Fleece-lined sheepskin boots called uggs have been popular since at least World War I, when Australian fighter pilots wore the comfy footwear while flying with their British counterparts in Europe and the Middle East. In the 1930s, Australian sheep shearers favored uggs, and by the 1960s Australian surfers had discovered the rough-and-tumble boots (uggs, some say, is short for “ugly”) as the perfect antidote to cold toes after a bracing bout in the waves.
All of which made it more than a bit galling to Australian ugg-makers such as Blue Mountains, Mortel’s, and Uggs-N-Rugs when, in 2003, they received a cease-and-desist warning from a U.S. manufacturer that claimed ownership of the ugg brand. Three years later, a court ruled that the U.S. firm could, indeed, do business as UGG Australia, but that Australian boot-makers could continue to call their sheepskin boots uggs, as they had been doing for decades.
The first uggs were soft-soled, formed of two pieces of sheepskin sewn together down the center of the boot. In the 1970s, Uggs-N-Rugs added a hard sole to the shoe and a molded stitched-in heel. This is the version that is most prevalent today.
Pamela Anderson upped the ugg’s profile in the United States when she took to wearing the leg-warming footwear between takes of the television show “Baywatch.” Kate Hudson and Sienna Miller are just a few of the other actresses who have made what had been a casual man’s boot into a must-have fashion accessory for women.
In no small part, UGG Australia gets the credit for the boot’s popularization among women. One of its hottest styles is a version whose Pepto-Bismol pink New Zealand shearling fur is exposed on the boot’s exterior, with soft flannel inside to keep the feet warm.
Other examples feature elaborate, “girly” embroidery on the outsides of the boots; tall, above-the-calf versions in chocolate, tomato, or black; and horizontally striped boots made of cable-knit fabric, which look a lot like socks with rubber souls.
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Real Housewives of Orange County is a Scripted MessThe Jewish Journal of Greater L.A., July 28th
They are in full hair and makeup, and Tamra is walking in Uggs. Ugh indeed. Tamra tells Vicki about Ryan marrying a woman he has known for ten minutes. Vicki can relate because Brianna eloped. Huge differences in terms of the mental capabilities of...Read more
After Britney Spears Lingerie Line, Here Are 8 More Celebs We Want To See Get ...Bustle, July 28th
I'm totally stoked for Britney Spears' upcoming intimates line. Like circle-the-date-with-a-red-Sharpie-heart stoked. While Brit Brit is known for her sloppy ponytails, love of Uggs, and graphic tees in her offstage life and in her street style, the...Read more
POSTGAME NOTES: Peavy expects it to get better; Panik to play for Uggla ...San Jose Mercury News (blog), July 27th
Morse and Uggs would be good coming off of the bench imo cause they are awful starters at this point of their careers. We always pick up guys when theyre past their prime and its effin getting old and tired. I have no qualms with the starting P's or...Read more
Taking on the mighty UGG boot from a tiny corner of CornwallTelegraph.co.uk, July 26th
Celtic & Co has been making the “ugg” – the name was once just a generic term for the style of sheepskin boot – for 25 years. Unlike its rival, which is owned by the US shoe corporation Deckers, each and every boot is handmade using traditional artisan ...Read more
UGGs Maker Deckers Climbs After Raising Yearly OutlookTheStreet.com, July 25th
Revenue for the quarter was $211.5M, exceeding analysts' consensus estimate of about $192M. The company's direct-to-consumer comparable sales were up 10% in Q1 and UGG brand net sales for the quarter were up 22.8% to $123.3M. Teva brand net ...Read more
Prince George's Birthday Presents: Onesies, Uggs, and Pinot NoirVanity Fair, July 22nd
My 1st Years, an online store that specializes in personalized goods, sent George a hamper containing miniature Ugg boots with his name on them, a personalized pair of sneakers, and a smart blue-and-white striped shirt. Celebrities have also been busy ...Read more
Uggs Knockoff Suit Against Wal-Mart Joined With 3 OthersLaw360 (subscription), July 7th
Law360, New York (July 07, 2014, 6:56 PM ET) -- A California federal judge on Thursday consolidated four lawsuits accusing Wal-Mart Stores Inc., Sears Holdings Corp. and two other retailers of flouting trade dress and design patents belonging to Uggs ...Read more
Pharrell Wears UGGs at the BET Awards, Credits 2006 With Helping Him Pick ...TheGloss, June 30th
Uggggh, UGGs. If you thought that UGG boots went out along with Juicy Couture tracksuits (RIP) in the mid-2000s, it looks like Pharrell is trying to bring the sheepskin slipper boots back. Never one to be afraid of making a fashion statement, Pharrell...Read more