The Matchbox line of miniature diecast vehicles was unofficially launched in 1953 when British toymaker Lesney Products created a 15 3/4-inch-long replica of Queen Elizabeth’s coronation coach. The coach came in either silver or gold, and was pulled by a team of eight white horses and four red-jacketed riders. Lesney’s coronation coach sold well, but a miniature, 4 1/2-inch version sold even better.
Coincidentally, around the same time, Lesney partner Jack Odell had scaled down one of Lesney’s first toys, a road roller, for his daughter Ann, whose school only permitted children to carry toys that were small enough to fit into a matchbox. Ever the engineer, Odell made his daughter a matchbox-compliant cast-brass road roller, which he painted red and green. Naturally, all of Ann’s friends wanted one, too, and by the end of 1953, Lesney had trademarked the name Matchbox as the brand for its new line of 1:75-scale cars and trucks.
The first Matchbox vehicles sold poorly, in part because shopkeepers could make more money off larger toys that sold for higher prices (they were loath to fill their shelves with goods that would generate less revenue). But kids loved Matchbox toys, and they were priced low enough that many children could afford to buy them with their own pocket money. The line’s slow start was soon forgotten—by 1960, Lesney was producing approximately 50-million Matchbox vehicles per year.
Contemporary collectors love these vintage Matchbox toys. Models from the first year included green-and-red cement mixers, road rollers, and dump trucks. The orange milk wagon featured a black horse with white fetlocks and a metal milkman riding up on top. Cars were also offered, from a red-and-white Vauxhall Cresta sedan to an all-white MG Midget TD.
Even though the objects were small, Odell lavished lots of attention on their details. Cars had dashboards, and their wheels looked like real wheels, not just generic discs. Headlamps were spray-painted silver—later, molded plastic would be squeezed into the interiors. Some of Odell’s most ambitious re-creations boasted more than 100 die-cast parts.
The next Matchbox series was called Models of Yesteryear. Launched in 1956, these nostalgic toys included a 1925 Allchin 7-NHP Tractor Engine, whose green body offset its red, spoke wheels. A traditional red London double-decker bus, patterned after one from 1911, was also released in 1956, as was a London Tramcar from 1907. A brown-bodied, white-roofed Leyland Lorry with a "W. R. Jacob" decal on its side came out the following year, and in 1958, Matchbox offered a 1929 green Le Mans Bentley racecar.
The Models of Yesteryear series continued until 1982. Between 1960 and 1974, silver or gold versions of 1911 Model T Fords, 1906 Rolls Royce Silver Ghosts, and 1923 Type 35 Bugat...
Matchbox Major Packs was another series from the 1950s. Slightly larger than the regular 1:75 Matchbox line, these vehicles continued Odell’s interest in heavy machinery and trucks. The inaugural pieces were a yellow Caterpillar Earth Scraper, with silver metal wheels and black plastic tires, and a Bedford Ice Cream Truck, whose light-blue cab pulled an off-white trailer advertising "Wall’s Ice Cream." This series continued until 1966.
For collectors, Matchbox cars in their original boxes are always more highly prized than loose ones. Another wrinkle to watch for is cars made from 1954 to 1960, whose boxes bear the phrase "A Moko Lesney Product." This refers to the business relationship between Lesney and Moko, a company Lesney partnered with to help with Matchbox’s marketing and distribution.
Without a doubt, the greatest challenge to Matchbox’s dominance of the small-die-cast-toy-vehicle market was the 1968 launch of Mattel’s Hot Wheels. It is generally agreed that Matchbox was slow to respond to these faster cars, waiting a full year before introducing its line of miniature Superfast Wheels. In 1970, the Major Packs were retooled as Super Kings, and a line of Speed Kings was sold from 1971 to 1978.
But that was not enough. Lesney went bankrupt in 1982, after which it was run by various business enterprises from the mid-1980s through the early 1990s. Ironically, perhaps, it finally became of part of the company that had been its undoing, Mattel, in 1997.
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Shoemaker, 72, a collector himself, said the crowd tends to be older at toy shows these days. “A lot of the young people are not taking over,” Shoemaker said. Still, he estimated the events brought in roughly $5,000 for the Robertson said he mostly...Read more
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This is thought to be an Australian record price for a Matchbox. On February 3, at the First Monday of the Month online auction held by Trains, Planes and Automobiles (TPA) in the Blue Mountains, a collection of around 30 Micro Models also attracted...Read more
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Do Women Drink Differently? A Q&A With the Author of Booze for BabesWashington City Paper (blog), February 25th
Case in point: I just ate at Matchbox on 8th Street SE a few days ago with three girlfriends. Two of them ordered red wines, My bar is overflowing with booze and glassware, the latter of which I collect from vintage and thrift stores. But the five...Read more
Booming Asian art sales prompts Chinese delegation visit to Sheppard's ...Irish Times, February 21st
Asian art sales at Sheppard's have produced some spectacular results, most notably in November 2012 when a matchbox-size white jade seal, used to stamp documents in imperial China, and which had a top pre-sale estimate of €6,000, sold for €630,000 to...Read more
Getting Kids Started In The Car Hobby - Power Shiftin'Muscle Mustangs and Fast Fords Magazine, February 16th
I'm lucky in that I have some neat toys and collectibles. Still, I really enjoy The first cars I bought with my own saved-up coins were Matchbox and Hot Wheels cars, and if you shop at the right places, they are still around a dollar. Larger...Read more
Vintage VW microbus a sweet little rideThe Spokesman Review (blog), February 16th
And vintage die-cast cars are one of the most enduringly popular collectibles. For some, the curators, only mint collectibles—preferably still in the box—will do. For others, the sentimental treasure hunter, the obvious signs of use, the dents...Read more