When Parisian artists elevated the poster to high art in the 1890s, some of the first subjects they rendered were of sporting events. Bicycle racing, rowing, and auto racing became standard fare for poster advertising. Later, resort promoters used recreational sports to advertise their destinations, which is why many travel and aviation posters featured scenes of skiing and sailing. In the U.S., boxing and wrestling posters—not to mention baseball and football—were also popular.

The roots of sports posters go back to the late-18th and early-19th-century etchings that depicted subjects such as hunting, racing, equestrian activities, and coach riding. These prints tended to emphasize beautiful scenery, but they were still the forerunners of the sport-oriented posters of today.

Unlike other genres of posters, sports posters and prints were rarely made by well-known artists. Sure there were exceptions, such as Andy Warhol’s famous Muhammad Ali prints from the late-1970s and LeRoy Neiman's endless output of sports prints and paintings, but on the whole, most collectors care far more about the subject matter of a sports poster than whose signature is at the bottom of it.

Perhaps the most popular collectible sports posters are those made for specific sporting events. These posters are especially rare as they tend to have limited runs, and they are collected primarily by fans of that particular sport. Examples of these sorts of sports posters are those offering public-transit directions to an event (“By Underground to Southfields…”) or posters that were essentially advertisements (“Footballers prefer Shell…”).

In the United Kingdom, tennis and golf posters produced for specific events are particularly coveted, as are some rugby posters. For example, Wimbledon and Davis Cup tennis posters, as well as British Open golf posters, which are arguably the biggest sporting events in that nation, are especially sought. Similarly, in the United States, U.S. Open posters are fancied by collectors, although the golf posters are more popular than those for tennis.

In recent decades, event posters of this type have been mass-produced in virtually unlimited runs, so they are not heavily collected. Sports posters that garner the most attention from collectors are those printed before the 1960s, and especially the early posters of the late 19th and early 20th centuries.

A short swim across the English Channel is France, where organizers of the Tour de France have produced many collectible prints. Especially enjoyed are photographic posters depi...

The kings of event posters are Olympics posters. Like other sports prints, the older the better, and the more valuable they are. For example, posters from the 1912 Stockholm Olympics, the 1924 Paris Olympics, and the 1932 Los Angeles Olympics are some of the most coveted. There is one especially rare poster from the ’24 Paris games by Jean Droit showing a group of shirtless men with their right hands raised in front of a Parisian flag. In general, the most rare and coveted Olympics posters are from the ’20s and ’30s.

Despite the preference for older posters, there are a number of popular Olympic posters from more recent times. For example, a very plain Yusaku Kamekura poster from the 1964 Tokyo Olympics is quite desired by Olympics aficionados.

The Winter Olympics and winter sports in general have also produced highly collectible prints. These posters tend to be aesthetically pleasing since they depict vast snowy mountain scenes. Skiing and ice skating posters are most common, and posters from the 1968 Grenoble Olympics and the 1980 Lake Placid Olympics are targeted by lots of collectors.

Another sport that is synonymous with poster collecting is boxing. Like with other sports posters, pre-1960s prints are most sought, and scarcity impacts value. With boxing, however, there is an added variable—the reputation of the boxer—in determining a poster’s value. A Jack Dempsey or Rocky Marciano poster will likely than fetch a higher price than say, one showing Jimmy Ellis or Cody Jones.

Boxing posters come in a few different styles, one of which is actually known as the boxing-style poster. These are the pre-fight, posed portraits of the two boxers, surrounded by loud, aggressive graphics and type. There are also posters that depict the fighters in action. Again, depending on the name on the poster, the latter of these two tend to be more desired.

In the United States, posters of American sports stars, from Michael Jordan to Wayne Gretzky, are expectedly popular. Few are collected for their value, though—most hang on the walls of kids’ bedrooms all over the country, to be discarded by parents when their offspring move away from home.

Some of the most desired baseball posters are ones with early-20th-century photographs on them of star players such as Babe Ruth. These modest, sport- or athlete-specific posters naturally increase in value when they are autographed. While there is usually little impact on price if a skiing poster is autographed or not, a signature on a football poster with a great player on it will immediately make it more desirable.

One final subset of the sports-poster family is the commemorative poster. These are prints made to celebrate things like a World Series championship, a Super Bowl, or an All Star game, such as those produced in 2007 by Michael Schwab for Major League Baseball. Signed posters for such events could be worth something one day, depending on who's doing the signing, the nature of the event, and the number of posters printed. But most commemorative posters are mass-produced on inexpensive paper, which means they are probably more valuable to true-blue fans than collectors hoping to save something today that will one day be worth as much as those French bicycle-racing posters from the 1890s.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

London Transport Museum Posters

London Transport Museum Posters

A must-see collection of 5,000 vivid, colorful British posters from the early 1900s onward. Browse by artist (over … [read review or visit site]

Fillmore and Avalon Collection

Fillmore and Avalon Collection

Wish you'd visited San Francisco in the late 1960s? Get a quick hit with this comprehensive collection of psychedel… [read review or visit site]

USSR Posters

USSR Posters

Ben Perry's Flickr photoset showcasing almost 1500 Soviet propaganda, advertising, theatre and movie posters from 1… [read review or visit site]

New York Public Library

New York Public Library

The New York Public Library's impressive Digital Gallery offers free access to over 500,000 historical images inclu… [read review or visit site]

