Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.

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Recent News: Ugg Boots

Source: Google News

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The Company's stores feature third-party brands, including Billabong, G-Shock, Hurley, Levi's, LRG, Neff, RVCA, Uggs and Volcom. The Company's brands include RSQ, Full Tilt, Blue Crown and Infamous. As of February 1, 2014, it operated 195 stores in 32 ...Read more

Ugg's partnership with Pixar's 'Inside Out' lets kids wear emotions on their feet
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New Ugg shoes for kids feature styles inspired by the upcoming Pixar movie "Inside Out." The sad zip-up boot has blues, sequins, bows and the statement "It's Okay To Be Sad." (Ugg). By Chicago Tribune staff contact the reporter. Angry, sad, joyful...Read more

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Deflategate Wells Report: Assistant was mad Tom Brady gave Uggs to staff, but ...
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The clear breakout stars of Deflategate following the release of the Wells Report are certainly New England Patriots official locker room attendant Jim McNally and locker room assistant John Jastremski. The text conversations between the two assistants ...Read more

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Does Darth Vader do Uggs? Because he technically hails from a time long, long ago and a galaxy far, far away, we're going with no. But thanks to Ugg's new licensing deal with Disney-owned Lucasfilm, if he did find himself in the here and now -- and in...Read more

Uggs may have saved teen's foot from amputation after she was run over by car
WTVD-TV, January 16th

Uggs may have saved teen's foot from amputation after she was run over by car. Uggs may have saved woman's foot during Macy's crash. Doctors say a 19-year-old woman's Ugg boots may have saved her foot from amputation after she was run over by a car ...Read more

Buyer Beware: How to Spot, Avoid Counterfeit UGG Boots This Holiday ...
ABC News, November 25th

A hot search term each holiday shopping season is “UGG Deals.” As the weather gets worse and teenagers write their letters to Santa, shoppers get desperate for a discount on the fuzzy and pricey footwear. But I found those searches can lead to ...Read more

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2paragraphs.com, November 5th

Ugg boots have been among the most popular items on holiday wish lists for more than a decade. Uggs have a strange ability to inspire both loyalty and flat-out hatred. The seemingly innocent furry, funny-looking, comfortable, slipper-like Ugg boot is...Read more