Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.
All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.
The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.
Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.
In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.
Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.
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UGG Turns Up The Heat On Counterfeit ProtectionCNNMoney, November 23rd
23, 2015 /PRNewswire/ -- The UGG® brand, a division of Deckers Brands (NYSE: DECK) has launched dedicated anti-counterfeit social media accounts on Facebook and Twitter just in time for the holiday season. The UGG® brand is committed to protecting ...Read more
Will Kendall Jenner Save Uggs From Being Fugly?Cambio (blog), November 19th
Recently, everyone's favorite It-girl and supermodel, Kendall Jenner, was spotted on a shopping spree at, you guessed it: The Ugg store. Along with her sister Kylie, Kendall picked up several different pairs of boots and snuggly sheepskin accessories...Read more
Kendall and Kylie Jenner Were Probably Paid Big Bucks to Wear Uggs and Drink ...Seventeen Magazine, November 12th
Kendall and Kylie Jenner are probably getting paid big bucks to wear UGGs and drink Starbucks — aka live your dream life. We know, we know, life is not fair. Sigh. Celebrities often get paid to rep certain brands, either by wearing a specific...Read more
I wear Uggs and I'm not embarrassed to say it (ok, well maybe a bit)Metro, November 12th
Uggs get a bad press: universally hated by men (excluding those of Essex, of course, who wear them themselves), secretly loved by 99.9 per cent of women, Uggs are the surprise perma-trend of the century. Case in point: yesterday news hit that the Brick ...Read more
How These "Fugly" Shoes Are Making A ComebackRefinery29, November 11th
I never envisioned that the first time Rachel Zoe and I would meet would be to talk about UGG boots. But alas, there I was, snuggled on a couch that was more expensive than my entire life, with none other than the stylist I grew up watching on TV. And...Read more
Call them 'Uggly,' I don't care: Classic Uggs get new look; still rockUSA TODAY, November 10th
Classic Ugg boots have been warming the toes of everyone from surfers (the brand's first niche audience) to fashionistas (now the boots are sold at Nordstrom's) for nearly 40 years. The "Classic" shoe is the softest one-- you know, the one that looks...Read more
What to Do About Your Grimy, Smelly UggsRacked, November 9th
Now that we've finally come to a place where we can all acknowledge that we're still wearing our Uggs, gather 'round so that we may talk in this safe space about keeping them looking (and smelling) their very best. I can't have you strutting around in...Read more
The Inescapable, Immortal UggRacked, October 26th
In 1986, a year after Smith officially trademarked the Ugg name in the US (it remains untrademarked in Australia, where ugg is still the name of a general style), he released a campaign featuring the boots worn by a casually-dressed couple. Suddenly...Read more