Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.

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Recent News: Ugg Boots

Source: Google News

Company Shares of Tillys, Inc. (NYSE:TLYS) Rally 6.33%
OTC Outlook, October 4th

The Companys stores feature third-party brands, including Billabong, G-Shock, Hurley, Levis, LRG, Neff, RVCA, Uggs and Volcom. The Companys brands include RSQ, Full Tilt, Blue Crown and Infamous. As of February 1, 2014, it operated 195 stores in 32 ...Read more

Tailwagger: Meet Uggs
WFAA, October 3rd

Tailwagger: Meet Uggs. A senior dog, Uggs came to the SPCA of Texas after a case of abuse. Now Uggs is looking for a furever home. She loves to cuddle and has good manners. Uggs is at the Jan Rees-Jones Animal Care Center. Loading… Post to ...Read more

Carolyn Murphy On Being UGG's New Ambassador & Whether Her Daughter Will Be ...
Grazia, September 30th

In fact it's a label she's long had an affinity with - 'I got my first UGGs at 10', she told Grazia Daily when we chatted to her on the phone. Though it seems she was more than impressed with the new look: 'I was really surprised when I showed up to do...Read more

Pamela Anderson: UGGs launched my vegan revolution
Belfast Telegraph, September 23rd

“I'm excited about my boots coming out, which you know has been this labour of love for me because I made those darn UGG boots popular,” she told People magazine. “I didn't know that [animals] were being hurt. [UGG] used me a lot for promoting, but I ...Read more

How To Wash Uggs Because Stains On Suede Can Be Tricky
Bustle, September 21st

Similar to the Arizona Birkenstocks craze, Uggs have returned thanks to Vogue dubbing them "cool" once again. If you've recently splurged on a new pair or dusted off your old ones hidden away in a box, going the extra mile to clean them correctly is...Read more

Caught on Camera: Woman Swipes UGGs
NBC 10 Philadelphia, September 11th

Philadelphia authorities are looking to identify and locate a suspect wanted for footwear burglary in Olney earlier this month. An unknown female gained entry to the complainant's residence on North 5th Street through a side window on Sept. 3. The...Read more

Tom Brady's Ugg ads on the Mass. Pike, ranked
Boston.com, September 7th

It's September, everyone, and aside from celebrating all that is autumn with your shameless pumpkin spice lattes and back-to-school sweaters, it means it's time to commemorate another new Tom Brady ad for Ugg. Rejoice, or otherwise discharge your loyalty...Read more

Carolyn Murphy Compares Modeling Ugg Boots to Oscar de la Renta
Fashionista (blog), August 6th

She's starring in Ugg's campaign for its new limited-edition Classic Luxe Collection. This made-in-Italy capsule line (available Thursday) features a slim, elevated iteration of the famous sheepskin padded boot that some of us just can't give up. (You...Read more