Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.
All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.
The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.
Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.
In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.
Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.
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What's Wrong with Uggs and How You Can Choose BetterOne Green Planet, December 12th
UGH! UGGS, where shall we start with you? UGGS get a lot of attention from popular culture: celebrities photographed with UGGS, jokes about sorority girls wearing UGGS, how much the name UGG just begs you to call them Ugg-ly — you get the picture...Read more
The truth behind UGGsOregon Daily Emerald, December 7th
As winter approaches, many students at University of Oregon find ways to keep themselves warm, whether it is buying gloves, hats and, of course, boots. One of the most popular brands among boots for students to own are UGGs. The Australian brand is...Read more
Ugly Truth about Uggs?Guardian Express, December 6th
Uggs were the most searched for fashion item in 2013?s Black Friday searches online. According to a poll by Besco.com more than a quarter of American woman own at least one pair. Anytime they look like taking a dip in popularity, they surge back...Read more
Police: Woman swapped Uggs at Greenville storeWHNS Greenville, December 5th
Police are asking for the public's help identifying a female who they said walked into a local store and swapped her boots for new ones. Greenville police said the female went into the GB Shoes store wearing an old pair of Ugg boots and left wearing a...Read more
Uggs Beat Out North Face, Air Jordans as Most Popular Item on Black FridayLatin Post, December 5th
It looks like the so-ugly-they're-cute boots known as Uggs aren't going anywhere anytime soon -- the reports for Black Friday have been released, and it looks like they were the most-searched-for item this Black Friday! According to the UPI Blog, the ...Read more
Ugg Boots: More Popular Than Ever?WebProNews, December 4th
Love them or hate them, Ugg boots are apparently here to stay. These boots have been popular gift items for several years now and just when some people thought they were fading from the style spotlight, they come back more popular than ever. The good ...Read more
Uggs Are Top-Searched Fashion Item On Black Friday 2013Huffington Post, December 1st
We're exaggerating, of course, the awfulness of Ugg boots. (They are insanely comfortable and useful in foul weather.) But we're not exaggerating their popularity. According to Google's preliminary research on Black Friday, shared with HuffPost Style...Read more
Deckers Gets More Oomph From UGGsBarron's, November 18th
The recent colder weather has jump-started Deckers' (ticker: DECK) UGG business, based on our checks. The sales are primarily coming from Classics, Classic derivatives, and slippers. Wholesale accounts in nontourist areas are finding that customers are ...Read more