Posted 1 year ago
jmillersmugs
(149 items)
Sam the Olympic Eagle was the mascot of the 1984 Summer Olympics which were held in Los Angeles.
https://en.wikipedia.org/wiki/Sam_(mascot)
Vons scored a tremendous coup in 1984 when the company was designated the official supermarket of the Los Angeles Olympics. Under a deal worked out with the Olympic Committee, the chain agreed to provide food for more than 12,000 athletes, coaches, and trainers in the Olympic Village. Food worth $8 million was provided to the committee at cost for preparation by an independent foodservice organization. The balance, worth $2 million, was donated by the company. In return, Vons was guaranteed a number of exclusive merchandising and advertising opportunities. Store decor was changed to highlight the Olympic theme, and the Olympic logo was placed on a number of perishable items that were considered to have particular nutritional value.
https://www.company-histories.com/The-Vons-Companies-Incorporated-Company-History.html
