Pre-Prohibition beer bottle labels tended to be simple, using few colors and simply naming the brewer and their location. Some of the most collectible pre-Prohibition labels are die-cuts, cut specifically to accentuate the shape of a logo or the letters in a brand name. Post-Prohibition labels became more ornate and creative, often featuring mascots (such as the Hamm's Beer bear) and specific names for different brands from the same brewer.