Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.
All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.
The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today...
Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.
In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.
Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.
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Ouch! High-heeled shoes may look good, but they're killing your feetArab News, June 19th
Pletka says her feet rarely hurt in her four-inch heels, and she points out that, though heels have their problems, “Uggs are really bad for your feet: They don't support your arches.” Liebow agrees that some people have problems wearing such slip-on...Read more
Crocs: $20 Possible On Asia-Pacific GrowthSeeking Alpha, June 19th
Last week, I detailed how Deckers Outdoor (DECK) could have tremendous upside if the UGG brand delivered this year. Today, my focus shifts to another retailer known for its footwear products that have been considered a fad at times. Crocs (CROX), which ...Read more
Killer shoesHamilton Spectator, June 19th
Pletka says her feet rarely hurt in her four-inch heels, and she points out that, though heels have their problems, "Uggs are really bad for your feet: They don't support your arches." Liebow agrees that some people have problems wearing such slip-on...Read more
5 Common Blunders New Bloggers MakeBusiness 2 Community (blog), June 19th
It was What's Uggs Got to Do With It. It sucked. I'm ok with that as we all have to start somewhere. The title made sense once you read the post, but the title is what makes people click. You have to give the people who might read your blog a clue what...Read more
Kailyn Lowry Plans Romantic Vacation to Mexico!Wetpaint, June 18th
The only way Teen Mom 2 Kailyn Lowry's life could be more fabulous is if she had an endless supply of Uggs and even more pirate tattoos. Sure, this gal has been through some rough times, but things have been looking way up ever since Kailyn's husband, ...Read more
Cheers! Beyonce Wows In White As She Toasts 10th Anniversary Of 40/40 ClubMyDaily UK, June 18th
Perhaps not her finest fashion moment. Beyonce at the NBC Today Show Summer concert series. 2003. She dazzled the crowds at the 2003 MTV Video Music Awards. 2004. She dressed down in UGGs to announce the pre-game activities for the Super Bowl...Read more
Deckers: Pleasant Upside If UGG DeliversSeeking Alpha, June 10th
Deckers, if you don't recognize the name, is the company that is most known for the UGG brand. The company also owns the Teva and Sanuk brands, but UGGs account for most of the revenues. I initially got bearish in late 2011 when Deckers was above $90, ...Read more
2 Reasons to Sell Deckers Outdoor StockMotley Fool, June 5th
Famed value investor Whitney Tilson also recently published findings that should encourage Deckers shareholders: 75% of respondents said they view Ugg boots as functional, not fashionable, 60% said they were likely or certain to buy more Uggs when they ...Read more