Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.

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Recent News: Ugg Boots

Source: Google News

Deckers learns to not take Uggs for granted
CNBC, January 30th

While these execution errors put a dent in the firm's revenue—management estimated about $9 million to $12 million was left on the table as a result—they're a sign that customers are willing to shell out cash on more than the classic boot that made...Read more

Deckers profit, sales miss estimates on slowdown
CNBC, January 29th

Outdoor footwear and apparel manufacturer and retailer Deckers Outdoor Corp reported lower-than-expected quarterly profit and sales as demand for its UGG branded sheepskin shoes slowed in the United States. The company's shares fell 14.3 percent in ...Read more

Lena Dunham Talks Vaginas and Uggs at Sundance
Elle (blog), January 26th

As Tig Notaro, Brie Larson, Jenni Konner, The Daily Show's Jessica Williams, and Jay Duplass listened intently, the Girls star touched on topics including vaginas, Uggs, and designer Rachel Antonoff, who she called her sister-in-law. (Rumors swirled...Read more

Ticker: The real victim of 'deflate-gate': Uggs boots!
Detroit Free Press, January 23rd

The ESPN reporter joined "The Herd with Colin Cowherd" Friday morning on ESPN Radio and pointed out the effect that "deflate-gate" could have on – you guessed it – Uggs boots. Come on, admit it: You knew you were wondering that all along. "Women ...Read more

New England Patriots Cheerleaders Step Out in Customized Uggs
Footwear News, January 16th

Quarterback Tom Brady has been partnering with Ugg Australia for several years, appearing in the ad campaigns for its men's line. Now, the Patriots Cheerleaders have been seen high-kickin' it at recent games in coordinated red-white-and-blue Classic...Read more

Uggs may have saved teen's foot from amputation after she was run over by car
WTVD-TV, January 16th

Uggs may have saved teen's foot from amputation after she was run over by car. Uggs may have saved woman's foot during Macy's crash. Doctors say a 19-year-old woman's Ugg boots may have saved her foot from amputation after she was run over by a car ...Read more

Ugg Boots Are Coming Back in Style, According to Vogue
StyleCaster, January 13th

Ugg boots are incredibly good at keeping you cozy, but it's so secret that the style has fallen out of favor with the fashion crowd in recent years. The Australian shoe brand basically made the U.S. freak out around 10 years ago, and was instantly a...Read more

Knicks center Cole Aldrich owns seven pairs of Uggs, regrets nothing
USA TODAY, January 8th

After all, the Knicks center claims to have a whopping seven pairs of Uggs. In fact, for Christmas, he said, it was the best present he received. “Everybody tries to make fun of me because … I have like high-boot Uggs,” he said. “But I love them. They...Read more