If you were fortunate enough to afford to indulge in a shoe-shopping spree in the London borough of Hackney in the late 1980s, you might have stumbled upon a brick showroom filled with thigh-high black-leather boots, multi-colored sandals, and hot-pink satin high heels produced by a Malaysian-born designer named Jimmy Choo. Though acclaimed at the time, you would have beaten the crowds to Choo’s shoes, which became red-hot in 1990 after a woman the world knew simply as Di became one of his most loyal customers.
Throughout the 1990s, Choo footwear defined women’s glamour. By 1996 he had partnered with a magazine editor to launch a chain of high-end boutiques—the opening in 1999 of Choo’s Los Angeles branch caught the eye of Hollywood starlets, giving Choo shoes their red-carpet-ready reputation.
Among Choo’s most sought-after designs are his ankle boots, including the George, whose four-inch heel supports an upper of water-snake leather, the Erica, whose carved heel measures four-and-a-half inches, and the black patent leather Chicago, which has a revealing V cutout on the side.
In addition to a plethora of caged-ankle pumps, Choo’s most prized items of footwear could be his sandals, which range from demure flats to sexy, strappy affairs with two-to-four-inch heels. The ones with gold or silver metallic sling backs are especially eye-catching, if not the most practical things to wear to the beach.
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Jimmy Choo creative director Sandra Choi is inspired by London walksSouth China Morning Post (subscription), October 31st
Sandra Choi, Jimmy Choo's creative director, only discovered this garden nursery a year ago, when the luxury shoe brand hosted a dinner there. It transpires Choi has green fingers, exercised in her tiny garden plot across the Thames in Battersea, and...Read more
Talking Gems & Guilty Pleasures With Jimmy Choo's Creative DirectorStyle.com, October 30th
There is no need to introduce Jimmy Choo, the iconic shoe brand adored by foxy ladies internationally. The London-based company, founded in the '90s by its namesake Malaysian shoe designer and Tamara Mellon (both no longer involved), has carved ...Read more
Gwyneth Paltrow Promotes British Airways in Jimmy ChooWomen's Wear Daily, October 29th
The actress and Goop founder took to the top of the Marina Bay Sands hotel in Singapore — a.k.a. the world's most expensive hotel — in a mint green Safiyaa dress and sparkling Jimmy Choo sandals. "Singapore has always been a top destination on my ...Read more
Online Conversion Rate Optimisation: Why You Need to Step into Jimmy Choo's ...Hit Search, October 28th
Hit Search reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Paul Smith. By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of ...Read more
Especially for Choo: Jimmy Choo Made-to-OrderTelegraph.co.uk, October 24th
Hot on the heels of opening its brand new Bond Street store, Jimmy Choo's personalisation service has launched online, allowing customers across the globe the ability to design their own pair of Choos. Previously only available in the brand's Sloane...Read more
Jimmy Choo Prices IPO Despite Turbulent MarketNew York Times, October 17th
LONDON — The sluggish October for initial public offerings in Europe continued Friday as the luxury shoe company Jimmy Choo priced its offering at the bottom of its expected range. In early trading on Friday, shares of Jimmy Choo, a British brand...Read more
Luxury Shoe Brand Jimmy Choo Narrows Price Range for IPONew York Times, October 13th
LONDON – The luxury shoe company Jimmy Choo has narrowed the range for its initial public offering in London and could be valued at up to $1 billion, according to a person familiar with the discussions. The British shoe brand is expected to price its...Read more
Listing could value Jimmy Choo at up to $1.1 billion: sourcesReuters, October 5th
LONDON/PARIS (Reuters) - Luxury shoe maker Jimmy Choo IPO-JIM.L is on course to join London's main stock market next week with a value of up to $1.1 billion, industry sources said, citing the initial price range quoted by banks arranging the sale...Read more