Vintage Advertising Premiums

The phrase “Collect all 4,” or some variation thereof, has become the bane of every parent’s existence, but the motivation behind the phrase is hardly new. For more than 100 years, as companies attempted to sell more stuff, they included free toy prizes with the purchase of a product in order to encourage parents to buy their brand, again and again and again. Sometimes, toy premiums were only given out in-store after a purchase, while...Continue Reading