Strange Little Wooden Statue

Not entirely sure what this is,...but maybe someone out there can help me with her use? She's an interesting and colourful little wooden figure that was seen in a charity shop and may have cost only €3. She's very colourful and appears to be painted wood of some kind and has little metal hoops in her ears made to look like gold. As for her really long neck I'm certain there is a reason for it but can't work out why and because of her rather 'Latino' flair we call her Juanita! There's no stamps or marks anywhere on her but I presume must be a souvenir piece.