The Matchbox line of miniature diecast vehicles was unofficially launched in 1953 when British toymaker Lesney Products created a 15 3/4-inch-long replica of Queen Elizabeth’s coronation coach. The coach came in either silver or gold, and was pulled by a team of eight white horses and four red-jacketed riders. Lesney’s coronation coach sold well, but a miniature, 4 1/2-inch version sold even better.
Coincidentally, around the same time, Lesney partner Jack Odell had scaled down one of Lesney’s first toys, a road roller, for his daughter Ann, whose school only permitted children to carry toys that were small enough to fit into a matchbox. Ever the engineer, Odell made his daughter a matchbox-compliant cast-brass road roller, which he painted red and green. Naturally, all of Ann’s friends wanted one, too, and by the end of 1953, Lesney had trademarked the name Matchbox as the brand for its new line of 1:75-scale cars and trucks.
The first Matchbox vehicles sold poorly, in part because shopkeepers could make more money off larger toys that sold for higher prices (they were loath to fill their shelves with goods that would generate less revenue). But kids loved Matchbox toys, and they were priced low enough that many children could afford to buy them with their own pocket money. The line’s slow start was soon forgotten—by 1960, Lesney was producing approximately 50-million Matchbox vehicles per year.
Contemporary collectors love these vintage Matchbox toys. Models from the first year included green-and-red cement mixers, road rollers, and dump trucks. The orange milk wagon featured a black horse with white fetlocks and a metal milkman riding up on top. Cars were also offered, from a red-and-white Vauxhall Cresta sedan to an all-white MG Midget TD.
Even though the objects were small, Odell lavished lots of attention on their details. Cars had dashboards, and their wheels looked like real wheels, not just generic discs. Headlamps were spray-painted silver—later, molded plastic would be squeezed into the interiors. Some of Odell’s most ambitious re-creations boasted more than 100 die-cast parts.
The next Matchbox series was called Models of Yesteryear. Launched in 1956, these nostalgic toys included a 1925 Allchin 7-NHP Tractor Engine, whose green body offset its red, spoke wheels. A traditional red London double-decker bus, patterned after one from 1911, was also released in 1956, as was a London Tramcar from 1907. A brown-bodied, white-roofed Leyland Lorry with a "W. R. Jacob" decal on its side came out the following year, and in 1958, Matchbox offered a 1929 green Le Mans Bentley racecar.
The Models of Yesteryear series continued until 1982. Between 1960 and 1974, silver or gold versions of 1911 Model T Fords, 1906 Rolls Royce Silver Ghosts, and 1923 Type 35 Bugat...
Matchbox Major Packs was another series from the 1950s. Slightly larger than the regular 1:75 Matchbox line, these vehicles continued Odell’s interest in heavy machinery and trucks. The inaugural pieces were a yellow Caterpillar Earth Scraper, with silver metal wheels and black plastic tires, and a Bedford Ice Cream Truck, whose light-blue cab pulled an off-white trailer advertising "Wall’s Ice Cream." This series continued until 1966.
For collectors, Matchbox cars in their original boxes are always more highly prized than loose ones. Another wrinkle to watch for is cars made from 1954 to 1960, whose boxes bear the phrase "A Moko Lesney Product." This refers to the business relationship between Lesney and Moko, a company Lesney partnered with to help with Matchbox’s marketing and distribution.
Without a doubt, the greatest challenge to Matchbox’s dominance of the small-die-cast-toy-vehicle market was the 1968 launch of Mattel’s Hot Wheels. It is generally agreed that Matchbox was slow to respond to these faster cars, waiting a full year before introducing its line of miniature Superfast Wheels. In 1970, the Major Packs were retooled as Super Kings, and a line of Speed Kings was sold from 1971 to 1978.
But that was not enough. Lesney went bankrupt in 1982, after which it was run by various business enterprises from the mid-1980s through the early 1990s. Ironically, perhaps, it finally became of part of the company that had been its undoing, Mattel, in 1997.
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Recent News: Matchbox Cars
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Hoard of cars has become a 'monster'Otago Daily Times, August 23rd
Allen Mill knows the make and model of each of his 6500 Matchbox cars and the year they were released. And the collector knows where each car is placed in custom-built cabinets in his shed. ''It's an obsession that's a bit over the top. I have run out...Read more
Two new Real Housewives spice up MelbourneSydney Morning Herald, August 20th
With names made for a revival of 1980s shoulder-pad soap Dynasty, Gamble Breaux and Pettifleur Berenger are the new cast members of the Real Housewives of Melbourne. They replace Andrea Moss, who quit the popular Foxtel drama after the ...Read more
'America's Toy Scout' scours U.S. for vintage toysWLS-TV, August 13th
If you've raised kids, you probably have toys left in the attic or the basement: vintage toys you just can't buy anymore, old toys covered with dust and filled with memories. ... "The difference is they played with toys: the Tonka toys, the Matchbox...Read more
Rebuilt 1970 Cadillac ambulance revives memoriesChicago Daily Herald, August 10th
Wailing sirens, flashing lights and cool vintage iron could be seen and heard recently in North Aurora, signaling the return of the annual Chicagoland Emergency Vehicle Show. This event is now in its 17th year and is the largest of its type in the...Read more
Classics On Show At Powerhouse, Motorclassica To Auction RaritiesThe Motor Report, August 10th
Visitors will also be treated to 600 of the museum's Matchbox car collection. ... "Our Auction is an important part of what makes Motorclassica the most important event on the Australian collector car calendar," Motorclassica Event Director Paul...Read more
Toy collector still a boy at heartMarlborough Express, August 10th
In the shadows of a garage, teenage mutant ninja turtles scale shelves lined with matchbox cars, a taiha-wielding Santa commandeers a pirate ship, and fighter jets swoop down from the ceiling. Upstairs Kevin Heyward and his handlebar moustache tend to ...Read more
Step back in time, celebrate boomers' fave toys at Norton MuseumPalm Beach Post, August 9th
The exhibit takes a playful look at the major toys of the post World War II era – the miniature car, epitomized by Matchbox and Hot Wheels; and the “teenage doll,” the most famous of which is Barbie. The show aims to fascinate audiences of all ages...Read more
One Loudoun adds another restaurantLoudoun Times-Mirror, August 5th
In another move to bolster its standing as an entertainment and dining destination, One Loudoun has announced it will add Copperwood Tavern to its crowded 2015 slate. In addition to Copperwood Tavern, One Loudoun has Matchbox Vintage Pizza Bistro, ...Read more