The Matchbox line of miniature diecast vehicles was unofficially launched in 1953 when British toymaker Lesney Products created a 15 3/4-inch-long replica of Queen Elizabeth’s coronation coach. The coach came in either silver or gold, and was pulled by a team of eight white horses and four red-jacketed riders. Lesney’s coronation coach sold well, but a miniature, 4 1/2-inch version sold even better.
Coincidentally, around the same time, Lesney partner Jack Odell had scaled down one of Lesney’s first toys, a road roller, for his daughter Ann, whose school only permitted children to carry toys that were small enough to fit into a matchbox. Ever the engineer, Odell made his daughter a matchbox-compliant cast-brass road roller, which he painted red and green. Naturally, all of Ann’s friends wanted one, too, and by the end of 1953, Lesney had trademarked the name Matchbox as the brand for its new line of 1:75-scale cars and trucks.
The first Matchbox vehicles sold poorly, in part because shopkeepers could make more money off larger toys that sold for higher prices (they were loath to fill their shelves with goods that would generate less revenue). But kids loved Matchbox toys, and they were priced low enough that many children could afford to buy them with their own pocket money. The line’s slow start was soon forgotten—by 1960, Lesney was producing approximately 50-million Matchbox vehicles per year.
Contemporary collectors love these vintage Matchbox toys. Models from the first year included green-and-red cement mixers, road rollers, and dump trucks. The orange milk wagon featured a black horse with white fetlocks and a metal milkman riding up on top. Cars were also offered, from a red-and-white Vauxhall Cresta sedan to an all-white MG Midget TD.
Even though the objects were small, Odell lavished lots of attention on their details. Cars had dashboards, and their wheels looked like real wheels, not just generic discs. Headlamps were spray-painted silver—later, molded plastic would be squeezed into the interiors. Some of Odell’s most ambitious re-creations boasted more than 100 die-cast parts.
The next Matchbox series was called Models of Yesteryear. Launched in 1956, these nostalgic toys included a 1925 Allchin 7-NHP Tractor Engine, whose green body offset its red, spoke wheels. A traditional red London double-decker bus, patterned after one from 1911, was also released in 1956, as was a London Tramcar from 1907. A brown-bodied, white-roofed Leyland Lorry with a "W. R. Jacob" decal on its side came out the following year, and in 1958, Matchbox offered a 1929 green Le Mans Bentley racecar.
The Models of Yesteryear series continued until 1982. Between 1960 and 1974, silver or gold versions of 1911 Model T Fords, 1906 Rolls Royce Silver Ghosts, and 1923 Type 35 Bugat...
Matchbox Major Packs was another series from the 1950s. Slightly larger than the regular 1:75 Matchbox line, these vehicles continued Odell’s interest in heavy machinery and trucks. The inaugural pieces were a yellow Caterpillar Earth Scraper, with silver metal wheels and black plastic tires, and a Bedford Ice Cream Truck, whose light-blue cab pulled an off-white trailer advertising "Wall’s Ice Cream." This series continued until 1966.
For collectors, Matchbox cars in their original boxes are always more highly prized than loose ones. Another wrinkle to watch for is cars made from 1954 to 1960, whose boxes bear the phrase "A Moko Lesney Product." This refers to the business relationship between Lesney and Moko, a company Lesney partnered with to help with Matchbox’s marketing and distribution.
Without a doubt, the greatest challenge to Matchbox’s dominance of the small-die-cast-toy-vehicle market was the 1968 launch of Mattel’s Hot Wheels. It is generally agreed that Matchbox was slow to respond to these faster cars, waiting a full year before introducing its line of miniature Superfast Wheels. In 1970, the Major Packs were retooled as Super Kings, and a line of Speed Kings was sold from 1971 to 1978.
But that was not enough. Lesney went bankrupt in 1982, after which it was run by various business enterprises from the mid-1980s through the early 1990s. Ironically, perhaps, it finally became of part of the company that had been its undoing, Mattel, in 1997.
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Cliff Wharton, a former chef at Matchbox Vintage Pizza Bistro in Rockville and now-closed TenPenh in Washington, D.C., has signed on to be the chef at the new restaurant. A partner in the restaurant group said in February they're hoping to open in April...Read more
Book-lovers sad as a legacy bookstore in Hyd shuts shopTimes of India, March 24th
Drawing a pixel picture of Shoukath is Aashis Pittie in a blog 'The Bookstore That Changed my Life': "He was a natural hobbyist, a born collector, and a meticulous cataloguer, of stamps, coins, postcards, matchbox labels, and other ephemera of modern ...Read more
David Allen Dahlquist, 72Austin Herald, March 23rd
David loved the theater and was a board member, actor, and director at the Summerset Theater and Matchbox Children's Theater in Austin, as well as an actor and director at the Marion Ross Theater in Albert Lea. He was artistic in many mediums. David...Read more
Picture perfect weddingSW News Media, March 19th
She loved the glamorous vintage effect and was touched by her mother's hard work to make it happen. ... Kane scoured garage sales all over Minneapolis, polished tarnished platters up to shine, hand-decorated matchboxes and hand-made bouquets...Read more
Go with the winner of the toy cars: Hot WheelsGreensburg Daily News, March 11th
Baseball cards, awards from various sports, his old scuba diving equipment and then the box that changed a workday into a play day, a plastic tub filled with vintage Hot Wheels. British toy company, Lesney Products, started the small die cast car craze...Read more
'Playing with toys, you learn about life'The Courier, March 1st
He's not sure how many toys he has, but shelves are neatly lined with trucks, tractors and Matchbox cars. There are also puzzles, cap ... Instead, he enjoys the variety of his collection which features hundreds of early Lone Ranger toys and...Read more
The two incredible girls who have inspired me to run the London MarathonTelegraph.co.uk, February 27th
My daughter's iPod mini has a pedometer app, which works better than my 2000 vintage pedometer, which rattled like a marble in a matchbox. A physio tells me to take it easy – most of the injuries he sees are caused by middle-aged men like me overdoing...Read more
Matchbox to Open First Florida Location at Sawgrass MillsNew Times Broward-Palm Beach, February 26th
The 11,000-square-foot building will seat 350 guests inside and 150 on the 2,500-square-foot patio and will be decorated with reclaimed barn-wood walls, a bar overlooking the pizza ovens, and handmade glass-topped tables embedded with vintage ...Read more