Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.

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Recent News: Ugg Boots

Source: Google News

It's Really Football Season Because Tom Brady Has a New Billboard for Uggs
Boston magazine's Boston Daily (blog), August 29th

The Pats lost their final preseason game last night to the New York Giants, and Tom Brady's new billboard for Ugg boots is now paneled in its rightful place over the Mass Pike. Although a lot of talk these days surrounds Brady's mortality (we're coping...Read more

Ugg Australia created the world's most expensive boots, worth $15000 and ...
The Daily Telegraph, August 27th

It took ten months to complete the project which consisted of applying each crystal by hand. And if you're after your bit of glitz for your uggs, customers can add some bling to their boots with Swarovski jewellery specialists being on hand at The...Read more

A Model Moonlighter
New York Times, August 27th

Ms. Rountree recently finished shooting ad campaigns for Uggs and Bare Escentuals, the latter photographed by Terry Richardson. “He's a good friend of Jared Leto, who's a good friend of mine,” she said. “He was awesome to work with. He's a great guy.”...Read more

Ode to Ugg: In or out, boots have staying power
San Jose Mercury News, August 26th

The original boot style is still the most popular, but Ugg has branched out to include more fashion-y silhouettes and loungewear. Home products such as blankets and decorative pillows will be offered this holiday season. Almost every item is touched...Read more

Amber Montana at the I Heart UGG Nordstrom Launch Event
ParamusPost.com, August 26th

I Heart UGG I Heart UGG is the new tween oriented brand of footwear, loungewear, accessories, and handbags created by the ever popular UGG Australia. Although this unique brand was created specifically for those ages 9-13, I Heart UGG has a collection ...Read more

Ugg Hopes These Photos Will Change Your Mind About The Brand
Business Insider, August 18th

The company is trying to refashion its image with a new marketing campaign featuring intimate moments with famous icons, including New England Patriots quarterback Tom Brady, Ernest Hemingway's great-great-granddaughter Langley Fox, and California ...Read more

Bradenton's Ugg's Bakery offers sweets with a Paleo twist
Bradenton Herald, August 14th

The result became Ugg's Bakery, which takes advantage of the Florida Cottage Food Law, operating. out of their small apartment for now until they move into a home with a remodeled kitchen. Colin decided to play off of the "caveman diet" nickname given...Read more

'Haunted Hathaway's Amber Montana Kicks Off 'I Heart Ugg' Style Sessions at ...
Just Jared Jr., August 10th

Amber Montana gets her style game on during the launch of I Heart UGG held at Nordstrom at The Grove on Saturday afternoon (August 9) in Los Angeles. The 15-year-old Haunted Hathaways actress showed off some fun styles from the collection ahead of ...Read more