Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.

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Recent News: Ugg Boots

Source: Google News

On the Basic White Girl
Observer Online, April 21st

I am a 19-year-old student at Saint Mary's College. I've done loads of laundry that consist entirely of leggings and yoga pants. I love my iPhone and anything that tastes like pumpkin spice. I wear Uggs in the winter, I drink Starbucks regularly and...Read more

Uggs are back
The Press, April 21st

Once the winter staple of the pyjama-clad student at the supermarket, ugg boots are making a comeback. For those of us who have been secretly enjoying our uggs in the safety of our own homes, this is welcome news. The ugg boot has long provided the ...Read more

Ugg's New Hawaiian-Inspired Summer Collection Makes Us Want To Plan A ...
Bustle, April 21st

Even though the weather is starting to warm up, you won't have to pack away your Uggs along with your winter wear. Ugg has a new summer collection and it's got everything from beach totes and cosmetic bags to sandals and slip-ons. To make it extra ...Read more

Tom Brady heads to set for his latest Ugg shoot following vacation in Costa Rica
Daily Mail, April 2nd

The star had to trade in his swim trunks for a puffy, navy blue winter jacket, into which he buried his hands in the pockets as he walked, to keep warm. He coupled those with a pair of black trousers, and finished off his look with brown leather Uggs...Read more

Uggs may have saved teen's foot from amputation after she was run over by car
WTVD-TV, January 16th

Uggs may have saved teen's foot from amputation after she was run over by car. Uggs may have saved woman's foot during Macy's crash. Doctors say a 19-year-old woman's Ugg boots may have saved her foot from amputation after she was run over by a car ...Read more

Ugg Boots Are Coming Back in Style, According to Vogue
StyleCaster, January 13th

Ugg boots are incredibly good at keeping you cozy, but it's so secret that the style has fallen out of favor with the fashion crowd in recent years. The Australian shoe brand basically made the U.S. freak out around 10 years ago, and was instantly a...Read more

Buyer Beware: How to Spot, Avoid Counterfeit UGG Boots This Holiday ...
ABC News, November 25th

A hot search term each holiday shopping season is “UGG Deals.” As the weather gets worse and teenagers write their letters to Santa, shoppers get desperate for a discount on the fuzzy and pricey footwear. But I found those searches can lead to ...Read more

Let's Talk About UGGS — It's The Holiday Season
2paragraphs.com, November 5th

Ugg boots have been among the most popular items on holiday wish lists for more than a decade. Uggs have a strange ability to inspire both loyalty and flat-out hatred. The seemingly innocent furry, funny-looking, comfortable, slipper-like Ugg boot is...Read more