The Matchbox line of miniature diecast vehicles was unofficially launched in 1953 when British toymaker Lesney Products created a 15 3/4-inch-long replica of Queen Elizabeth’s coronation coach. The coach came in either silver or gold, and was pulled by a team of eight white horses and four red-jacketed riders. Lesney’s coronation coach sold well, but a miniature, 4 1/2-inch version sold even better.
Coincidentally, around the same time, Lesney partner Jack Odell had scaled down one of Lesney’s first toys, a road roller, for his daughter Ann, whose school only permitted children to carry toys that were small enough to fit into a matchbox. Ever the engineer, Odell made his daughter a matchbox-compliant cast-brass road roller, which he painted red and green. Naturally, all of Ann’s friends wanted one, too, and by the end of 1953, Lesney had trademarked the name Matchbox as the brand for its new line of 1:75-scale cars and trucks.
The first Matchbox vehicles sold poorly, in part because shopkeepers could make more money off larger toys that sold for higher prices (they were loath to fill their shelves with...
Contemporary collectors love these vintage Matchbox toys. Models from the first year included green-and-red cement mixers, road rollers, and dump trucks. The orange milk wagon featured a black horse with white fetlocks and a metal milkman riding up on top. Cars were also offered, from a red-and-white Vauxhall Cresta sedan to an all-white MG Midget TD.
Even though the objects were small, Odell lavished lots of attention on their details. Cars had dashboards, and their wheels looked like real wheels, not just generic discs. Headlamps were spray-painted silver—later, molded plastic would be squeezed into the interiors. Some of Odell’s most ambitious re-creations boasted more than 100 die-cast parts.
The next Matchbox series was called Models of Yesteryear. Launched in 1956, these nostalgic toys included a 1925 Allchin 7-NHP Tractor Engine, whose green body offset its red, spoke wheels. A traditional red London double-decker bus, patterned after one from 1911, was also released in 1956, as was a London Tramcar from 1907. A brown-bodied, white-roofed Leyland Lorry with a "W. R. Jacob" decal on its side came out the following year, and in 1958, Matchbox offered a 1929 green Le Mans Bentley racecar.
The Models of Yesteryear series continued until 1982. Between 1960 and 1974, silver or gold versions of 1911 Model T Fords, 1906 Rolls Royce Silver Ghosts, and 1923 Type 35 Bugattis were also sold.
Matchbox Major Packs was another series from the 1950s. Slightly larger than the regular 1:75 Matchbox line, these vehicles continued Odell’s interest in heavy machinery and trucks. The inaugural pieces were a yellow Caterpillar Earth Scraper, with silver metal wheels and black plastic tires, and a Bedford Ice Cream Truck, whose light-blue cab pulled an off-white trailer advertising "Wall’s Ice Cream." This series continued until 1966.
For collectors, Matchbox cars in their original boxes are always more highly prized than loose ones. Another wrinkle to watch for is cars made from 1954 to 1960, whose boxes bear the phrase "A Moko Lesney Product." This refers to the business relationship between Lesney and Moko, a company Lesney partnered with to help with Matchbox’s marketing and distribution.
Without a doubt, the greatest challenge to Matchbox’s dominance of the small-die-cast-toy-vehicle market was the 1968 launch of Mattel’s Hot Wheels. It is generally agreed that Matchbox was slow to respond to these faster cars, waiting a full year before introducing its line of miniature Superfast Wheels. In 1970, the Major Packs were retooled as Super Kings, and a line of Speed Kings was sold from 1971 to 1978.
But that was not enough. Lesney went bankrupt in 1982, after which it was run by various business enterprises from the mid-1980s through the early 1990s. Ironically, perhaps, it finally became of part of the company that had been its undoing, Mattel, in 1997.
Interviews & Articles
I got interested in show rods as a boy in the late 1960s. We all built models back then. There was no Nintendo and only three or f… [more]
I used to have a huge collection of diecast 1/43rd-scale Dinky Toys, Corgi Toys, and things like that. I had so many that it got t… [more]
Ron Sturgeon: I had an automotive repair shop in about 1976 and spent a lot of time repairing Mercedes. About 1979 I decided to st… [more]
I’ve been collecting vintage toys since 1982. I started slowly and methodically, partly for lack of information, mostly for lack o… [more]
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Out There news: Orlando report: McCartney surprises at soundcheck (Part 1)Examiner.com, May 19th
(You can read more about the full show and see more pictures in Part 2 of our first show Orlando report.) Here's the setlist, as posted by Carolyn Truitt Clark on our Facebook tour news page: Les Paul painted guitar “Matchbox,” “Honey Don't,” “Orlando...Read more
Matchbox-Autos: Auf Kult folgt InsolvenzNordkurier, May 17th
Jack Odell hieß der Tüftler, der 1952 Matchbox-Autos aus Metall entwickelte. Auf die Idee kam er durch seine Tochter Anne. In die Schule durften per Gesetz nur Spielzeuge mitgebracht werden, die nicht größer als eine Streichholzschachtel, im Englischen...Read more
Secrets of a heritage house renovation - Vancouver SunVancouver Sun, May 16th
Coolest find: Along with antique liquor bottles, the family found a bygone treasure: two baby birds carefully wrapped and placed in a matchbox, perhaps the pets of kids who once lived in the house. Making it modern: The spacious new kitchen is a cook's...Read more
'Mantiques' auction reaching out to a more masculine crowdDothan Eagle, May 14th
A large selection of antique items geared toward male collectors will be on auction this weekend during the Mantique auction at Saint Andrews Market on Saturday. If you go … What: Mantique auction. Where: St. Andrews Market, located at Saturday's...Read more
Visitors Bureau will be hosting Discover the Ridge May 18: A Place in the SunPlain Dealer (blog), May 9th
The event begins and ends at the Auto-O-Rama Drive In, 33395 Lorain Road, where there will be children's activities including a bubble man, balloon animals, matchbox car racing and more. For information, contact the Chamber of Commerce/Visitors Bureau...Read more
Baldwin man shifts GTO collection into high gearTribune-Review, May 1st
“It's an iconic American muscle car,” said Dan DelBianco, executive director of the Pittsburgh Vintage Grand Prix. “They're very Thompson's first toy car was a dark red Matchbox 1970 Judge — truly, as Ronny and the Daytonas sang in 1964, a “little...Read more
Carlisle car show sparks cottage industry for residents with space, goods to sellPatriot-News, April 25th
In between parking vehicles for $10 a pop, Hendrix sold anything from wheels and Matchbox cars to old tools and a deer hide. “For anyone who is along here, (the car show) is a good thing. Then you get a competitive market,” said Hendrix, 56, who...Read more
The Man with the Mini-Book CollectionThe Atlantic Wire, April 23rd
Albert has more than 4,000 of them, and "may be the most serious collector living in New York," writes Vadukul. The books are matchbox-sized, or "smaller than a tab of chewing gum." Many are too small to read, with illegibly tiny print. But they are...Read more