Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.

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Recent News: Ugg Boots

Source: Google News

Wes Welker Once Pranked Tom Brady by Wearing Only UGGs and a Jockstrap
Bleacher Report, December 17th

Denver Broncos receiver Welker, a former Patriot, once used Brady's tie to the UGG brand for his own amusement. During an interview with ESPN the Magazine, Welker revealed that he once went out to the practice field—in the cold—wearing just UGGs and ...Read more

Charlize Theron in sweatpants and Uggs as she enjoys outing with son Jackson
Daily Mail, December 17th

She might be dating Hollywood superstar Sean Penn but her son will always be the main man in Charlize Theron's life. The glamorous 39-year-old actress enjoyed some mother/son bonding time with Jackson, who will celebrate his third birthday in January, ...Read more

Why We Can Finally Feel Good About Our UGG Boots
Mic, December 11th

Look no further than UGG boots. The much-reviled shoes were the hottest trend of the early aughts, skyrocketing after Oprah put them on her 2001 list of "favorite things." But as the Business of Fashion reported recently, the frenzied popularity has...Read more

Tom Brady Is in 'UGG Heaven,' Which Is Like Purgatory but Furrier
Bleacher Report, December 11th

UGG Heaven, it would appear, is a storage room bathed in fluorescent lighting. As for Brady, we'll hazard a guess and assume these shoes are gifts he'll be doling out over the holiday season courtesy of UGG Australia. The apparel company has been ...Read more

News: UGGs Outlet Deals: 2014 Cyber Monday UGG Australia Outlet Deals
Black Friday (press release), November 29th

As a matter of first importance, I'd like to say that I'm not an UGG hater. I have a couple of the customary ash boots for wear around the house (my building is old, it has a tendency to get somewhat drafty in the winter) and a couple of downpour and...Read more

UGGs Black Friday Deals, UGGs Black Friday Deals, UGGs Black Friday Deals ...
Black Friday (press release), November 28th

Like swarms of Ugg booted, neon hued wildebeests, meandering fields of bounty after weeks of hardship, packs of British adolescents slipped yesterday for the first day of what is gladly depicted as, and looks solidly like, the world's greatest style...Read more

Buyer Beware: How to Spot, Avoid Counterfeit UGG Boots This Holiday ...
ABC News, November 25th

A hot search term each holiday shopping season is “UGG Deals.” As the weather gets worse and teenagers write their letters to Santa, shoppers get desperate for a discount on the fuzzy and pricey footwear. But I found those searches can lead to ...Read more

How Starting Small Helped Ugg Become A Multimillion-Dollar Company
Business Insider, November 21st

When he first started out, Brian Smith, the founder of Ugg Australia and author of "The Birth Of A Brand," knew that Uggs would catch on with Americans in the same way sheepskin boots had become popular in Australia, and he set out to sell them to all...Read more