Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.

All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.

The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.

Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.

In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.

Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.


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Recent News: Ugg Boots

Source: Google News

Regrets of my “basic bitch” Halloween costume
Salon, October 30th

So instead I headed to Target and got a pair of faux Uggs and a puffy vest and recruited a game-for-anything friend who agreed to wear his running tights and put his longish hair in a ponytail. We planned to stop on the way to the party and pick up...Read more

Agressie en hysterie om Uggs
Telegraaf.nl, October 30th

Verbijsterende beelden uit een filiaal van MediaMarkt in Den Haag. Als hongerige wolven verdringt een roedel klanten elkaar, op jacht naar een paar Uggs voor 99 euro. De actie van het elektronicaconcern leidde overal in het land tot chaotische...Read more

Brace Yourself: Ugg Season May Be Even Bigger Than Usual This Year
Huffington Post, October 24th

NEW YORK, NY - SEPTEMBER 05: A view of UGG Australia at Mercedes-Benz Fashion Week Spring 2015 Collections at Lincoln Center on September 5, 2014 in New York City. (Photo by Thos Robinson/Getty Images for UGG Australia) | Thos Robinson via ...Read more

Awww, UGG: Tom Brady's Latest Ad Stars His Dog Lua
Boston.com, October 20th

The past videos that have launched as part of Brady's fall campaign for UGG included “Time Out,” which featured Tom's father Tom Brady, Sr. in early September and “Pre-Game,” which featured Tom's mother Galynn in late September. Both ads featured ...Read more

Tom Brady Makes Breakfast With Mom In Newest UGG Commercial (Video)
NESN.com, October 14th

After an UGG for Men spot featuring Tom Brady and his father enjoying a round of golf was released last month, it's now his mother's turn to reveal another family tradition the two cherish — making pancakes together. In the latest commercial, the New...Read more

Yoga pants, Uggs and Northface jackets are on the rise. I love Autumn!
ECU The East Carolinian, October 13th

2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK. 3 Be Truthful. Don't knowingly lie about anyone or anything. 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to ...Read more

Franny the Shopaholic: Get the look of Uggs without the expense
Press of Atlantic City, October 7th

Franny the Shopaholic: Get the look of Uggs without the expense. Dear Franny the Shopaholic: Does anyone have any sales on childrens UGG-looking boots? Please no more than $25 a pair. - Joseph. Subscription Required. An online service is needed to ...Read more

News and shoes: denim, wool and Uggs
The Times (subscription), October 7th

Frayed denim: If you think that the return of denim makes an ideal low-maintenance fashion option this autumn, think again. For this isn't the excuse to resurrect your tatty old stonewashed jacket, but rather the chance to get to grips with frayed...Read more