When Parisian artists elevated the poster to high art in the 1890s, some of the first subjects they rendered were of sporting events. Bicycle racing, rowing, and auto racing became standard fare for poster advertising. Later, resort promoters used recreational sports to advertise their destinations, which is why many travel and aviation posters featured scenes of skiing and sailing. In the U.S., boxing and wrestling posters—not to mention baseball and football—were also popular.

The roots of sports posters go back to the late-18th and early-19th-century etchings that depicted subjects such as hunting, racing, equestrian activities, and coach riding. These prints tended to emphasize beautiful scenery, but they were still the forerunners of the sport-oriented posters of today.

Unlike other genres of posters, sports posters and prints were rarely made by well-known artists. Sure there were exceptions, such as Andy Warhol’s famous Muhammad Ali prints from the late-1970s and LeRoy Neiman's endless output of sports prints and paintings, but on the whole, most collectors care far more about the subject matter of a sports poster than whose signature is at the bottom of it.

Perhaps the most popular collectible sports posters are those made for specific sporting events. These posters are especially rare as they tend to have limited runs, and they are collected primarily by fans of that particular sport. Examples of these sorts of sports posters are those offering public-transit directions to an event (“By Underground to Southfields…”) or posters that were essentially advertisements (“Footballers prefer Shell…”).

In the United Kingdom, tennis and golf posters produced for specific events are particularly coveted, as are some rugby posters. For example, Wimbledon and Davis Cup tennis posters, as well as British Open golf posters, which are arguably the biggest sporting events in that nation, are especially sought. Similarly, in the United States, U.S. Open posters are fancied by collectors, although the golf posters are more popular than those for tennis.

In recent decades, event posters of this type have been mass-produced in virtually unlimited runs, so they are not heavily collected. Sports posters that garner the most attention from collectors are those printed before the 1960s, and especially the early posters of the late 19th and early 20th centuries.

A short swim across the English Channel is France, where organizers of the Tour de France have produced many collectible prints. Especially enjoyed are photographic posters depi...

The kings of event posters are Olympics posters. Like other sports prints, the older the better, and the more valuable they are. For example, posters from the 1912 Stockholm Olympics, the 1924 Paris Olympics, and the 1932 Los Angeles Olympics are some of the most coveted. There is one especially rare poster from the ’24 Paris games by Jean Droit showing a group of shirtless men with their right hands raised in front of a Parisian flag. In general, the most rare and coveted Olympics posters are from the ’20s and ’30s.

Despite the preference for older posters, there are a number of popular Olympic posters from more recent times. For example, a very plain Yusaku Kamekura poster from the 1964 Tokyo Olympics is quite desired by Olympics aficionados.

The Winter Olympics and winter sports in general have also produced highly collectible prints. These posters tend to be aesthetically pleasing since they depict vast snowy mountain scenes. Skiing and ice skating posters are most common, and posters from the 1968 Grenoble Olympics and the 1980 Lake Placid Olympics are targeted by lots of collectors.

Another sport that is synonymous with poster collecting is boxing. Like with other sports posters, pre-1960s prints are most sought, and scarcity impacts value. With boxing, however, there is an added variable—the reputation of the boxer—in determining a poster’s value. A Jack Dempsey or Rocky Marciano poster will likely than fetch a higher price than say, one showing Jimmy Ellis or Cody Jones.

Boxing posters come in a few different styles, one of which is actually known as the boxing-style poster. These are the pre-fight, posed portraits of the two boxers, surrounded by loud, aggressive graphics and type. There are also posters that depict the fighters in action. Again, depending on the name on the poster, the latter of these two tend to be more desired.

In the United States, posters of American sports stars, from Michael Jordan to Wayne Gretzky, are expectedly popular. Few are collected for their value, though—most hang on the walls of kids’ bedrooms all over the country, to be discarded by parents when their offspring move away from home.

Some of the most desired baseball posters are ones with early-20th-century photographs on them of star players such as Babe Ruth. These modest, sport- or athlete-specific posters naturally increase in value when they are autographed. While there is usually little impact on price if a skiing poster is autographed or not, a signature on a football poster with a great player on it will immediately make it more desirable.

One final subset of the sports-poster family is the commemorative poster. These are prints made to celebrate things like a World Series championship, a Super Bowl, or an All Star game, such as those produced in 2007 by Michael Schwab for Major League Baseball. Signed posters for such events could be worth something one day, depending on who's doing the signing, the nature of the event, and the number of posters printed. But most commemorative posters are mass-produced on inexpensive paper, which means they are probably more valuable to true-blue fans than collectors hoping to save something today that will one day be worth as much as those French bicycle-racing posters from the 1890s.

About our sources | Got something to add?

