The Matchbox line of miniature diecast vehicles was unofficially launched in 1953 when British toymaker Lesney Products created a 15 3/4-inch-long replica of Queen Elizabeth’s coronation coach. The coach came in either silver or gold, and was pulled by a team of eight white horses and four red-jacketed riders. Lesney’s coronation coach sold well, but a miniature, 4 1/2-inch version sold even better.
Coincidentally, around the same time, Lesney partner Jack Odell had scaled down one of Lesney’s first toys, a road roller, for his daughter Ann, whose school only permitted children to carry toys that were small enough to fit into a matchbox. Ever the engineer, Odell made his daughter a matchbox-compliant cast-brass road roller, which he painted red and green. Naturally, all of Ann’s friends wanted one, too, and by the end of 1953, Lesney had trademarked the name Matchbox as the brand for its new line of 1:75-scale cars and trucks.
The first Matchbox vehicles sold poorly, in part because shopkeepers could make more money off larger toys that sold for higher prices (they were loath to fill their shelves with goods that would generate less revenue). But kids loved Matchbox toys, and they were priced low enough that many children could afford to buy them with their own pocket money. The line’s slow start was soon forgotten—by 1960, Lesney was producing approximately 50-million Matchbox vehicles per year.
Contemporary collectors love these vintage Matchbox toys. Models from the first year included green-and-red cement mixers, road rollers, and dump trucks. The orange milk wagon featured a black horse with white fetlocks and a metal milkman riding up on top. Cars were also offered, from a red-and-white Vauxhall Cresta sedan to an all-white MG Midget TD.
Even though the objects were small, Odell lavished lots of attention on their details. Cars had dashboards, and their wheels looked like real wheels, not just generic discs. Headlamps were spray-painted silver—later, molded plastic would be squeezed into the interiors. Some of Odell’s most ambitious re-creations boasted more than 100 die-cast parts.
The next Matchbox series was called Models of Yesteryear. Launched in 1956, these nostalgic toys included a 1925 Allchin 7-NHP Tractor Engine, whose green body offset its red, spoke wheels. A traditional red London double-decker bus, patterned after one from 1911, was also released in 1956, as was a London Tramcar from 1907. A brown-bodied, white-roofed Leyland Lorry with a "W. R. Jacob" decal on its side came out the following year, and in 1958, Matchbox offered a 1929 green Le Mans Bentley racecar.
The Models of Yesteryear series continued until 1982. Between 1960 and 1974, silver or gold versions of 1911 Model T Fords, 1906 Rolls Royce Silver Ghosts, and 1923 Type 35 Bugat...
Matchbox Major Packs was another series from the 1950s. Slightly larger than the regular 1:75 Matchbox line, these vehicles continued Odell’s interest in heavy machinery and trucks. The inaugural pieces were a yellow Caterpillar Earth Scraper, with silver metal wheels and black plastic tires, and a Bedford Ice Cream Truck, whose light-blue cab pulled an off-white trailer advertising "Wall’s Ice Cream." This series continued until 1966.
For collectors, Matchbox cars in their original boxes are always more highly prized than loose ones. Another wrinkle to watch for is cars made from 1954 to 1960, whose boxes bear the phrase "A Moko Lesney Product." This refers to the business relationship between Lesney and Moko, a company Lesney partnered with to help with Matchbox’s marketing and distribution.
Without a doubt, the greatest challenge to Matchbox’s dominance of the small-die-cast-toy-vehicle market was the 1968 launch of Mattel’s Hot Wheels. It is generally agreed that Matchbox was slow to respond to these faster cars, waiting a full year before introducing its line of miniature Superfast Wheels. In 1970, the Major Packs were retooled as Super Kings, and a line of Speed Kings was sold from 1971 to 1978.
But that was not enough. Lesney went bankrupt in 1982, after which it was run by various business enterprises from the mid-1980s through the early 1990s. Ironically, perhaps, it finally became of part of the company that had been its undoing, Mattel, in 1997.
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Marlin L. 'Bud' McNeaFairmont Sentinel, July 23rd
Bud also enjoyed being the scorekeeper for the Granada-Huntley basketball games. He bowled in a league in Fairmont for many years. Bud was a collector of coins, stamps and matchbox covers. Bud and Irene moved to assisted living in Fairmont in February ...Read more
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Nearby is a small matchbox-style medicine container from Kipp's Pharmacy of Ossining, with Mr. Cheever's name on it. It says, “Take one ... The six-over-six windows, whose antique panes are flecked with ripples and bubbles, are painted shut. And the...Read more
Wheels and Heels – A Real Toy StoryThe Boca Raton Tribune, July 21st
Some 55 years after arriving on store shelves, Barbie dolls, Matchbox cars, and (a decade later) Hot Wheels cars, remain not only popular but relevant. That's quite an accomplishment in this digital era. The Norton Museum of Art's 2014 Summer...Read more
Searching for hidden treasures at Noxen's town-wide yard saleWilkes Barre Times-Leader, July 19th
Kehler has been coming to yard sale event for four years and offered a variety of items from antique electric trains, pots and pans, Matchbox cars and board games. Many of the items he'd brought from his business, Rob's Trains Galore, at the Sixth...Read more
Jerry Cohen, owner of Economy Candy, on the Lower East SideamNY, July 9th
It carries an abundance of vintage candy like Jaw Breakers, Abba Zaba, Bubble Gum Cigars and Chuckles, and current types, including Swedish Fish, Gummy Bears, M&M's and a five-pound Hershey bar. Sugar free candy is also sold along with dried fruit...Read more
Walk down Brick LaneSwindon Advertiser, July 4th
“In a little village called Godshill there are two elderly brothers who opened up the bottom of their house as a museum for the display of Matchbox cars and vintage things like that. “They looked very nice and that's what got me thinking – if they...Read more
Things to do with kids in and around South Jersey: museums, aquariums and ...The Star-Ledger, July 1st
The barn houses a Conestoga wagon and antique automobiles produced by DuPont Motors. The powder yard offers a look at the making of ... Matchbox Road Museum. Nestled in tiny Newfield, the Matchbox Road Museum is a collector's delight with more than 30...Read more
Norton's 'Wheels and Heels' celebrates boomers' favorite toysPalm Beach Post, June 25th
British company Lesney retooled to make miniature metal cars that could fit inside a matchbox — which was as big as a toy could be for a child to bring it to school in England. The toy was a hit. By 1960, Matchbox was manufacturing 1 million cars a week...Read more