The Matchbox line of miniature diecast vehicles was unofficially launched in 1953 when British toymaker Lesney Products created a 15 3/4-inch-long replica of Queen Elizabeth’s coronation coach. The coach came in either silver or gold, and was pulled by a team of eight white horses and four red-jacketed riders. Lesney’s coronation coach sold well, but a miniature, 4 1/2-inch version sold even better.
Coincidentally, around the same time, Lesney partner Jack Odell had scaled down one of Lesney’s first toys, a road roller, for his daughter Ann, whose school only permitted children to carry toys that were small enough to fit into a matchbox. Ever the engineer, Odell made his daughter a matchbox-compliant cast-brass road roller, which he painted red and green. Naturally, all of Ann’s friends wanted one, too, and by the end of 1953, Lesney had trademarked the name Matchbox as the brand for its new line of 1:75-scale cars and trucks.
The first Matchbox vehicles sold poorly, in part because shopkeepers could make more money off larger toys that sold for higher prices (they were loath to fill their shelves with goods that would generate less revenue). But kids loved Matchbox toys, and they were priced low enough that many children could afford to buy them with their own pocket money. The line’s slow start was soon forgotten—by 1960, Lesney was producing approximately 50-million Matchbox vehicles per year.
Contemporary collectors love these vintage Matchbox toys. Models from the first year included green-and-red cement mixers, road rollers, and dump trucks. The orange milk wagon featured a black horse with white fetlocks and a metal milkman riding up on top. Cars were also offered, from a red-and-white Vauxhall Cresta sedan to an all-white MG Midget TD.
Even though the objects were small, Odell lavished lots of attention on their details. Cars had dashboards, and their wheels looked like real wheels, not just generic discs. Headlamps were spray-painted silver—later, molded plastic would be squeezed into the interiors. Some of Odell’s most ambitious re-creations boasted more than 100 die-cast parts.
The next Matchbox series was called Models of Yesteryear. Launched in 1956, these nostalgic toys included a 1925 Allchin 7-NHP Tractor Engine, whose green body offset its red, spoke wheels. A traditional red London double-decker bus, patterned after one from 1911, was also released in 1956, as was a London Tramcar from 1907. A brown-bodied, white-roofed Leyland Lorry with a "W. R. Jacob" decal on its side came out the following year, and in 1958, Matchbox offered a 1929 green Le Mans Bentley racecar.
The Models of Yesteryear series continued until 1982. Between 1960 and 1974, silver or gold versions of 1911 Model T Fords, 1906 Rolls Royce Silver Ghosts, and 1923 Type 35 Bugat...
Matchbox Major Packs was another series from the 1950s. Slightly larger than the regular 1:75 Matchbox line, these vehicles continued Odell’s interest in heavy machinery and trucks. The inaugural pieces were a yellow Caterpillar Earth Scraper, with silver metal wheels and black plastic tires, and a Bedford Ice Cream Truck, whose light-blue cab pulled an off-white trailer advertising "Wall’s Ice Cream." This series continued until 1966.
For collectors, Matchbox cars in their original boxes are always more highly prized than loose ones. Another wrinkle to watch for is cars made from 1954 to 1960, whose boxes bear the phrase "A Moko Lesney Product." This refers to the business relationship between Lesney and Moko, a company Lesney partnered with to help with Matchbox’s marketing and distribution.
Without a doubt, the greatest challenge to Matchbox’s dominance of the small-die-cast-toy-vehicle market was the 1968 launch of Mattel’s Hot Wheels. It is generally agreed that Matchbox was slow to respond to these faster cars, waiting a full year before introducing its line of miniature Superfast Wheels. In 1970, the Major Packs were retooled as Super Kings, and a line of Speed Kings was sold from 1971 to 1978.
But that was not enough. Lesney went bankrupt in 1982, after which it was run by various business enterprises from the mid-1980s through the early 1990s. Ironically, perhaps, it finally became of part of the company that had been its undoing, Mattel, in 1997.
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140-plus vehicles on display at Radisson Show and ShineThe Battlefords News-Optimist, July 28th
There were also 25 vintage snowmobiles on hand with many of them from Alberta. Winning the trophy for the snowmobiles ... Some young boys that brought in older bikes each received a matchbox toy. Playing music for the afternoon was William and the ...Read more
A tale of two extraordinary artistsPrintWeek India, July 21st
Furthermore, he selected calendars, posters, labels of consumer products, greeting cards, playing cards and matchbox labels with Ravi Varma's prints on them. All of these are now on display at the Gallery of Cultural Legacy of Raja Ravi Varma, a part...Read more
Emilio Arenas, Uruguay's Pencil King, Seeks 7th Guinness RecordLatin American Herald Tribune, July 20th
Arenas owns 38,000 keychains, 10,000 pins, 16,000 matchboxes, 4,200 perfumes and 5,000 ashtrays, with the latter collection being the reason why Guinness awarded him a new record. ... After setting his first record, Arenas was invited to visit the...Read more
Small but perfectly formed: models go on showOtago Daily Times, July 16th
But Mr Brockie's passion for models was clear and he was an avid collector himself, having gathered every Matchbox car available until the 1990s. One of his favourites was a late-1960s orange Spot-On Land Rover made by Tri-ang and valued at more than ...Read more
Comics, coins and banjo to add to RAGBRAI entertainmentPilot Tribune, July 13th
A customer can pick up 10 international coins for a dollar, have a military antique appraised, or root through the store's collection of over 3,000 vinyl records. Eric has taken over management ... Other items not available at the store entail vintage...Read more
Flexibility, options makes fine dining with toddlers possibleHeraldNet, July 12th
We spread out a plethora of tiny toys on the table, which led to some push-me, pull-you battles over who was going to play with what and some too-spirited Matchbox car racing on the wide windowsill — “Shhh! No vrooming or crashing!” — before they...Read more
Orpington schoolchildren create miniature matchbox artNews Shopper, July 1st
Pupils created intricate designs using the match boxes, similar to the vintage craze of the flea circus, with each year group choosing a specific theme. Youngsters from Year Six chose the theme 'what a performance' for their diminutive creations. MORE...Read more
Barbie dolls, matchbox cars in Planting Fields exhibitNewsday, March 26th
Newsday takes a look inside the "Heels and Wheels: The Big Noise Around Little Toys" exhibition at the Planting Fields Arboretum State Historic Park in Oyster Bay. The show on Friday, March 27, 2015, at the Manor House, features Barbie dolls and...Read more