Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.
All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.
The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.
Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.
In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.
Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.
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Two Tools for the TradeBarron's, April 17th
In January, Vogue UK featured an article about Uggs's resurgent popularity. After the story, there were many social-media conversations about the brand. Decker shares have jumped since and some former Uggs wearers have reported revisiting the brand...Read more
In Her Shoes: A Chat With Celebrity Stylist Jen RadeHollywood Reporter, April 17th
Personally, she prefesr her classic UGGs to stilettos any day. We sat down with Rade at the exclusive Tracy Paul event at Soho House, and learned why one pair of leopard stilettos can get you everywhere, why E6000 is the best adhesive for attaching...Read more
Clothing store Morlees celebrates 50 years in Jersey CityNJ.com, April 17th
In the early 1980s the store became the first Nike account in Jersey City and today, in addition to selling clothes for woman and children, Morlees offers numerous brands including The North Face, Patagonia, Hunter, Uggs, Frye, Crocs, Native, Mackage...Read more
The QB and the jake: Fitchburg firefighter co-stars with Brady in upcoming ...Sentinel & Enterprise, April 10th
Knowles, a Fitchburg native who has worked in the Fire Department for four years, last week shot a commercial for Ugg boots with the New England Patriots quarterback. Knowles, a former Marine, has never done any modeling or acting, and said he was ...Read more
The Scoop: Tom Brady heads to the Charles for latest UGG shootBoston Herald, April 2nd
It was “Lights! Camera! Brady!” yesterday as Patriots QB/QT Tom Brady strapped on his UGG boots and shot a commercial for his favorite furry footwear at the Harry Parker Boathouse on the banks of the Charles River. “He was filming by the building where ...Read more
Tom Brady heads to set for his latest Ugg shoot following vacation in Costa RicaDaily Mail, April 2nd
The star had to trade in his swim trunks for a puffy, navy blue winter jacket, into which he buried his hands in the pockets as he walked, to keep warm. He coupled those with a pair of black trousers, and finished off his look with brown leather Uggs...Read more
Kerry Washington: Olivia Pope Doesn't Wear UggsPEOPLE StyleWatch, March 26th
If you can't get enough of Scandal, and are obsessed with Kerry Washington's (and Olivia Pope's) style, than you're going to love what the actress reveals in a new interview with The EDIT. She talks about the three key components of the show: live...Read more
Warszawski: This year, NCAA tourney Cinderella wears UggsFresno Bee, March 23rd
UCLA coach Steve Alford congratulates his son Bryce Alford as he comes off the court following a third-round victory last week against UAB at the NCAA Tournament. The No. 11 Bruins are the highest-seeded team left as the Big Dance shifts to the Sweet...Read more