▼ Expand to read the full article ▼

Best of the Web (“Hall of Fame”)

London Transport Museum Posters

London Transport Museum Posters

A must-see collection of 5,000 vivid, colorful British posters from the early 1900s onward. Browse by artist (over … [read review or visit site]

Fillmore and Avalon Collection

Fillmore and Avalon Collection

Wish you'd visited San Francisco in the late 1960s? Get a quick hit with this comprehensive collection of psychedel… [read review or visit site]

USSR Posters

USSR Posters

Ben Perry's Flickr photoset showcasing almost 1500 Soviet propaganda, advertising, theatre and movie posters from 1… [read review or visit site]

New York Public Library

New York Public Library

The New York Public Library's impressive Digital Gallery offers free access to over 500,000 historical images inclu… [read review or visit site]

The American Memory Project

The American Memory Project

This amazing Library of Congress site includes about a hundred photo and document collections (see complete list) o… [read review or visit site]



Other Great Reference Sites

Most watched eBay auctions    

2016 Cleveland Cavaliers All In Nba Finals Shirt Xl Lebron Towel Poster Champs..1984 1985 84 85 Nike Michael Jordan Poster Counter Display Freeze Frame Bgs 9.5 Lebron James Framed Autographed Nike Witness Poster1967 Topps Baseball Poster Insert Lot Roberto Clemente Willie Mays Hank AaronPete Rose Poster-reds Hall Of Fame InductionUfc 85 Autographed Poster Signed SbcMuhammad Ali 16x20 "the Greatest" Movie Poster Mint Rare Jsa Certified!Ufc 173 Autographed Poster Signed SbcEarly Rare Football Broadside Tournament Of Roses Harvard Vs Oregon Pasadena '201971 Nebraska Cornhusker Football Schedule Poster - Chevrolet Dealer - Very Rare1988 Slam Dunk Contest Signed And Numbered Michael Jordan Framed Poster Ufc 83 Autographed Poster Sbc SignedMontrose Golf Club 20 1920s Poster Advert Stamps Mint Scarce UnusualOriginal 1980 Muhammad Ali Larry Holmes Boxing Poster Leroy Neiman Framed 30x24Miesha Tate Signed 16x20 Photo Ufc 200 Mma Pride Glove Poster Auto Ronda Conor Vintage 1987 Michael Jordan Measure Up Poster 7ft Chicago Bulls Basketball 29x84Vintage Walter Payton Chicago Bears Sports Illustrated PosterMuhammad Ali Vs Leon Spinks On Site Boxing Program W/posterColessium Video Wrestlemania Iv Release Promotional Pack Color Poster 1988 WwfPoster Collection 24 H Le Mans 1956-2006 (originals !)24" X 36" Alan Page Si Like Poster No Border (vikings)Authentic Original Nike Supreme Court Poster Jordan Barkley Malone 27" X 22"Original Olympic Poster Grenoble 19681968 Topps Football Fb Pin-up Posters Empty Wax Box Vintage RareOlympic Poster Sailing 1972 German Games In Munich.Very Rare Lebron James Rookie Vinyl Advertising Nike Poster Greg Horn Marvel Art24" X 36" Bill Mazeroski Si Like Poster No Border (pirates)Pete Rose Poster-reds Hall Of Fame InductionVintage 1983 Pro-keds Joe Theisman Poster Washington Redskins 19" X 32"Ufc 84 Autographed Poster Sbc SignedVintage Roger Staubach Dallas Cowboys Sports Illustrated Poster #42831970 Topps Posters Complete Set Of 24 NmOlympic Map Poster Of 1972 German Munich Games.Vintage 70's Nhra Drag Racing Poster Handout Roland Leongs Hawaiian Funny CarVintage Starline Brian Bosworth Seattle Seahawks Poster NewVintage Bobby Orr With Stanley Cup Poster Boston Bruins Hof24" X 36" Nolan Ryan Si Like Poster No Border (angels)Munich Promotional Poster For 1972 Olympic German Games24" X 36" Elijah Pitts Si Like Poster No Border (packers)Vintage Greg Pruitt Cleveland Browns Sports Illustrated 1977 Poster Ronda Rousey V Miesha Tate Strikeforce Original Full Sized Poster Unsigned 27x39Cleveland Cavs Finals Game 7 Watch Party Roster PostedNew Orleans Saints Nfl PosterOriginal Vintage Lance Parrish Tiger Catcher Large Nike Poster New Nos Condition1969 Topps Team Posters #1 Detroit Tigers Nice!!Vintage Extremely Rare 1974 Bob Mcadoo Studio One Poster Kareem-abdul Jabbar2011 Ncaa Michigan Stadium First Night Game 9/10/11 Poster, Framed And Matted NrMuhammad Ali Vs Larry Holmes At Caesars Palace 1980 - Vip Fight/boxing Poster 1968 Topps Football Fb Pin-up Posters Complete Set Vintage RareSigned Nascar Daytona Poster- Flag-hat-medals- Daytona 500 50th Anniversary.1967 Topps Baseball Poster Lot X 16 Different Most Nmt-mint With Hofers Washington Redskins Great Quarterbacks Football Poster Lot (10) Sammy Baugh Etc.Ufc 196 Conor Mcgregor Nate Diaz Holly Holm Miesha Tate Signed By Card PosterVintage Steve Bartkowski Atlanta Falcons Sports Illustrated Poster 1979Poster "win A Date" With Dave Kopay San Francisco 49ers 1st Nfl Known Gay PlayerVintage 1970 Indy 500 Poster Mark Donohue Peter Revson Dan Gurney Unser Andretti Tv Tommy Ivo Signed Nhra Ahra Drag Racing Vtg Collage Poster1970 Bobby Hull Poster Coca-cola Promotion 3x2 PelkowskiCarlton Fisk Life-sized Measure-up Poster Chicago White Sox 1992Michael Jordan Poster, Chicago Bulls, Vintage1988 Starline