Posted 7 years ago
dougehrlich
(1 item)
Is this something rare? What does "Triple Economy" mean? This is flexible metal with a nail hole inviting people remember that Ford is "ALL WAYS THE BEST RULE" and to "SEE YOUR FRIENDLY FORD DEALER."
1954 Ford Trucks - 18" Ruler with two Ford Logos advertising "Triple Economy Trucks" | ||
| Advertising3312 of 10072 |  |  |
According to Ford, the "Modern Short Stroke" Ford truck engine (in the early '50s) gave better gas mileage; more power equaled a higher payload per trip; and was easier to drive. And the engine required less maintenance.
QUESTION ABOUT FORD USING TWO LOGOS FOR TRUCKS:
Thank you!! There is also something else on the ruler that is a bit archaic in today's newspaper-less world. On the bottom there's a note that provides a way to measure in "AGATE." Evidently this is some kind of measurment that newspapers and ??? printer publications needed. Maybe that explains why the thing is not 12" but 18" long.
NEW QUESTION: Do you know if Ford use one of two different logo images at that time?
This item also shows one Ford monogram (on left) with three lions (or some similar beasts) in 3 different sections, with "FORD" above it.
The other logo has none of the royal trappings, but more of an art-deco look, with a gear on top of what look like a car grill with a thunderbolt going through the gear and beyond. The word "Ford" is also in the upper section in the traditional trademarked script.
Just looked at another ad. The third economy is that the cab is "driversized!" - big enough for three people, so you can take more people to get the job done quicker. (?) Truck cabs must have been pretty small previously. There is probably a Fored collector website somewhere that has the evolution of their logo.
That makes sense if the shifter was not in a place where it would hit the seat in the middle section (3rd person). IF the shift were on the steering column, then the space would be open for an extended seat. If not, then the "Triple Economy" would have to be something other than a seat that could accomodate a third person in the front.
If you look on Google you can find pictures of period Ford advertising from magazines. The three "economies" are enumerated in some of the ads. One of them is the "driversized" cab which holds three people.