Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.
All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.
The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.
Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.
In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.
Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.
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How Starting Small Helped Ugg Become A Multimillion-Dollar CompanyBusiness Insider, November 21st
When he first started out, Brian Smith, the founder of Ugg Australia and author of "The Birth Of A Brand," knew that Uggs would catch on with Americans in the same way sheepskin boots had become popular in Australia, and he set out to sell them to all...Read more
Nicole Kidman goes brunette for Genius film as she slips on UGGs in OxfordDaily Mail, November 21st
And it seemed like Nicole Kidman was rather enjoying sampling all of the shades when she stepped out in a brown wig on the set of new movie Genius on Thursday. Following the appearances of co-stars Jude Law and Colin Firth, Nicole's hotly-anticipated ...Read more
Time for uggs, uggs everywhere.ECU The East Carolinian, November 19th
2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK. 3 Be Truthful. Don't knowingly lie about anyone or anything. 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to ...Read more
Jessica Alba wraps up for chillier autumn climes in cosy UggsDaily Mail, November 15th
She's a busy woman, balancing her acting career with running a company, and motherhood to two girls. So it's no wonder Jessica Alba was power-walking to her next destination in Santa Monica, Los Angeles on Friday. The 33-year-old actress braved the ...Read more
Bedazzled boots? A first look at Ugg's high-tech store in TysonsWashington Post, November 12th
Ugg boots are getting a digital makeover. The company behind the ubiquitous winter shoe is opening its first high-tech concept store at Tysons Galleria Thursday. The 2,100-square-foot location will double as an innovation lab where the Ugg Australia...Read more
How Ignorance Helped Ugg Boots Become A Multimillion-Dollar CompanyBusiness Insider, November 7th
At Ugg's genesis in 1979, Smith knew virtually nothing about running a business. With a mere $200, he was able to order six sample pairs of Uggs, which he presented at a convention in New York. However, no one saw the boots catching on and he walked ...Read more
6 Surprising Things Behind Ugg Boots' Massive SuccessBusiness Insider, November 5th
No one knows this better than Brian Smith, founder of Ugg Australia and author of "The Birth Of A Brand," who worked tirelessly for years to make the now ubiquitous sheepskin boot part of American culture. Though Uggs can be found in every mall in...Read more
Brace Yourself: Ugg Season May Be Even Bigger Than Usual This YearHuffington Post, October 24th
Each year as the temperature dips, women across the country turn to their closets and dig their Ugg boots out of hibernation. Others head to stores to score a pair of the squat sheepskin booties in preparation for a chilly winter. This year the Ugg...Read more