Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.


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Recent News: Ugg Boots

Source: Google News

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Telegraph.co.uk, July 22nd

on Robin Thicke's Blurred Lines; Handy, a DIY-themed spoof of Iggy Azalea's summer anthem Fancy; and Tacky, which parodies Pharrell Williams's ubiquitous Happy, in the process taking potshots at all things naff, including Uggs, Crocs, Ed Hardy T...Read more

Coventry Corners evolves with their customers [Reading Eagle, Pa. :: ]
Businessweek, July 22nd

A decade later, McLaughlin added jewelry and in the 2010s expanded the "decorate yourself" area with purses and Ugg boots. That's when McLaughlin noticed some of these new products, like Vera Bradley bags, appealed to a wide range of customers, from ...Read more

Giants take a chance on Dan Uggla
Atlanta Journal Constitution (blog), July 21st

(Updated: 2:50 p.m.) Dan Uggla may have face-planted in Atlanta, but he was just picked up by one of the best teams in baseball. Is this bad foreshadowing for the Braves? San Francisco, which has won two of the last four World Series and is tied for...Read more

Unboxing – the YouTube phenomenon that lets you see what you're getting
The Guardian, July 21st

Its origins lie in the gadget and fashion world, where vloggers unbox everything from Xboxes to video games, phones, clothing, trainers, coffee machines or Uggs, so consumers can get a preview of what they're buying. You can even watch people unbox...Read more

Big Brother 16 Updates "My Toes are Broken” 8:30 BBT, Sunday, 7-20-14 #BB16 ...
TVGrapevine.com, July 20th

Donny found her black uggs. Cody comes out and has his butt kicked 10 times. He doesn't have his microphone on so you can't hear what he says. Brittany is so down on herself and I honestly can't blame her she misses more than she makes it but her feet ...Read more

New Trends in Tokyo
Huffington Post UK, July 18th

These people understand what relaxing means - no, Westfield lady, it does not mean Juicy Couture track suit and Uggs. We're talking sailor outfits (yes, for men and women - but not in pairs, before you get any ideas) teddy bear handbags and high socks...Read more

Pharrell Wears UGGs at the BET Awards, Credits 2006 With Helping Him Pick ...
TheGloss, June 30th

Uggggh, UGGs. If you thought that UGG boots went out along with Juicy Couture tracksuits (RIP) in the mid-2000s, it looks like Pharrell is trying to bring the sheepskin slipper boots back. Never one to be afraid of making a fashion statement, Pharrell...Read more

Pharrell Wears Multiple Outfits (But One Hat) At The 2014 BET Awards
MTV.com, June 29th

Say hello to @PharrellsUggs, the latest addition to growing group that includes @Pharrellshat and @PharrellsShorts. After winning Video of the Year for "Happy," Pharrell took to the stage in a pair of Fair Isle Uggs. This surprised a lot of people on...Read more