Set Of Six)Sturgis 76th Anniversary Harley Motorcycle Rally Budweiser Man Cave Metal SignBud Light Neon Sign 30" 22" Dimmer Power Cord Included Excellent ConditionBudweiser 1991 "bud Light Delivers" Truck Embossed Advertising Metal Sign Usa Vintage Budweiser / Ceramarte Cs-11 Blue Delft Flower Stein / Mug 1977Vintage Budweiser Beer Metal Bottle Lighter Advertising Souvenir Brewery Cv41901982 Budweiser Holiday Stein Christmas Mug 50th Anniversary Cs57 From Series