The American Memory Project

The American Memory Project

This amazing Library of Congress site includes about a hundred photo and document collections (see complete list) o… [read review or visit site]

Other Great Reference Sites

Most watched eBay auctions    

1971-72 O-pee-chee Posters Collection Of 10Mickey Mantle / Willie Mays / Duke Snider Signed /autographed Huge Poster 24x36 500 Home Run Club Signed 18x24 Poster! Mantle, Williams, Aaron, Mays++! Jsa Loa!1972 Team Canada PosterArnold Palmer Signed 22x26 Golf Poster Auto Autograph Cas Coa HofMichael Jordan Autographed PosterWest Ham United Handbook 1971-1972 West Ham Colour Poster Inside Rare1985 Nike Promo 5x7 Poster Samples Michael Jordan Rookie Rc Bgs 9 Mint (pwcc)Original Brioni Travel Poster. Vintage Art Deco. Polo & Golf & Italy Travel Framed Yankees Babe Ruth's 1st Home Run Baltimore Sun Historical Account 5/28/88 World Class Wrestling Wccw Original Event Poster Signed Entire Card 1/11983 Nike Poster Cards Blue & Black Michael Jordan Rookie #858 Psa 8 Nmmt (pwcc)Walter Payton Autographed Signed 16x20 Poster Photo Chicago Bears Psa/dnaTerrence Fogarty One Of A Kind Minnesota Twins Poster Print Sample Copy 1986Mickey Mantle Signed / Autographed 1986 #7 National Show Poster Psa/dna AutoPride Fc B2 2005 Grand Prix Mma Poster, ShogunTeam Usa Signed 1980 Winter Olympics "miracle On Ice" 21 Signatures #808 / 19801968 Mexico Olympics Poster / Shooting / Lance WymanLot Of (8) Different 1970-71 Topps Basketball Posters Bv $150+1971 Cfl O-pee-chee All-star Poster Full Set 16/16Vintage Orig. Early 1970's Ski The Great Potato. Idaho! 23x35 Poster1971 Negro League Baseball Poster Indianapolis Clowns Nature Boy Williams EstateNba 2k17 Legend Edition For Xbox One Includes Kobe Poster Cards CodesOriginal 1978 Us Grand Prix Race Poster25 500 Goal Scorers Ron Lewis 22-3/4" X 37" Posters - Wayne Gretzky, Gordie Howe1971-72 O-pee-chee Posters #1 Bobby Orr HockeyRare, Vintage (1987) 11x14 Original Photo: Jeff Jacobs Pro Jet Ski Ijsba Racing1971-72 O-pee-chee Posters #22 Ken Dryden HockeyWayne Gretzky Bud Light Bubble Boys Framed Hockey Poster Super Chexx Tournament1971-72 O-pee-chee Posters #13 Guy Lafleur Hockey1968 Detroit Tigers World Champs Team 1969 Topps Mini PosterVintage Racing Poster Legion Ascot Speedway 19332017 Boston Bruins Playoff Game 3 Ticket Program Rally Towel Lineup PosterRare Original Darryl Strawberry New York Mets 1989 Sports Illustrated Si PosterVintage Nike Just Do It Black Poster First Original Print Rare Jordan JumpmanNew Jersey Devils #26 Patrik Elias Last Lap Gameday Poster 4/8David Beckham Pepsi Collectable Advertising Life Size Poster1960's York Pa Us 30 Drag-o-way Drag Racing Posters Dave Strickler Don Garlets 1965 Detroit Dragway Drag Racing Poster Ramchargers Connie Kalita Don Garlits1971-72 O-pee-chee Posters #3 Dave Keon Hockey24" X 36" Len Dawson Si Like Poster No Border (chiefs)1973-74 O-pee-chee Wha Posters Full Set 20/20 Hockey1982 Unc Tarheels Men's Basketball Ncaa Championship Poster Anheuser-buschIndianapolis Colts 6-postersFramed And Signed Baker Skateboards Autographed Poster Ashland Stakes 1996 Keeneland Horse Racing Poster Designed By Chris DoolinRay Boom Boom Mancini Vintage Movie Poster 1980s Knockout Workout Boxing 2017 Nhl St. Louis Blues Rally Towel - Tarasenko 91 & Gameday Booklet W/ PosterPoster Print Nicholas Watts Monterey 1998 Hand Signed Print Porsche AudiVintage Bucky Dent Sports Illustrated Poster - New York Yankees1968 Detroit Tigers World Champs Team 17 Detroit News Super Posters Full PagePete Rose 4192 Hits Cincinnati Reds Advertisement Cardboard Ad Topper Firestone 1968 Topps Poster #14 Hank Aaron Atlanta BravesGrasshoppers V Leeds United Poster 1-2/8/80Patriots Super Bowl 38 Champions Poster 24x36 Mcginest Law Bruschi 20032003 Lennox Lewis Vs Vitali Klitschko Boxing Fight Poster 26x38 Onsite Hw TitleFoxy The Mean Machine, Drag Racing Funny Car, Vintage Commercial Velvet PosterStan Musial Autographed Cardinals Poster Signed Hof Baseball Art Auto (stm Coa)Larry Bird Sports Illustrated Poster 19821950s Porsche 356 Convertable D Race Vintage Advertising Poster 11 X 17 Colorado